• HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Landing Page, URL] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. You''re getting followers on Twitter, but website traffic has dipped. 'As a marketer, you''re an extremely busy person. say, GO ALL IN.
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Landing Page, URL] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Track each message and audience through tracking URLs, specific purchase codes or dedicated calls to action. And most important, you want to see conversions on your other properties (website landing pages for products, webinars, etc.) And while it’s human nature to wish and hope things are easy, that’s often not the case.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Landing Page, URL] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    To learn more about the specifics of Google’s change check out what Search Engine Land has to say. call tracking) versus the full search string a website visitor types into Google (e.g., Track calls from referring websites like Facebook, Twitter, partner sites, etc. Determine which landing pages generate phone calls.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Landing Page, URL] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Conversion rate (CVR) - What percentage of the people who clicked ultimately converted on the landing page form? Only include the following jQuery script if not already included on your website.
  • FATHOM  |  TUESDAY, MARCH 25, 2014
    [Landing Page, URL] Spring Cleaning for Google Analytics
    For everyone with a website and Google Analytics, it is time to do the same – clean out the old, get rid of the dirty data and get ready to grow. Sometimes, when a goal is no longer converting the answer is simply updating a goal URL that changed. For example, a landing page put in place for a paid campaign that is no longer running.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Landing Page, URL] Six Best Practices for Marketing with White Papers
    There are many sources for identifying topics that matter to your market, including: • Search keywords used to find your website. Keywords and phrases used in site search on your website. How many pages did he or she read?); Content published by Readz can be directly shared through a URL. Solve a real problem.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Landing Page, URL] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    If you''re a HubSpot customer, you can get this information in Page Performance. 5) Landing Page Conversion Rates. Arguably the most important metric for marketers to keep their eyes on is lead conversion, or the percentage of visitors who convert into contacts by filling out a form on a landing page. analytics
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Landing Page, URL] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    Because YouTube alone isn’t a video strategy , your goal should be to use the channel to gain a lot of attention and drive viewers back to your website where they can consume more content free from distraction. When uploading videos to YouTube, however, watch out for cannibalizing your own SEO efforts between YouTube and your website.
  • MARKETING ACTION  |  MONDAY, MARCH 3, 2014
    [Landing Page, URL] Digital Marketing Glossary, Part 3
    Tradeshows, outdoor advertising, pay-per-click ads on websites and search engines, newspapers, TV, radio, magazines, signage, movie screens, sponsorships, direct mail, etc., Search engine results page ( SERP ): When someone initiates a search on a search engine, the engine will return pages of results. are all paid media.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 20, 2014
    [Landing Page, URL] Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)
    'My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. These should be customized based upon your website; no two link building campaigns will be exactly the same. The landing pages. The unique value. The niche. Prior/current relationships. The keywords.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Landing Page, URL] How to Use "Pay With a Tweet" to Generate Leads
    So if you''re supposed to get some traction to your landing page, but not sacrifice the number of leads you''ll generate, what are you to do? Not only is the tool super easy for your landing page visitors to use, but it''s also quite easy to set up. 1) Go to the Pay with a Tweet website. B testing Landing Pages
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Landing Page, URL] 27 More Remarkable SEO Guides, Tips and Tactics
    Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”). page-relevant unique meta description?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 5, 2014
    [Landing Page, URL] Break Through the Content Clutter with Cool Infographics
    In the book I outline my three part Infographic Release Strategy that includes designing the landing page on your website, self-promotion through your existing communication channels and finally outreach to other sites and influencers that have audiences that would appreciate the infographic. define the difference like this.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Landing Page, URL] 5 Email Marketing Variables You Can't Control (But Can Outsmart)
    The goal of any good email is to encourage the reader to click through to a landing page on your website. We’ve seen a number of cases in which marketers optimize their emails for mobile but then send their readers to a page on their website that’s tough to view on mobile. 1) Email Clients.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Landing Page, URL] 15 Blog KPIs You Should Already Be Tracking
    Of those sources, which social networks, keywords, and websites are sending visitors your way? direct traffic is a big driver of your visits, and visitors typically enter your blog''s URL into their browser to get to you) vs. one that gets found through indirect sources. HubSpot''s Page Performance tool is your go-to for this metric.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Landing Page, URL] Don’t Be a Data Creep: Use Data to Add Value
    Retargeting ads are advertisements served to your audience after they’ve visited your website. First, while searching for barstools, I visited this page on the Crate&Barrel website: Next, I was distracted by Facebook, and navigated away from the site. Dynamic Landing Pages. Retargeting Ads. No thanks.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Landing Page, URL] A Year in Review: The Biggest Social Media Updates of 2013
    Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. Comments and apps and pages, oh my! Landing Pages? 2) Showcase Pages were also unveiled by LinkedIn. Ebooks?
  • MARKETING ACTION  |  FRIDAY, DECEMBER 6, 2013
    [Landing Page, URL] 5 Ways to Promote Your Webinar
    Not to mention that people who are motivated enough to swap their contact info and time for information may be much better qualified as potential buyers than the casual website browser.). Use as many different relevant channels as you can, and link them to your registration page so people can get there in one click. Make it trackable.
  • VOLACCI  |  WEDNESDAY, DECEMBER 4, 2013
    [Landing Page, URL] Setting Up Your Drupal Site to Handle Marketing Content
    The Path System allows you to create site structure in your URLs. The best websites separate the look and feel from the content. So, m aking a single change to the theme will carry down to every single page of your Drupal site. see "page" section on that link). Want to hide certain blocks on a form page? Byline.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Landing Page, URL] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    Matt Peters breaks down the latest study into high-correlation factors for website rank. More than half of all the factors that determine a page’s rank are based on backlinks (e.g., quality of sites linking to the domain, anchor text distribution) or page-level keyword usage (content quality, relevance, meta tags, etc.).
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Landing Page, URL] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    Matt Peters breaks down the latest study into high-correlation factors for website rank. More than half of all the factors that determine a page’s rank are based on backlinks (e.g., quality of sites linking to the domain, anchor text distribution) or page-level keyword usage (content quality, relevance, meta tags, etc.).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 20, 2013
    [Landing Page, URL] LinkedIn Launches Company Showcase Pages for B2B Brands
    'LinkedIn announced showcase pages as an expansion of company pages. B2B companies can now create “ dedicated pages for their more prominent brands, businesses and initiatives.” ” These new pages can be individually followed and feature their own stream of status updates, or content.
  • ENGAGE  |  TUESDAY, NOVEMBER 12, 2013
    [Landing Page, URL] Busting Through Security
    When users do secure searches on Google, the referring URLs are encrypted, which means Google Analytics can''t determine which keywords were used to drive visitors to your website. The landing page of the search engine result. Google Webmaster Tools to the Rescue! How many clicks each keyword received.
  • SAZBEAN  |  MONDAY, NOVEMBER 11, 2013
    [Landing Page, URL] Understanding the Online ROI of Offline and Online Advertising
    Geoff Kenyon mentions some effective measurement tactics, including unique URLs and setting up redirects and campaign parameters in Google Analytics. Understand Your Conversions Once you have a goal in mind, it becomes easier to understand what you want people to do on your website or landing page. News & Notes
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Landing Page, URL] Spending more time on SEO than adding value to Google?
    than we do writing all the copy, storytelling, background, insight, history, biographies, case studies, origin story, and educational content that actually gives Google everything it needs to most accurately predict whether it’s your content, your site, your page on that site, that shows up first on Google for any give keyword phrase.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Landing Page, URL] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. Include a link to your website, blog, and any other social channels. Video Landing Page. Why Video.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Landing Page, URL] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    While keywords and inbound links will always be important, as we examine these recent trends, it seems as though in the future, they won''t stand alone as primary factors in your website''s search rank. Google recommends building your website using responsive design for your next website redesign. Let me explain.
  • VIDYARD  |  MONDAY, OCTOBER 21, 2013
    [Landing Page, URL] Tracking the Success of Your Sponsored Content
    Number of people who visited your designated landing page (this will give you unique clicks). The standard way of tracking ad URL clicks is via UTM tags. KISSmetrics also has a URL API. It functions similarly to UTM tags in that all it does is add a few query string parameters to the end of a URL. Follow up!
  • VOLACCI  |  TUESDAY, OCTOBER 15, 2013
    [Landing Page, URL] Drupal is the Marketer’s CMS
    'As a marketer, I''ve posted blogs, press releases, landing pages, whitepapers, and many other kinds of content across a wide variety of CMS websites. These changes can range from fixing our URL structure to building an entirely new content type. don''t just say this because I work at a Drupal marketing firm, either.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Landing Page, URL] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    Rule of thumb: Visitors should not have to scroll down the page or search to discover what you want them to do once they’ve landed on your page. This concept comes in handy when you audit your site pages ( especially landing pages ) to make sure they''re performing up to your standards. Huh? ”. 4) Alt Text.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Landing Page, URL] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    Rule of thumb: Visitors should not have to scroll down the page or search to discover what you want them to do once they’ve landed on your page. This concept comes in handy when you audit your site pages ( especially landing pages ) to make sure they''re performing up to your standards. Huh? ”. 4) Alt Text.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Landing Page, URL] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    Here''s the difference between the two: Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. 3) Don''t use UTM parameters or shortened links in your pin URL. 'In marketing, there''s still a huge misconception about Pinterest. The good news?
  • EMAGAZINE B2B BLOG  |  THURSDAY, OCTOBER 3, 2013
    [Landing Page, URL] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics. understand how visitors perceive the brand and the website’s content. connect the efforts we do in improving our ranking on targeted keywords with the result of improved traffic to the website.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Landing Page, URL] How Customer Case Studies Drive Traffic to Company Sites
    Nearly every organization posts a completed case study on their website. Companies today are using case studies in multiple ways to pull prospects to their websites, from traditional print media to social media to digital advertising. EarthLink runs digital display ads that link back to a landing page featuring a specific case study.
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Landing Page, URL] How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight
    If you don’t have an account already, follow these steps to sign up for a Google Webmaster Tools account and go through the steps outlined to associate your website with this account. The Search Queries report provides insight into Google search queries that have returned pages from your website. Yeah, that sucked.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Landing Page, URL] Conversion Rate How-To: Call Tracking and Google Analytics
    In GA, under Site Content -> All Pages (for example), you''d see a "Visit" for each call, showing the Tracking Number and Ring-To number for each visit. So, if your website''s phone number had 326 calls, all using the same tracking number and all ringing to the same destination, it would show 326 visits in GA. Think about that!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Landing Page, URL] The 45 Inbound Marketing Terms You Should Know [Glossary]
    'Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. conversion path is a series of website-based events that facilitate lead capture. Landing Page. Website.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Landing Page, URL] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    To generate leads from social media, follow these basic principles: Drive social media visitors to landing pages with a clear call to action to download your content. Lastly, always be sure to include a prominent phone number on your web pages. Make sure you include the +1 button on your website. Company Pages.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Landing Page, URL] Understanding the Search Engine Results Page: One Screenshot at a Time
    As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Fortunately, Google Webmaster Tools offers an interactive landing page for marketers to better understand the components of search engine results commonly found Google SERPs. Event Snippets.
  • DIANNA HUFF - B2B MARCOM  |  SATURDAY, SEPTEMBER 7, 2013
    [Landing Page, URL] How to Use the Google Analytics Social Report (Part I)
    Second, the report shows you if site visitors are making their way deeper into your Website. This makes sense, as that’s the content I typically post on my Page (I’m not a heavy Facebook / Instagram type of user). Referrals report – Shows the Websites that link to yours and send traffic. Landing Pages Tab.
  • ENGAGE  |  MONDAY, SEPTEMBER 2, 2013
    [Landing Page, URL] The Content Creator’s Guide to Google Analytics
    'If you have a website, you likely have Google Analytics set up ( and if you don''t email, or better yet, run over to IT and ask them to get you up and running ). For example, if a user clicks on the newsletter URL through Outlook that will count as direct traffic. alongside the URL on your page. to the site''s average.
  • WRITTENT  |  THURSDAY, AUGUST 29, 2013
    [Landing Page, URL] Is Your Website in Dire Need of a Content Audit?
    User experience specialist Vincent Sevilla writes that it “begins with identifying all of [your] website’s existing content and aggregating it into a master list.” While you could see benefit from auditing your website’s ten most-popular pages, you’ll see significantly more results if you take a totally comprehensive approach.
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Landing Page, URL] How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
    Last week, the professional social network LinkedIn announced University Pages. While University Pages are currently only available to a limited number of universities, LinkedIn indicates that thousands more schools will be given access to their University Pages over the next few weeks. Components of LinkedIn University Pages.
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Landing Page, URL] Google Hates Your Mobile Website (Here's How to Fix It)
    That means you probably recognize that 67% of mobile users who land on a mobile optimized site are more likely to convert than if the page wasn’t mobile optimized, and that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized. 'You have a mobile optimized site.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Landing Page, URL] What Is Business Blogging? [FAQs]
    'We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". A "blog post," is posted to your website''s "blog" -- a part of your website where you house all of those posts. To make your website a valuable marketing asset, you need people to actually see it. weird.
  • MARKETING ACTION  |  TUESDAY, AUGUST 13, 2013
    [Landing Page, URL] 10 Easy Ways to Vary Anchor Text
    1 “Naked” URLs. Your own URL is a naturally occurring anchor text in your backlink profile. No text, no optimization, just a simple raw URL hyperlinked and pointing to your site. Naked URLs could include: www.Domain.com, Domain.com, and [link]. 3 Varied Landing Pages. There’s no hard-and-fast answer to that.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 8, 2013
    [Landing Page, URL] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    Marketo announced a flurry of exciting new product features such as account based attribution for closed loop reporting, new marketing calendar, mobile friendly landing page editor, forms 2.0, search engine optimization, shorter URLs and email scripting. Michael Berger , Director, Product Marketing, Marketo. Social CRM
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Landing Page, URL] How to Satisfy Every Stakeholder In Your Next Website Redesign
    'Undergoing a website redesign? 68% of marketers like you undergo a website redesign every year to 18 months. Source: The Science of Website Redesign ). At times, redesigning your website can seem like bringing a bill through congress -- lots of different opinions and more than a few uninformed ones. You poor thing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Landing Page, URL] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. That''s theme number three. Emails are delivered through ExactTarget.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 20, 2013
    [Landing Page, URL] 6 QR Code Mistakes Marketers Make
    To use it, I needed to set my laptop aside, pull out my phone, scan the URL, and then use a tiny screen. Yes, QR codes can offer a convenient alternative to URLs or contact information, but stop making these QR code mistakes. Particularly when someone has immediate access to a laptop or tablet and can quickly type a URL. video.
  • WEBBIQUITY  |  MONDAY, JUNE 17, 2013
    [Landing Page, URL] 31 Spectacular Web Design Guides, Techniques and Resources
    'Paradoxically, in the early days of websites, when there were few standards to adhere to, most business websites were laid out with pretty much the same template: grid layout, logo in the upper left, content in the middle or left frame, “highlights” in the right sidebar. General Website Design Guides. pop-ups.
  • B2B MARKETING MENTOR  |  THURSDAY, JUNE 13, 2013
    [Landing Page, URL] 5 Lessons Learned in Site Retargeting
    'Website retargeting–a display advertising method that shows your ads to visitors who previously visited your website, but are now visiting other sites–is growing in popularity among marketers. You can get better control of where on a page your ad appears by managing your cost per click (CPC) settings. Day and time.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Landing Page, URL] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Visual Website Optimizer. Landing Pages. calculators, and pencil erasers. 
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 3, 2013
    [Landing Page, URL] B2B Marketing Tips: Integrating Online Content with Offline Tactics
    especially liked the clearly visible call-to-action to see the fan in action on the company’s website. stood there in the aisle with my iPhone and visited the URL that took me to a landing page with a video. — to how I interact with websites using my mobile devices. bought two. B2B Content Marketing
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Landing Page, URL] An Overview of Google Analytics Goals & Conversion Metrics
    'Conversions and Website Goals; A Primer.  . Google analytics measures website activity, with the goal to track visitor behavior.  conversion is any action on a website or landing page that requires a consumer or prospect to enter personal information in exchange for something that they desire.   . Landing Page.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Landing Page, URL] Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
    Unlike creating other types of Twitter Cards, you won''t need to make changes to the HTML or CSS on your website for the Lead Generation Card to appear. Once you''re on that page, click the "Create New Card" button in the top right. It''s just like your landing page title -- short and punchy, yet descriptive.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MAY 21, 2013
    [Landing Page, URL] Demo or Trial Call-to-Action: Which Is Better?
    The owner of the company has done a pretty good job creating a website that generates leads: the site has a demo call-to-action (CTA) and a 30-day free trial. Seeing both calls-to-action on his Website prompted me to ask lots of questions about his customers, the questions they ask about his product, and which CTA converts better for him.
  • VOICE-BASED MARKETING  |  MONDAY, MAY 20, 2013
    [Landing Page, URL] 3 Ways You Can Use Google Universal Analytics to Pump Up Data
    Analytics plays an intricate role in tracking: how well your product pages are received, how user-friendly your product search is, and where in the checkout process your users get stuck or abandon. That data gives me a big clue as to where I might begin addressing a usability issue on my website. Tightening up e-commerce.
  • WEBBIQUITY  |  MONDAY, MAY 20, 2013
    [Landing Page, URL] 16 Remarkable Web Analytics Guides, Tips and Techniques
    What can GA tell you (and not tell you) about your sources of website traffic? These reports only use the referring URL when assigning traffic to a social media site. If you commonly use URL shorteners, it’s very easy for the data in your social reports to be incomplete.” How can you take action on analytics reports?
  • HUBSPOT  |  TUESDAY, MAY 14, 2013
    [Landing Page, URL] What Would a 'Mad Men' Era Ad Campaign Look Like Today?
    With over 1,700 TV channels , 14,700 radio stations , and over one TRILLION pages on the internet , there’s pretty much a TV show, radio show, or website for every conceivable interest. Provoking Mid-Funnel Pre-Purchase Behavior With Interactive Experiences, Downloadable Content, Landing Pages, and Calls-to-Action.
  • BLOG MY CALLS  |  FRIDAY, APRIL 12, 2013
    [Landing Page, URL] 5 Steps to Becoming a PPC Superstar with Call Tracking
    LogMyCalls call tracking allows marketers to marry a phone number to a specific URL. Call tracking for PPC (URL-based call tracking) marries PPC campaigns to phone calls. C) Set-Up URL-Based DNI. The host domain would be your website, or the specific page on which you want the numbers to display.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 4, 2013
    [Landing Page, URL] 6 Secrets to Building High-Converting Landing Pages
    'Remember when landing pages were a project undertaken solely by the IT team or the Interactive Marketing Manager who had sole access to the company’s website? Marketing automation makes landing pages so easy to create that companies today employ interns to build them. Target Your Landing Page.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Landing Page, URL] 10 Ways to Drive Instant Results With Inbound Marketing
    Make sure your website has the right messaging to help visitors pass the blink test. Add offers to your website that appeal to visitors and leads in all stages of the funnel. Create dedicated, conversion-optimized landing pages. called Website Grader (now Marketing Grader ). Add visual calls-to-action to your site.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 27, 2013
    [Landing Page, URL] 5 Things You Need to Know About Call Tracking Software
    Just put them on your website, PPC ads, etc., Using URL-based call tracking DNI allows marketers to associate individual phone numbers to specific URLs--thus, specific PPC campaigns. These numbers will dynamically appear on the landing page when someone clicks through. Hopefully this helps.5 You read that right.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Landing Page, URL] 26 Outstanding LinkedIn Tips and Tactics
    Hoping to land that dream job through LinkedIn? Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page
  • NUSPARK  |  SATURDAY, MARCH 9, 2013
    [Landing Page, URL] Custom Reports: Measuring Lead Generation Conversions with Google Analytics
    Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  Before getting started, you need to make a list of conversion activity (email submission) on your website, with an accompanying “thank you page” that verifies the form submissions. 
  • EMAGAZINE B2B BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Landing Page, URL] Guidelines for Writing Your LinkedIn Company Page
    LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. LinkedIn company pages help your business.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 26, 2013
    [Landing Page, URL] 5 Easy Pieces to Turn Your Website Into a B2B Marketing Machine
    Specifically, businesses need to generate more website visitors, convert them to leads, turn those leads into customers, and continuously analyze every step of the process. To accomplish all that, there are five keys to turning your website into a lead-generating sales and B2B marketing machine. The keywords play a role here, too.
  • HUBSPOT  |  MONDAY, FEBRUARY 11, 2013
    [Landing Page, URL] 101 Sure-Fire Ways to Make People Hate Your Marketing
    Don't bother adding social media follow buttons to your website, either. Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them. Website Content & Design.
  • PUZZLE MARKETER  |  WEDNESDAY, FEBRUARY 6, 2013
    [Landing Page, URL] Strategies for a Successful Paid Search Campaign
    Every minute there are 70 new website domains registered on the World Wide Web, adding to the millions of websites that already exist. This rate of websites being created makes it impossible for anyone to keep up with all of the information available. This advertising is known as Paid Search.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 30, 2013
    [Landing Page, URL] Taking Your Team to the SEO Super Bowl
    Each team (website) is working relentlessly to win a championship (the top position of the search results). Content teams should work to create blog posts for search, articles for the PR team, landing pages for the PPC team, etc. You’re all over the first page search results and on your way to the championship. Content.
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Landing Page, URL] How to Audit Your Website for Improved SEO and Conversions
    When was the last time you gave your website a checkup? Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects. The Benefits of a Website Audit. throughout the content of your website. Is your website content high quality?
  • HUBSPOT  |  THURSDAY, JANUARY 17, 2013
    [Landing Page, URL] Is 2013 the Year Marketers Lose Keyword Research?
    Whenever you click a link, visit a bookmark, or generally browse the web, the web browser that you’re using automatically sends certain information to every page you visit. Whenever you navigate from page A to page B, your browser usually sends along the “Referer” header to page B, telling it the full URL of page A.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Landing Page, URL] What You Can (and Should) Ask for on Your Landing Page Forms
    Because of this, very few other page elements receive quite as much attention as the lead-capture form. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! And after two years researching landing pages, I have spent a lot of time knee deep in these statistics.
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    [Landing Page, URL] 30 Careless Mistakes That Will Totally Muck Up Your Marketing
    In other words, you're so excited to get that blog post/email/landing page out there, that you completely neglect to have one of your more detail-oriented, editorial-minded colleagues give it a look-see. And here's how to select the right CTA for every page on your site. 13) Adding Distractions to Your Landing Pages.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JANUARY 3, 2013
    [Landing Page, URL] Closing the Loop on Social Leads
    provided by your content and website. Optimize content for SEO Optimize for both on-page and off-page search engine optimization. page titles, meta tags and headlines forthe keywords that matter to your business. Off-page SEO means generating inbound links to your content. produce the most page views. leads.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Landing Page, URL] How to Optimize Your Landing Pages for Long-Term Lead Generation
    And for us, having web pages that rank well for these terms generates thousands of new leads for us each and every month, without any additional effort on our part. Landing Pages: The Biggest Lead Gen Bang for Your SEO Buck. After all, that's what landing pages are for! The Page Title. The Landing Page URL.
  • HUBSPOT  |  FRIDAY, DECEMBER 21, 2012
    [Landing Page, URL] Before and After: 3 Real-Life Landing Page Makeovers
    Landing pages are the secret sauce to lead generation. But just having landing pages alone isn’t enough. In fact, that’s why we recently wrote about " 11 Simple (But Critical) Tips for Creating Better Landing Pages.". We then selected three landing pages to analyze and improve right in this post.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 11, 2012
    [Landing Page, URL] A 50-Point Checklist For Creating The Ultimate Landing Page
    Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages. Landing Page Examples. Website.
  • NUSPARK  |  SUNDAY, DECEMBER 9, 2012
    [Landing Page, URL] 18 Ways to Promote Your White Paper for Lead Generation
    Here we go: Website. Put a link to your new white paper on your home page. Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Make sure the release includes links to your website and other appropriate content. Now what? How do you promote it? Company Blog.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 7, 2012
    [Landing Page, URL] Are QR Codes Redonkulous for B2B Marketing?
    You’re walking along, window shopping, and, although the store is closed, perhaps you can scan its QR code and look at their website, perhaps get a price for something you see in the window. QR code on the one sheet or brochure can help them get to the site quicker, without keying in a (sometimes) long URL.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 7, 2012
    [Landing Page, URL] What is Responsive Design?
    If you have a website, it’s already mobile, whether you know it or not. Responsive Web Design is the practice of creating websites that fluidly respond to deliver the right experience for the right screen size at the right time. Many great brands are embracing responsive to create more mobile-friendly website experiences.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 4, 2012
    [Landing Page, URL] Upgrade your lame agency website into your social media brand HQ
    On the other hand, Drupal is very aware of classifications, user-readable URLs , customizable title, keyword, and description tags. What more, I’ve installed an SEO module which will help me further explain myself and every page I make to Google. Image via CrunchBase. What we do own is our own properties. What is home? Drupal 7.17
  • HUBSPOT  |  MONDAY, DECEMBER 3, 2012
    [Landing Page, URL] 8 Real-Life Examples of Engaging Pinterest Contests
    Sure, you may have to pin 5 things from the Country Living website, but if you found out about this contest because you're already a fan of Country Living -- which is more than likely -- you probably would've pinned things from its site anyway. Entrants' photos were then featured in a gallery on the GE Facebook Page , where users could vote.
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Landing Page, URL] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
    But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Before we actually do anything with this template, it's important we're all on the same page about PPC campaign structure. Step 2: Identify Your Landing Pages.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Landing Page, URL] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    2) Facebook Global Pages - These are a pretty new development , but this is so helpful for global marketers. Facebook's global pages mean marketers get the best of both worlds -- a central maintenance location with better targeting options. Happy Thanksgiving, everyone! See how that works? ;-). Social Media Tools. Maybe. SEO Tools.
  • HUBSPOT  |  MONDAY, NOVEMBER 19, 2012
    [Landing Page, URL] A Simple Breakdown of All Your Facebook Advertising Options
    Facebook's 5 Forms of On-Page Advertising. This is a simple ad form that can send the user to an external page, or your Facebook business page. To send a user to an external page: Once in the Facebook ad platform, create a new ad by selecting the first option on the destination drop down menu. Great! Right? Optimization.
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Landing Page, URL] How to Add Pinterest's Buttons & Widgets to Your Website
    already have a regular profile acting as my business page! Luckily, yesterday Pinterest also announced some other awesome tools and resources just for businesses, including a couple of brand new widgets that help you promote your business' Pinterest presence through one of your most powerful marketing assets: Your website!
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Landing Page, URL] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, Landing Pages The landing page is an essential part of many marketing campaigns. Marketing Automation.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Landing Page, URL] Does Google Think Your Website Is Spam?
    Everyone who uses the web knows how frustrating it is to land on a page that sounds promising in the search results but ends up being useless when you visit it. Not every awful website is web spam. Some companies just happen to have bad websites. So, how do you know if your website is spammy? That’s web spam.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Landing Page, URL] How to Painlessly Transition Your Company to Inbound Marketing
    Attach a Landing Page to Your Print Advertisements and Direct Mail. This could be through a QR code like Gucci did below, or by simply including a URL. Set Up CTAs and Landing Pages. See if your boss would be alright with you making some website tweaks. Of course not. Even if it was true. Note: it's not.).
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 13, 2012
    [Landing Page, URL] Content Marketing Metrics: What To Count, How To Count It
    At the simplest levels, we’re talking about things like: Page views, unique visitors, pages per visit, length of visit for websites. It’s easy if your latest email newsletter or social media post has a link to a landing page with a “Buy Now” button on it. Photo credit: e y e / s e e. And that means sales.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 23, 2012
    [Landing Page, URL] Consistently Great Marketing More Important Than Ever
    The more I think about these updates — and the more I look at small business Websites — the more I come to know, with certainty, that Google is forcing companies to become really good at marketing. look at **a lot** of Websites. see it time and again — a company creates a Website and then basically lets it sit there.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 23, 2012
    [Landing Page, URL] Consistently Great Marketing More Important Than Ever
    The more I think about these updates — and the more I look at small business Websites — the more I come to know, with certainty, that Google is forcing companies to become really good at marketing. look at **a lot** of Websites. see it time and again — a company creates a Website and then basically lets it sit there.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 19, 2012
    [Landing Page, URL] B2B Social Media Marketing: Focus on leads, not likes
    This is why Baggott advises that every social media post links back to a landing page. In contrast, the average website has a conversion rate of 1.6%. Kelly advises using Custom URL Parameters through Google Analytics, a free service, to track how customers came to that landing page. Share Links.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Landing Page, URL] How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
    The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. First and foremost, give your followers a reason to visit your page! For instance, in HubSpot's software, we look at the Landing Page Analytics tool to figure out which marketing offers (e.g.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Landing Page, URL] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I had initially created a landing page to use for paid search and social media.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Landing Page, URL] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I had initially created a landing page to use for paid search and social media.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 13, 2012
    [Landing Page, URL] How to Get the Most Out of Google Analytics
    As with any good marketing effort, it’s very important to set objectives for what you want to accomplish, and your website is no exception. Pages/Visit: this will let you know the number of pages visited more than, less than or equal to a predefined number. High-Value Landing Pages. Goals. Traffic Sources.
  • HUBSPOT  |  MONDAY, JULY 2, 2012
    [Landing Page, URL] 10 Marketing Pairings That Go Together Like a Steamy Summer Romance
    Use it on the event's website or landing page , in tweets about the event, and in email promotions. 2) Landing Pages and CTAs. Landing pages are an indispensable part of inbound lead generation. And if your landing page isn't attracting visitors, what traffic will it have to convert into leads?
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