Navigate the Channel

MAY 26, 2021

One of the most overlooked strategies for commercial contractors is landing pages. Keep reading to learn the best commercial contractor landing page strategy. You can also create specific landing pages with a purpose. Step One: Build Your Landing Pages with Quality Content.

Landing Pages 65

Landing Pages Word of Mouth Marketing & Strategy Best Practices 65

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Determine which of these is most important and how much spend you’re willing to devote.

Trade Show 89

Trade Show Marketing & Strategy Marketing Strategy Cross-Selling 89

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Total reviews: 339.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Picture this. Amazing news, right?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Sharpspring

AUGUST 18, 2017

Attending a trade show is expensive. There’s the cost to purchase booth signage and the booth itself, the cost of renting a space at the show, plus expenses for travel, lodging, and food for your staff. And don’t forget to add in the costs of pre-show marketing, printed literature, and branded swag to hand out to booth visitors.

Trade Show 52

Trade Show Mobile Advertising Marketing Automation Services Mobile Marketing 52

Lead Liaison

MARCH 2, 2023

QR codes let people use their smartphones to conveniently and quickly link to your opt-in page. This includes sharing videos, increasing social media engagement, getting app downloads, or sending users to a specific landing page. Be creative about where you place QR codes.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Zoominfo

DECEMBER 15, 2020

Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Check out our guide, “4 Ways to Get on the Approved Vendor List for IT Staffing,” to land on approved vendor lists for IT professionals. I don’t have the budget for that.”.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

SendX

MARCH 18, 2021

I recommend then that you instead include a link directing your prospects to a landing page where they can opt in. Create Landing Pages Don’t send your prospects to your homepage so they can subscribe to your mailing list. Unlike a homepage, a landing page is designed to get people to take a specific action.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Biznology

APRIL 11, 2018

Why just use them as giveaways at a trade shows and events? Put a landing page URL on your promotional products. The way to help solve this issue is to put a unique landing page URL on your promotional products. When you invest in promotional products, you want to make the most of them.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Exo B2B

APRIL 11, 2017

In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. The « Clickthrough landing page ». Lead generation pages.

Landing Pages 45

Landing Pages Sales Qualified Leads Generation Clickthrough 45

Webbiquity

NOVEMBER 9, 2021

Your Website Home Page (and Product Pages). Just as when you meet a new person, when a new visitor hits your home page, you have seven seconds to make a first impression. If that visitor has somehow landed in the wrong place (e.g., Likewise, product-level UVPs should lead off the copy on your product pages.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 117

Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Republishing blog posts on just two different sites can lead to a 34% increase in page views. Types of B2B Lead Generation Strategies.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Stevens & Tate

SEPTEMBER 24, 2022

Social media, trade shows, marketing metrics, and lead nurturing all make up vital pieces of your thought leadership toolset. While there are many ways to nurture leads , keying in on how your specific buyer responds to different stimuli is necessary for landing sales.

Top of Funnel 139

Top of Funnel Thought Leadership Planning Trade Show 139

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. Page Contents What is Marketing Automation? Manufacturing has changed considerably within the last 3-5 years. What are forms?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person. We’ll give you an example.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Promote before, during and after the show. Expand our reach to non-attendees. Since this was for a B2B.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

Zoominfo

FEBRUARY 25, 2021

Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. Republishing blog posts on just two different sites can lead to a 34% increase in page views. What’s the difference between lead generation vs. demand generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Navigate the Channel

AUGUST 11, 2022

Consider these statistics about events from exponents.com: 92% of trade show attendees are on the lookout for new products. 77% of business decision-makers found at least one new supplier at the last trade show they attended. Build an event landing page. Targeted ads on LinkedIn.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

Adobe Experience Cloud Blog

NOVEMBER 2, 2011

Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. In an effort to stay focused, Delphine ensures each social media campaign is well researched, has defined sales goals and supporting landing pages with creative content.

Trade Show 48

Trade Show Top of Funnel Marketing Automation Services Work Management 48

Navigate the Channel

AUGUST 28, 2023

We know many marketers who spend time creating highly detailed marketing campaigns, lead-scoring systems and special trade show events, but who never develop follow-up plans to determine what will be done in real life with the leads produced from their efforts. FAQs What is sales enablement?

Top of Funnel 65

Top of Funnel Trade Show Lead Ranking Lead Scoring 65

SmartBug Media

AUGUST 17, 2022

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? For example, “How can I get our company to rank on page one of Google search for [your desired search term here]?”. Find the Experts. INBOUND 2022 Goal: Network.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Hubspot

FEBRUARY 24, 2012

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Hubspot

DECEMBER 26, 2011

There are hundreds of companies at trade shows vying for your audience's attention. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. How to Make Your Business Stand Out at the Next Trade Show. Make Your Trade Show Presence 'Inbound'.

Trade Show 28

Trade Show Landing Pages Hubspot Distribution 28

Jifflenow

AUGUST 29, 2022

To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. Account Based Marketing (ABM) is a strategy––not a tool––to land and expand targeted accounts. But make no mistake, it’s a significant investment of time and money.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Brandpoint

MARCH 13, 2023

Trade shows and referrals do drive the volume of qualified leads into the funnel. Find the highest-ranking keywords for your site : Discover which landing pages or blog posts are already resonating with your audience. Start with a free SEO tool to identify the top-ranking keywords that are getting first-page rankings.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

KoMarketing Associates

NOVEMBER 8, 2018

Attending conferences and trade shows as a representative of the organization to discuss its key offerings and meet potential prospects. New content can also open the door for speaking at industry events, trade shows, and conferences. One of the biggest elements of a landing page that can be tested is pricing.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

Biznology

JUNE 7, 2018

Use a special landing page on your promotional products. When you drive your promotional product recipient traffic to a special page, you can track where those visitors are coming from. However, that is not the only tactic you can use when you have a special landing page.

Promotion 168

Promotion Design Product Brand Identity 168

Golden Spiral

JANUARY 27, 2022

If you choose to use a landing page or another response mechanism on your website, personalize it as much as possible. From time to time, we have cloned the landing page of our downloads to include target-specific content and information. On the other hand, you have been exhibiting at trade shows for years.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

ConvertKit

OCTOBER 6, 2020

Through a signup form on your website or a landing page. Using trade show lists. These guidelines will help you grow your list without running into deliverability fallout from poor list collection methods. Ways you can grow your email list. Providing a link in your Instagram bio with an email signup.

Deliverability 93

Deliverability Trade Show Landing Pages Guidelines 93

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. It’s every blog post, eBook, whitepaper, piece of on-page copy, email and social media post. Owned Media is all the content you create. This is your library of unique content.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Navigate the Channel

JUNE 2, 2023

Local Search Engine Optimization (SEO) Local SEO makes your web pages rank well when residential or commercial customers in your defined geographic area search for a construction company on Google. Ensure that your company name, physical address, and phone number are prominently displayed on all your web pages.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Binary Demand

JUNE 12, 2023

Use Opt-in Forms: Position opt-in forms prominently on your website, landing pages, and blog posts, with fields for email collection and optional details. Optimize Landing Pages: Design landing pages with persuasive copy, captivating visuals, and a clear value proposition to capture email sign-ups effectively.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Use Opt-in Forms: Position opt-in forms prominently on your website, landing pages, and blog posts, with fields for email collection and optional details. Optimize Landing Pages: Design landing pages with persuasive copy, captivating visuals, and a clear value proposition to capture email sign-ups effectively.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98