Biznology

JUNE 9, 2015

When I use my short-code URL , gerr.is , I also need to be careful because unlike most of us, Google only knows each of us my one specific name. When I introduce myself to Google, through my websites, I need to be careful how I introduce myself. One explicit keyword phrase for your identity and one explicit URL for your website.

Google 80

Google Domain Tagging Analytics 80

Biznology

JUNE 6, 2012

That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages. I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

FEBRUARY 20, 2014

My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. These should be customized based upon your website; no two link building campaigns will be exactly the same. The landing pages. The unique value. Diversity in link building is extremely important.

Link Building 80

Link Building Ad Building Ideal Customer Profiles Long Tail Marketing 80

Biznology

OCTOBER 14, 2013

Most people find a website (including yours) by first typing keywords in the query box of a search engine. Google Analytics is the most widely used tool for understanding consumer behavior on a website. Or both according to Search Engine Land : He that giveth also taketh away. It is rich with insights.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

NOVEMBER 5, 2013

than we do writing all the copy, storytelling, background, insight, history, biographies, case studies, origin story, and educational content that actually gives Google everything it needs to most accurately predict whether it’s your content, your site, your page on that site, that shows up first on Google for any give keyword phrase.

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

NOVEMBER 8, 2012

You might create that database to avoid conflicts on your website, but you don’t need to limit it to that purpose. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

FEBRUARY 21, 2017

link, a subdomain, or even a subdirectory, our SMNRs AKA landing pages always have unique, easy-to-remember, easy-to-share, and easy-to-recognize where the URL goes just by reading it. It’s short and dedicated to the one page. Same thing with Skinny Coconut Oil.

Domain 153

Domain Buy Service Product 153

Biznology

MAY 24, 2019

Every page, post and link on your website and social media channels is an excellent opportunity to be noticed by other web users. If you aren’t sure how, work with professionals to ensure that all of your titles, URLs, images and content are working together to boost your chances of getting noticed. Optimize everything.

Tips 130

Tips Brand Identity Branding Work Management 130

Biznology

MAY 22, 2014

Plagiarism can hurt website rankings in a big way, not to mention your reputation and your pocket. It can also land you in hot water with the law. It will even check Word files, Portable Document Format files (PDFs), and pages that haven’t been HTML formatted. How do you check written content for plagiarism? They’re free.

Copywriting 80

Copywriting Copyright Content Inbound Marketing 80