LeadSloth

APRIL 15, 2009

On this blog I primarily write about integrated Lead Management systems , rather than small tools. However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. AdWords Landing Pages. Advanced Features. Conclusion.

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

LeadSloth

MARCH 22, 2009

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. Unsubscribe handling is typically done via a generic page, rather than via branded page. Background.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

LeadSloth

JULY 12, 2010

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. In that case you can consider HubSpot Medium, which allows you to add tracking keys to your own website.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 24, 2009

It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. For best results, the website and nurturing campaigns need to be highly relevant for them. You are better served with B2C merchandising tools. Okay, I made up the part about brewing coffee.

Marketing Automation Services 100

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LeadSloth

AUGUST 26, 2010

.&# buttons to emails and landing pages. It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. Social Media may still be an emerging marketing tool, but that makes it extra important to show the ROI.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. What is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100