[Landing Page, URL] How to Generate Leads From the Most Popular Pages on Your Website
    From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. And because so many people are landing on those four or five pages, it's very important that you take special care to optimizing those pages for conversions.
    [Landing Page, URL] How To Create A Revenue Generating B2B Marketing Strategy
    MQL’s and Opportunities By Landing Page/Form URL (Blog articles and content downloads). Consider what additional details the researcher is looking for after reading a review about your product and then wanting more information from your website before engaging with sales. Strategy. How To Engage Your Target Audience.
    [Landing Page, URL] Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
    Here’s a simple scenario: You promote content or trials within AdWords ads and direct prospects to landing pages with forms. When someone clicks your ad and goes to your website, your website captures a unique ID—called a “Google click ID,” or “GCLID”—and stores it in a cookie. Example. “Sales Qualified,” 2.
    [Landing Page, URL] Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
    To get 300 prospects to my landing page and sign up for a webinar. To have 100 people download our eBook from our website. For example, direct your recipients to a specific landing page, which can make it easy for them to find more information, and also help you track the success of your campaign. Printing.
    [Landing Page, URL] What Wikipedia Doesn’t Tell You About SEO Techniques
    Unfortunately, since readers can edit pages with whatever they’d like, many people often receive incorrect or misleading information. Take the search engine optimization Wikipedia page for example. But hopefully, as we continue through this page, it will explain that, right? If you haven’t, I suggest the buttered cat paradox.
    [Landing Page, URL] How To Decide Whether Marketo RCA Is Right For You
    For complex reporting across multiple channels and websites, you’ll need JavaScript code that can accurately process a wide variety of ad formats and a platform architecture that makes complex reporting easily accessible. The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM.
    [Landing Page, URL] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a snippet as a featured snippet in the search results.” ” For SEOs looking for ways to simply mark a page to be featured, Google says, “You can’t.” Not “Google it.”
    [Landing Page, URL] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Organic (non-paid) search is the largest single source of visits for most B2B websites. Bad answer: anything that sounds ignorant or evasive. 4) How do you approach on-page SEO? The techniques of on-page optimization haven’t changed a great deal in the past five years, with a couple of notable exceptions. What’s not?
    [Landing Page, URL] Multi-Touch Attribution, A Full User Debrief
    For instance, if a prospect came to a website via an AdWords click, converted on a blog article, became an opp at a sales dinner, and verbally closed during an outbound call -- only one of those touchpoints would receive 100% of the revenue credit for that customer’s revenue contribution. What is multi-touch attribution? Time decay. shaped.
    [Landing Page, URL] 3 Methods to Measure the ROI of Your Local Advertising
    Track incremental geo-targeted changes to traffic to your website. Unique URLs and unique landing pages can be used with each ad to determine the change in traffic to your site as well as which ads drive the most localized traffic. Online advertising of any kind requires tracking and measuring the results.
    [Landing Page, URL] 6 Experiments You Should Be Running On Your B2B Website/Blog
    For B2B marketers who control or have input into at least some part of their website, it should always be a goal to continuously improve it. So here are six tests that we either have run or are currently running, that you should try, too, on your B2B website or blog: Clean Sidebar. Simplified Landing Pages. via GIPHY.
    [Landing Page, URL] Discover Where Your Competitors Are Beating You Online
    This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. Therefore, your company website must become the hub of your marketing efforts and the key to creating more opportunities for your sales team. Persuasive Landing Pages. Content Evaluation.
    [Landing Page, URL] Everything You Need To Know About Marketing Attribution
    Each touchpoint should also have several pieces of information: a marketing channel, a landing page URL, a touchpoint position, and potentially more. After the meeting, Alexis and Andrew both searched for the marketing boat company by typing in the URL of the company. We call this the Form URL. Good question.)
    [Landing Page, URL] 62 Experts Share Their #1 Actionable SEO Technique
    That’s right: a mini-FAQ at the bottom of each page. If the website is for a pet store, gather the types of questions customers ask, and sort them by page. For instance, if you have a page for goldfish, assign those questions to the goldfish page. Next, click a URL with high clicks but a low CTR (lower than 5%).
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Landing Page, URL] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    UTM (Urchin Traffic Monitor) codes are query string parameter/value pairs you can attach to the end of a custom URL in order to track a source, medium and campaign name. The most common way to capture this information is to have hidden fields in a form on the landing page, and pass the values of these parameters into those fields.
    [Landing Page, URL] 7 Ways to Increase Accuracy and Insights in Google Analytics
    Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY.
    [Landing Page, URL] 7 Ways to Increase Accuracy and Insights in Google Analytics
    Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Landing Page, URL] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Influencer relations – Score the actions of press, analysts, and bloggers so you can see who your most engaged and interested influencers Be aware of the pages they visit on your site, what they’re interested in, and the emails (pitches, press releases, events) that they’re engaging with. Caveat: This is not legal advice. Drive Demand.
    [Landing Page, URL] 20 Online Marketing Tools That Boost Campaign Results
    This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” SEO Tools. What is it?
    [Landing Page, URL] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    But despite utilizing print in this way, many marketers struggle with the jump from print to digital—in particular, as they try to answer the question, “How does print bring my audience to the experience I’ve constructed on my website/social media/blog?” His name was Johannes Gutenberg, and his secret was the printing press.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Landing Page, URL] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Landing page. You’ll notice that, from the “Landing Page” element in the top right segment (purple), there are two paths back to “Attribution Data” -- one utilizes an API integration with Adwords and Bing Ads, and the other connects paid social campaigns through UTM parameters. click to view larger). Attribution Data.
  • HUBSPOT  |  THURSDAY, JULY 7, 2016
    [Landing Page, URL] 12 Tips for Writing Clickable Search Ad Copy
    Display URL : This is the URL that you'd like the ad to link to. It's always a great idea to click and make sure the URL is live and working properly. Display URL : 35 characters shown (255 characters total). As marketers, we know the importance of having great landing page copy. What Is a Search Ad?
    [Landing Page, URL] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    If someone reads our blog post and then navigates to another page or two, and then eventually downloads something, we want to know that. Through our attribution solution, we know both the landing page URL and the form URL (the page that the form fill occurred on) for every website session. Conclusion.
    [Landing Page, URL] Three Stats to Track for Sales Funnel Analysis
    First, measure the effectiveness of the materials used to attract leads to the website. Each of these methods should be assigned a specific URL or marker of some sort that will identify it. These markers can be tracked as the viewers respond and go to the specified landing page. Landing Pages Response Rates.
    [Landing Page, URL] 5 Ways to Amp Up Your Mobile Marketing Strategy
    One of the best ways to leverage SMS/MMS is to set up a shortcode, which is a numeric code that can be acquired from your wireless provider that acts as a URL replacement. Mobile Website. For many companies, their mobile website is the primary access point for their entire business–a virtual front door. Mobile Messaging.
    [Landing Page, URL] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well. home page isn’t a landing page.
    [Landing Page, URL] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. home page isn’t a landing page.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Landing Page, URL] 5 Ways B2B Marketers Can Learn to Love Facebook
    And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Using Facebook’s retargeting options so they can show ads to anyone who’s visited a specific URL. And you can set up your Facebook page to promote your email newsletter. Big deal.
    [Landing Page, URL] 9 Strategies for Improving Lead Quality From B2B PPC Campaigns
    These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad. The {lpurl} portion will be automatically replaced with the landing page URL that you have set up for each ad within your campaign. 2) Implement Opportunity Attribution.
  • NUSPARK  |  SATURDAY, JUNE 4, 2016
    [Landing Page, URL] Popup Strategies: Popup Types and When to Use Them
    These new configurations are less intrusive and can help your website become more interactive. The entry popup comes up immediately before you’ve even had a chance to view the page. There’s no chance they’re going to leave the page before it pops up, and for this reason, it’s very effective despite the annoyance factor. sure do.
    [Landing Page, URL] Top B2B Website Metrics to Monitor Using Google Analytics
    When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Pages per session, or average page depth, is the average number of pages viewed during a session.
  • BIZIBLE  |  THURSDAY, MAY 12, 2016
    [Landing Page, URL] Drive More Revenue With Content Marketing With Form URL Analysis
    Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. I’ll admit that when I first heard about it, the implications didn’t immediately jump right out at me. Landing Page to Form URL (a.k.a. Win Rate by Form URL. Revenue by Form URL.
    [Landing Page, URL] The 12 Best Competitive Intelligence and Benchmarking Tools
    increasing social engagement, website traffic over time, etc.) Provides visibility into the sources and quality of traffic to other websites. Compete enables you to find out what keywords are sending users both to your website and to your competitors. very good spying tool where you can see your competitors website analytics.”
    [Landing Page, URL] 3 Clever Tactics to Improve Your Search Engine Optimization
    You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc.  Make sure that everything you include on the landing page is helpful to the visitor. 
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Landing Page, URL] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    This makes it a relatively inexpensive way of increasing your website traffic. Set up pages. Create an official Facebook page for your company to build an audience. Use a simple, short vanity URL. When you first create an official Facebook page, you’ll notice that the URL is just a combination of characters.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Landing Page, URL] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    That they had the opportunity to attract these researchers to their website via search engines -- if only they could rank for those really specific, disease-related keywords. Before focusing on lead conversion, the folks at SmartBug started with the goal of increasing organic traffic to Conversant Bio's website through the blog.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Landing Page, URL] The Ultimate Dictionary of Marketing Terms You Should Know
    We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 48) Landing Page.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Landing Page, URL] 15 Elements Most Successful Blogs Have in Common
    These are used on the main page of your blog. In other words, they make your main page look more inviting. Having the full version of your posts appear on the main page, and then again on each post’s individual page is not a good idea. The recent posts widget is even more important on the individual pages of your blog.
    [Landing Page, URL] 17 Ways to Promote Your White Paper for Lead Generation
    Here we go: Website. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Link to your white paper on your home page.
    [Landing Page, URL] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Add calls-to-action to the blog pages to convert readers into leads. They were also sure to include these keywords in the title, URL, and headers.
    [Landing Page, URL] Mobile Marketing Words To Know
    Click-through: The process that takes a mobile subscriber to a jump or landing page once the mobile subscriber has clicked on a link. To calculate CTR, take the number of users who clicked on an ad on a Web page and divide by the number of times the ad was delivered (impressions). With U.S. consumers spending 2.8
    [Landing Page, URL] How to Measure the ROI of Brand Marketing With Attribution
    More people are interested in what we do and more people know the name Bizible, so more people are typing in our URL and coming to our website directly. As we mentioned earlier, the more people know about Bizible, the more they type your URL into their Internet browser. Many believe it’s just not possible. What was the ROI?
    [Landing Page, URL] The Best Converting Landing Pages for B2B
    Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing. Landing pages are not cookie cutter.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Landing Page, URL] How to Build the Best Google AdWords Campaign
    No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. Add Your Display URL. It’s important to notice the difference between the URLs you’ll use in your ad. The display URL is the one you want people to remember. Add Your Destination URL.
    [Landing Page, URL] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    During the content finalization period, have your promotional team begin creating the assets needed to promote the content, such as the landing page, emails, social media images, infographics, SlideShares, blog posts, etc. Don't know how to approach landing page creation and promotion? How to Create a Shared Landing Page.
    [Landing Page, URL] 5 AdWords Hacks to Ramp Up Your Display Ads
    AdWords Display Network: You have almost limitless ad space across various websites, along with the ability to advertise both image and text ads in different sizes. Placements: Actual URLs you want to target. You Topics: This is a group of websites that relate to a similar topic. Now, we’re ready to jump in. Tools. eBook.
    [Landing Page, URL] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Select “website.” Dashboard basics.
    [Landing Page, URL] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    Consider the following list of email list-generating ideas. 1) Add an email signup offer to the back of your business cards. 2) Include opt-in forms as well as forwarding options on every page of your website, blog and social media networks. 15) Stage pop-up requests for those leaving your website or blog. All rights reserved.
    [Landing Page, URL] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    Consider the following list of email list-generating ideas. 1) Add an email signup offer to the back of your business cards. 2) Include opt-in forms as well as forwarding options on every page of your website, blog and social media networks. 15) Stage pop-up requests for those leaving your website or blog. All rights reserved.
    [Landing Page, URL] Five Facebook Advertising Features You Haven’t Tried Yet
    Multitudes of visitors come to your website everyday, but only a small amount of people actually leave their information or purchase a product on the first visit. With the Facebook Custom Audience pixel , you can chase after website visitors and retarget them on Facebook. The About pages on Facebook are usually static.
    [Landing Page, URL] Content and Karma and Pandas, Oh My
    Last week we looked at the inconvenience and embarrassment of poor website housekeeping , and the uncomfortable truth that all content is findable and that is not always good news. Whether you like it or not, Google has set loose a Panda in that nasty, over-stuffed garage you like to call a website. Start with your keywords.
    [Landing Page, URL] 16 Content Marketing Predictions for 2016
    microsite is a content hub separate from a company’s URL. Organizations will use them to push campaigns, tailor paid media landing page experiences, and develop content in different verticals – like GE. 3. Even if we don’t have our New Year’s resolutions ready to go, it’s inevitable: 2016 is just around the corner. Conclusion.
  • ACT-ON  |  MONDAY, DECEMBER 14, 2015
    [Landing Page, URL] Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change
    There is a trail: They did a Google search for supply chain, they came to our website, they allowed us to cookie them, they asked for more information, they went through our resource library, we watched their lead score go up, and then they asked us to contact them to address a specific need, and sales got involved and got it closed.
    [Landing Page, URL] Align AdWords Campaigns With TV & Video
    One common practice for TV ads is to direct traffic to a vanity URL, which allows marketers to track how many people came to the website as a result of the advertisement. If you are doing this for any of your ads, you should place a remarketing pixel on the landing page. Ad Scheduling. Ad Copy Messaging. Keywords.
  • ACT-ON  |  FRIDAY, DECEMBER 4, 2015
    [Landing Page, URL] Measuring Year-End Marketing KPIs – Where’s the Data?
    In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. www.Facebook.com/Pages. Page Engagement. Page Likes. Page Unlikes. New Page Likes. Website Analytics.
    [Landing Page, URL] How to Improve Your Website Experience: 10 User Testing Tools to Try
    So what makes your website any different? Your website should be viewed as a constant work in progress. So to get you started on the path of continuous improvement, we've collected a list of helpful user testing tools and resources that will have you analyzing your website in an entirely new way. Seems reasonable, right?
    [Landing Page, URL] New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation
    Automatic on-demand video – As soon as a live event is over, the recording is automatically converted to an on-demand video asset available in the same player at the same URL. New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use.
    [Landing Page, URL] How to Generate New Keyword Ideas
    But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching. Instead of going the traditional route and starting with a set of keywords, begin with a few landing pages. To me, this is silly. Image: Blue Nile Research.
  • ACT-ON  |  FRIDAY, OCTOBER 23, 2015
    [Landing Page, URL] Make a Blockbuster: 8 Tips to Promote Your Webinar
    This gives you time to build and test your promotional assets so you can send a flight of emails, do an ad campaign, update your website, and promote your event via social media. Create your landing page. The landing page is where the people who want to attend your webinar have the opportunity to sign up for it.
  • ACT-ON  |  FRIDAY, OCTOBER 9, 2015
    [Landing Page, URL] Mobile Friendly? Or Mobile First?
    Traditionally, the design of web pages, landing pages (and email, too) has revolved around a desktop user’s experience and what tests well on that medium. There are two recommended approaches that are used in designing web and landing pages for mobile consumption: responsive design and adaptive design. Page speed.
    [Landing Page, URL] A Detailed Guide to Creating the Best Landing Page Images Ever
    Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions! 1) Finding Free Images. Landing Pages
    [Landing Page, URL] A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure
    Have you ever noticed that some URLs start with "[link] while others start with "https://"? Perhaps you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online. How can I tell if a website has SSL? What is SSL? it's intercepted! Bummer, man.
    [Landing Page, URL] Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
    Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense?  . Website Structure.
    [Landing Page, URL] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    Website Platform Made for Marketing. Your website should be one of your star marketers. Two years ago, HubSpot launched a website platform as part of our Content Optimization System. CMSes allowed you to edit a page and then get a preview of what it would look live. It was, we thought, a more human way of marketing.
    [Landing Page, URL] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    Whether you’re sending them to a specific landing page or inviting them to take advantage of a personalized offer on-site, the work doesn’t end in your customer’s inbox. Closing the data loop and breaking down the organizational divisions between email marketing and website optimization is increasingly common. And it’s worth it.
    [Landing Page, URL] Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
    But here's the thing: The content on the website is loading as if you're looking at the site on the desktop. website's viewport controls the width of a webpage for the device a user is viewing it on. And trust me, that's probably a lot of your website visitors, seeing as mobile search queries have already begun to surpass desktop.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Landing Page, URL] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    You put it on your website. It doesn't try to give the hard sell to the prospect, rather it promises to educate the target audience on how they can create a responsive website (something that's incredibly important given recent Google Algorithm changes) : When coming up with a topic, make sure it's: Targeted to your audience and your niche.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Landing Page, URL] How to Get a Personalized Assessment of Your Website [Free Tool]
    Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. Websites have changed significantly in terms of design, functionality, and purpose. What is Website Grader? How does Website Grader work?
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Landing Page, URL] Want More Traffic to Your Website? Try These 5 Tools & Tips
    Get a bunch great tips on how to better market your website and blog. We ask our audience to submit their websites for us to review. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. As mentioned above, we didn't have access to websites analytics.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Landing Page, URL] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    New name, new logo, new website. But if you’re brave enough to overhaul your company name, logo and website all in one go; read on. If you don’t have the right permissions you won’t be able to update the old website information to the new one (we’ll cover this one later as well). Don’t forget to test the home page. Links.
    [Landing Page, URL] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Landing page elements in summary: The Offer. Web Page Tagging.
    [Landing Page, URL] Good Forms, Great Leads: How to Use Web Forms Strategically
    But behind each mysterious website visitor is a real person with a pressing business need. If you can convert website traffic to known visitors as early in the cycle as possible, you’ll have a larger window in which to figure out what they’re interested in, and how urgent their need is. Gated URLs/progressive profile forms.
    [Landing Page, URL] Speed Matters: 5 Tips to Make Your Website Load Faster
    Does website speed sound like a boring topic? Website speed can have a massive effect on conversions, both good and bad. Here’s what else happens as a result of just a one-second delay in page load time: – 11% fewer page views. When they reduced their average page load time  by 2.2 Quickly. Firefox did.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Landing Page, URL] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    Maybe you have one for your main website, one for your blog, and another for your landing pages. When sources are all presented one page, it can be easy to mistake the numbers from one channel with the numbers from another. To avoid this, your website should be able to exclude your company's IP. Moral of the story?
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Landing Page, URL] How to Answer 11 Common Marketing Questions Using Analytics
    This report will show you the content that your contacts viewed before going to a landing page and converting. You need to understand what emails they opened and clicked, what blog posts they read, and what pages they interacted with on your website. How are your contacts trending month over month?
    [Landing Page, URL] Crowdfunding 101: Testing the Waters with TeeSpring
    Some of the reasons that people didn’t buy will not be related to your product — maybe they didn’t trust the website with their credit card, or they didn’t like the color of the shirt–but others reasons will tell you a lot about your brand. Finally, you’ll want to fill out the text that goes on this page.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Landing Page, URL] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    The Audio/Video Compilation Site Page. You can apply the same blog post compilation strategy for creating an ebook to your audio or video content in order to make a site page (i.e. an instructional page on your website). You can then write (or record) an introduction and a conclusion for the top and bottom of your page.
    [Landing Page, URL] How to Build a Call to Action Button for Your Email
    For PC, tablet, or mobile users, the button is a quick way to get to the designated URL or landing page. Pick a combination of colors that make your call-to-action stand out or complement the colors of your logo, website, or email template. Lastly, you can add a URL to the button to make it clickable.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Landing Page, URL] Social Media for Finance Marketers: 3 Steps to Getting Started
    First, run your website through HubSpot's Marketing Grader. First, dive into your website analytics and decipher which social media channels your own traffic is coming from. Type in your competitors URLs, and drill down into all the major social networks except LinkedIn. The result? Take notes on what you find good and bad.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Landing Page, URL] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    The update rewards mobile-friendly websites and penalizes those that aren't fully optimized for mobile in mobile search results. Below are the main things you need to think about when optimizing your website for mobile visitors. Things to Think About When Optimizing Your Website for Mobile. 1) Implementing responsive design.
    [Landing Page, URL] 8 DIY Tools to Grow Your Email List Fast
    Encourage visitors to provide their email address when they stop by your website. Just log into your account, create the form and we’ll host it on a landing page for you, plus you can place it on your website and on your social networks. Give website visitors an incentive to sign up for your email list with Justuno.
    [Landing Page, URL] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
    SEO goes beyond technical best practices of course; the first consideration is always the quality of the content you have on the website, and how you manage and optimize that. But technical factors do matter, and improving them can give your pages a boost. Website Crawl analysis. Website Traffic Behavior Analytics.
    [Landing Page, URL] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Let’s pretend your business is planning a website redesign but you have to make a choice : you can have a brand new website but no blog. Companies redesign their websites all the time. competitor has a really cool website. The description is often displayed on a search engine results page under the blog title.
    [Landing Page, URL] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    This free downloadable SEO analysis tool offers five different crawl modes including keyword intelligence: “This crawl option will crawl all the keywords from website. ” 10 Local Marketing Myths Hamstringing Your Business by Search Engine Land. Image credit: Small Business Ideas Blog. SEO Keyword Guides and Tools.
    [Landing Page, URL] 7 Offline Marketing Strategies that Support Your Online Brand
    So, let’s take a look at seven of the most effective offline marketing strategies and how to integrate them into your current marketing strategy. 1) Networking Face-to-face connections are still a valuable form of networking and can help drive traffic to your website when your new connections are inspired to learn more about you and your firm.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Landing Page, URL] How to Add a CTA Button to Your Facebook Page [Quick Tip]
    Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page. It could link to your home page, a landing page, a contact sheet, a video. Users will also be able to report Pages with malicious links. and the rest of the world.
    [Landing Page, URL] How to Easily Create Custom Pin It URLs for Pinterest
    One way they''re using Pinterest is by adding Pin It buttons to their websites to leverage the platform’s shopping power. After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following.
    [Landing Page, URL] Get Found Faster: 10 Tips for Successful Local SEO
    Just enter your site’s URL and see what it says. Here’s your punch list: Add your complete address, phone number and business hours to the footer of your website. Add at least 300 words of content to your home page. Write a descriptive, keyword-centric, unique title tag for every page on your site. So let’s dive in. 1.
    [Landing Page, URL] How B2B Marketers Can Leverage Social Media Product Advertising
    B2B vendors with an inventory product catalog can upload a file containing these specific attributes: product ID, name, description, landing page URL, image URL, availability…etc. The ads will automatically be shown to people who have previously browsed the products on your website. Facebook Dynamic Product Ads.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Landing Page, URL] So You Are Changing Your Name – Learn What to Do Digitally.
    Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity. Here is a list of major initiatives you should have considered first and need addressed: Create a New Website Domain. Implement all updated URLs. Email.
    [Landing Page, URL] 57 Basic Marketing Analytics Terms Everyone Should Know
    Check it out below, and be sure to bookmark this page for the next time you''re diving into your analytics -- it could save you a lot of time. A. This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. When someone visits your site by directly typing in a URL.
    [Landing Page, URL] 6 Time-Saving Business Tools to Help You Get Organized
    Among its many features, you can use the main landing page to organize your tasks by creating note cards and dragging them onto one of your customized Trello note boards (think Pinterest with Post-its). Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time.
    [Landing Page, URL] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    If that requires five pages, great! If that requires 30 pages, so be it. This should also hold true for all your other marketing efforts, such as email marketing, call-to-action creation, and landing page production. You''ll notice that we only have one "chapter page" in the template (slide three). my dad.
    [Landing Page, URL] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
    Before merely “deciding” that some links to your site are “bad,” we would encourage you to get the full picture by pulling your website’s inbound link profile. New product pages, solutions pages, press releases, white papers and data sheets can only be written so often, but an on-site blog can be updated all the time.
    [Landing Page, URL] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogging helps your website ranking and improve your online reputation. Conclusion.
    [Landing Page, URL] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    First create a “web page version” of your email blast and use that URL as the link to the share icons. The conversion rate of your landing pages and campaigns is an important metric. How many people viewed that webinar registration page, but didn’t sign up? Most likely you’re utilizing both of these already.
    [Landing Page, URL] A Beginner's Guide to Retargeting Campaigns
    Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. People pop over to your website then leave. It also can be complicated or time-intensive to implement the JavaScript on many website pages.
    [Landing Page, URL] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    At HubSpot, we''ve had a long lead generation form on our website for a while, but it wasn''t quite getting us the best results we needed to effciently rotate the right leads to Sales. The URL of your company''s website. The longer the form, the better quality the leads will be. right? Truthfully, it''s not always that simple.
    [Landing Page, URL] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    Having an active social media presence can help ensure that not only are reviews being left on website profiles, but that they, along with other current updates about the company, are being shown to as many people as possible. Size Doesn’t Matter. Businesses at their core, exist to solve a problem for their target audience. Final Thoughts.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Landing Page, URL] How to Annotate a YouTube Video [Quick Tip]
    Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. To add a link, tick the checkbox next to "Link" and choose what type of page you''ll link to. Notes are also linkable.
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