Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? You may be wondering what he can teach you about landing page copywriting.

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

Top Rank Marketing

MARCH 20, 2024

Ever since Elon Musk bought Twitter and rebranded it “X,” it seems like a day can’t go by without the social media platform making headlines. You can first evaluate whether the platform is still driving significant traffic to your website and landing pages. This use of Twitter has largely continued following the X rebranding.

Twitter 97

Twitter B2B Marketing B2B Bandwidth 97

Unbounce

MAY 19, 2020

These are especially helpful if you want your message to be seen on multiple pages of your site since you can set them up to appear in more than one place. You’ll also want to create the resource itself, whether that’s a blog post, web page, or landing page. Communicating Empathy on Your Landing Pages.

Landing Pages 145

Landing Pages Ad Building Work Management Marketing Proposals 145

Unbounce

FEBRUARY 25, 2020

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign. The Solution: Account-Based Marketing (ABM) with Personalized Landing Pages.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Unbounce

JUNE 5, 2019

Testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page. Why landing pages? But the best part is that landing pages don’t require a large amount of custom design and development work.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

Convince & Convert

FEBRUARY 11, 2015

Landing pages are ripe for optimization through crowdsourcing. Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Or, apply the same concept to Twitter.

Landing Pages 153

Landing Pages Best Practices Design Lead Capture 153

Sharpspring

APRIL 27, 2020

But, even the best campaign strategy can go wasted if you do not have a high converting landing page when users arrive. What is a landing page? A landing page is a page that your prospects and leads “land” on when they click through on an ad or email. What is a good landing page?

Landing Pages 67

Landing Pages Paid Content Marketing Automation Services Paid Search Agency 67

Hubspot

JUNE 3, 2020

The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content.

Landing Pages 98

Landing Pages Template Paid Search Agency Acquisitions 98

Adobe Experience Cloud Blog

SEPTEMBER 14, 2017

You don’t see great landing pages often. The average landing page converts somewhere between 2 and 5 out of every 100 visitors. That means there’s a lot of not-so-great landing pages out there. Before you set out to create a great landing page it’s important to know what your prospects want.

Landing Pages 134

Landing Pages Tips Ideal Customer Profiles Marketing Prospects 134

Content Marketing Institute

JANUARY 8, 2019

Creating visuals for a landing page is kind of like dressing for a job interview. You want the visuals on your landing pages to communicate to visitors that you’re delivering what they want in a manner that reflects your overall brand. And, since stories can help conversions , landing pages are ripe for good storytelling.

Landing Pages 107

Landing Pages Tactics Conversion Storytelling 107

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Maybe a green banner ad drives to a purple landing page.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

The Effective Marketer

JANUARY 27, 2014

The problem could be with your webinar registration or landing page. It might sound trivial, after all webinars are routine for many B2B marketing organizations, but if you take a look at most webinar registration pages, some of them lack good design and basic optimization techniques. Click to enlarge. SAP : Click to enlarge.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Vidyard

SEPTEMBER 17, 2015

We’re back with part two of Designing Fly Landing Pages! Adding color, boldness, and emphasis will call-out parts of your landing page and make them more noticeable. Finally, by clearly laying out your copy, imagery, and forms, you’ll make the pathway to conversion for your page’s visitors smoother. Segmentation.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

Vidyard

OCTOBER 2, 2015

First impressions are important – especially on landing pages. After the first two parts on Focus and Messaging, your landing pages are, hopefully, more focused and carefully crafted to deliver the right message to your audience. Landing pages are trust exercises. After all, you did read them right?

Landing Pages 94

Landing Pages Design Webinar Metrics Advertising Agencies 94

Buffer

APRIL 7, 2022

Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. Set clear expectations on your Subscribe page. The Week Ahead Horoscope 2.

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. His question introduced the idea of hashtags as a way to organize thoughts and Tweets on Twitter.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 98

Twitter Traffic Ad Building Tips 98

Webbiquity

APRIL 18, 2023

Getting SEO right requires a combination of technical practices, on-page SEO , strong content development ( don’t rely on ChatGPT ), and link development. You can provide different types of videos , from background videos on the front page to product demos. Another way to attract your audience is by utilizing video marketing for B2B.

eCommerce 290

eCommerce Social Media Tactics B2B Marketing 290

Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Paid Search Agency Ideal Customer Profiles Profiling 111

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

markempa

JULY 24, 2009

I’ve written about how you can leverage social media tools like blogs, twitter , LinkedIn , etc. to drive interested visitors to your website or landing pages to register for educational content and other assets. Is social media having any impact on your lead generation landing pages or webforms? Why or why not?

Landing Pages 120

Landing Pages Social Media Media Lead Qualification 120

NuSpark Consulting

JULY 24, 2011

Via your landing page. Are those keywords the basis of your website page titles and meta descriptions? Landing Page Content Strategy. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages. Here’s how: Pay-Per-Click. Pure lead generation.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

NuSpark Consulting

JULY 24, 2011

Via your landing page. Are those keywords the basis of your website page titles and meta descriptions? Landing Page Content Strategy. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages. Here’s how: Pay-Per-Click. Pure lead generation.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. Apart from an obvious impact on click-through, images are able to set and transform expectations so that people arrive at your landing page knowing what your content holds for them. Guest post by Ann Smarty. And you’d better deliver.

SEO 158

SEO SERP Conversion Eye-Tracking 158

Unbounce

DECEMBER 1, 2021

Look how Google Shopping and Search ads appear at the top of the page when you search for sunglasses using Google: Image courtesy of goodr, Zenni Optical, and Warby Parker/Google. Compared to the other platforms on this list, Twitter Ads is more straightforward. All ads you create through this platform appear on Twitter only.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Webbiquity

OCTOBER 9, 2018

They reach a product page or even the checkout page, but then leave the site before completing their order. Link retargeting is as simple as adding your retargeting pixel code—be it Facebook, Google, Twitter, or otherwise—to your branded link , so that anyone who clicks on the link is added to your retargeting audience.

Paid Content 250

Paid Content Personalization Lead Ranking Marketing Analytics Tools 250

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. This lets you track and analyze what happens when people interact with your ad – think downloads, key page visits and more.

Paid Content 101

Paid Content PPC Optimization B2B Marketing 101

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Zoominfo

FEBRUARY 25, 2021

The email will direct recipients to your landing page. Build an Engaging Landing Page. To create a killer marketing landing page , keep the design simple and the copy concise. Provide one active link on the page — a bright “Register Here” button, and hide all active links, including the menu bar and footer.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Webbiquity

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Gaining followers is only half the Twitter battle.

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Connect with Twitter.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. SeedProd 2. Thrive Architect 3.

Best Practices 101

Best Practices Landing Pages Template Work Management 101

LeadSquared

JULY 11, 2013

The concept of generating leads using Facebook Landing Pages has still not lost its relevance, even though Facebook does not allow static landing pages anymore. In fact, with the number of DIY tools that allow you to create landing pages for lead capture, running contests etc.

Landing Pages 52

Landing Pages Facebook Tools Template 52

Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. Be sure to follow Daniel’s marketing journey via his Twitter and LinkedIn profiles.). Landing pages have been a key ally in this challenging landscape. Kinda—ahem— heroic.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Top Rank Marketing

JANUARY 5, 2024

.” — Chris Celletti @ChrisCelletti Click To Tweet LinkedIn Ad Prices Surge As Brands Reallocate Spending From X Microsoft’s LinkedIn has seen advertising revenue climb as an increasing number of brands have either lowered spending or ceased advertising altogether on X, formerly known as Twitter, propelling LinkedIn to account for some 1.5

Paid Search Agency 107

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 107