How To Build Landing Pages That Convert
JUNE 15, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Less is more.
How to Optimize My Landing Pages
JULY 20, 2015
Are you driving traffic to your website? My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? You’ve spent all this time driving traffic to your website… so you don’t want to lose them on your landing page. What is a Landing Page?
Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
SEPTEMBER 10, 2015
Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense? . Look at everything before you create the page. Is it custom?
10 Common Landing Page Myths: Busted
MARCH 28, 2014
but we''ve never touched on landing pages. We''ll debunk the most common landing page lies and arm you with information to take your landing pages to the next level. Lots of people think that you don''t need many landing pages. Maybe you have a ''Contact Us'' page and a demo page, and that''s pretty much it, right? Landing Page
5 Landing Page A/B Tests (And Their Surprising Results)
MARCH 20, 2015
When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error. There’s no one size fits all when it comes to landing page design. Landing Pages
The Best Converting Landing Pages for B2B
FEBRUARY 12, 2016
Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing. Landing pages are not cookie cutter. Landing Page Basics.
7 Tips for a Successful PPC Landing Page
JANUARY 25, 2012
Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. Here are 7 tips that can make a difference: 1.
Buzzwords in Marketing Automation: Landing Page
JULY 20, 2016
Landing Pages: its meaning and how to apply it. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher.
8 Brilliant Landing Page Examples You Need to See
MARCH 18, 2014
Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. So we decided to compile a list of landing pages we love ourselves. Which of these landing pages were your favorite?
6 Fantastic Landing Page Examples You'll Want to Copy
JULY 3, 2014
Landing pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires detailed planning and creative testing. Check out the great landing pages below to get inspired. Landing Pages
5 Ways Smart Landing Pages Actually Help to Increase Conversions
B2B Lead Blog
APRIL 7, 2015
Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions. 1- Have a Headline That Persuades the User to Read More A catchy headline […]. Every business owner wants to generate more and more conversions.
Best Practices for Email and Landing Page Templates
JULY 17, 2015
Emails and landing pages are the time-tested champions in the world of digital marketing. slick email template that drives to a coordinated landing page with pithy copy and a compelling offer is a surefire way to capture that lead and eventually, make that sale. Here are few best practices that can improve your email and landing page templates: Create One Focal Point.
How to Optimize Your B2B Landing Page
Social Media B2B
SEPTEMBER 5, 2013
Traffic from social media must come to a landing page to convert those visitors to B2B leads. Knowing the conversion rate of a landing page is the first step to optimizing that landing page. The conversion rate of a landing page is the percentage of visitors that complete and submit the form on the page divided by the total number of visitors to that page.
Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
JANUARY 12, 2012
I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. The content and design elements of a landing page that drives conversions.
Landing Page Boot Camp: 19 Best Practices to Follow
OCTOBER 22, 2015
Consider these questions: Did you create a specific landing (destination) page for your campaign? What do people see and read when they land on a landing page of your website? Are there 700 words of copy to read on that page alone? 19 Landing Page Best Practices to Follow: Set a goal. Every goal will yield a unique end landing page.
6 Signs Your Landing Page Needs to Be Redesigned
MAY 29, 2014
So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? Here are six signs that your landing page needs to be redesigned or optimized to get you as many high-quality leads as possible. 1) Your landing page conversion rate is low.
6 Costly Landing Page Mistakes That Are Easy to Fix
SEPTEMBER 8, 2014
but it''s not so different than what''s happening on many people''s websites every day. W e leave valuable business opportunities on the table because we fail to exchange details with people who interact with us on our website. I was certainly guilty of this. Confession: My Landing Pages Sucked. Mistake #4: Not Optimizing Landing Pages for Search.
13 Solutions to Your Most Common Landing Page Problems
APRIL 18, 2014
On the surface, landing pages seem simple, right? They''re one page with one form. If you have all the elements of successful landing pages, you should be good to go. For a bare bones landing page, that is enough -- but you could lose out on valuable traffic, leads, and customers if you''re just shooting for bare bones. Landing Pages
Landing Pages that Convert, Part 1: The Basics of Design
MARCH 13, 2015
Are your landing pages converting as well as you’d like them to? Let’s examine the building blocks of a good landing page and take a look at five best practices for creating landing pages that get great results. Before we get started, we should first define what a landing page is and why you need it. The anatomy of a landing page.
How to Write Ridiculously Persuasive Landing Page Content
DECEMBER 4, 2014
And landing pages are prime real estate. Want to write persuasive landing page content? 1) Provide actionable benefits. More importantly, the message clearly aligns with a common pain point of anyone who finds themselves on this website in the first place. But social proof isn’t just about attaching the number of shares a page has gotten. Benefits are real.
How to Identify and Fix Friction on Your Landing Pages
JUNE 8, 2015
You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms. But why? Social proof.
A Go-To Guide to Screwing Up Your Landing Pages
JUNE 4, 2014
Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically.
A Detailed Guide to Creating the Best Landing Page Images Ever
SEPTEMBER 21, 2015
Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions! 1) Finding Free Images. The biggest issue with page performance will be the image's dimensions.
6 Things Your Landing Pages Should (And Should Not) Include
EMagine B2B Blog
JUNE 29, 2015
So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page. You can follow these six points to help you craft a quality landing page. Get the point quick.
11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
JULY 21, 2015
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility.
How to Write Irresistible Landing Page Copy [Free Ebook]
DECEMBER 16, 2014
When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. HubSpot and Unbounce have teamed up to bring you a new ebook, The Conversion Marketer''s Guide to Landing Page Copywriting. link].
How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]
JULY 3, 2015
Is your website ready to attract and convert mobile website visitors into leads? All this talk of mobile got me thinking about how website visitors were accessing our offers. There is too much text on the landing page to read. When presented with information that is not super mobile-friendly, a visitor won't hesitate to bounce from your landing page.
5 Rules for Using Video on Landing Pages – and Examples of How to Bend Them
FEBRUARY 26, 2016
You use it on your website, campaign emails, and you probably know it’s great for landing pages too; after all, video on landing pages can increase conversion by over 80%! Check out this creative landing page —the ‘thumbnail’ is a looping video that immediately helps engage your audience and draws them into the story. Bending and stretching is great.
6 Reasons People Aren't Filling Out Your Landing Page Forms
MAY 28, 2014
Even though I''m a marketer, one of my least favorite activities is filling out forms on websites. Still, if you want to grow your business, website forms are part of the gig. If your landing page is just a page on your website that says "contact us" on it, you''re probably not going to have a ton of conversions. lead generation Landing Pages
5 Ways You Can Add Social Proof to Your Landing Pages
SEPTEMBER 16, 2014
So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. When someone lands on your landing page, they don''t know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on. Would you believe me?
The Essential Landing Page Checklist: 16 Things You Need to Double Check
MAY 7, 2014
Whether you''re setting up a landing page for the first time or the billionth time, it''s easy to forget something. Though it''s just one page on your website, there are lots of moving parts you need to juggle. To make sure the ball doesn''t get dropped on their landing pages, people have lots of ways of coping. Landing Page Content. Images.
Landing Page Best Practices You Should Still Test For Yourself
AUGUST 13, 2014
Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. Below are some of the parts of your landing pages you should still test for yourself. So why not try it on your landing pages?
6 Landing Page Musts for Higher Conversion Rates
AUGUST 12, 2015
It’s no secret that landing pages are essential to the success of your ecommerce site. Whether you’re creating these pages for your pay-per-click campaigns or for email blasts, a few things always remain the same. It doesn’t matter if you’re brand new to the ecommerce landing page design or just looking for a quick refresher. Matching Products. If so, that’s fine.
New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
JUNE 2, 2012
If your website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship and go to competitors, because your “persuasion architecture” is not optimized. Optimizing Website & Landing Page Conversions for Lead Generation was written. Among the topics covered: Planning a persuasive website.