• HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Landing Page, URL] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. Checklists are another type of short offer that you could put behind a landing page, which readers can print out and put on the wall by their desks.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Landing Page, URL] Closing the Loop on Social Leads
    provided by your content and website. Optimize content for SEO Optimize for both on-page and off-page search engine optimization. page titles, meta tags and headlines forthe keywords that matter to your business. Off-page SEO means generating inbound links to your content. produce the most page views. leads.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Landing Page, URL] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    At the end, they''ll tack on a slide with a relatively random CTA to their website. This last slide is responsible for nearly half of all clicks from this presentation''s refferals to our website. The only difference you need to know is that it won’t embed the presentation if the URL is shortened. 1) Title. 2) Cover.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 7, 2014
    [Landing Page, URL] 5 Fast Hacks To Increase Your Twitter Click Through Rate
    But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Create Custom URLs. You’re already using a URL shortener to make the most of the limited space you have on Twitter. 'Guest post by Logan Strain. Image credit: Flexspan. PrettyLink.”
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Landing Page, URL] Your Analytics Questions Answered (Interview)
    On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?  Sites on their seed list are being crawled and data is being gathered so Semalt can present that data to its users on website usage. What is the difference between a session and a page view?
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Landing Page, URL] 10 Fresh Ways to Get Better Results From Your Blog Posts
    2) Shorten your post''s URL and use it to link to your post on social networks. Short URLs are way easier to share and remember than their longer counterpart. to shorten your URLs, or if you''re a HubSpot customer, every blog post''s URL is automatically shortened and tracks clicks. 'Congratulations! Right? Blogging
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Landing Page, URL] The 5-point plan: how to increase marketing ROI from call conversions
    Data from this new free feature allows marketers to understand which keywords and ads are driving the most phone calls from your website, as well as where the most valuable calls are coming from. 'Guest post by Luke Rees. Click-to-call tracking. Google recently announced they are offering this service free for their AdWords users. Conclusion.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Landing Page, URL] Unique Ways to Build Your Email List
    'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. Melanie Duncan, owner of Entrepreneuress Academy highly recommends using Leadpages to create opt-in or landing pages to gain sign ups , as it doesn’t require design or coding experience.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Landing Page, URL] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    Name your campaign, enter your landing page URL, and create a short text headline and ad. If you choose to sponsor content you’ll be given the option to select from a list of recent posts you’ve made on your company LinkedIn page, or you can create a new one. How is this any different from Google? Paid Search
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Landing Page, URL] The Truth About Lead Generation: Busting 5 Common Conversion Myths
    While your website might once have been an indiscernible blip on the world wide web''s radar, it''s now on its way to becoming a super powerful magnet, capable of attracting millions of visitors. 1) Creating unique landing pages is a waste of time. Creating unique landing pages (i.e. Sounds like a great story.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Landing Page, URL] What Are Attribution Reports? [FAQs]
    You may regularly run reports about the amount of traffic to your website or how many people clicked on a link in your email, but those are only one piece of the funnel pie. Not all page views or marketing channels are treated equally when it comes to conversions!" 3) Which pages are viewed the most before someone becomes a customer?
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Landing Page, URL] Are QR Codes Dead?
    They''re in subway stations where there''s no WiFi, on TV commercials that have an air time of a second or two, and some of them lead to broken links or landing pages that aren''t optimized for mobile. So, what are other ways to bridge the online/offline gap and draw more people to your website? Are QR Codes Dead? What Happened?
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Landing Page, URL] 57 Little Things to Double Check Before Your Website Launch
    'Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message? Page Content. Scripts are optimized across web pages. Design.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Landing Page, URL] Got a Trade Show Coming Up? How to Use Instagram While You're There
    To do this, you’ll need to create a landing page specific to the event you’re attending or hosting. You can use this checklist for powerful landing page copy to help you. During the event, you’ll paste that landing page URL into the website area of your Instagram profile -- not in individual photos.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Landing Page, URL] 9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery
    navigational search is when a user searches for a specific website by typing in the name of that website (not the URL). Search engines and browsers make it easy to find a website with a few quick keystrokes. Use the navigational keyword in your page title (without keyword stuffing). 'Though Google gets roughly 3.5
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Landing Page, URL] How to Get More People to Register for Your Next Event
    Once you''ve finished with these, you''ll be able to target the right people to your event, promote it with great content, and create a highly optimized sign-up page to drive more registrations. Create striking images to use in social media that will grab attention and direct people to the event website. What are their key challenges?
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Landing Page, URL] 35 Tech Terms Translated Into Plain English
    permanent redirect from one URL to another -- usually from a company''s old website to their new website. They''re also used to redirect web traffic from those old web pages to the new ones that have replaced them. Web visitors see 404 error pages when they try to reach a web page that doesn''t exist. Scrum.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Landing Page, URL] How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]
    You use hyperlinks to connect two of your blog posts, or a blog post and a landing page, or a blog post and a product page, or a tweet to your website. With a little tweaking, you also can set up hyperlinks to link to content on the same page. But that''s not all hyperlinks can do. Want to see what I mean? Example.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Landing Page, URL] How to Measure Success in Inbound Marketing
    Overall Website. Your website should be the center of your marketing solar system. Direct traffic is from people who have typed your URL into their browser. Referral traffic is a link from another website (including social media). Organic traffic is from a link on a search engine results page. Your Blog.
  • SYNECORE  |  SATURDAY, JUNE 28, 2014
    [Landing Page, URL] The 9 Website Performance Metrics That Matter
    'When it comes to marketing your business online, simply having a website isn''t enough to make your brand successful. You need a website that actually works at attracting and converting new customers. By measuring your website performance metrics and refining your website based on those analytics. Unique Visitor Traffic.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Landing Page, URL] How To Blend B2B SEO Into On-Site Content Development
    Yes,  this type of page optimization mattered back then. Thurow expressed the fact that SEO’s still needed to “build sites that can please humans and search engines combined” Sullivan’s “Back to Basics” presentation highlighted page content as it’s first bullet point in search ranking importance.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Landing Page, URL] 60 Marketing Acronyms Every Industry Pro Should Know
    Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. web application designed to make it easy for non-technical users to create, edit, and manage a website. PV: Page View.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Landing Page, URL] How to Insert Google Calendar, iCal & Outlook Event Invites Into Your Marketing Emails
    Outlook and iCal users will get an.ics file and Google Calendar users will use a URL-based custom invitation. You can easily create these files and URLs for your upcoming events such as conferences, webinars, and workshops. URL of your event''s landing page. It sucks. Step 1: Create a New Event. pop-up will appear.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Landing Page, URL] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    1) Top-Performing Website Content. Do you have a high conversion rate on landing pages that are promoted by email? You should also take a look at the pages on your website that got the most traffic in the past month. That could be your help documentation, landing pages, blog posts, or other resources.
  • SYNECORE  |  TUESDAY, JUNE 17, 2014
    [Landing Page, URL] How to Find Opportunity in a Paid Search Strategy
    These methods are more cost-effective than traditional advertising and can increase the right type of traffic — the people who are likely to spend time on your website, read your content, and have a higher likelihood of converting into customers. Ideally, seek terms with low competition — typically less than 1,000 monthly global searches.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Landing Page, URL] 9 Silly Pinterest Mistakes Only Rookies Make
    Yes, Pinterest is a wonderful land full of recipes, gardening ideas, and home renovations you may someday attempt, but that doesn’t mean B2B companies can’t get their own kind of crafty. 2) Not Using Your Page’s "About" Space. 3) Using a Personal Page. 1) Avoiding Pinterest Because You''re a B2B Business.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Landing Page, URL] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Have you ever been offered something for free from a brand in exchange for "Liking" their Facebook page? Here''s an example of Like-gating from Sephora: If you''ve ever Liked a company''s Facebook page so you could get free stuff, think back to how that exchange made you feel about the brand. Sweet memories, right? 1) #FollowFriday.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 5, 2014
    [Landing Page, URL] 8 ValueTrack Parameters For Better AdWords Campaign Data
    'ValueTrack is an easy-to-use AdWords URL-tagging feature. In order to use ValueTrack, you first need to add a special tag to your ad’s destination URL. Then, when a customer clicks your ad and visits your website, ValueTrack records certain details about the ad in the URL. Why is it important? network}. creative}.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Landing Page, URL] A Go-To Guide to Screwing Up Your Landing Pages
    'Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. To get people to convert on your website, the conversion process needs to be a) easy, and b) enjoyable. There are a lot of really awful landing pages out there.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Landing Page, URL] Useful Google Analytics: Goals and Attribution Models
    'Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. • Duration: It’s not worth it to put a lot of time into a page if people immediately scroll off, so you’ll want to track the results to see how much time people are spending on any given page.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Landing Page, URL] 11 Ideas to Grow Brand Awareness at Lightning Speed
    “If you can make complex data easy to understand in a visual format, you can get millions of visitors to your website.” A pop-up survey for your website to help with user experience on your site.). ’ featured on every customer website, unless the customer upgrades to a paid account. 1) Uniqlo. 2) Dropbox.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Landing Page, URL] How to Bridge the Gap Between In-Person and Online Lead Generation
    As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. Knowing what social links a lead clicked before converting on a landing page, for example, or what web pages influenced a customer to make a purchase online, makes us better and more efficient marketers.
  • WEBBIQUITY  |  TUESDAY, MAY 20, 2014
    [Landing Page, URL] 29 Guides to Beautiful and Effective Website Design
    'Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? How can content creators make better use of the ubiquitous “About Us” page? Website Design Guides. And it shouldn’t.”
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Landing Page, URL] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
    This metric can be found at the top of your Page (under your Page name) and is important to look at because it tells you how engaged Facebook members are with your brand both on your Facebook Page, and off it. It includes any mentions, Likes, shares, comments, or links to your brand''s Page. 1) Brand Engagement. These 0.7%
  • FATHOM  |  WEDNESDAY, MAY 7, 2014
    [Landing Page, URL] Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers
    Utilize adgroup level sitelinks rather than campaign level and include these product variations and their landing pages in your sitelinks. This will get customer to the most specific page possible. Be sure your business name and website URL are consistent across review sites and also with your Google Merchant Center account.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Landing Page, URL] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    'Whether you''re setting up a landing page for the first time or the billionth time, it''s easy to forget something. Though it''s just one page on your website, there are lots of moving parts you need to juggle. To make sure the ball doesn''t get dropped on their landing pages, people have lots of ways of coping.
  • MARKETING ACTION  |  FRIDAY, MAY 2, 2014
    [Landing Page, URL] How Can You Use Content to Rank Higher in Search?
    One way is to optimize content for search engines and promote it to encourage higher search engine results page rankings. Develop content (for landing pages, blog posts, papers, social posts and more) that answers their questions; it’s as simple as that. Ensure that the phrase is listed in the page content. Summary.
  • HUBSPOT  |  MONDAY, APRIL 28, 2014
    [Landing Page, URL] Why Your Blog Is Failing
    And our software doesn''t help you code a mobile app; it helps make your website responsive for mobile readers. was really excited to see a favorite restaurant of mine blogging, and realized their posts weren''t opening up to different URLs. Their blog is failing. Here are the most common reasons I see for why that might happen.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Landing Page, URL] 6 Incredibly Insightful Marketing Reports You Should Be Running
    The list should have the "Contact Property of First Referring Site," "First Page Seen," and "Original Source" equal to your blog URL, and then use the list to create your contact report. If your company does inbound marketing, chances are you''re going to have a lot of content on your website. Revenue Reporting. What is it?
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Landing Page, URL] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. You''re getting followers on Twitter, but website traffic has dipped. 'As a marketer, you''re an extremely busy person. say, GO ALL IN.
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Landing Page, URL] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Track each message and audience through tracking URLs, specific purchase codes or dedicated calls to action. And most important, you want to see conversions on your other properties (website landing pages for products, webinars, etc.) And while it’s human nature to wish and hope things are easy, that’s often not the case.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Landing Page, URL] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    To learn more about the specifics of Google’s change check out what Search Engine Land has to say. call tracking) versus the full search string a website visitor types into Google (e.g., Track calls from referring websites like Facebook, Twitter, partner sites, etc. Determine which landing pages generate phone calls.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Landing Page, URL] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Conversion rate (CVR) - What percentage of the people who clicked ultimately converted on the landing page form? Only include the following jQuery script if not already included on your website.
  • FATHOM  |  TUESDAY, MARCH 25, 2014
    [Landing Page, URL] Spring Cleaning for Google Analytics
    For everyone with a website and Google Analytics, it is time to do the same – clean out the old, get rid of the dirty data and get ready to grow. Sometimes, when a goal is no longer converting the answer is simply updating a goal URL that changed. For example, a landing page put in place for a paid campaign that is no longer running.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Landing Page, URL] Six Best Practices for Marketing with White Papers
    There are many sources for identifying topics that matter to your market, including: • Search keywords used to find your website. Keywords and phrases used in site search on your website. How many pages did he or she read?); Content published by Readz can be directly shared through a URL. Solve a real problem.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Landing Page, URL] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    If you''re a HubSpot customer, you can get this information in Page Performance. 5) Landing Page Conversion Rates. Arguably the most important metric for marketers to keep their eyes on is lead conversion, or the percentage of visitors who convert into contacts by filling out a form on a landing page. analytics
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Landing Page, URL] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    Because YouTube alone isn’t a video strategy , your goal should be to use the channel to gain a lot of attention and drive viewers back to your website where they can consume more content free from distraction. When uploading videos to YouTube, however, watch out for cannibalizing your own SEO efforts between YouTube and your website.
  • MARKETING ACTION  |  MONDAY, MARCH 3, 2014
    [Landing Page, URL] Digital Marketing Glossary, Part 3
    Tradeshows, outdoor advertising, pay-per-click ads on websites and search engines, newspapers, TV, radio, magazines, signage, movie screens, sponsorships, direct mail, etc., Search engine results page ( SERP ): When someone initiates a search on a search engine, the engine will return pages of results. are all paid media.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 20, 2014
    [Landing Page, URL] Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)
    'My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. These should be customized based upon your website; no two link building campaigns will be exactly the same. The landing pages. The unique value. The niche. Prior/current relationships. The keywords.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Landing Page, URL] How to Use "Pay With a Tweet" to Generate Leads
    So if you''re supposed to get some traction to your landing page, but not sacrifice the number of leads you''ll generate, what are you to do? Not only is the tool super easy for your landing page visitors to use, but it''s also quite easy to set up. 1) Go to the Pay with a Tweet website. B testing Landing Pages
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Landing Page, URL] 27 More Remarkable SEO Guides, Tips and Tactics
    Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”). page-relevant unique meta description?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 5, 2014
    [Landing Page, URL] Break Through the Content Clutter with Cool Infographics
    In the book I outline my three part Infographic Release Strategy that includes designing the landing page on your website, self-promotion through your existing communication channels and finally outreach to other sites and influencers that have audiences that would appreciate the infographic. define the difference like this.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Landing Page, URL] 5 Email Marketing Variables You Can't Control (But Can Outsmart)
    The goal of any good email is to encourage the reader to click through to a landing page on your website. We’ve seen a number of cases in which marketers optimize their emails for mobile but then send their readers to a page on their website that’s tough to view on mobile. 1) Email Clients.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Landing Page, URL] 15 Blog KPIs You Should Already Be Tracking
    Of those sources, which social networks, keywords, and websites are sending visitors your way? direct traffic is a big driver of your visits, and visitors typically enter your blog''s URL into their browser to get to you) vs. one that gets found through indirect sources. HubSpot''s Page Performance tool is your go-to for this metric.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Landing Page, URL] Don’t Be a Data Creep: Use Data to Add Value
    Retargeting ads are advertisements served to your audience after they’ve visited your website. First, while searching for barstools, I visited this page on the Crate&Barrel website: Next, I was distracted by Facebook, and navigated away from the site. Dynamic Landing Pages. Retargeting Ads. No thanks.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Landing Page, URL] A Year in Review: The Biggest Social Media Updates of 2013
    Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. Comments and apps and pages, oh my! Landing Pages? 2) Showcase Pages were also unveiled by LinkedIn. Ebooks?
  • MARKETING ACTION  |  FRIDAY, DECEMBER 6, 2013
    [Landing Page, URL] 5 Ways to Promote Your Webinar
    Not to mention that people who are motivated enough to swap their contact info and time for information may be much better qualified as potential buyers than the casual website browser.). Use as many different relevant channels as you can, and link them to your registration page so people can get there in one click. Make it trackable.
  • VOLACCI  |  WEDNESDAY, DECEMBER 4, 2013
    [Landing Page, URL] Setting Up Your Drupal Site to Handle Marketing Content
    The Path System allows you to create site structure in your URLs. The best websites separate the look and feel from the content. So, m aking a single change to the theme will carry down to every single page of your Drupal site. see "page" section on that link). Want to hide certain blocks on a form page? Byline.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Landing Page, URL] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    Matt Peters breaks down the latest study into high-correlation factors for website rank. More than half of all the factors that determine a page’s rank are based on backlinks (e.g., quality of sites linking to the domain, anchor text distribution) or page-level keyword usage (content quality, relevance, meta tags, etc.).
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Landing Page, URL] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    Matt Peters breaks down the latest study into high-correlation factors for website rank. More than half of all the factors that determine a page’s rank are based on backlinks (e.g., quality of sites linking to the domain, anchor text distribution) or page-level keyword usage (content quality, relevance, meta tags, etc.).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 20, 2013
    [Landing Page, URL] LinkedIn Launches Company Showcase Pages for B2B Brands
    'LinkedIn announced showcase pages as an expansion of company pages. B2B companies can now create “ dedicated pages for their more prominent brands, businesses and initiatives.” ” These new pages can be individually followed and feature their own stream of status updates, or content.
  • ENGAGE  |  TUESDAY, NOVEMBER 12, 2013
    [Landing Page, URL] Busting Through Security
    When users do secure searches on Google, the referring URLs are encrypted, which means Google Analytics can''t determine which keywords were used to drive visitors to your website. The landing page of the search engine result. Google Webmaster Tools to the Rescue! How many clicks each keyword received.
  • SAZBEAN  |  MONDAY, NOVEMBER 11, 2013
    [Landing Page, URL] Understanding the Online ROI of Offline and Online Advertising
    Geoff Kenyon mentions some effective measurement tactics, including unique URLs and setting up redirects and campaign parameters in Google Analytics. Understand Your Conversions Once you have a goal in mind, it becomes easier to understand what you want people to do on your website or landing page. News & Notes
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Landing Page, URL] Spending more time on SEO than adding value to Google?
    than we do writing all the copy, storytelling, background, insight, history, biographies, case studies, origin story, and educational content that actually gives Google everything it needs to most accurately predict whether it’s your content, your site, your page on that site, that shows up first on Google for any give keyword phrase.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Landing Page, URL] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. Include a link to your website, blog, and any other social channels. Video Landing Page. Why Video.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [Landing Page, URL] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    While keywords and inbound links will always be important, as we examine these recent trends, it seems as though in the future, they won''t stand alone as primary factors in your website''s search rank. Google recommends building your website using responsive design for your next website redesign. Let me explain.
  • VIDYARD  |  MONDAY, OCTOBER 21, 2013
    [Landing Page, URL] Tracking the Success of Your Sponsored Content
    Number of people who visited your designated landing page (this will give you unique clicks). The standard way of tracking ad URL clicks is via UTM tags. KISSmetrics also has a URL API. It functions similarly to UTM tags in that all it does is add a few query string parameters to the end of a URL. Follow up!
  • VOLACCI  |  TUESDAY, OCTOBER 15, 2013
    [Landing Page, URL] Drupal is the Marketer’s CMS
    'As a marketer, I''ve posted blogs, press releases, landing pages, whitepapers, and many other kinds of content across a wide variety of CMS websites. These changes can range from fixing our URL structure to building an entirely new content type. don''t just say this because I work at a Drupal marketing firm, either.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Landing Page, URL] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    Rule of thumb: Visitors should not have to scroll down the page or search to discover what you want them to do once they’ve landed on your page. This concept comes in handy when you audit your site pages ( especially landing pages ) to make sure they''re performing up to your standards. Huh? ”. 4) Alt Text.
  • HUBSPOT  |  MONDAY, OCTOBER 14, 2013
    [Landing Page, URL] 17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
    Rule of thumb: Visitors should not have to scroll down the page or search to discover what you want them to do once they’ve landed on your page. This concept comes in handy when you audit your site pages ( especially landing pages ) to make sure they''re performing up to your standards. Huh? ”. 4) Alt Text.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Landing Page, URL] Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro
    Here''s the difference between the two: Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. 3) Don''t use UTM parameters or shortened links in your pin URL. 'In marketing, there''s still a huge misconception about Pinterest. The good news?
  • EMAGAZINE B2B BLOG  |  THURSDAY, OCTOBER 3, 2013
    [Landing Page, URL] Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!
    Google prevented the search terms, of anyone logged into a Google account while searching, from passing through to a website’s analytics. understand how visitors perceive the brand and the website’s content. connect the efforts we do in improving our ranking on targeted keywords with the result of improved traffic to the website.
  • STORIES THAT SELL  |  TUESDAY, OCTOBER 1, 2013
    [Landing Page, URL] How Customer Case Studies Drive Traffic to Company Sites
    Nearly every organization posts a completed case study on their website. Companies today are using case studies in multiple ways to pull prospects to their websites, from traditional print media to social media to digital advertising. EarthLink runs digital display ads that link back to a landing page featuring a specific case study.
  • HUBSPOT  |  MONDAY, SEPTEMBER 30, 2013
    [Landing Page, URL] How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight
    If you don’t have an account already, follow these steps to sign up for a Google Webmaster Tools account and go through the steps outlined to associate your website with this account. The Search Queries report provides insight into Google search queries that have returned pages from your website. Yeah, that sucked.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 30, 2013
    [Landing Page, URL] Conversion Rate How-To: Call Tracking and Google Analytics
    In GA, under Site Content -> All Pages (for example), you''d see a "Visit" for each call, showing the Tracking Number and Ring-To number for each visit. So, if your website''s phone number had 326 calls, all using the same tracking number and all ringing to the same destination, it would show 326 visits in GA. Think about that!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Landing Page, URL] The 45 Inbound Marketing Terms You Should Know [Glossary]
    'Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. conversion path is a series of website-based events that facilitate lead capture. Landing Page. Website.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Landing Page, URL] How to Generate Leads and Engagement through B2B Social Media with Tips for Google+ and LinkedIn
    To generate leads from social media, follow these basic principles: Drive social media visitors to landing pages with a clear call to action to download your content. Lastly, always be sure to include a prominent phone number on your web pages. Make sure you include the +1 button on your website. Company Pages.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Landing Page, URL] Understanding the Search Engine Results Page: One Screenshot at a Time
    As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Fortunately, Google Webmaster Tools offers an interactive landing page for marketers to better understand the components of search engine results commonly found Google SERPs. Event Snippets.
  • DIANNA HUFF - B2B MARCOM  |  SATURDAY, SEPTEMBER 7, 2013
    [Landing Page, URL] How to Use the Google Analytics Social Report (Part I)
    Second, the report shows you if site visitors are making their way deeper into your Website. This makes sense, as that’s the content I typically post on my Page (I’m not a heavy Facebook / Instagram type of user). Referrals report – Shows the Websites that link to yours and send traffic. Landing Pages Tab.
  • ENGAGE  |  MONDAY, SEPTEMBER 2, 2013
    [Landing Page, URL] The Content Creator’s Guide to Google Analytics
    'If you have a website, you likely have Google Analytics set up ( and if you don''t email, or better yet, run over to IT and ask them to get you up and running ). For example, if a user clicks on the newsletter URL through Outlook that will count as direct traffic. alongside the URL on your page. to the site''s average.
  • WRITTENT  |  THURSDAY, AUGUST 29, 2013
    [Landing Page, URL] Is Your Website in Dire Need of a Content Audit?
    User experience specialist Vincent Sevilla writes that it “begins with identifying all of [your] website’s existing content and aggregating it into a master list.” While you could see benefit from auditing your website’s ten most-popular pages, you’ll see significantly more results if you take a totally comprehensive approach.
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Landing Page, URL] How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
    Last week, the professional social network LinkedIn announced University Pages. While University Pages are currently only available to a limited number of universities, LinkedIn indicates that thousands more schools will be given access to their University Pages over the next few weeks. Components of LinkedIn University Pages.
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Landing Page, URL] Google Hates Your Mobile Website (Here's How to Fix It)
    That means you probably recognize that 67% of mobile users who land on a mobile optimized site are more likely to convert than if the page wasn’t mobile optimized, and that 61% of mobile users are likely to move onto a competitor’s site if the page they landed on isn’t mobile optimized. 'You have a mobile optimized site.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Landing Page, URL] What Is Business Blogging? [FAQs]
    'We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". A "blog post," is posted to your website''s "blog" -- a part of your website where you house all of those posts. To make your website a valuable marketing asset, you need people to actually see it. weird.
  • MARKETING ACTION  |  TUESDAY, AUGUST 13, 2013
    [Landing Page, URL] 10 Easy Ways to Vary Anchor Text
    1 “Naked” URLs. Your own URL is a naturally occurring anchor text in your backlink profile. No text, no optimization, just a simple raw URL hyperlinked and pointing to your site. Naked URLs could include: www.Domain.com, Domain.com, and [link]. 3 Varied Landing Pages. There’s no hard-and-fast answer to that.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 8, 2013
    [Landing Page, URL] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    Marketo announced a flurry of exciting new product features such as account based attribution for closed loop reporting, new marketing calendar, mobile friendly landing page editor, forms 2.0, search engine optimization, shorter URLs and email scripting. Michael Berger , Director, Product Marketing, Marketo. Social CRM
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Landing Page, URL] How to Satisfy Every Stakeholder In Your Next Website Redesign
    'Undergoing a website redesign? 68% of marketers like you undergo a website redesign every year to 18 months. Source: The Science of Website Redesign ). At times, redesigning your website can seem like bringing a bill through congress -- lots of different opinions and more than a few uninformed ones. You poor thing.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Landing Page, URL] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. That''s theme number three. Emails are delivered through ExactTarget.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 20, 2013
    [Landing Page, URL] 6 QR Code Mistakes Marketers Make
    To use it, I needed to set my laptop aside, pull out my phone, scan the URL, and then use a tiny screen. Yes, QR codes can offer a convenient alternative to URLs or contact information, but stop making these QR code mistakes. Particularly when someone has immediate access to a laptop or tablet and can quickly type a URL. video.
  • WEBBIQUITY  |  MONDAY, JUNE 17, 2013
    [Landing Page, URL] 31 Spectacular Web Design Guides, Techniques and Resources
    'Paradoxically, in the early days of websites, when there were few standards to adhere to, most business websites were laid out with pretty much the same template: grid layout, logo in the upper left, content in the middle or left frame, “highlights” in the right sidebar. General Website Design Guides. pop-ups.
  • B2B MARKETING MENTOR  |  THURSDAY, JUNE 13, 2013
    [Landing Page, URL] 5 Lessons Learned in Site Retargeting
    'Website retargeting–a display advertising method that shows your ads to visitors who previously visited your website, but are now visiting other sites–is growing in popularity among marketers. You can get better control of where on a page your ad appears by managing your cost per click (CPC) settings. Day and time.
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Landing Page, URL] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Visual Website Optimizer. Landing Pages. calculators, and pencil erasers. 
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 3, 2013
    [Landing Page, URL] B2B Marketing Tips: Integrating Online Content with Offline Tactics
    especially liked the clearly visible call-to-action to see the fan in action on the company’s website. stood there in the aisle with my iPhone and visited the URL that took me to a landing page with a video. — to how I interact with websites using my mobile devices. bought two. B2B Content Marketing
  • NUSPARK  |  SATURDAY, MAY 25, 2013
    [Landing Page, URL] An Overview of Google Analytics Goals & Conversion Metrics
    'Conversions and Website Goals; A Primer.  . Google analytics measures website activity, with the goal to track visitor behavior.  conversion is any action on a website or landing page that requires a consumer or prospect to enter personal information in exchange for something that they desire.   . Landing Page.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Landing Page, URL] Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
    Unlike creating other types of Twitter Cards, you won''t need to make changes to the HTML or CSS on your website for the Lead Generation Card to appear. Once you''re on that page, click the "Create New Card" button in the top right. It''s just like your landing page title -- short and punchy, yet descriptive.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MAY 21, 2013
    [Landing Page, URL] Demo or Trial Call-to-Action: Which Is Better?
    The owner of the company has done a pretty good job creating a website that generates leads: the site has a demo call-to-action (CTA) and a 30-day free trial. Seeing both calls-to-action on his Website prompted me to ask lots of questions about his customers, the questions they ask about his product, and which CTA converts better for him.
  • VOICE-BASED MARKETING  |  MONDAY, MAY 20, 2013
    [Landing Page, URL] 3 Ways You Can Use Google Universal Analytics to Pump Up Data
    Analytics plays an intricate role in tracking: how well your product pages are received, how user-friendly your product search is, and where in the checkout process your users get stuck or abandon. That data gives me a big clue as to where I might begin addressing a usability issue on my website. Tightening up e-commerce.
  • WEBBIQUITY  |  MONDAY, MAY 20, 2013
    [Landing Page, URL] 16 Remarkable Web Analytics Guides, Tips and Techniques
    What can GA tell you (and not tell you) about your sources of website traffic? These reports only use the referring URL when assigning traffic to a social media site. If you commonly use URL shorteners, it’s very easy for the data in your social reports to be incomplete.” How can you take action on analytics reports?
  • HUBSPOT  |  TUESDAY, MAY 14, 2013
    [Landing Page, URL] What Would a 'Mad Men' Era Ad Campaign Look Like Today?
    With over 1,700 TV channels , 14,700 radio stations , and over one TRILLION pages on the internet , there’s pretty much a TV show, radio show, or website for every conceivable interest. Provoking Mid-Funnel Pre-Purchase Behavior With Interactive Experiences, Downloadable Content, Landing Pages, and Calls-to-Action.
  • BLOG MY CALLS  |  FRIDAY, APRIL 12, 2013
    [Landing Page, URL] 5 Steps to Becoming a PPC Superstar with Call Tracking
    LogMyCalls call tracking allows marketers to marry a phone number to a specific URL. Call tracking for PPC (URL-based call tracking) marries PPC campaigns to phone calls. C) Set-Up URL-Based DNI. The host domain would be your website, or the specific page on which you want the numbers to display.
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