Buzz Marketing for Technology

NOVEMBER 21, 2012

While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. B2B marketers spend copious amounts of money driving traffic to their website, but spend next to nothing on converting said traffic.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

APRIL 10, 2013

Once visitors land on your site, your goal is to get them to buy (and hopefully become repeat customers). Through their clicks, page views, bounces, reviews and purchases, your online customers offer real-world feedback about their online experiences, in real-time. Do you really know? So pay attention to them.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

OCTOBER 18, 2013

It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. So doesn’t it make sense to test and optimize your website to reach the right audience at the right time with the right content? Make data your best friend. Be relevant, unique and indispensable.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

MARCH 17, 2009

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Anyway I found myself thinking - why does any business need a website any more? With Facebook Fan pages you can build your own website on the Facebook "Platform".

Facebook 100

Facebook Marketing Websites Paid Search Agency Social Networks 100

Buzz Marketing for Technology

JUNE 15, 2009

If that’s not enough try flipping the equation around and using Google Analytics to find out how much traffic was driven to your website from services like Twitter, blogs you syndicate to etc.

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

DECEMBER 19, 2012

However, the website is just one of several channels—and consumers don’t think in channels, they think in brands. But what if that same bank knew that a customer had visited its mortgage calculator facility when last visiting its website? Going for Cross Channel Optimization.

Personalization 100

Personalization eCommerce Lead Ranking CRM 100

Buzz Marketing for Technology

JUNE 23, 2009

Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. Similar to the.com land grab that happened in the late 90’s, you should secure your company name on as many social sites as you can.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100