Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! Let's dive in!

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Marketri

NOVEMBER 8, 2023

Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets. Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Lead Liaison

MARCH 2, 2023

For example, scanning a QR code with your phone might open a URL in your phone’s web browser. QR codes let people use their smartphones to conveniently and quickly link to your opt-in page. This includes sharing videos, increasing social media engagement, getting app downloads, or sending users to a specific landing page.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

ConvertKit

NOVEMBER 1, 2021

Some start selling products with an email list of 500 fans, while others wait until they have 1 million subscribers on YouTube before they do. When you click through, you’ll set it up just like any other product by naming it and customizing the URL—both of which you can edit later. Add it to your link page. Newsletter footers.

Tips 104

Tips Paid Search Agency Curation Youtube 104

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. In the end, we will share some of the best off-page SEO techniques with you. Table of content: What Is Off-Page SEO? Why Is Off-Page SEO Important?

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

ConvertKit

NOVEMBER 20, 2020

Not everyone who visits your website or social media profile is immediately ready to buy. Create a free landing page that converts. ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. Here’s why.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Convince & Convert

JULY 20, 2017

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience. What about website and app download ads? Yes, I was bonkers.

Marketing Websites 109

Marketing Websites Landing Pages Marketing Analytics Tools Youtube 109

Conductor

OCTOBER 11, 2022

Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO). Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask.

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

Optinmonster

DECEMBER 7, 2023

A countdown timer is a clock displayed as a popup or a countdown timer bar to help online stores improve the conversion rate on a landing page. Cracku , an online coaching website for students, used countdown timers on its website to create limited-time offers and increased conversions by 300%.

Conversion 66

Conversion Urgency Marketing eCommerce Display 66

Hubspot

JULY 30, 2020

I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Optinmonster

APRIL 4, 2024

Signup forms and Landing Pages : These should be easy to create and integrate, so you can effectively grow your contact list. Drip’s robust and dynamic segmentation lets you combine data from your store, website visitors, and marketing to perfectly target your email campaigns.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Vidyard

MARCH 22, 2016

But videos grab attention and are often seen as easier to consume than a 15 page document. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. The New Adwords is Video. Shorter is better.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Optinmonster

AUGUST 17, 2020

Since you want your target audience to download an app, they’ll likely be visiting your website from a mobile device. The Yes option redirects users to the page where they can download your app. An exit-intent popup appears as users are attempting to leave your website. Build a Landing Page or a Fullscreen Campaign.

Landing Pages 103

Landing Pages Urgency Marketing Mobile Marketing Trigger Marketing 103

Optinmonster

MAY 20, 2020

And while some companies make entire age verification pages for their site, others prefer a simple age check popup. They look like this: Many businesses add website age verification popups for both moral and legal reasons. You’ve probably run into these age verification messages before. 2 Ways to Create an Age Verification Popup.

Marketing Websites 118

Marketing Websites Template Display Terms and Conditions 118

KoMarketing Associates

MARCH 13, 2018

Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. Use Google Search Console to find the URLs that link to 404 pages on your site. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Optinmonster

MAY 4, 2021

” Page-Level Targeting : Target campaigns to specific URLs to personalize the user experience. Build a Dedicated Landing Page. But rather than sending your audience to a boring list of your products, why not create landing pages for your store’s Mother’s Day gifts?

Promotion 100

Promotion Budget Programs Tools Landing Pages 100

LeadsRX

MARCH 9, 2022

These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site. Usually, the higher the conversion rate, the better your website or landing page is working at getting new customers.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Outgrow

NOVEMBER 30, 2022

These include website traffic, number of sign-ups, and total sales over a period. Using the best keywords and thumbnails on the video helps increase visibility on platforms like YouTube and boost click-through rates. If revenue is your video campaign’s primary goal, look at how many visitors your video referred to your landing page.

Marketing Budget 138

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 138

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Implementation. Other Tips.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

NuSpark Consulting

MARCH 3, 2016

Here we go: Website. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Link to your white paper on your home page.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Optinmonster

APRIL 23, 2020

A Secure and Accessible Website. Page Speed (Including Mobile Page Speed). Domain Age, URL, and Authority. Recommended Resource: Need more website traffic? As you may know, SEO stands for search engine optimization , which simply means making the web pages more likely to get ranked on a search engine.

Lead Ranking 138

Lead Ranking Lead Scoring SEO Keywords 138

Convince & Convert

AUGUST 3, 2017

You need to optimize your Facebook page to translate those efforts into actual clicks and conversions. You need to set up your page to help your new followers quickly understand what your business is about and how it can help them. Here are eight steps to walk you through the Facebook page optimization process. Add your website.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). Here’s an example from our blog: Make sure the anchor text clearly indicates what the destination page is. It depends on the nature of the page. You don’t want to pepper your page with so many competing CTAs that you overwhelm the reader.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Optinmonster

MARCH 5, 2021

Patrick’s Day marketing ideas that you can use for your website. Patrick’s day… …because it gives you an excuse to engage your customers and website visitors. Some of the most popular rules and triggers include: Exit Intent® Technology: Engage users as they’re actively leaving your website.

Tools 90

Tools Work Management Marketing Management Paid Search Agency 90

Optinmonster

NOVEMBER 3, 2021

If you upgrade to the pro version of RafflePress , you unlock even more powerful features, like: Build a distraction-free giveaway landing page. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. You can also get this content on your website by adding a social media feed.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Convince & Convert

JULY 20, 2017

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I wanted the traffic to primarily be from our Snapchat audience. What about website and app download ads? Yes, I was bonkers.

Marketing Websites 60

Marketing Websites Landing Pages Marketing Analytics Tools Youtube 60

Televerde

DECEMBER 14, 2020

It’s important to note that you’ll need to develop a dedicated landing page for each lead source to properly track channel engagement. Content is a great way to guide prospects to your landing pages by including a call-to-action in the following locations: Body copy. YouTube ads. Content Marketing. Hero image.

Paid Content 59

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 59

Content Marketing Institute

JANUARY 15, 2019

However, the most common are Facebook, Instagram, and YouTube. To save your Story to Highlights, go to your profile page and, under Story Highlights, click the “+”. When you finish going live on YouTube, your footage is automatically uploaded to your channel. Include a link to your website where possible.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

ConvertKit

FEBRUARY 4, 2020

Creating and publishing your landing page is just the first step in growing your email list. You’ll need more than a beautiful landing page design and clear copy to convince your landing page visitors to convert into email subscribers. Successful strategies to help you promote your landing page.

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Optinmonster

FEBRUARY 11, 2024

SupportAlly makes it easy for anyone to help support team members help them by collecting the information they need in one simple page. When people use the tool, they can see a list of other tools at the bottom of the landing page. Here are some more examples of free tools for inspiration.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

RebelMouse

APRIL 5, 2023

For this, the following must be added: The link to your sponsored article (or a link to the landing page). Readers usually see the regular mobile view of your website within the SmartNews app. As of today, SmartNews supports popular tools such as YouTube, JW Player, Spotify, and SoundCloud. The title of the article.

Practices 52

Practices Best Practices Mobile Advertising Validation 52

Buffer

AUGUST 22, 2019

Seeing a gap in the market, she pulled together a website and started selling to people who were experiencing the same meal prep problems she’d had. and on a product page: Expansion is also important for most DTC brands. Take its Harvest Bowls category page for example —. — Something that no company seemed to be offering.

Paid Content 72

Paid Content Planning Landing Pages Paid Search Agency 72

Directive Agency

OCTOBER 26, 2023

How Enhanced Conversions Google Ads Work There are two layers for Enhanced Conversions: Enhanced Conversions for Web Sends hashed first-party data from your website when a user converts through form fills, purchases, etc. Allows you to use hash, first-party data from your website lead forms for offline lead measurement.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Google Ads 52

Optinmonster

JUNE 5, 2022

Are you curious about how to use geotargeting to reach more customers with your website content? Geotargeting is displaying personalized content on your website based on users’ geographical location. Each of us may see dozens if not hundreds of websites and ads a day. Table of Contents: What is Geotargeting?

Conversion 113

Conversion Tagging Click Rate Display 113

Convince & Convert

MARCH 6, 2015

However, most people who have owned a website for very long know their importance. As content is added or changed on your website, broken links can happen which can lower your rankings and cause people to leave your site. Collect a List of Pages. Enter the URL for your website and click start. .

SEO 167

SEO Marketing Analytics Tools Lead Ranking Lead Scoring 167