MADISONLOGIC B2B WHITE PAPERS | SATURDAY, OCTOBER 3, 2015
[Landing Page, URL] Closing the Loop on Social Leads
provided by your content and website. Optimize content for SEO Optimize for both on-page and off-page search engine optimization. page titles, meta tags and headlines forthe keywords that matter to your business. Off-page SEO means generating inbound links to your content. produce the most page views. leads.
HUBSPOT | MONDAY, SEPTEMBER 21, 2015
[Landing Page, URL] A Detailed Guide to Creating the Best Landing Page Images Ever
Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions! 1) Finding Free Images. Landing Pages
VIDYARD | FRIDAY, SEPTEMBER 11, 2015
[Landing Page, URL] A Comprehensive Guide to Using Video Before, During, and After Events
Having a central location to host all of your event video content is critical, as is having a registration page that allows you to embed video. Your central spot may be part of your website or it might be a standalone publishing platform (eg. Much of my work pre-digital was journalistic. Before the event. During. For Participants.
HUBSPOT | FRIDAY, SEPTEMBER 11, 2015
[Landing Page, URL] A Beginner's Guide to SSL: What It Is & Why It Makes Your Website More Secure
Have you ever noticed that some URLs start with "[link] while others start with "https://"? Perhaps you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online. How can I tell if a website has SSL? What is SSL? it's intercepted! Bummer, man.
CRIMSON MARKETING | THURSDAY, SEPTEMBER 10, 2015
[Landing Page, URL] Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense? . Website Structure.
HUBSPOT | WEDNESDAY, SEPTEMBER 9, 2015
[Landing Page, URL] Inbound for Everyone: 5 Launches (And 1 Surprise) We Think Will Change Your Marketing This Year
Website Platform Made for Marketing. Your website should be one of your star marketers. Two years ago, HubSpot launched a website platform as part of our Content Optimization System. CMSes allowed you to edit a page and then get a preview of what it would look live. It was, we thought, a more human way of marketing.
MODERN B2B MARKETING | TUESDAY, AUGUST 11, 2015
[Landing Page, URL] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
Whether you’re sending them to a specific landing page or inviting them to take advantage of a personalized offer on-site, the work doesn’t end in your customer’s inbox. Closing the data loop and breaking down the organizational divisions between email marketing and website optimization is increasingly common. And it’s worth it.
HUBSPOT | TUESDAY, AUGUST 4, 2015
[Landing Page, URL] Is Your Website's Viewport Configured for Mobile Users? Here's How to Do It
But here's the thing: The content on the website is loading as if you're looking at the site on the desktop. website's viewport controls the width of a webpage for the device a user is viewing it on. And trust me, that's probably a lot of your website visitors, seeing as mobile search queries have already begun to surpass desktop.
HUBSPOT | MONDAY, JULY 27, 2015
[Landing Page, URL] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
You put it on your website. It doesn't try to give the hard sell to the prospect, rather it promises to educate the target audience on how they can create a responsive website (something that's incredibly important given recent Google Algorithm changes) : When coming up with a topic, make sure it's: Targeted to your audience and your niche.
HUBSPOT | THURSDAY, JULY 23, 2015
[Landing Page, URL] How to Get a Personalized Assessment of Your Website [Free Tool]
Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. Websites have changed significantly in terms of design, functionality, and purpose. What is Website Grader? How does Website Grader work?
HUBSPOT | WEDNESDAY, JULY 22, 2015
[Landing Page, URL] Want More Traffic to Your Website? Try These 5 Tools & Tips
Get a bunch great tips on how to better market your website and blog. We ask our audience to submit their websites for us to review. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. As mentioned above, we didn't have access to websites analytics.
HUBSPOT | TUESDAY, JULY 21, 2015
[Landing Page, URL] Rebranding Your Company? How NOT to Kill Your SEO in the Process
New name, new logo, new website. But if you’re brave enough to overhaul your company name, logo and website all in one go; read on. If you don’t have the right permissions you won’t be able to update the old website information to the new one (we’ll cover this one later as well). Don’t forget to test the home page. Links.
KOMARKETING ASSOCIATES | TUESDAY, JULY 21, 2015
[Landing Page, URL] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Landing page elements in summary: The Offer. Web Page Tagging.
MARKETING ACTION | TUESDAY, JULY 14, 2015
[Landing Page, URL] Good Forms, Great Leads: How to Use Web Forms Strategically
But behind each mysterious website visitor is a real person with a pressing business need. If you can convert website traffic to known visitors as early in the cycle as possible, you’ll have a larger window in which to figure out what they’re interested in, and how urgent their need is. Gated URLs/progressive profile forms.
MARKETING ACTION | FRIDAY, JULY 10, 2015
[Landing Page, URL] Speed Matters: 5 Tips to Make Your Website Load Faster
Does website speed sound like a boring topic? Website speed can have a massive effect on conversions, both good and bad. Here’s what else happens as a result of just a one-second delay in page load time: – 11% fewer page views. When they reduced their average page load time by 2.2 Quickly. Firefox did.
HUBSPOT | MONDAY, JULY 6, 2015
[Landing Page, URL] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
Maybe you have one for your main website, one for your blog, and another for your landing pages. When sources are all presented one page, it can be easy to mistake the numbers from one channel with the numbers from another. To avoid this, your website should be able to exclude your company's IP. Moral of the story?
HUBSPOT | MONDAY, JUNE 29, 2015
[Landing Page, URL] How to Answer 11 Common Marketing Questions Using Analytics
This report will show you the content that your contacts viewed before going to a landing page and converting. You need to understand what emails they opened and clicked, what blog posts they read, and what pages they interacted with on your website. How are your contacts trending month over month?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JUNE 25, 2015
[Landing Page, URL] Crowdfunding 101: Testing the Waters with TeeSpring
Some of the reasons that people didn’t buy will not be related to your product — maybe they didn’t trust the website with their credit card, or they didn’t like the color of the shirt–but others reasons will tell you a lot about your brand. Finally, you’ll want to fill out the text that goes on this page.
HUBSPOT | MONDAY, JUNE 22, 2015
[Landing Page, URL] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
The Audio/Video Compilation Site Page. You can apply the same blog post compilation strategy for creating an ebook to your audio or video content in order to make a site page (i.e. an instructional page on your website). You can then write (or record) an introduction and a conclusion for the top and bottom of your page.
VERTICAL RESPONSE | WEDNESDAY, JUNE 3, 2015
[Landing Page, URL] How to Build a Call to Action Button for Your Email
For PC, tablet, or mobile users, the button is a quick way to get to the designated URL or landing page. Pick a combination of colors that make your call-to-action stand out or complement the colors of your logo, website, or email template. Lastly, you can add a URL to the button to make it clickable.
HUBSPOT | WEDNESDAY, MAY 13, 2015
[Landing Page, URL] Social Media for Finance Marketers: 3 Steps to Getting Started
First, run your website through HubSpot's Marketing Grader. First, dive into your website analytics and decipher which social media channels your own traffic is coming from. Type in your competitors URLs, and drill down into all the major social networks except LinkedIn. The result? Take notes on what you find good and bad.
HUBSPOT | FRIDAY, MAY 8, 2015
[Landing Page, URL] Mobile Search Queries Start to Surpass Desktop: Here's What You Can Do About It
The update rewards mobile-friendly websites and penalizes those that aren't fully optimized for mobile in mobile search results. Below are the main things you need to think about when optimizing your website for mobile visitors. Things to Think About When Optimizing Your Website for Mobile. 1) Implementing responsive design.
VERTICAL RESPONSE | TUESDAY, MAY 5, 2015
[Landing Page, URL] 8 DIY Tools to Grow Your Email List Fast
Encourage visitors to provide their email address when they stop by your website. Just log into your account, create the form and we’ll host it on a landing page for you, plus you can place it on your website and on your social networks. Give website visitors an incentive to sign up for your email list with Justuno.
VIDYARD | FRIDAY, MAY 1, 2015
[Landing Page, URL] Want to be a Marketing Hero? Use Closed-Loop Marketing with Video!
It works like this: cookies and tracking URLs are used to track where your prospects are coming from. The cookie placed on your visitor’s computer tracks what they do once they land on your marketing content, keeping a tally of what material they’re looking at. So what is closed-loop marketing, exactly? And then what? Why, yes it can!
MARKETING ACTION | FRIDAY, MAY 1, 2015
[Landing Page, URL] How to Perform an Onsite Audit for SEO: Part 1: Do the Research
SEO goes beyond technical best practices of course; the first consideration is always the quality of the content you have on the website, and how you manage and optimize that. But technical factors do matter, and improving them can give your pages a boost. Website Crawl analysis. Website Traffic Behavior Analytics.
THE FORWARD OBSERVER | TUESDAY, APRIL 28, 2015
[Landing Page, URL] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
Let’s pretend your business is planning a website redesign but you have to make a choice : you can have a brand new website but no blog. Companies redesign their websites all the time. competitor has a really cool website. The description is often displayed on a search engine results page under the blog title.
BLOG MY CALLS | FRIDAY, APRIL 24, 2015
[Landing Page, URL] 10 Tactics to Optimize Your YouTube Channel
Inserting a URL at the beginning of the description can be done to drive traffic to your website and and employing relevant keywords will help your target audience find your videos. List all of your other social media profiles on your main page and share it across those channels. Start with the Content. Titles. Description.
WEBBIQUITY | TUESDAY, APRIL 14, 2015
[Landing Page, URL] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
This free downloadable SEO analysis tool offers five different crawl modes including keyword intelligence: “This crawl option will crawl all the keywords from website. ” 10 Local Marketing Myths Hamstringing Your Business by Search Engine Land. Image credit: Small Business Ideas Blog. SEO Keyword Guides and Tools.
HINGE MARKETING | WEDNESDAY, MARCH 25, 2015
[Landing Page, URL] 7 Offline Marketing Strategies that Support Your Online Brand
So, let’s take a look at seven of the most effective offline marketing strategies and how to integrate them into your current marketing strategy. 1) Networking Face-to-face connections are still a valuable form of networking and can help drive traffic to your website when your new connections are inspired to learn more about you and your firm.
HUBSPOT | THURSDAY, MARCH 19, 2015
[Landing Page, URL] How to Add a CTA Button to Your Facebook Page [Quick Tip]
Facebook added a very handy feature in December 2014 : the option to place a simple call-to-action button at the top of your Facebook Page. It could link to your home page, a landing page, a contact sheet, a video. Users will also be able to report Pages with malicious links. and the rest of the world.
HUBSPOT | WEDNESDAY, MARCH 18, 2015
[Landing Page, URL] How to Easily Create Custom Pin It URLs for Pinterest
One way they''re using Pinterest is by adding Pin It buttons to their websites to leverage the platform’s shopping power. After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following.
MARKETING ACTION | WEDNESDAY, MARCH 11, 2015
[Landing Page, URL] Get Found Faster: 10 Tips for Successful Local SEO
Just enter your site’s URL and see what it says. Here’s your punch list: Add your complete address, phone number and business hours to the footer of your website. Add at least 300 words of content to your home page. Write a descriptive, keyword-centric, unique title tag for every page on your site. So let’s dive in. 1.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 5, 2015
[Landing Page, URL] How B2B Marketers Can Leverage Social Media Product Advertising
B2B vendors with an inventory product catalog can upload a file containing these specific attributes: product ID, name, description, landing page URL, image URL, availability…etc. The ads will automatically be shown to people who have previously browsed the products on your website. Facebook Dynamic Product Ads.
FATHOM | FRIDAY, FEBRUARY 27, 2015
[Landing Page, URL] So You Are Changing Your Name – Learn What to Do Digitally.
Companies change their names and website domains for a number of reasons including right after a merger, completing an acquisition or just to re-launch their brand and identity. Here is a list of major initiatives you should have considered first and need addressed: Create a New Website Domain. Implement all updated URLs. Email.
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Landing Page, URL] 57 Basic Marketing Analytics Terms Everyone Should Know
Check it out below, and be sure to bookmark this page for the next time you''re diving into your analytics -- it could save you a lot of time. A. This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. When someone visits your site by directly typing in a URL.
VERTICAL RESPONSE | TUESDAY, FEBRUARY 3, 2015
[Landing Page, URL] 6 Time-Saving Business Tools to Help You Get Organized
Among its many features, you can use the main landing page to organize your tasks by creating note cards and dragging them onto one of your customized Trello note boards (think Pinterest with Post-its). Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time.
HUBSPOT | TUESDAY, FEBRUARY 3, 2015
[Landing Page, URL] How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]
If that requires five pages, great! If that requires 30 pages, so be it. This should also hold true for all your other marketing efforts, such as email marketing, call-to-action creation, and landing page production. You''ll notice that we only have one "chapter page" in the template (slide three). my dad.
EMAGINE B2B BLOG | MONDAY, FEBRUARY 2, 2015
[Landing Page, URL] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
Before merely “deciding” that some links to your site are “bad,” we would encourage you to get the full picture by pulling your website’s inbound link profile. New product pages, solutions pages, press releases, white papers and data sheets can only be written so often, but an on-site blog can be updated all the time.
BIZNOLOGY | MONDAY, JANUARY 12, 2015
[Landing Page, URL] 10 Reasons why you should have an active business blog
To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogging helps your website ranking and improve your online reputation. Conclusion.
MARKETING ACTION | TUESDAY, DECEMBER 16, 2014
[Landing Page, URL] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
First create a “web page version” of your email blast and use that URL as the link to the share icons. The conversion rate of your landing pages and campaigns is an important metric. How many people viewed that webinar registration page, but didn’t sign up? Most likely you’re utilizing both of these already.
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Landing Page, URL] A Beginner's Guide to Retargeting Campaigns
HUBSPOT | TUESDAY, NOVEMBER 18, 2014
[Landing Page, URL] How an A/B Test of Landing Page Form Copy Improved Lead Quality
At HubSpot, we''ve had a long lead generation form on our website for a while, but it wasn''t quite getting us the best results we needed to effciently rotate the right leads to Sales. The URL of your company''s website. The longer the form, the better quality the leads will be. right? Truthfully, it''s not always that simple.
KOMARKETING ASSOCIATES | MONDAY, NOVEMBER 3, 2014
[Landing Page, URL] 3 Online Marketing Elements The B2B Organization Should Not Overlook
Having an active social media presence can help ensure that not only are reviews being left on website profiles, but that they, along with other current updates about the company, are being shown to as many people as possible. Size Doesn’t Matter. Businesses at their core, exist to solve a problem for their target audience. Final Thoughts.
HUBSPOT | FRIDAY, OCTOBER 24, 2014
[Landing Page, URL] How to Annotate a YouTube Video [Quick Tip]
Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. To add a link, tick the checkbox next to "Link" and choose what type of page you''ll link to. Notes are also linkable.
HUBSPOT | THURSDAY, OCTOBER 23, 2014
[Landing Page, URL] 43 Bright Ideas for Promoting Your Lead Gen Content
You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . 10) Post a link to the content on your Company Page. 13) Post to your Google+ page during launch week. In this post, include an image and a link back to your landing page.
HUBSPOT | TUESDAY, OCTOBER 21, 2014
[Landing Page, URL] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. 1) Cheat Sheets. Click here to see what our demo landing page looks like.). 6) Ebooks. What does being in a "content rut" mean to you?
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Landing Page, URL] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
At the end, they''ll tack on a slide with a relatively random CTA to their website. The great part about this tactic is that once you get people to your landing page, you can serve them targeted smart content to make their conversion process even easier -- and your lead volume increase. You''ve uploaded a few presentations.
WEBBIQUITY | TUESDAY, OCTOBER 7, 2014
[Landing Page, URL] 5 Fast Hacks To Increase Your Twitter Click Through Rate
But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Create Custom URLs. You’re already using a URL shortener to make the most of the limited space you have on Twitter. Guest post by Logan Strain. Image credit: Flexspan. PrettyLink.”
EMAGINE B2B BLOG | MONDAY, OCTOBER 6, 2014
[Landing Page, URL] Your Analytics Questions Answered (Interview)
On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? We are still seeing an influx of questions from our participants. I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions!
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Landing Page, URL] 10 Fresh Ways to Get Better Results From Your Blog Posts
You can create a dynamic email signature using a freemium tool called WiseStamp , which can show the title of your most recent blog post and updates automatically as you publish new posts. 2) Shorten your post''s URL and use it to link to your post on social networks. Congratulations! You''ve published a blog post. Right? Like this idea?
WEBBIQUITY | MONDAY, SEPTEMBER 22, 2014
[Landing Page, URL] The 5-point plan: how to increase marketing ROI from call conversions
Data from this new free feature allows marketers to understand which keywords and ads are driving the most phone calls from your website, as well as where the most valuable calls are coming from. Guest post by Luke Rees. Click-to-call tracking. Google recently announced they are offering this service free for their AdWords users. Conclusion.
VERTICAL RESPONSE | FRIDAY, SEPTEMBER 19, 2014
[Landing Page, URL] Unique Ways to Build Your Email List
Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. Melanie Duncan, owner of Entrepreneuress Academy highly recommends using Leadpages to create opt-in or landing pages to gain sign ups , as it doesn’t require design or coding experience.
VOICE-BASED MARKETING | TUESDAY, SEPTEMBER 16, 2014
[Landing Page, URL] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
Name your campaign, enter your landing page URL, and create a short text headline and ad. If you choose to sponsor content you’ll be given the option to select from a list of recent posts you’ve made on your company LinkedIn page, or you can create a new one. How is this any different from Google? Paid Search
HUBSPOT | WEDNESDAY, SEPTEMBER 3, 2014
[Landing Page, URL] The Truth About Lead Generation: Busting 5 Common Conversion Myths
While your website might once have been an indiscernible blip on the world wide web''s radar, it''s now on its way to becoming a super powerful magnet, capable of attracting millions of visitors. Below, I''ve highlighted five myths that pertain to the conversion phase of inbound marketing. 1) Creating unique landing pages is a waste of time.
HUBSPOT | THURSDAY, AUGUST 21, 2014
[Landing Page, URL] What Are Attribution Reports? [FAQs]
You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie. Not all page views or marketing channels are treated equally when it comes to conversions!" Source will pull up channels that brought a contact to your website.
HUBSPOT | THURSDAY, AUGUST 14, 2014
[Landing Page, URL] Are QR Codes Dead?
They''re in subway stations where there''s no WiFi, on TV commercials that have an air time of a second or two, and some of them lead to broken links or landing pages that aren''t optimized for mobile. So, what are other ways to bridge the online/offline gap and draw more people to your website? Are QR Codes Dead? What Happened?
HUBSPOT | MONDAY, AUGUST 11, 2014
[Landing Page, URL] 57 Little Things to Double Check Before Your Website Launch
Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message? Page Content. Scripts are optimized across web pages. Design.
HUBSPOT | MONDAY, JULY 28, 2014
[Landing Page, URL] Got a Trade Show Coming Up? How to Use Instagram While You're There
To do this, you’ll need to create a landing page specific to the event you’re attending or hosting. You can use this checklist for powerful landing page copy to help you. During the event, you’ll paste that landing page URL into the website area of your Instagram profile -- not in individual photos.
HUBSPOT | THURSDAY, JULY 24, 2014
[Landing Page, URL] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). Search engines and browsers make it easy to find a website with a few quick keystrokes. Use the navigational keyword in your page title (without keyword stuffing). Though Google gets roughly 3.5
HUBSPOT | THURSDAY, JULY 24, 2014
[Landing Page, URL] How to Get More People to Register for Your Next Event
Once you''ve finished with these, you''ll be able to target the right people to your event, promote it with great content, and create a highly optimized sign-up page to drive more registrations. Create striking images to use in social media that will grab attention and direct people to the event website. What are their key challenges?
HUBSPOT | THURSDAY, JULY 17, 2014
[Landing Page, URL] 35 Tech Terms Translated Into Plain English
permanent redirect from one URL to another -- usually from a company''s old website to their new website. They''re also used to redirect web traffic from those old web pages to the new ones that have replaced them. Web visitors see 404 error pages when they try to reach a web page that doesn''t exist. Scrum.
HUBSPOT | THURSDAY, JULY 3, 2014
[Landing Page, URL] How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]
You use hyperlinks to connect two of your blog posts, or a blog post and a landing page, or a blog post and a product page, or a tweet to your website. With a little tweaking, you also can set up hyperlinks to link to content on the same page. But that''s not all hyperlinks can do. Want to see what I mean? Example.
THE FORWARD OBSERVER | WEDNESDAY, JULY 2, 2014
[Landing Page, URL] How to Measure Success in Inbound Marketing
Overall Website. Your website should be the center of your marketing solar system. Direct traffic is from people who have typed your URL into their browser. Referral traffic is a link from another website (including social media). Organic traffic is from a link on a search engine results page. Your Blog.
SYNECORE | SATURDAY, JUNE 28, 2014
[Landing Page, URL] The 9 Website Performance Metrics That Matter
When it comes to marketing your business online, simply having a website isn''t enough to make your brand successful. You need a website that actually works at attracting and converting new customers. By measuring your website performance metrics and refining your website based on those analytics. Landing Page Conversion.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 26, 2014
[Landing Page, URL] How To Blend B2B SEO Into On-Site Content Development
Yes, this type of page optimization mattered back then. Thurow expressed the fact that SEO’s still needed to “build sites that can please humans and search engines combined” Sullivan’s “Back to Basics” presentation highlighted page content as it’s first bullet point in search ranking importance.
HUBSPOT | THURSDAY, JUNE 19, 2014
[Landing Page, URL] 60 Marketing Acronyms Every Industry Pro Should Know
Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. CMS: Content Management System. A web application designed to make it easy for non-technical users to create, edit, and manage a website.
HUBSPOT | WEDNESDAY, JUNE 18, 2014
[Landing Page, URL] How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails
Outlook and iCal users will get an.ics file and Google Calendar users will use a URL-based custom invitation. You can easily create these files and URLs for your upcoming events such as conferences, webinars, and workshops. URL of your event''s landing page. It sucks. Step 1: Create a New Event. Outlook. Location.
HUBSPOT | TUESDAY, JUNE 17, 2014
[Landing Page, URL] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
Here are 17 great places to source your content for email marketing. 1) Top-Performing Website Content. Do you have a high conversion rate on landing pages that are promoted by email? You should also take a look at the pages on your website that got the most traffic in the past month. It isn''t easy, is it?
SYNECORE | TUESDAY, JUNE 17, 2014
[Landing Page, URL] How to Find Opportunity in a Paid Search Strategy
These methods are more cost-effective than traditional advertising and can increase the right type of traffic — the people who are likely to spend time on your website, read your content, and have a higher likelihood of converting into customers. Ideally, seek terms with low competition — typically less than 1,000 monthly global searches.
HUBSPOT | MONDAY, JUNE 16, 2014
[Landing Page, URL] 9 Silly Pinterest Mistakes Only Rookies Make
Yes, Pinterest is a wonderful land full of recipes, gardening ideas, and home renovations you may someday attempt, but that doesn’t mean B2B companies can’t get their own kind of crafty. Tips include pinning infographics and ebook covers. 2) Not Using Your Page’s "About" Space. More pins the better, right?
HUBSPOT | FRIDAY, JUNE 6, 2014
[Landing Page, URL] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
Have you ever been offered something for free from a brand in exchange for "Liking" their Facebook page? Here''s an example of Like-gating from Sephora: If you''ve ever Liked a company''s Facebook page so you could get free stuff, think back to how that exchange made you feel about the brand. Sweet memories, right? Want to learn how?
KOMARKETING ASSOCIATES | THURSDAY, JUNE 5, 2014
[Landing Page, URL] 8 ValueTrack Parameters For Better AdWords Campaign Data
ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL. Why is it important? network}. creative}.
HUBSPOT | WEDNESDAY, JUNE 4, 2014
[Landing Page, URL] A Go-To Guide to Screwing Up Your Landing Pages
Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. To get people to convert on your website, the conversion process needs to be a) easy, and b) enjoyable. There are a lot of really awful landing pages out there.
VERTICAL RESPONSE | MONDAY, JUNE 2, 2014
[Landing Page, URL] Useful Google Analytics: Goals and Attribution Models
Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. • Duration: It’s not worth it to put a lot of time into a page if people immediately scroll off, so you’ll want to track the results to see how much time people are spending on any given page.
HUBSPOT | FRIDAY, MAY 30, 2014
[Landing Page, URL] 11 Ideas to Grow Brand Awareness at Lightning Speed
“If you can make complex data easy to understand in a visual format, you can get millions of visitors to your website.” Infographics worked awesome for KISSmetrics , but something else may work for your brand. 6) Qualaroo. (A pop-up survey for your website to help with user experience on your site.). Source: Dropbox ).
HUBSPOT | TUESDAY, MAY 27, 2014
[Landing Page, URL] How to Bridge the Gap Between In-Person and Online Lead Generation
As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. Knowing what social links a lead clicked before converting on a landing page, for example, or what web pages influenced a customer to make a purchase online, makes us better and more efficient marketers.
WEBBIQUITY | TUESDAY, MAY 20, 2014
[Landing Page, URL] 29 Guides to Beautiful and Effective Website Design
Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? How can content creators make better use of the ubiquitous “About Us” page? Website Design Guides. And it shouldn’t.”
HUBSPOT | THURSDAY, MAY 8, 2014
[Landing Page, URL] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
This metric can be found at the top of your Page (under your Page name) and is important to look at because it tells you how engaged Facebook members are with your brand both on your Facebook Page, and off it. It includes any mentions, Likes, shares, comments, or links to your brand''s Page. What is it? What is it?
FATHOM | WEDNESDAY, MAY 7, 2014
[Landing Page, URL] Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers
Utilize adgroup level sitelinks rather than campaign level and include these product variations and their landing pages in your sitelinks. This will get customer to the most specific page possible. Be sure your business name and website URL are consistent across review sites and also with your Google Merchant Center account.
HUBSPOT | WEDNESDAY, MAY 7, 2014
[Landing Page, URL] The Essential Landing Page Checklist: 16 Things You Need to Double Check
Whether you''re setting up a landing page for the first time or the billionth time, it''s easy to forget something. Though it''s just one page on your website, there are lots of moving parts you need to juggle. To make sure the ball doesn''t get dropped on their landing pages, people have lots of ways of coping.
MARKETING ACTION | FRIDAY, MAY 2, 2014
[Landing Page, URL] How Can You Use Content to Rank Higher in Search?
One way is to optimize content for search engines and promote it to encourage higher search engine results page rankings. Develop content (for landing pages, blog posts, papers, social posts and more) that answers their questions; it’s as simple as that. Recommended queries at bottom of search results page. Summary.
HUBSPOT | MONDAY, APRIL 28, 2014
[Landing Page, URL] Why Your Blog Is Failing
And our software doesn''t help you code a mobile app; it helps make your website responsive for mobile readers. came across a real-life instance of this the other day. I was really excited to see a favorite restaurant of mine blogging, and realized their posts weren''t opening up to different URLs. Their blog is failing. Do you know?
HUBSPOT | THURSDAY, APRIL 24, 2014
[Landing Page, URL] 6 Incredibly Insightful Marketing Reports You Should Be Running
The list should have the "Contact Property of First Referring Site," "First Page Seen," and "Original Source" equal to your blog URL, and then use the list to create your contact report. If your company does inbound marketing, chances are you''re going to have a lot of content on your website. Revenue Reporting. What is it?
HUBSPOT | MONDAY, APRIL 21, 2014
[Landing Page, URL] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. You''re getting followers on Twitter, but website traffic has dipped. As a marketer, you''re an extremely busy person. Use them.
ENGAGE | MONDAY, APRIL 14, 2014
[Landing Page, URL] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
Track each message and audience through tracking URLs, specific purchase codes or dedicated calls to action. And most important, you want to see conversions on your other properties (website landing pages for products, webinars, etc.) And while it’s human nature to wish and hope things are easy, that’s often not the case.
VOICE-BASED MARKETING | FRIDAY, APRIL 11, 2014
[Landing Page, URL] Google Switches to Protected (Not Provided) Paid Search Keyword Data
To learn more about the specifics of Google’s change check out what Search Engine Land has to say. call tracking) versus the full search string a website visitor types into Google (e.g., Track calls from referring websites like Facebook, Twitter, partner sites, etc. Determine which landing pages generate phone calls.
HUBSPOT | MONDAY, APRIL 7, 2014
[Landing Page, URL] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Conversion rate (CVR) - What percentage of the people who clicked ultimately converted on the landing page form? Only include the following jQuery script if not already included on your website.
FATHOM | TUESDAY, MARCH 25, 2014
[Landing Page, URL] Spring Cleaning for Google Analytics
For everyone with a website and Google Analytics, it is time to do the same – clean out the old, get rid of the dirty data and get ready to grow. Sometimes, when a goal is no longer converting the answer is simply updating a goal URL that changed. For example, a landing page put in place for a paid campaign that is no longer running.
WEBBIQUITY | TUESDAY, MARCH 25, 2014
[Landing Page, URL] Six Best Practices for Marketing with White Papers
There are many sources for identifying topics that matter to your market, including: • Search keywords used to find your website. Keywords and phrases used in site search on your website. Content published by Readz can be directly shared through a URL. Though the format is sometimes misused (i.e., Solve a real problem.
HUBSPOT | FRIDAY, MARCH 14, 2014
[Landing Page, URL] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
If you''re a HubSpot customer, you can get this information in Page Performance. The CTR of each email variation will help you determine what email elements are most successful. 5) Landing Page Conversion Rates. The conversion rates of your landing pages will then determine how many leads you''re able to generate.
VIDYARD | WEDNESDAY, MARCH 5, 2014
[Landing Page, URL] Distribution Checklist: Where to Share Your Videos for Maximum Reach
Because YouTube alone isn’t a video strategy , your goal should be to use the channel to gain a lot of attention and drive viewers back to your website where they can consume more content free from distraction. When uploading videos to YouTube, however, watch out for cannibalizing your own SEO efforts between YouTube and your website.
MARKETING ACTION | MONDAY, MARCH 3, 2014
[Landing Page, URL] Digital Marketing Glossary, Part 3
Tradeshows, outdoor advertising, pay-per-click ads on websites and search engines, newspapers, TV, radio, magazines, signage, movie screens, sponsorships, direct mail, etc., Search engine results page ( SERP ): When someone initiates a search on a search engine, the engine will return pages of results. are all paid media.
BIZNOLOGY | THURSDAY, FEBRUARY 20, 2014
[Landing Page, URL] Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)
My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. These should be customized based upon your website; no two link building campaigns will be exactly the same. The landing pages. The unique value. The niche. Prior/current relationships. The keywords.
HUBSPOT | TUESDAY, FEBRUARY 18, 2014
[Landing Page, URL] How to Use "Pay With a Tweet" to Generate Leads
So if you''re supposed to get some traction to your landing page, but not sacrifice the number of leads you''ll generate, what are you to do? Not only is the tool super easy for your landing page visitors to use, but it''s also quite easy to set up. Test #1: Inserting a Pay With a Tweet Button on a Landing Page.
WEBBIQUITY | TUESDAY, FEBRUARY 11, 2014
[Landing Page, URL] 27 More Remarkable SEO Guides, Tips and Tactics
Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”). page-relevant unique meta description?
SOCIAL MEDIA B2B | WEDNESDAY, FEBRUARY 5, 2014
[Landing Page, URL] Break Through the Content Clutter with Cool Infographics
In the book I outline my three part Infographic Release Strategy that includes designing the landing page on your website, self-promotion through your existing communication channels and finally outreach to other sites and influencers that have audiences that would appreciate the infographic. define the difference like this.
HUBSPOT | THURSDAY, JANUARY 30, 2014
[Landing Page, URL] 5 Email Marketing Variables You Can't Control (But Can Outsmart)
The goal of any good email is to encourage the reader to click through to a landing page on your website. We’ve seen a number of cases in which marketers optimize their emails for mobile but then send their readers to a page on their website that’s tough to view on mobile. email marketing
HUBSPOT | MONDAY, JANUARY 13, 2014
[Landing Page, URL] 15 Blog KPIs You Should Already Be Tracking
Of those sources, which social networks, keywords, and websites are sending visitors your way? direct traffic is a big driver of your visits, and visitors typically enter your blog''s URL into their browser to get to you) vs. one that gets found through indirect sources. HubSpot''s Page Performance tool is your go-to for this metric.
MODERN B2B MARKETING | MONDAY, DECEMBER 16, 2013
[Landing Page, URL] Don’t Be a Data Creep: Use Data to Add Value
Retargeting ads are advertisements served to your audience after they’ve visited your website. First, while searching for barstools, I visited this page on the Crate&Barrel website: Next, I was distracted by Facebook, and navigated away from the site. Dynamic Landing Pages. Retargeting Ads. No thanks.
HUBSPOT | WEDNESDAY, DECEMBER 11, 2013
[Landing Page, URL] A Year in Review: The Biggest Social Media Updates of 2013
Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. Comments and apps and pages, oh my! Landing Pages? Can you believe 2013 is almost over? billion active monthly users.