Trends in B2B Email: ABM, Deliverability & Integrated Campaigns
The Point
MARCH 7, 2019
DGR) What other channels/tools are companies using to augment their email marketing strategies? That’s almost entirely due to the emergence of ABM, where direct mail is perceived (accurately, in our experience) to be an effective tool for driving engagement, albeit at a higher cost. Landing pages, for example.
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