[Landing Page, URL] Closing the Loop on Social Leads
    provided by your content and website. Optimize content for SEO Optimize for both on-page and off-page search engine optimization. page titles, meta tags and headlines forthe keywords that matter to your business. Off-page SEO means generating inbound links to your content. produce the most page views. leads.
    [Landing Page, URL] 7 Offline Marketing Strategies that Support Your Online Brand
    1) Networking Face-to-face connections are still a valuable form of networking and can help drive traffic to your website when your new connections are inspired to learn more about you and your firm. 'For many professional services firms, online marketing has become front and center over the last five years, Why? On Google+ or LinkedIn?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Landing Page, URL] How to Add a CTA Button to Your Facebook Page [Quick Tip]
    'Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page. It could link to your home page, a landing page, a contact sheet, a video. Users will also be able to report Pages with malicious links. 1) Facebook''s Page Statistics.
    [Landing Page, URL] How to Easily Create Custom Pin It URLs for Pinterest
    One way they''re using Pinterest is by adding Pin It buttons to their websites to leverage the platform’s shopping power. After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following.
    [Landing Page, URL] Get Found Faster: 10 Tips for Successful Local SEO
    Just enter your site’s URL and see what it says. Here’s your punch list: Add your complete address, phone number and business hours to the footer of your website. Add at least 300 words of content to your home page. Write a descriptive, keyword-centric, unique title tag for every page on your site. So let’s dive in.
    [Landing Page, URL] How B2B Marketers Can Leverage Social Media Product Advertising
    B2B vendors with an inventory product catalog can upload a file containing these specific attributes: product ID, name, description, landing page URL, image URL, availability…etc. The ads will automatically be shown to people who have previously browsed the products on your website. Facebook Dynamic Product Ads.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Landing Page, URL] So You Are Changing Your Name – Learn What to Do Digitally.
    'Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity. Here is a list of major initiatives you should have considered first and need addressed: Create a New Website Domain. Implement all updated URLs.
    [Landing Page, URL] 57 Basic Marketing Analytics Terms Everyone Should Know
    Check it out below, and be sure to bookmark this page for the next time you''re diving into your analytics -- it could save you a lot of time. This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. Cookies are used to track how many times a website is visited.
    [Landing Page, URL] 6 Time-Saving Business Tools to Help You Get Organized
    Among its many features, you can use the main landing page to organize your tasks by creating note cards and dragging them onto one of your customized Trello note boards (think Pinterest with Post-its). 'Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time.
    [Landing Page, URL] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    If that requires five pages, great! If that requires 30 pages, so be it. This should also hold true for all your other marketing efforts, such as email marketing, call-to-action creation, and landing page production. You''ll notice that we only have one "chapter page" in the template (slide three). my dad.
    [Landing Page, URL] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
    Before merely “deciding” that some links to your site are “bad,” we would encourage you to get the full picture by pulling your website’s inbound link profile. New product pages, solutions pages, press releases, white papers and data sheets can only be written so often, but an on-site blog can be updated all the time.
    [Landing Page, URL] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogging helps your website ranking and improve your online reputation. Conclusion.
    [Landing Page, URL] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    First create a “web page version” of your email blast and use that URL as the link to the share icons. The conversion rate of your landing pages and campaigns is an important metric. How many people viewed that webinar registration page, but didn’t sign up? Most likely you’re utilizing both of these already.
    [Landing Page, URL] A Beginner's Guide to Retargeting Campaigns
    Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. People pop over to your website then leave. It also can be complicated or time-intensive to implement the JavaScript on many website pages.
    [Landing Page, URL] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    At HubSpot, we''ve had a long lead generation form on our website for a while, but it wasn''t quite getting us the best results we needed to effciently rotate the right leads to Sales. The URL of your company''s website. The longer the form, the better quality the leads will be. right? Truthfully, it''s not always that simple.
    [Landing Page, URL] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    Having an active social media presence can help ensure that not only are reviews being left on website profiles, but that they, along with other current updates about the company, are being shown to as many people as possible. Size Doesn’t Matter. Businesses at their core, exist to solve a problem for their target audience. Final Thoughts.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Landing Page, URL] How to Annotate a YouTube Video [Quick Tip]
    Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. To add a link, tick the checkbox next to "Link" and choose what type of page you''ll link to. Notes are also linkable.
    [Landing Page, URL] 43 Bright Ideas for Promoting Your Lead Gen Content
    You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . 2) Pin a post to the top of your page that has the same branding as the cover image, and include a link to the landing page. Your Website. Social Media. Facebook.
    [Landing Page, URL] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. Checklists are another type of short offer that you could put behind a landing page, which readers can print out and put on the wall by their desks.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Landing Page, URL] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    At the end, they''ll tack on a slide with a relatively random CTA to their website. This last slide is responsible for nearly half of all clicks from this presentation''s refferals to our website. The only difference you need to know is that it won’t embed the presentation if the URL is shortened. 1) Title. 2) Cover.
    [Landing Page, URL] 5 Fast Hacks To Increase Your Twitter Click Through Rate
    But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Create Custom URLs. You’re already using a URL shortener to make the most of the limited space you have on Twitter. 'Guest post by Logan Strain. Image credit: Flexspan. PrettyLink.”
    [Landing Page, URL] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  Sites on their seed list are being crawled and data is being gathered so Semalt can present that data to its users on website usage. What is the difference between a session and a page view?
    [Landing Page, URL] 10 Fresh Ways to Get Better Results From Your Blog Posts
    2) Shorten your post''s URL and use it to link to your post on social networks. Short URLs are way easier to share and remember than their longer counterpart. to shorten your URLs, or if you''re a HubSpot customer, every blog post''s URL is automatically shortened and tracks clicks. 'Congratulations! Right? Blogging
    [Landing Page, URL] The 5-point plan: how to increase marketing ROI from call conversions
    Data from this new free feature allows marketers to understand which keywords and ads are driving the most phone calls from your website, as well as where the most valuable calls are coming from. 'Guest post by Luke Rees. Click-to-call tracking. Google recently announced they are offering this service free for their AdWords users. Conclusion.
    [Landing Page, URL] Unique Ways to Build Your Email List
    'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. Melanie Duncan, owner of Entrepreneuress Academy highly recommends using Leadpages to create opt-in or landing pages to gain sign ups , as it doesn’t require design or coding experience.
    [Landing Page, URL] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    Name your campaign, enter your landing page URL, and create a short text headline and ad. If you choose to sponsor content you’ll be given the option to select from a list of recent posts you’ve made on your company LinkedIn page, or you can create a new one. How is this any different from Google? Paid Search
    [Landing Page, URL] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    While your website might once have been an indiscernible blip on the world wide web''s radar, it''s now on its way to becoming a super powerful magnet, capable of attracting millions of visitors. 1) Creating unique landing pages is a waste of time. Creating unique landing pages (i.e. Sounds like a great story.
    [Landing Page, URL] What Are Attribution Reports? [FAQs]
    You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie. Not all page views or marketing channels are treated equally when it comes to conversions!" 3) Which pages are viewed the most before someone becomes a customer?
    [Landing Page, URL] Are QR Codes Dead?
    They''re in subway stations where there''s no WiFi, on TV commercials that have an air time of a second or two, and some of them lead to broken links or landing pages that aren''t optimized for mobile. So, what are other ways to bridge the online/offline gap and draw more people to your website? Are QR Codes Dead? What Happened?
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Landing Page, URL] 57 Little Things to Double Check Before Your Website Launch
    'Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message? Page Content. Scripts are optimized across web pages. Design.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Landing Page, URL] Got a Trade Show Coming Up? How to Use Instagram While You're There
    To do this, you’ll need to create a landing page specific to the event you’re attending or hosting. You can use this checklist for powerful landing page copy to help you. During the event, you’ll paste that landing page URL into the website area of your Instagram profile -- not in individual photos.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Landing Page, URL] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). Search engines and browsers make it easy to find a website with a few quick keystrokes. Use the navigational keyword in your page title (without keyword stuffing). 'Though Google gets roughly 3.5
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Landing Page, URL] How to Get More People to Register for Your Next Event
    Once you''ve finished with these, you''ll be able to target the right people to your event, promote it with great content, and create a highly optimized sign-up page to drive more registrations. Create striking images to use in social media that will grab attention and direct people to the event website. What are their key challenges?
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Landing Page, URL] 35 Tech Terms Translated Into Plain English
    permanent redirect from one URL to another -- usually from a company''s old website to their new website. They''re also used to redirect web traffic from those old web pages to the new ones that have replaced them. Web visitors see 404 error pages when they try to reach a web page that doesn''t exist. Scrum.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Landing Page, URL] How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]
    You use hyperlinks to connect two of your blog posts, or a blog post and a landing page, or a blog post and a product page, or a tweet to your website. With a little tweaking, you also can set up hyperlinks to link to content on the same page. But that''s not all hyperlinks can do. Want to see what I mean? Example.
    [Landing Page, URL] How to Measure Success in Inbound Marketing
    Overall Website. Your website should be the center of your marketing solar system. Direct traffic is from people who have typed your URL into their browser. Referral traffic is a link from another website (including social media). Organic traffic is from a link on a search engine results page. Your Blog.
  • SYNECORE  |  SATURDAY, JUNE 28, 2014
    [Landing Page, URL] The 9 Website Performance Metrics That Matter
    'When it comes to marketing your business online, simply having a website isn''t enough to make your brand successful. You need a website that actually works at attracting and converting new customers. By measuring your website performance metrics and refining your website based on those analytics. Unique Visitor Traffic.
    [Landing Page, URL] How To Blend B2B SEO Into On-Site Content Development
    Yes,  this type of page optimization mattered back then. Thurow expressed the fact that SEO’s still needed to “build sites that can please humans and search engines combined” Sullivan’s “Back to Basics” presentation highlighted page content as it’s first bullet point in search ranking importance.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Landing Page, URL] 60 Marketing Acronyms Every Industry Pro Should Know
    Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. web application designed to make it easy for non-technical users to create, edit, and manage a website. PV: Page View.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Landing Page, URL] How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails
    Outlook and iCal users will get an.ics file and Google Calendar users will use a URL-based custom invitation. You can easily create these files and URLs for your upcoming events such as conferences, webinars, and workshops. URL of your event''s landing page. It sucks. Step 1: Create a New Event. pop-up will appear.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Landing Page, URL] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    1) Top-Performing Website Content. Do you have a high conversion rate on landing pages that are promoted by email? You should also take a look at the pages on your website that got the most traffic in the past month. That could be your help documentation, landing pages, blog posts, or other resources.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Landing Page, URL] How to Find Opportunity in a Paid Search Strategy
    These methods are more cost-effective than traditional advertising and can increase the right type of traffic — the people who are likely to spend time on your website, read your content, and have a higher likelihood of converting into customers. Ideally, seek terms with low competition — typically less than 1,000 monthly global searches.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Landing Page, URL] 9 Silly Pinterest Mistakes Only Rookies Make
    Yes, Pinterest is a wonderful land full of recipes, gardening ideas, and home renovations you may someday attempt, but that doesn’t mean B2B companies can’t get their own kind of crafty. 2) Not Using Your Page’s "About" Space. 3) Using a Personal Page. 1) Avoiding Pinterest Because You''re a B2B Business.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Landing Page, URL] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Have you ever been offered something for free from a brand in exchange for "Liking" their Facebook page? Here''s an example of Like-gating from Sephora: If you''ve ever Liked a company''s Facebook page so you could get free stuff, think back to how that exchange made you feel about the brand. Sweet memories, right? 1) #FollowFriday.
    [Landing Page, URL] 8 ValueTrack Parameters For Better AdWords Campaign Data
    'ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL. Why is it important? network}. creative}.
    [Landing Page, URL] A Go-To Guide to Screwing Up Your Landing Pages
    'Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. To get people to convert on your website, the conversion process needs to be a) easy, and b) enjoyable. There are a lot of really awful landing pages out there.
    [Landing Page, URL] Useful Google Analytics: Goals and Attribution Models
    'Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. • Duration: It’s not worth it to put a lot of time into a page if people immediately scroll off, so you’ll want to track the results to see how much time people are spending on any given page.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Landing Page, URL] 11 Ideas to Grow Brand Awareness at Lightning Speed
    “If you can make complex data easy to understand in a visual format, you can get millions of visitors to your website.” A pop-up survey for your website to help with user experience on your site.). ’ featured on every customer website, unless the customer upgrades to a paid account. 1) Uniqlo. 2) Dropbox.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Landing Page, URL] How to Bridge the Gap Between In-Person and Online Lead Generation
    As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. Knowing what social links a lead clicked before converting on a landing page, for example, or what web pages influenced a customer to make a purchase online, makes us better and more efficient marketers.
  • WEBBIQUITY  |  TUESDAY, MAY 20, 2014
    [Landing Page, URL] 29 Guides to Beautiful and Effective Website Design
    'Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? How can content creators make better use of the ubiquitous “About Us” page? Website Design Guides. And it shouldn’t.”
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Landing Page, URL] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
    This metric can be found at the top of your Page (under your Page name) and is important to look at because it tells you how engaged Facebook members are with your brand both on your Facebook Page, and off it. It includes any mentions, Likes, shares, comments, or links to your brand''s Page. 1) Brand Engagement. These 0.7%
  • FATHOM  |  WEDNESDAY, MAY 7, 2014
    [Landing Page, URL] Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers
    Utilize adgroup level sitelinks rather than campaign level and include these product variations and their landing pages in your sitelinks. This will get customer to the most specific page possible. Be sure your business name and website URL are consistent across review sites and also with your Google Merchant Center account.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Landing Page, URL] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    'Whether you''re setting up a landing page for the first time or the billionth time, it''s easy to forget something. Though it''s just one page on your website, there are lots of moving parts you need to juggle. To make sure the ball doesn''t get dropped on their landing pages, people have lots of ways of coping.
    [Landing Page, URL] How Can You Use Content to Rank Higher in Search?
    One way is to optimize content for search engines and promote it to encourage higher search engine results page rankings. Develop content (for landing pages, blog posts, papers, social posts and more) that answers their questions; it’s as simple as that. Ensure that the phrase is listed in the page content. Summary.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Landing Page, URL] Why Your Blog Is Failing
    And our software doesn''t help you code a mobile app; it helps make your website responsive for mobile readers. was really excited to see a favorite restaurant of mine blogging, and realized their posts weren''t opening up to different URLs. Their blog is failing. Here are the most common reasons I see for why that might happen.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Landing Page, URL] 6 Incredibly Insightful Marketing Reports You Should Be Running
    The list should have the "Contact Property of First Referring Site," "First Page Seen," and "Original Source" equal to your blog URL, and then use the list to create your contact report. If your company does inbound marketing, chances are you''re going to have a lot of content on your website. Revenue Reporting. What is it?
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Landing Page, URL] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. You''re getting followers on Twitter, but website traffic has dipped. 'As a marketer, you''re an extremely busy person. say, GO ALL IN.
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Landing Page, URL] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Track each message and audience through tracking URLs, specific purchase codes or dedicated calls to action. And most important, you want to see conversions on your other properties (website landing pages for products, webinars, etc.) And while it’s human nature to wish and hope things are easy, that’s often not the case.
    [Landing Page, URL] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    To learn more about the specifics of Google’s change check out what Search Engine Land has to say. call tracking) versus the full search string a website visitor types into Google (e.g., Track calls from referring websites like Facebook, Twitter, partner sites, etc. Determine which landing pages generate phone calls.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Landing Page, URL] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Conversion rate (CVR) - What percentage of the people who clicked ultimately converted on the landing page form? Only include the following jQuery script if not already included on your website.
  • FATHOM  |  TUESDAY, MARCH 25, 2014
    [Landing Page, URL] Spring Cleaning for Google Analytics
    For everyone with a website and Google Analytics, it is time to do the same – clean out the old, get rid of the dirty data and get ready to grow. Sometimes, when a goal is no longer converting the answer is simply updating a goal URL that changed. For example, a landing page put in place for a paid campaign that is no longer running.
    [Landing Page, URL] Six Best Practices for Marketing with White Papers
    There are many sources for identifying topics that matter to your market, including: • Search keywords used to find your website. Keywords and phrases used in site search on your website. How many pages did he or she read?); Content published by Readz can be directly shared through a URL. Solve a real problem.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Landing Page, URL] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    If you''re a HubSpot customer, you can get this information in Page Performance. 5) Landing Page Conversion Rates. Arguably the most important metric for marketers to keep their eyes on is lead conversion, or the percentage of visitors who convert into contacts by filling out a form on a landing page. analytics
    [Landing Page, URL] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    Because YouTube alone isn’t a video strategy , your goal should be to use the channel to gain a lot of attention and drive viewers back to your website where they can consume more content free from distraction. When uploading videos to YouTube, however, watch out for cannibalizing your own SEO efforts between YouTube and your website.
    [Landing Page, URL] Digital Marketing Glossary, Part 3
    Tradeshows, outdoor advertising, pay-per-click ads on websites and search engines, newspapers, TV, radio, magazines, signage, movie screens, sponsorships, direct mail, etc., Search engine results page ( SERP ): When someone initiates a search on a search engine, the engine will return pages of results. are all paid media.
    [Landing Page, URL] Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)
    'My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. These should be customized based upon your website; no two link building campaigns will be exactly the same. The landing pages. The unique value. The niche. Prior/current relationships. The keywords.
    [Landing Page, URL] How to Use "Pay With a Tweet" to Generate Leads
    So if you''re supposed to get some traction to your landing page, but not sacrifice the number of leads you''ll generate, what are you to do? Not only is the tool super easy for your landing page visitors to use, but it''s also quite easy to set up. 1) Go to the Pay with a Tweet website. B testing Landing Pages
    [Landing Page, URL] 27 More Remarkable SEO Guides, Tips and Tactics
    Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”). page-relevant unique meta description?
    [Landing Page, URL] Break Through the Content Clutter with Cool Infographics
    In the book I outline my three part Infographic Release Strategy that includes designing the landing page on your website, self-promotion through your existing communication channels and finally outreach to other sites and influencers that have audiences that would appreciate the infographic. define the difference like this.
    [Landing Page, URL] 5 Email Marketing Variables You Can't Control (But Can Outsmart)
    The goal of any good email is to encourage the reader to click through to a landing page on your website. We’ve seen a number of cases in which marketers optimize their emails for mobile but then send their readers to a page on their website that’s tough to view on mobile. 1) Email Clients.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Landing Page, URL] 15 Blog KPIs You Should Already Be Tracking
    Of those sources, which social networks, keywords, and websites are sending visitors your way? direct traffic is a big driver of your visits, and visitors typically enter your blog''s URL into their browser to get to you) vs. one that gets found through indirect sources. HubSpot''s Page Performance tool is your go-to for this metric.
    [Landing Page, URL] Don’t Be a Data Creep: Use Data to Add Value
    Retargeting ads are advertisements served to your audience after they’ve visited your website. First, while searching for barstools, I visited this page on the Crate&Barrel website: Next, I was distracted by Facebook, and navigated away from the site. Dynamic Landing Pages. Retargeting Ads. No thanks.
    [Landing Page, URL] A Year in Review: The Biggest Social Media Updates of 2013
    Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. Comments and apps and pages, oh my! Landing Pages? 2) Showcase Pages were also unveiled by LinkedIn. Ebooks?
    [Landing Page, URL] 5 Ways to Promote Your Webinar
    Not to mention that people who are motivated enough to swap their contact info and time for information may be much better qualified as potential buyers than the casual website browser.). Use as many different relevant channels as you can, and link them to your registration page so people can get there in one click. Make it trackable.
    [Landing Page, URL] Setting Up Your Drupal Site to Handle Marketing Content
    The Path System allows you to create site structure in your URLs. The best websites separate the look and feel from the content. So, m aking a single change to the theme will carry down to every single page of your Drupal site. see "page" section on that link). Want to hide certain blocks on a form page? Byline.
    [Landing Page, URL] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    Matt Peters breaks down the latest study into high-correlation factors for website rank. More than half of all the factors that determine a page’s rank are based on backlinks (e.g., quality of sites linking to the domain, anchor text distribution) or page-level keyword usage (content quality, relevance, meta tags, etc.).
    [Landing Page, URL] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    Matt Peters breaks down the latest study into high-correlation factors for website rank. More than half of all the factors that determine a page’s rank are based on backlinks (e.g., quality of sites linking to the domain, anchor text distribution) or page-level keyword usage (content quality, relevance, meta tags, etc.).
    [Landing Page, URL] LinkedIn Launches Company Showcase Pages for B2B Brands
    'LinkedIn announced showcase pages as an expansion of company pages. B2B companies can now create “ dedicated pages for their more prominent brands, businesses and initiatives.” ” These new pages can be individually followed and feature their own stream of status updates, or content.
    [Landing Page, URL] Busting Through Security
    When users do secure searches on Google, the referring URLs are encrypted, which means Google Analytics can''t determine which keywords were used to drive visitors to your website. The landing page of the search engine result. Google Webmaster Tools to the Rescue! How many clicks each keyword received.
    [Landing Page, URL] Understanding the Online ROI of Offline and Online Advertising
    Geoff Kenyon mentions some effective measurement tactics, including unique URLs and setting up redirects and campaign parameters in Google Analytics. Understand Your Conversions Once you have a goal in mind, it becomes easier to understand what you want people to do on your website or landing page. News & Notes
    [Landing Page, URL] Spending more time on SEO than adding value to Google?
    than we do writing all the copy, storytelling, background, insight, history, biographies, case studies, origin story, and educational content that actually gives Google everything it needs to most accurately predict whether it’s your content, your site, your page on that site, that shows up first on Google for any give keyword phrase.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Landing Page, URL] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. Include a link to your website, blog, and any other social channels. Video Landing Page. Why Video.
    [Landing Page, URL] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    While keywords and inbound links will always be important, as we examine these recent trends, it seems as though in the future, they won''t stand alone as primary factors in your website''s search rank. Google recommends building your website using responsive design for your next website redesign. Let me explain.
  • VIDYARD  |  MONDAY, OCTOBER 21, 2013
    [Landing Page, URL] Tracking the Success of Your Sponsored Content
    Number of people who visited your designated landing page (this will give you unique clicks). The standard way of tracking ad URL clicks is via UTM tags. KISSmetrics also has a URL API. It functions similarly to UTM tags in that all it does is add a few query string parameters to the end of a URL. Follow up!
    [Landing Page, URL] Drupal is the Marketer’s CMS
    'As a marketer, I''ve posted blogs, press releases, landing pages, whitepapers, and many other kinds of content across a wide variety of CMS websites. These changes can range from fixing our URL structure to building an entirely new content type. don''t just say this because I work at a Drupal marketing firm, either.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Landing Page, URL] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    Rule of thumb: Visitors should not have to scroll down the page or search to discover what you want them to do once they’ve landed on your page. This concept comes in handy when you audit your site pages ( especially landing pages ) to make sure they''re performing up to your standards. Huh? ”. 4) Alt Text.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Landing Page, URL] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    Rule of thumb: Visitors should not have to scroll down the page or search to discover what you want them to do once they’ve landed on your page. This concept comes in handy when you audit your site pages ( especially landing pages ) to make sure they''re performing up to your standards. Huh? ”. 4) Alt Text.
    [Landing Page, URL] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    Here''s the difference between the two: Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. 3) Don''t use UTM parameters or shortened links in your pin URL. 'In marketing, there''s still a huge misconception about Pinterest. The good news?
    [Landing Page, URL] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics. understand how visitors perceive the brand and the website’s content. connect the efforts we do in improving our ranking on targeted keywords with the result of improved traffic to the website.
    [Landing Page, URL] How Customer Case Studies Drive Traffic to Company Sites
    Nearly every organization posts a completed case study on their website. Companies today are using case studies in multiple ways to pull prospects to their websites, from traditional print media to social media to digital advertising. EarthLink runs digital display ads that link back to a landing page featuring a specific case study.
    [Landing Page, URL] How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight
    If you don’t have an account already, follow these steps to sign up for a Google Webmaster Tools account and go through the steps outlined to associate your website with this account. The Search Queries report provides insight into Google search queries that have returned pages from your website. Yeah, that sucked.
    [Landing Page, URL] Conversion Rate How-To: Call Tracking and Google Analytics
    In GA, under Site Content -> All Pages (for example), you''d see a "Visit" for each call, showing the Tracking Number and Ring-To number for each visit. So, if your website''s phone number had 326 calls, all using the same tracking number and all ringing to the same destination, it would show 326 visits in GA. Think about that!
    [Landing Page, URL] The 45 Inbound Marketing Terms You Should Know [Glossary]
    'Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. conversion path is a series of website-based events that facilitate lead capture. Landing Page. Website.
    [Landing Page, URL] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    To generate leads from social media, follow these basic principles: Drive social media visitors to landing pages with a clear call to action to download your content. Lastly, always be sure to include a prominent phone number on your web pages. Make sure you include the +1 button on your website. Company Pages.
    [Landing Page, URL] Understanding the Search Engine Results Page: One Screenshot at a Time
    As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Fortunately, Google Webmaster Tools offers an interactive landing page for marketers to better understand the components of search engine results commonly found Google SERPs. Event Snippets.
    [Landing Page, URL] How to Use the Google Analytics Social Report (Part I)
    Second, the report shows you if site visitors are making their way deeper into your Website. This makes sense, as that’s the content I typically post on my Page (I’m not a heavy Facebook / Instagram type of user). Referrals report – Shows the Websites that link to yours and send traffic. Landing Pages Tab.
    [Landing Page, URL] The Content Creator’s Guide to Google Analytics
    'If you have a website, you likely have Google Analytics set up ( and if you don''t email, or better yet, run over to IT and ask them to get you up and running ). For example, if a user clicks on the newsletter URL through Outlook that will count as direct traffic. alongside the URL on your page. to the site''s average.
    [Landing Page, URL] Is Your Website in Dire Need of a Content Audit?
    User experience specialist Vincent Sevilla writes that it “begins with identifying all of [your] website’s existing content and aggregating it into a master list.” While you could see benefit from auditing your website’s ten most-popular pages, you’ll see significantly more results if you take a totally comprehensive approach.
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Landing Page, URL] How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
    Last week, the professional social network LinkedIn announced University Pages. While University Pages are currently only available to a limited number of universities, LinkedIn indicates that thousands more schools will be given access to their University Pages over the next few weeks. Components of LinkedIn University Pages.
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Landing Page, URL] Google Hates Your Mobile Website (Here's How to Fix It)
    That means you probably recognize that 67% of mobile users who land on a mobile optimized site are more likely to convert than if the page wasn’t mobile optimized, and that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized. 'You have a mobile optimized site.
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