[Landing Page, URL] Top B2B Website Metrics to Monitor Using Google Analytics
    When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Pages per session, or average page depth, is the average number of pages viewed during a session.
  • BIZIBLE  |  THURSDAY, MAY 12, 2016
    [Landing Page, URL] Drive More Revenue With Content Marketing With Form URL Analysis
    Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. I’ll admit that when I first heard about it, the implications didn’t immediately jump right out at me. Landing Page to Form URL (a.k.a. Win Rate by Form URL. Revenue by Form URL.
    [Landing Page, URL] The 12 Best Competitive Intelligence and Benchmarking Tools
    increasing social engagement, website traffic over time, etc.) Provides visibility into the sources and quality of traffic to other websites. Compete enables you to find out what keywords are sending users both to your website and to your competitors. very good spying tool where you can see your competitors website analytics.”
    [Landing Page, URL] 3 Clever Tactics to Improve Your Search Engine Optimization
    You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc.  Make sure that everything you include on the landing page is helpful to the visitor. 
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Landing Page, URL] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    This makes it a relatively inexpensive way of increasing your website traffic. Set up pages. Create an official Facebook page for your company to build an audience. Use a simple, short vanity URL. When you first create an official Facebook page, you’ll notice that the URL is just a combination of characters.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Landing Page, URL] How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
    That they had the opportunity to attract these researchers to their website via search engines -- if only they could rank for those really specific, disease-related keywords. Before focusing on lead conversion, the folks at SmartBug started with the goal of increasing organic traffic to Conversant Bio's website through the blog.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Landing Page, URL] The Ultimate Dictionary of Marketing Terms You Should Know
    We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 48) Landing Page.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Landing Page, URL] 15 Elements Most Successful Blogs Have in Common
    These are used on the main page of your blog. In other words, they make your main page look more inviting. Having the full version of your posts appear on the main page, and then again on each post’s individual page is not a good idea. The recent posts widget is even more important on the individual pages of your blog.
    [Landing Page, URL] 17 Ways to Promote Your White Paper for Lead Generation
    Here we go: Website. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Link to your white paper on your home page.
    [Landing Page, URL] How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
    Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Add calls-to-action to the blog pages to convert readers into leads. They were also sure to include these keywords in the title, URL, and headers.
    [Landing Page, URL] Mobile Marketing Words To Know
    Click-through: The process that takes a mobile subscriber to a jump or landing page once the mobile subscriber has clicked on a link. To calculate CTR, take the number of users who clicked on an ad on a Web page and divide by the number of times the ad was delivered (impressions). With U.S. consumers spending 2.8
    [Landing Page, URL] How to Measure the ROI of Brand Marketing With Attribution
    More people are interested in what we do and more people know the name Bizible, so more people are typing in our URL and coming to our website directly. As we mentioned earlier, the more people know about Bizible, the more they type your URL into their Internet browser. Many believe it’s just not possible. What was the ROI?
    [Landing Page, URL] The Best Converting Landing Pages for B2B
    Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing. Landing pages are not cookie cutter.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Landing Page, URL] How to Build the Best Google AdWords Campaign
    No matter how many free tools crop up for ecommerce companies, a paid ad is sometimes the best bet for driving new traffic to your website. Add Your Display URL. It’s important to notice the difference between the URLs you’ll use in your ad. The display URL is the one you want people to remember. Add Your Destination URL.
    [Landing Page, URL] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    During the content finalization period, have your promotional team begin creating the assets needed to promote the content, such as the landing page, emails, social media images, infographics, SlideShares, blog posts, etc. Don't know how to approach landing page creation and promotion? How to Create a Shared Landing Page.
    [Landing Page, URL] 5 AdWords Hacks to Ramp Up Your Display Ads
    AdWords Display Network: You have almost limitless ad space across various websites, along with the ability to advertise both image and text ads in different sizes. Placements: Actual URLs you want to target. You Topics: This is a group of websites that relate to a similar topic. Now, we’re ready to jump in. Tools. eBook.
    [Landing Page, URL] Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
    Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Select “website.” Dashboard basics.
    [Landing Page, URL] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    Consider the following list of email list-generating ideas. 1) Add an email signup offer to the back of your business cards. 2) Include opt-in forms as well as forwarding options on every page of your website, blog and social media networks. 15) Stage pop-up requests for those leaving your website or blog. All rights reserved.
    [Landing Page, URL] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    Consider the following list of email list-generating ideas. 1) Add an email signup offer to the back of your business cards. 2) Include opt-in forms as well as forwarding options on every page of your website, blog and social media networks. 15) Stage pop-up requests for those leaving your website or blog. All rights reserved.
    [Landing Page, URL] Five Facebook Advertising Features You Haven’t Tried Yet
    Multitudes of visitors come to your website everyday, but only a small amount of people actually leave their information or purchase a product on the first visit. With the Facebook Custom Audience pixel , you can chase after website visitors and retarget them on Facebook. The About pages on Facebook are usually static.
    [Landing Page, URL] Content and Karma and Pandas, Oh My
    Last week we looked at the inconvenience and embarrassment of poor website housekeeping , and the uncomfortable truth that all content is findable and that is not always good news. Whether you like it or not, Google has set loose a Panda in that nasty, over-stuffed garage you like to call a website. Start with your keywords.
    [Landing Page, URL] 16 Content Marketing Predictions for 2016
    microsite is a content hub separate from a company’s URL. Organizations will use them to push campaigns, tailor paid media landing page experiences, and develop content in different verticals – like GE. 3. Even if we don’t have our New Year’s resolutions ready to go, it’s inevitable: 2016 is just around the corner. Conclusion.
  • ACT-ON  |  MONDAY, DECEMBER 14, 2015
    [Landing Page, URL] Supply Chain Consulting Firm Uses Marketing Automation to Facilitate Channel Change
    There is a trail: They did a Google search for supply chain, they came to our website, they allowed us to cookie them, they asked for more information, they went through our resource library, we watched their lead score go up, and then they asked us to contact them to address a specific need, and sales got involved and got it closed.
    [Landing Page, URL] Align AdWords Campaigns With TV & Video
    One common practice for TV ads is to direct traffic to a vanity URL, which allows marketers to track how many people came to the website as a result of the advertisement. If you are doing this for any of your ads, you should place a remarketing pixel on the landing page. Ad Scheduling. Ad Copy Messaging. Keywords.
  • ACT-ON  |  FRIDAY, DECEMBER 4, 2015
    [Landing Page, URL] Measuring Year-End Marketing KPIs – Where’s the Data?
    In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Many social and website analytics platforms exist today. www.Facebook.com/Pages. Page Engagement. Page Likes. Page Unlikes. New Page Likes. Website Analytics.
    [Landing Page, URL] How to Improve Your Website Experience: 10 User Testing Tools to Try
    So what makes your website any different? Your website should be viewed as a constant work in progress. So to get you started on the path of continuous improvement, we've collected a list of helpful user testing tools and resources that will have you analyzing your website in an entirely new way. Seems reasonable, right?
    [Landing Page, URL] New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation
    Automatic on-demand video – As soon as a live event is over, the recording is automatically converted to an on-demand video asset available in the same player at the same URL. New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use.
    [Landing Page, URL] How to Generate New Keyword Ideas
    But while the idea of keywords for SEO has changed, it doesn’t mean keywords don’t matter to your website and that you don’t need to understand how your users are searching. Instead of going the traditional route and starting with a set of keywords, begin with a few landing pages. To me, this is silly. Image: Blue Nile Research.
  • ACT-ON  |  FRIDAY, OCTOBER 23, 2015
    [Landing Page, URL] Make a Blockbuster: 8 Tips to Promote Your Webinar
    This gives you time to build and test your promotional assets so you can send a flight of emails, do an ad campaign, update your website, and promote your event via social media. Create your landing page. The landing page is where the people who want to attend your webinar have the opportunity to sign up for it.
  • ACT-ON  |  FRIDAY, OCTOBER 9, 2015
    [Landing Page, URL] Mobile Friendly? Or Mobile First?
    Traditionally, the design of web pages, landing pages (and email, too) has revolved around a desktop user’s experience and what tests well on that medium. There are two recommended approaches that are used in designing web and landing pages for mobile consumption: responsive design and adaptive design. Page speed.
    [Landing Page, URL] A Detailed Guide to Creating the Best Landing Page Images Ever
    Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions! 1) Finding Free Images. Landing Pages
    [Landing Page, URL] A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure
    Have you ever noticed that some URLs start with "[link] while others start with "https://"? Perhaps you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online. How can I tell if a website has SSL? What is SSL? it's intercepted! Bummer, man.
    [Landing Page, URL] Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
    Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense?  . Website Structure.
    [Landing Page, URL] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
    Website Platform Made for Marketing. Your website should be one of your star marketers. Two years ago, HubSpot launched a website platform as part of our Content Optimization System. CMSes allowed you to edit a page and then get a preview of what it would look live. It was, we thought, a more human way of marketing.
    [Landing Page, URL] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    Whether you’re sending them to a specific landing page or inviting them to take advantage of a personalized offer on-site, the work doesn’t end in your customer’s inbox. Closing the data loop and breaking down the organizational divisions between email marketing and website optimization is increasingly common. And it’s worth it.
    [Landing Page, URL] Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
    But here's the thing: The content on the website is loading as if you're looking at the site on the desktop. website's viewport controls the width of a webpage for the device a user is viewing it on. And trust me, that's probably a lot of your website visitors, seeing as mobile search queries have already begun to surpass desktop.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Landing Page, URL] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    You put it on your website. It doesn't try to give the hard sell to the prospect, rather it promises to educate the target audience on how they can create a responsive website (something that's incredibly important given recent Google Algorithm changes) : When coming up with a topic, make sure it's: Targeted to your audience and your niche.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Landing Page, URL] How to Get a Personalized Assessment of Your Website [Free Tool]
    Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. Websites have changed significantly in terms of design, functionality, and purpose. What is Website Grader? How does Website Grader work?
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Landing Page, URL] Want More Traffic to Your Website? Try These 5 Tools & Tips
    Get a bunch great tips on how to better market your website and blog. We ask our audience to submit their websites for us to review. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. As mentioned above, we didn't have access to websites analytics.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Landing Page, URL] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    New name, new logo, new website. But if you’re brave enough to overhaul your company name, logo and website all in one go; read on. If you don’t have the right permissions you won’t be able to update the old website information to the new one (we’ll cover this one later as well). Don’t forget to test the home page. Links.
    [Landing Page, URL] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Landing page elements in summary: The Offer. Web Page Tagging.
    [Landing Page, URL] Good Forms, Great Leads: How to Use Web Forms Strategically
    But behind each mysterious website visitor is a real person with a pressing business need. If you can convert website traffic to known visitors as early in the cycle as possible, you’ll have a larger window in which to figure out what they’re interested in, and how urgent their need is. Gated URLs/progressive profile forms.
    [Landing Page, URL] Speed Matters: 5 Tips to Make Your Website Load Faster
    Does website speed sound like a boring topic? Website speed can have a massive effect on conversions, both good and bad. Here’s what else happens as a result of just a one-second delay in page load time: – 11% fewer page views. When they reduced their average page load time  by 2.2 Quickly. Firefox did.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Landing Page, URL] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    Maybe you have one for your main website, one for your blog, and another for your landing pages. When sources are all presented one page, it can be easy to mistake the numbers from one channel with the numbers from another. To avoid this, your website should be able to exclude your company's IP. Moral of the story?
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Landing Page, URL] How to Answer 11 Common Marketing Questions Using Analytics
    This report will show you the content that your contacts viewed before going to a landing page and converting. You need to understand what emails they opened and clicked, what blog posts they read, and what pages they interacted with on your website. How are your contacts trending month over month?
    [Landing Page, URL] Crowdfunding 101: Testing the Waters with TeeSpring
    Some of the reasons that people didn’t buy will not be related to your product — maybe they didn’t trust the website with their credit card, or they didn’t like the color of the shirt–but others reasons will tell you a lot about your brand. Finally, you’ll want to fill out the text that goes on this page.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Landing Page, URL] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    The Audio/Video Compilation Site Page. You can apply the same blog post compilation strategy for creating an ebook to your audio or video content in order to make a site page (i.e. an instructional page on your website). You can then write (or record) an introduction and a conclusion for the top and bottom of your page.
    [Landing Page, URL] How to Build a Call to Action Button for Your Email
    For PC, tablet, or mobile users, the button is a quick way to get to the designated URL or landing page. Pick a combination of colors that make your call-to-action stand out or complement the colors of your logo, website, or email template. Lastly, you can add a URL to the button to make it clickable.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Landing Page, URL] Social Media for Finance Marketers: 3 Steps to Getting Started
    First, run your website through HubSpot's Marketing Grader. First, dive into your website analytics and decipher which social media channels your own traffic is coming from. Type in your competitors URLs, and drill down into all the major social networks except LinkedIn. The result? Take notes on what you find good and bad.
  • HUBSPOT  |  FRIDAY, MAY 8, 2015
    [Landing Page, URL] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
    The update rewards mobile-friendly websites and penalizes those that aren't fully optimized for mobile in mobile search results. Below are the main things you need to think about when optimizing your website for mobile visitors. Things to Think About When Optimizing Your Website for Mobile. 1) Implementing responsive design.
    [Landing Page, URL] 8 DIY Tools to Grow Your Email List Fast
    Encourage visitors to provide their email address when they stop by your website. Just log into your account, create the form and we’ll host it on a landing page for you, plus you can place it on your website and on your social networks. Give website visitors an incentive to sign up for your email list with Justuno.
    [Landing Page, URL] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
    SEO goes beyond technical best practices of course; the first consideration is always the quality of the content you have on the website, and how you manage and optimize that. But technical factors do matter, and improving them can give your pages a boost. Website Crawl analysis. Website Traffic Behavior Analytics.
    [Landing Page, URL] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Let’s pretend your business is planning a website redesign but you have to make a choice : you can have a brand new website but no blog. Companies redesign their websites all the time. competitor has a really cool website. The description is often displayed on a search engine results page under the blog title.
    [Landing Page, URL] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    This free downloadable SEO analysis tool offers five different crawl modes including keyword intelligence: “This crawl option will crawl all the keywords from website. ” 10 Local Marketing Myths Hamstringing Your Business by Search Engine Land. Image credit: Small Business Ideas Blog. SEO Keyword Guides and Tools.
    [Landing Page, URL] 7 Offline Marketing Strategies that Support Your Online Brand
    So, let’s take a look at seven of the most effective offline marketing strategies and how to integrate them into your current marketing strategy. 1) Networking Face-to-face connections are still a valuable form of networking and can help drive traffic to your website when your new connections are inspired to learn more about you and your firm.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Landing Page, URL] How to Add a CTA Button to Your Facebook Page [Quick Tip]
    Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page. It could link to your home page, a landing page, a contact sheet, a video. Users will also be able to report Pages with malicious links. and the rest of the world.
    [Landing Page, URL] How to Easily Create Custom Pin It URLs for Pinterest
    One way they''re using Pinterest is by adding Pin It buttons to their websites to leverage the platform’s shopping power. After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following.
    [Landing Page, URL] Get Found Faster: 10 Tips for Successful Local SEO
    Just enter your site’s URL and see what it says. Here’s your punch list: Add your complete address, phone number and business hours to the footer of your website. Add at least 300 words of content to your home page. Write a descriptive, keyword-centric, unique title tag for every page on your site. So let’s dive in. 1.
    [Landing Page, URL] How B2B Marketers Can Leverage Social Media Product Advertising
    B2B vendors with an inventory product catalog can upload a file containing these specific attributes: product ID, name, description, landing page URL, image URL, availability…etc. The ads will automatically be shown to people who have previously browsed the products on your website. Facebook Dynamic Product Ads.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Landing Page, URL] So You Are Changing Your Name – Learn What to Do Digitally.
    Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity. Here is a list of major initiatives you should have considered first and need addressed: Create a New Website Domain. Implement all updated URLs. Email.
    [Landing Page, URL] 57 Basic Marketing Analytics Terms Everyone Should Know
    Check it out below, and be sure to bookmark this page for the next time you''re diving into your analytics -- it could save you a lot of time. A. This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. When someone visits your site by directly typing in a URL.
    [Landing Page, URL] 6 Time-Saving Business Tools to Help You Get Organized
    Among its many features, you can use the main landing page to organize your tasks by creating note cards and dragging them onto one of your customized Trello note boards (think Pinterest with Post-its). Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time.
    [Landing Page, URL] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
    If that requires five pages, great! If that requires 30 pages, so be it. This should also hold true for all your other marketing efforts, such as email marketing, call-to-action creation, and landing page production. You''ll notice that we only have one "chapter page" in the template (slide three). my dad.
    [Landing Page, URL] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
    Before merely “deciding” that some links to your site are “bad,” we would encourage you to get the full picture by pulling your website’s inbound link profile. New product pages, solutions pages, press releases, white papers and data sheets can only be written so often, but an on-site blog can be updated all the time.
    [Landing Page, URL] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogging helps your website ranking and improve your online reputation. Conclusion.
    [Landing Page, URL] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    First create a “web page version” of your email blast and use that URL as the link to the share icons. The conversion rate of your landing pages and campaigns is an important metric. How many people viewed that webinar registration page, but didn’t sign up? Most likely you’re utilizing both of these already.
    [Landing Page, URL] A Beginner's Guide to Retargeting Campaigns
    Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. People pop over to your website then leave. It also can be complicated or time-intensive to implement the JavaScript on many website pages.
    [Landing Page, URL] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    At HubSpot, we''ve had a long lead generation form on our website for a while, but it wasn''t quite getting us the best results we needed to effciently rotate the right leads to Sales. The URL of your company''s website. The longer the form, the better quality the leads will be. right? Truthfully, it''s not always that simple.
    [Landing Page, URL] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    Having an active social media presence can help ensure that not only are reviews being left on website profiles, but that they, along with other current updates about the company, are being shown to as many people as possible. Size Doesn’t Matter. Businesses at their core, exist to solve a problem for their target audience. Final Thoughts.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Landing Page, URL] How to Annotate a YouTube Video [Quick Tip]
    Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. To add a link, tick the checkbox next to "Link" and choose what type of page you''ll link to. Notes are also linkable.
    [Landing Page, URL] 43 Bright Ideas for Promoting Your Lead Gen Content
    You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . 10) Post a link to the content on your Company Page. 13) Post to your Google+ page during launch week. In this post, include an image and a link back to your landing page.
    [Landing Page, URL] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. 1) Cheat Sheets. Click here to see what our demo landing page looks like.). 6) Ebooks. What does being in a "content rut" mean to you?
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Landing Page, URL] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    At the end, they''ll tack on a slide with a relatively random CTA to their website. The great part about this tactic is that once you get people to your landing page, you can serve them targeted smart content to make their conversion process even easier -- and your lead volume increase. You''ve uploaded a few presentations.
    [Landing Page, URL] 5 Fast Hacks To Increase Your Twitter Click Through Rate
    But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Create Custom URLs. You’re already using a URL shortener to make the most of the limited space you have on Twitter. Guest post by Logan Strain. Image credit: Flexspan. PrettyLink.”
    [Landing Page, URL] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  We are still seeing an influx of questions from our participants. I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions!
    [Landing Page, URL] 10 Fresh Ways to Get Better Results From Your Blog Posts
    You can create a dynamic email signature using a freemium tool called WiseStamp , which can show the title of your most recent blog post and updates automatically as you publish new posts. 2) Shorten your post''s URL and use it to link to your post on social networks. Congratulations! You''ve published a blog post. Right? Like this idea?
    [Landing Page, URL] The 5-point plan: how to increase marketing ROI from call conversions
    Data from this new free feature allows marketers to understand which keywords and ads are driving the most phone calls from your website, as well as where the most valuable calls are coming from. Guest post by Luke Rees. Click-to-call tracking. Google recently announced they are offering this service free for their AdWords users. Conclusion.
    [Landing Page, URL] Unique Ways to Build Your Email List
    Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. Melanie Duncan, owner of Entrepreneuress Academy highly recommends using Leadpages to create opt-in or landing pages to gain sign ups , as it doesn’t require design or coding experience.
    [Landing Page, URL] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    While your website might once have been an indiscernible blip on the world wide web''s radar, it''s now on its way to becoming a super powerful magnet, capable of attracting millions of visitors. Below, I''ve highlighted five myths that pertain to the conversion phase of inbound marketing. 1) Creating unique landing pages is a waste of time.
    [Landing Page, URL] What Are Attribution Reports? [FAQs]
    You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie. Not all page views or marketing channels are treated equally when it comes to conversions!" Source will pull up channels that brought a contact to your website.
    [Landing Page, URL] 3 Marketing Technology Basics Developers Wish You Knew
    With that, I give you three technical things that marketers should understand as their cornerstone for working with marketing technology: #1 URLs. URLs are how we refer to content on the web. The query parameters are especially important for how tracking works across emails and landing pages. Read Time: 3 Minutes.
    [Landing Page, URL] Are QR Codes Dead?
    They''re in subway stations where there''s no WiFi, on TV commercials that have an air time of a second or two, and some of them lead to broken links or landing pages that aren''t optimized for mobile. So, what are other ways to bridge the online/offline gap and draw more people to your website? Are QR Codes Dead? What Happened?
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Landing Page, URL] 57 Little Things to Double Check Before Your Website Launch
    Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message? Page Content. Scripts are optimized across web pages. Design.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Landing Page, URL] Got a Trade Show Coming Up? How to Use Instagram While You're There
    To do this, you’ll need to create a landing page specific to the event you’re attending or hosting. You can use this checklist for powerful landing page copy to help you. During the event, you’ll paste that landing page URL into the website area of your Instagram profile -- not in individual photos.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Landing Page, URL] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). Search engines and browsers make it easy to find a website with a few quick keystrokes. Use the navigational keyword in your page title (without keyword stuffing). Though Google gets roughly 3.5
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Landing Page, URL] How to Get More People to Register for Your Next Event
    Once you''ve finished with these, you''ll be able to target the right people to your event, promote it with great content, and create a highly optimized sign-up page to drive more registrations. Create striking images to use in social media that will grab attention and direct people to the event website. What are their key challenges?
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Landing Page, URL] 35 Tech Terms Translated Into Plain English
    permanent redirect from one URL to another -- usually from a company''s old website to their new website. They''re also used to redirect web traffic from those old web pages to the new ones that have replaced them. Web visitors see 404 error pages when they try to reach a web page that doesn''t exist. Scrum.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Landing Page, URL] How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]
    You use hyperlinks to connect two of your blog posts, or a blog post and a landing page, or a blog post and a product page, or a tweet to your website. With a little tweaking, you also can set up hyperlinks to link to content on the same page. But that''s not all hyperlinks can do. Want to see what I mean? Example.
    [Landing Page, URL] How to Measure Success in Inbound Marketing
    Overall Website. Your website should be the center of your marketing solar system. Direct traffic is from people who have typed your URL into their browser. Referral traffic is a link from another website (including social media). Organic traffic is from a link on a search engine results page. Your Blog.
  • SYNECORE  |  SATURDAY, JUNE 28, 2014
    [Landing Page, URL] The 9 Website Performance Metrics That Matter
    When it comes to marketing your business online, simply having a website isn''t enough to make your brand successful. You need a website that actually works at attracting and converting new customers. By measuring your website performance metrics and refining your website based on those analytics. Landing Page Conversion.
    [Landing Page, URL] How To Blend B2B SEO Into On-Site Content Development
    Yes,  this type of page optimization mattered back then. Thurow expressed the fact that SEO’s still needed to “build sites that can please humans and search engines combined” Sullivan’s “Back to Basics” presentation highlighted page content as it’s first bullet point in search ranking importance.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Landing Page, URL] 60 Marketing Acronyms Every Industry Pro Should Know
    Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. CMS: Content Management System. A web application designed to make it easy for non-technical users to create, edit, and manage a website.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Landing Page, URL] How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails
    Outlook and iCal users will get an.ics file and Google Calendar users will use a URL-based custom invitation. You can easily create these files and URLs for your upcoming events such as conferences, webinars, and workshops. URL of your event''s landing page. It sucks. Step 1: Create a New Event. Outlook. Location.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Landing Page, URL] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    Here are 17 great places to source your content for email marketing. 1) Top-Performing Website Content. Do you have a high conversion rate on landing pages that are promoted by email? You should also take a look at the pages on your website that got the most traffic in the past month. It isn''t easy, is it?
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Landing Page, URL] How to Find Opportunity in a Paid Search Strategy
    These methods are more cost-effective than traditional advertising and can increase the right type of traffic — the people who are likely to spend time on your website, read your content, and have a higher likelihood of converting into customers. Ideally, seek terms with low competition — typically less than 1,000 monthly global searches.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Landing Page, URL] 9 Silly Pinterest Mistakes Only Rookies Make
    Yes, Pinterest is a wonderful land full of recipes, gardening ideas, and home renovations you may someday attempt, but that doesn’t mean B2B companies can’t get their own kind of crafty. Tips include pinning infographics and ebook covers. 2) Not Using Your Page’s "About" Space. More pins the better, right?
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Landing Page, URL] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Have you ever been offered something for free from a brand in exchange for "Liking" their Facebook page? Here''s an example of Like-gating from Sephora: If you''ve ever Liked a company''s Facebook page so you could get free stuff, think back to how that exchange made you feel about the brand. Sweet memories, right? Want to learn how?
    [Landing Page, URL] 8 ValueTrack Parameters For Better AdWords Campaign Data
    ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL. Why is it important? network}. creative}.
    [Landing Page, URL] A Go-To Guide to Screwing Up Your Landing Pages
    Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. To get people to convert on your website, the conversion process needs to be a) easy, and b) enjoyable. There are a lot of really awful landing pages out there.
    [Landing Page, URL] Useful Google Analytics: Goals and Attribution Models
    Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. • Duration: It’s not worth it to put a lot of time into a page if people immediately scroll off, so you’ll want to track the results to see how much time people are spending on any given page.
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