landing-page websites 
ANNUITAS
OCTOBER 15, 2020
While they may increase website visitors, pageviews, or subscribers, this cycle of marketing campaigns actually does more harm than good, damaging your customer journey as you become an annoying interruption instead of a helpful, trusted guide down the purchase path.
ANNUITAS
MAY 28, 2020
Those channels typically include website, nurture programs, webinars, PPC, and content syndication. According to our research, when users navigate to the blog, they tend to seek out multiple types of content including video, product pages, gated content, and additional blogs. So how did that recommendation play out in the real world?
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ANNUITAS
MARCH 18, 2014
All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.
ANNUITAS
MARCH 22, 2011
This question can come up when you least expect it: while presenting your annual plan, while speaking to the CEO in the hallway, or maybe as one of those emails that lands in your inbox with a huge “thud!”. What is your return on marketing? This question can come from sales, company leadership or even be debated within marketing.
ANNUITAS
SEPTEMBER 14, 2023
Its initial feature set includes: Ability to suggest blog titles related to a product or service, then generate a complete blog post outline for that title Prompts for users to quickly generate content for blog posts, landing pages, website pages, sales and marketing emails and knowledge base articles Ability to streamline content marketing workflows (..)
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