[Landing Page, URL] The 17 Best Photo Editing Tools
    Create new images, draw with SketchBook, or open images from your files, a URL, or an online image library. Spend an hour playing with (BeFunky) and you’ll find that it takes just 15 minutes to create a custom image that will pull social media interest to your website.” Images add color, visual appeal, and life to online content.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Landing Page, URL] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire ad or click through the ad to the website. In-display YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages. The end result?
  • ACT-ON  |  MONDAY, FEBRUARY 27, 2017
    [Landing Page, URL] What is Brand Marketing?
    You can use your marketing automation media library to be the repository for your brand’s logo, website headers, footers and other templates, and other branded assets. That’s where your Demand and Expand teams can go to grab resources when building a landing page or creating an email. There is a lot of confusion around brand.
    [Landing Page, URL] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    If the results are mostly product pages, users are probably looking to purchase a solution. If your campaign content and landing pages aren’t optimized for search, you risk losing your target accounts to competitors who excel in the search engine results page (SERP). SEO Helps Target and Personalize ABM Content.
    [Landing Page, URL] Buy domain names for all your pages, products, and services
    link, a subdomain, or even a subdirectory, our SMNRs AKA landing pages always have unique, easy-to-remember, easy-to-share, and easy-to-recognize where the URL goes just by reading it. It’s short and dedicated to the one page. page , are you completely sure that everyone you engage with understand what About.me
    [Landing Page, URL] How to Write SEO-Friendly Content for Inbound Success
    You’ve been tasked with writing a new page for your company’s website. It could be a blog post, a new product page, or a new landing page. With such statistics, it’s clear that you should strive to optimize your content on every page of your website, from product pages to landing pages to your blog.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Landing Page, URL] Measuring Year-End Marketing KPIs – Where’s the Data?
    In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. www.Facebook.com/Pages. Page Engagement. Page Likes. Page Unlikes. New Page Likes. Website Analytics.
    [Landing Page, URL] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    Switch to Website Cards. Unlike Lead Generation Cards which capture user data within Twitter, Website Cards direct users to a landing page on your website. through a gated landing page), you have the opportunity to capture more data about the user. Panic! Shrug. Pivot to Retargeting Campaigns.
    [Landing Page, URL] 28 of the Best Chrome Extensions for SEO, Productivity & More
    When you’re on a web page, click the extension to show metrics such as the number of social shares and backlinks to a piece. What’s neat about this tool is that it shows you multiple pinnable items available on each website so you can save more than one item to your board at a time. Enter Google Chrome browser extensions. 1) bitly.
    [Landing Page, URL] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    The call to action drove customers to a landing page that provided a shot at winning a pair of NFL Super Bowl tickets. Customers could reach the page by scanning a QR code included in the direct mailer or by entering the landing page URL (both allowed easy tracking). But where should you start?
    [Landing Page, URL] November 2016 Release: Customize Your URL Domain Name
    When a SnapApp is published, you have the option to deploy it to a SnapApp-hosted landing page. As of this month, you can now whitelabel the “app.snapapp.com” portion of the URL and use your own custom domain name. The page is still hosted by SnapApp so the process remains as simple as it is now. Content loading
    [Landing Page, URL] Google Message Extensions Means Even More Ways to Track PPC Attribution
    ActiveDEMAND Landing Pages work harmoniously with Google AdWords and other PPC traffic campaigns, while our integrated call tracking provides full attribution from phone calls and texts that originated from your ad. A message extension icon tap is equal to a click and equivalent to an ad click to a landing page.
    [Landing Page, URL] An Introductory Guide to Google’s Search Console
    Search Console, formerly Webmaster Tools prior to May 2015, is a no-charge web service by Google for the individuals who manage website properties. It is a place where Google communicates data and statistics about a specific website to the website owners and the professionals who are authorized to manage that website.
    [Landing Page, URL] 7 Ways to Improve Your Site’s SEO Game Today
    89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. In search results —The title and meta description that represent a landing page in search results is a search snippet. Search snippet for Yoast’s SEO plugin landing page.
    [Landing Page, URL] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    tool to discover insights into how your website is performing. A site will become very slow when there is Google Analytics code inserted on the page. Baidu Analytics does not work until you link it to your website. If you build a website with HTML files, you can edit the HTML and paste the code before the “</head>” tags.
    [Landing Page, URL] 5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey
    If a traditional whitepaper or eBook landing page gets a 2-7% conversion rate, well, then where is the rest of 93-98% going? Making sure your content or website with demo request options is linked directly with your sales team’s software is a must. Consider these two points: 67% of the buyer’s journey is now digital.
    [Landing Page, URL] The Right SEM Strategy for Schools
    You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. Its value doesn't reside in only a few specific high performing pages — the collective value starts boosting newer content as well. Education
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Landing Page, URL] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Need help diagnosing your website's lead gen issues? The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. Think about the folks who are landing on your website for the very first time.
    [Landing Page, URL] Measure ROI on "Hardest to Track" B2B Marketing Channels [Using Attribution]
    Every page on a website is equipped with javascript tracking that captures every website touchpoint. UTM parameters added to URLS can track a plethora of other digital channels. The information was garnered from a Millward Brown report and surveyed over 300 senior-level marketers. This is, in fact, the case. 1] Webinars.
  • BIZIBLE  |  MONDAY, OCTOBER 24, 2016
    [Landing Page, URL] MPM & Reporting Cookbook: Marketing Team Reports [Chapter 2 of 5]
    Campaigns, landing pages, and where people are converting (form URL) span multiple marketing disciplines and can impact a variety of marketers. MQLs & Opportunities by Landing Page. Problem: What report should marketers be using for the marketing team to stay informed on marketing performance by landing page?
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Landing Page, URL] How to Generate Leads From the Most Popular Pages on Your Website
    From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. And because so many people are landing on those four or five pages, it's very important that you take special care to optimizing those pages for conversions.
    [Landing Page, URL] How To Create A Revenue Generating B2B Marketing Strategy
    To generate pipeline and scale your marketing programs you’ll need core marketing technologies such as a content management system (CMS) for your website, an email solution to nurture your leads, e.g. marketing automation platform, a CRM to track prospect and customer interactions, and an attribution solution to manage marketing performance.
    [Landing Page, URL] Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
    Here’s a simple scenario: You promote content or trials within AdWords ads and direct prospects to landing pages with forms. When someone clicks your ad and goes to your website, your website captures a unique ID—called a “Google click ID,” or “GCLID”—and stores it in a cookie. Example. “Sales Qualified,” 2.
    [Landing Page, URL] Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
    To get 300 prospects to my landing page and sign up for a webinar. To have 100 people download our eBook from our website. For example, direct your recipients to a specific landing page, which can make it easy for them to find more information, and also help you track the success of your campaign. Printing.
    [Landing Page, URL] What Wikipedia Doesn’t Tell You About SEO Techniques
    Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information. Take the search engine optimization Wikipedia page for example. But hopefully, as we continue through this page, it will explain that, right? If you haven’t, I suggest the buttered cat paradox.
    [Landing Page, URL] How To Decide Whether Marketo RCA Is Right For You
    For complex reporting across multiple channels and websites, you’ll need JavaScript code that can accurately process a wide variety of ad formats and a platform architecture that makes complex reporting easily accessible. The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM.
    [Landing Page, URL] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a snippet as a featured snippet in the search results.” ” For SEOs looking for ways to simply mark a page to be featured, Google says, “You can’t.” “Google it.”
    [Landing Page, URL] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Organic (non-paid) search is the largest single source of visits for most B2B websites. 4) How do you approach on-page SEO? On-page SEO functions much like those elements in a book, helping your visitors (and search engines) make sense of the structure of the site, and determining which subjects are most important on each page.
    [Landing Page, URL] Multi-Touch Attribution, A Full User Debrief
    For instance, if a prospect came to a website via an AdWords click, converted on a blog article, became an opp at a sales dinner, and verbally closed during an outbound call -- only one of those touchpoints would receive 100% of the revenue credit for that customer’s revenue contribution. What is multi-touch attribution? Time decay. W-shaped.
    [Landing Page, URL] 3 Methods to Measure the ROI of Your Local Advertising
    Track incremental geo-targeted changes to traffic to your website. Unique URLs and unique landing pages can be used with each ad to determine the change in traffic to your site as well as which ads drive the most localized traffic. Online advertising of any kind requires tracking and measuring the results.
    [Landing Page, URL] 6 Experiments You Should Be Running On Your B2B Website/Blog
    For B2B marketers who control or have input into at least some part of their website, it should always be a goal to continuously improve it. So here are six tests that we either have run or are currently running, that you should try, too, on your B2B website or blog: Clean Sidebar. Simplified Landing Pages. via GIPHY.
    [Landing Page, URL] Discover Where Your Competitors Are Beating You Online
    This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. Therefore, your company website must become the hub of your marketing efforts and the key to creating more opportunities for your sales team. 3) Assess Your Ability to Convert Website Visitors to Leads.
    [Landing Page, URL] Everything You Need To Know About Marketing Attribution
    Each touchpoint should also have several pieces of information: a marketing channel, a landing page URL, a touchpoint position, and potentially more. After the meeting, Alexis and Andrew both searched for the marketing boat company by typing in the URL of the company. We call this the Form URL. Good question.)
    [Landing Page, URL] 62 Experts Share Their #1 Actionable SEO Technique
    9 Do Topical Analysis for Key Pages. #10 12 Find Websites’ Hero Terms & Steal Them. #13 14 Build Hyperlocal Links, and Link from Blog Pages to Internal Pages. #15 18 Optimize for Keywords at Page Level. #19 22 Check & Fix Not Indexed Pages. #23 28 Build Links with Information Pages and Redirect. #29
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Landing Page, URL] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    UTM (Urchin Traffic Monitor) codes are query string parameter/value pairs you can attach to the end of a custom URL in order to track a source, medium and campaign name. The most common way to capture this information is to have hidden fields in a form on the landing page, and pass the values of these parameters into those fields.
    [Landing Page, URL] 7 Ways to Increase Accuracy and Insights in Google Analytics
    Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY.
    [Landing Page, URL] 7 Ways to Increase Accuracy and Insights in Google Analytics
    Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Landing Page, URL] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Influencer relations – Score the actions of press, analysts, and bloggers so you can see who your most engaged and interested influencers Be aware of the pages they visit on your site, what they’re interested in, and the emails (pitches, press releases, events) that they’re engaging with. an email address, a mobile phone number).
    [Landing Page, URL] 20 Online Marketing Tools That Boost Campaign Results
    This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” SEO Tools. What is it?
    [Landing Page, URL] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    But despite utilizing print in this way, many marketers struggle with the jump from print to digital—in particular, as they try to answer the question, “How does print bring my audience to the experience I’ve constructed on my website/social media/blog?” His name was Johannes Gutenberg, and his secret was the printing press.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Landing Page, URL] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Landing page. You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters. click to view larger). Attribution Data.
  • HUBSPOT  |  THURSDAY, JULY 7, 2016
    [Landing Page, URL] 12 Tips for Writing Clickable Search Ad Copy
    Display URL : This is the URL that you'd like the ad to link to. It's always a great idea to click and make sure the URL is live and working properly. Display URL : 35 characters shown (255 characters total). 7) Match your ad copy to the landing page. C reating search ad copy is similarly tough.
    [Landing Page, URL] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    If someone reads our blog post and then navigates to another page or two, and then eventually downloads something, we want to know that. Through our attribution solution, we know both the landing page URL and the form URL (the page that the form fill occurred on) for every website session. Conclusion.
    [Landing Page, URL] Three Stats to Track for Sales Funnel Analysis
    First, measure the effectiveness of the materials used to attract leads to the website. Each of these methods should be assigned a specific URL or marker of some sort that will identify it. These markers can be tracked as the viewers respond and go to the specified landing page. Landing Pages Response Rates.
    [Landing Page, URL] 5 Ways to Amp Up Your Mobile Marketing Strategy
    One of the best ways to leverage SMS/MMS is to set up a shortcode, which is a numeric code that can be acquired from your wireless provider that acts as a URL replacement. Mobile Website. For many companies, their mobile website is the primary access point for their entire business–a virtual front door. Mobile Messaging.
    [Landing Page, URL] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well. A home page isn’t a landing page.
    [Landing Page, URL] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. A home page isn’t a landing page.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Landing Page, URL] 5 Ways B2B Marketers Can Learn to Love Facebook
    I had a Facebook page all along, of course. Using Facebook’s retargeting options so they can show ads to anyone who’s visited a specific URL. So if someone looked at a whitepaper download page, or a webinar sign-up page, but didn’t act, clever B2B marketers can show them a customized ad to entice them to finish the process.
    [Landing Page, URL] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad. The {lpurl} portion will be automatically replaced with the landing page URL that you have set up for each ad within your campaign. 7) Develop Tailored Landing Pages.
  • NUSPARK  |  SATURDAY, JUNE 4, 2016
    [Landing Page, URL] Popup Strategies: Popup Types and When to Use Them
    These new configurations are less intrusive and can help your website become more interactive. The entry popup comes up immediately before you’ve even had a chance to view the page. There’s no chance they’re going to leave the page before it pops up, and for this reason, it’s very effective despite the annoyance factor.
    [Landing Page, URL] Top B2B Website Metrics to Monitor Using Google Analytics
    When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. 1) Pages per Session. Make sure your website has easy-to-understand navigation elements. 6) All Pages.
  • BIZIBLE  |  THURSDAY, MAY 12, 2016
    [Landing Page, URL] Drive More Revenue With Content Marketing With Form URL Analysis
    Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. But when I learned what types of reports I was now capable of making and the amount of insights that I could draw from tracking form URLs, I got excited. Landing Page to Form URL (a.k.a.
    [Landing Page, URL] The 12 Best Competitive Intelligence and Benchmarking Tools
    increasing social engagement, website traffic over time, etc.) Provides visibility into the sources and quality of traffic to other websites. Compete enables you to find out what keywords are sending users both to your website and to your competitors. A very good spying tool where you can see your competitors website analytics.”
    [Landing Page, URL] 3 Clever Tactics to Improve Your Search Engine Optimization
    You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc. Make sure that everything you include on the landing page is helpful to the visitor.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Landing Page, URL] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    This makes it a relatively inexpensive way of increasing your website traffic. Set up pages. Create an official Facebook page for your company to build an audience. Use a simple, short vanity URL. When you first create an official Facebook page, you’ll notice that the URL is just a combination of characters.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Landing Page, URL] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    That they had the opportunity to attract these researchers to their website via search engines -- if only they could rank for those really specific, disease-related keywords. Before focusing on lead conversion, the folks at SmartBug started with the goal of increasing organic traffic to Conversant Bio's website through the blog.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Landing Page, URL] The Ultimate Dictionary of Marketing Terms You Should Know
    We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 48) Landing Page.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Landing Page, URL] 15 Elements Most Successful Blogs Have in Common
    These are used on the main page of your blog. In other words, they make your main page look more inviting. Having the full version of your posts appear on the main page, and then again on each post’s individual page is not a good idea. The recent posts widget is even more important on the individual pages of your blog.
    [Landing Page, URL] 17 Ways to Promote Your White Paper for Lead Generation
    Here we go: Website. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Link to your white paper on your home page.
    [Landing Page, URL] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Add calls-to-action to the blog pages to convert readers into leads. They were also sure to include these keywords in the title, URL, and headers.
    [Landing Page, URL] Mobile Marketing Words To Know
    Click-through: The process that takes a mobile subscriber to a jump or landing page once the mobile subscriber has clicked on a link. To calculate CTR, take the number of users who clicked on an ad on a Web page and divide by the number of times the ad was delivered (impressions). With U.S. consumers spending 2.8 Learn More. ©
    [Landing Page, URL] How to Measure the ROI of Brand Marketing With Attribution
    More people are interested in what we do and more people know the name Bizible, so more people are typing in our URL and coming to our website directly. As we mentioned earlier, the more people know about Bizible, the more they type your URL into their Internet browser. Many believe it’s just not possible. What was the ROI?
    [Landing Page, URL] The Best Converting Landing Pages for B2B
    Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing. Landing pages are not cookie cutter.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Landing Page, URL] How to Build the Best Google AdWords Campaign
    No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. Add Your Display URL. It’s important to notice the difference between the URLs you’ll use in your ad. The display URL is the one you want people to remember. Add Your Destination URL.
    [Landing Page, URL] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    During the content finalization period, have your promotional team begin creating the assets needed to promote the content, such as the landing page, emails, social media images, infographics, SlideShares, blog posts, etc. Don't know how to approach landing page creation and promotion? How to Create a Shared Landing Page.
    [Landing Page, URL] 5 AdWords Hacks to Ramp Up Your Display Ads
    AdWords Display Network: You have almost limitless ad space across various websites, along with the ability to advertise both image and text ads in different sizes. Placements: Actual URLs you want to target. Topics: This is a group of websites that relate to a similar topic. These are the tricks that you can implement today.
    [Landing Page, URL] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Select “website.” Dashboard basics.
    [Landing Page, URL] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    2) Include opt-in forms as well as forwarding options on every page of your website, blog and social media networks. 13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords). Consider the following list of email list-generating ideas.
    [Landing Page, URL] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    2) Include opt-in forms as well as forwarding options on every page of your website, blog and social media networks. 13) Optimize your website for your keywords, striving for the top of the organic search results for those seeking your products (see Google Adwords). Consider the following list of email list-generating ideas.
    [Landing Page, URL] Five Facebook Advertising Features You Haven’t Tried Yet
    Multitudes of visitors come to your website everyday, but only a small amount of people actually leave their information or purchase a product on the first visit. With the Facebook Custom Audience pixel , you can chase after website visitors and retarget them on Facebook. The About pages on Facebook are usually static.
    [Landing Page, URL] Content and Karma and Pandas, Oh My
    Last week we looked at the inconvenience and embarrassment of poor website housekeeping , and the uncomfortable truth that all content is findable and that is not always good news. Whether you like it or not, Google has set loose a Panda in that nasty, over-stuffed garage you like to call a website. Start with your keywords.
    [Landing Page, URL] 16 Content Marketing Predictions for 2016
    A microsite is a content hub separate from a company’s URL. Organizations will use them to push campaigns, tailor paid media landing page experiences, and develop content in different verticals – like GE. Even if we don’t have our New Year’s resolutions ready to go, it’s inevitable: 2016 is just around the corner. Conclusion.
  • ACT-ON  |  MONDAY, DECEMBER 14, 2015
    [Landing Page, URL] Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change
    There is a trail: They did a Google search for supply chain, they came to our website, they allowed us to cookie them, they asked for more information, they went through our resource library, we watched their lead score go up, and then they asked us to contact them to address a specific need, and sales got involved and got it closed.
    [Landing Page, URL] Align AdWords Campaigns With TV & Video
    One common practice for TV ads is to direct traffic to a vanity URL, which allows marketers to track how many people came to the website as a result of the advertisement. If you are doing this for any of your ads, you should place a remarketing pixel on the landing page. Ad Scheduling. Ad Copy Messaging. Keywords.
  • ACT-ON  |  FRIDAY, DECEMBER 4, 2015
    [Landing Page, URL] Measuring Year-End Marketing KPIs – Where’s the Data?
    In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. www.Facebook.com/Pages. Page Engagement. Page Likes. Page Unlikes. New Page Likes. Website Analytics.
    [Landing Page, URL] How to Improve Your Website Experience: 10 User Testing Tools to Try
    So what makes your website any different? Your website should be viewed as a constant work in progress. So to get you started on the path of continuous improvement, we've collected a list of helpful user testing tools and resources that will have you analyzing your website in an entirely new way. Seems reasonable, right?
    [Landing Page, URL] New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation
    Automatic on-demand video – As soon as a live event is over, the recording is automatically converted to an on-demand video asset available in the same player at the same URL. New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use.
    [Landing Page, URL] How to Generate New Keyword Ideas
    But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching. Instead of going the traditional route and starting with a set of keywords, begin with a few landing pages. To me, this is silly. Image: Blue Nile Research.
  • ACT-ON  |  FRIDAY, OCTOBER 23, 2015
    [Landing Page, URL] Make a Blockbuster: 8 Tips to Promote Your Webinar
    This gives you time to build and test your promotional assets so you can send a flight of emails, do an ad campaign, update your website, and promote your event via social media. Create your landing page. The landing page is where the people who want to attend your webinar have the opportunity to sign up for it.
  • ACT-ON  |  FRIDAY, OCTOBER 9, 2015
    [Landing Page, URL] Mobile Friendly? Or Mobile First?
    Traditionally, the design of web pages, landing pages (and email, too) has revolved around a desktop user’s experience and what tests well on that medium. There are two recommended approaches that are used in designing web and landing pages for mobile consumption: responsive design and adaptive design. Page speed.
    [Landing Page, URL] The 7 Deadly Sins of a Poor Web Content Experience
    Forget the flashy landing page or homepage design. People are not spending their time navigating through your website with category links and drop-down menus. They already know your brand but don’t know your URL, so they Google it and click on the first result. There is paid media driving to it. This is the future.
    [Landing Page, URL] A Detailed Guide to Creating the Best Landing Page Images Ever
    Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions! 5) Resizing Your Landing Page Image.
    [Landing Page, URL] A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure
    Have you ever noticed that some URLs start with "[link] while others start with "https://"? Perhaps you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online. How can I tell if a website has SSL? 1) The URL says "https://" and not "[link].
    [Landing Page, URL] Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
    Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense? . Website Structure.
    [Landing Page, URL] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    A Website Platform Made for Marketing. Your website should be one of your star marketers. Two years ago, HubSpot launched a website platform as part of our Content Optimization System. CMSes allowed you to edit a page and then get a preview of what it would look live. It was, we thought, a more human way of marketing.
    [Landing Page, URL] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    Whether you’re sending them to a specific landing page or inviting them to take advantage of a personalized offer on-site, the work doesn’t end in your customer’s inbox. Closing the data loop and breaking down the organizational divisions between email marketing and website optimization is increasingly common. And it’s worth it.
    [Landing Page, URL] Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
    But here's the thing: The content on the website is loading as if you're looking at the site on the desktop. A website's viewport controls the width of a webpage for the device a user is viewing it on. And trust me, that's probably a lot of your website visitors, seeing as mobile search queries have already begun to surpass desktop.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Landing Page, URL] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    You put it on your website. It doesn't try to give the hard sell to the prospect, rather it promises to educate the target audience on how they can create a responsive website (something that's incredibly important given recent Google Algorithm changes) : When coming up with a topic, make sure it's: Targeted to your audience and your niche.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Landing Page, URL] How to Get a Personalized Assessment of Your Website [Free Tool]
    Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. Websites have changed significantly in terms of design, functionality, and purpose. What is Website Grader? How does Website Grader work?
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Landing Page, URL] Want More Traffic to Your Website? Try These 5 Tools & Tips
    Get a bunch great tips on how to better market your website and blog. We ask our audience to submit their websites for us to review. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. As mentioned above, we didn't have access to websites analytics.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Landing Page, URL] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    New name, new logo, new website. But if you’re brave enough to overhaul your company name, logo and website all in one go; read on. If you don’t have the right permissions you won’t be able to update the old website information to the new one (we’ll cover this one later as well). Don’t forget to test the home page. Links.
    [Landing Page, URL] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Landing page elements in summary: The Offer. Web Page Tagging.
    [Landing Page, URL] Good Forms, Great Leads: How to Use Web Forms Strategically
    But behind each mysterious website visitor is a real person with a pressing business need. If you can convert website traffic to known visitors as early in the cycle as possible, you’ll have a larger window in which to figure out what they’re interested in, and how urgent their need is. Gated URLs/progressive profile forms.
    [Landing Page, URL] Speed Matters: 5 Tips to Make Your Website Load Faster
    Does website speed sound like a boring topic? Website speed can have a massive effect on conversions, both good and bad. Here’s what else happens as a result of just a one-second delay in page load time: – 11% fewer page views. When they reduced their average page load time by 2.2 Quickly. Firefox did.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Landing Page, URL] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    Maybe you have one for your main website, one for your blog, and another for your landing pages. When sources are all presented one page, it can be easy to mistake the numbers from one channel with the numbers from another. To avoid this, your website should be able to exclude your company's IP. Moral of the story?
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Landing Page, URL] How to Answer 11 Common Marketing Questions Using Analytics
    This report will show you the content that your contacts viewed before going to a landing page and converting. You need to understand what emails they opened and clicked, what blog posts they read, and what pages they interacted with on your website. 5) What website content is converting the most leads?
    [Landing Page, URL] Crowdfunding 101: Testing the Waters with TeeSpring
    Some of the reasons that people didn’t buy will not be related to your product — maybe they didn’t trust the website with their credit card, or they didn’t like the color of the shirt–but others reasons will tell you a lot about your brand. Finally, you’ll want to fill out the text that goes on this page.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Landing Page, URL] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    The Audio/Video Compilation Site Page. You can apply the same blog post compilation strategy for creating an ebook to your audio or video content in order to make a site page (i.e. an instructional page on your website). You can then write (or record) an introduction and a conclusion for the top and bottom of your page.
    [Landing Page, URL] How to Build a Call to Action Button for Your Email
    For PC, tablet, or mobile users, the button is a quick way to get to the designated URL or landing page. Pick a combination of colors that make your call-to-action stand out or complement the colors of your logo, website, or email template. Lastly, you can add a URL to the button to make it clickable.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Landing Page, URL] Social Media for Finance Marketers: 3 Steps to Getting Started
    First, run your website through HubSpot's Marketing Grader. First, dive into your website analytics and decipher which social media channels your own traffic is coming from. Type in your competitors URLs, and drill down into all the major social networks except LinkedIn. The result? Take notes on what you find good and bad.
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