KoMarketing Associates

NOVEMBER 20, 2018

Advertisers have seen new tools, drastic interface changes, and a complete re-branding of Google’s paid program (RIP AdWords). This classic keyword tool provided by Google is essential to any advertiser, and we couldn’t be more thankful for the overhaul it received this year. Easier Accessible Reports (such as Landing Page Reports).

PPC 123

PPC Budget Programs Tactics Tools 123

KoMarketing Associates

SEPTEMBER 22, 2016

No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. Similarly, many keyword research tools that western marketers use do not function at all for search engines in China. Baidu Index.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

MARCH 22, 2018

Does your website have a large inventory? Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA). DSA campaigns are the easiest and quickest way to reach relevant search queries based on the content of your website. Page Feed (specific to Google).

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

JULY 19, 2016

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool. What is it? Button Optimizer. What is it? SimilarWeb.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

DECEMBER 8, 2021

This data can provide insight into the true reach of your website. Pageviews refer to the number of times each page on your site is viewed. Pageviews allow you to see which pages resonate most with your users. In Google Analytics, this data is located under Behavior > Site Content > All Pages. Validation stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Let’s take a look at four steps all online marketers should consider as they evaluate their B2B keywords and map them to high-performing landing pages. Step 1: Run a Ranking Report.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

OCTOBER 23, 2018

Some are tools and some are hacks. Every landing page, every micro-conversion – all of it. The example above is extreme, but it illustrates the point: Faster pages convert better and pages that convert better are faster to test. Ends up, some testing tools can slow things down a lot. Speed up your site.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

AUGUST 31, 2022

That can include purchases, of course, but also white paper downloads, filling out a form, or reading a specific number of pages. . It can also be clicking to a landing page from an ad or booking a demo. . How GA4 defines a conversion. Following the steps above, you’d create a new event, then add these conditions: .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

MAY 13, 2020

For SEOs looking for ways to simply mark a page to be featured, Google says, “You can’t.” It’s important to note that your page does not have to be in the top position of organic results to be displayed in featured snippets. Featured snippets allow smaller websites and organizations to compete for that essential search real estate.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. tool to discover insights into how your website is performing. A site will become very slow when there is Google Analytics code inserted on the page. As a free tool, it is very easy to get registered.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

FEBRUARY 15, 2018

Ever since Facebook debuted its new Messenger platform and review options for business pages, customers have been using the social network to connect to businesses with complaints, questions, or praise. Website Outreach. However, for some user queries, dynamic ads just don’t work.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

NOVEMBER 8, 2018

Building brand awareness through a well-executed website and overall online presence can keep your organization top of mind for your potential user base. If you want to learn what your company’s average B2B sales cycle is, use this tool from GeckoBoard. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

AUGUST 7, 2018

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? What can you cut from: landing pages. your website. It applies to elements on a landing page, and to editorial calendars. Take one of your landing pages, for example.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Evaluate, test, and refine landing pages.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

APRIL 21, 2015

This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. From here, you can now isolate and identify the percentage of Google organic traffic your website is receiving from mobile devices; smartphones specifically. Pages / Visit. Quality of Mobile Search Traffic. Bounce Rate.

Mobile Marketing 120

Mobile Marketing Marketing Analytics Tools Advertising Benchmark Landing Pages 120

KoMarketing Associates

FEBRUARY 13, 2018

If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. To capture the lead, send users to a landing page with additional webcast details and a registration form. Welcome Leads Through Webcasts.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

APRIL 14, 2015

It is reported to have a bigger impact on queries and websites than any Panda or Penguin update. The update will be on a page-by-page basis. We’ve found some of the pages receive “mobile-friendly” labels while some pages do not have “mobile-friendly” labels. Here is How to Prioritize and Set Expectations.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

OCTOBER 23, 2014

The typical B2B organization has many unique web pages and content assets. Custom reports allow you to isolate site dimensions like landing pages and referral traffic as well as metrics like sessions, page views, pages/session and goal completions. Organic Performance to Optimized Pages.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

JANUARY 31, 2017

I wrote a Search Engine Land column a while back that detailed how to tackle competitive analysis in a typical client engagement. While much of what I wrote still remains true, the tools and resources continue to evolve and improve. Wapalyzer is another free web browser extension that identifies the technologies used on websites.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

MARCH 13, 2018

Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well. Use Google Search Console to find the URLs that link to 404 pages on your site.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

DECEMBER 1, 2016

One of the first aspects of a website to audit for SEO is associated with website copy. As highlighted in recent coverage here at KoMarketing, anonymous data collected from 100,000 websites by SEMrush showed that 50 percent of websites face issues with duplicate content. The Duplicate Content Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

JANUARY 8, 2019

Both of these are usually collected via a SaaS platform, whether it’s Google Analytics, MailChimp, or an SEO tool suite like ahrefs. Note: the writer and KoMarketing have no paid affiliation with the tools mentioned throughout this article. User path: where do users go and what is their journey on your website or in your app?

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

JANUARY 5, 2016

While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles. Jennifer Slegg of The SEM Post, wrote a highly recommended article for Moz, outlining key takeaways in analysis of the 160 page guideline. Smart Goals For AdWords Advertisers.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

JULY 22, 2016

Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

KoMarketing Associates

JULY 22, 2016

Often referred to as “self-referral” traffic, gaps in the deployment of your tracking code to your website can wreak havoc on your data by changing the traffic source from the originating meaningful source to the useless “yoursite.com” referral. Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY.

Marketing Analytics Tools 0

Marketing Analytics Tools Analytics Google Paid Search Agency 0

KoMarketing Associates

FEBRUARY 19, 2019

Ok, they didn’t really love to remove their analytics but various team members would make updates to the site and they’d forget to put analytics back on the pages. I opened analytics to see how Client A’s website was performing for the month. removed thank you pages, deleted pages, error coding issues). Marketing Land.

Top of Funnel 121

Top of Funnel SEO B2B Marketing SERP 121

KoMarketing Associates

APRIL 7, 2021

For instance, what are the bounce rates on your landing pages? Another way to improve the customer experience – and engagement – is how you organize content on your website. We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Buzzsumo is one of my favorite tools to leverage when analyzing a site’s audience reach. Keyword “write for us”. Keyword “writing guidelines”.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

KoMarketing Associates

APRIL 22, 2020

Companies like Moz are offering free access to their SEO training courses, Unbounce is offering existing customers free one-on-one strategy sessions, and even big companies like Oracle are offering free access to their learning courses and access to their HR tool. that can be sent out via email. Do we keep publishing? Do we pause?

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

SEPTEMBER 11, 2013

As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Fortunately, Google Webmaster Tools offers an interactive landing page for marketers to better understand the components of search engine results commonly found Google SERPs.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

KoMarketing Associates

APRIL 19, 2018

Among the top goals of any B2B company engaged in SEO work is to rank on the first page of Google results for their priority keywords. These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Are the top results product pages?

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

APRIL 18, 2017

When doing so, I’m provided with a list of blog pages, the most recent month’s clicks, the previous month’s clicks, and the “difference.”. Why this is important : Looking at this view allows me to see what pages experienced the most substantial month-over-month increases (and decreases). Inbound Links Created. Social Shares.

B2B 121

B2B Top of Funnel Keywords CTR 121

KoMarketing Associates

MARCH 7, 2017

Landing pages receiving traffic. The number of web addresses found in search engine results that received traffic or impressions (found in Google Search Console and limited to 1,000 pages if accessed directly through the GSC dashboard). Content assets generated, pages optimized, content reviewed and optimized (i.e.,

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. That’s why I’ve put together the following list of three ways for marketers to create new content by maximizing the existing content on their websites. Video Content.

SEO 120

SEO Paid Search Agency B2B Companies 120

KoMarketing Associates

AUGUST 18, 2015

Everyone keeps landing on those properties!” While playing experience might be enough to tell you which properties are landed on the most, there is actually statistical evidence behind it as well. Next, I will typically leverage keyword tools to see how much they are searched (or at least a ballpark understanding).

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

KoMarketing Associates

JULY 12, 2018

If 1-on-1 demos won’t work with your business model, another option is a landing page walk-through with screenshots instead of a video format. Scheduling or using an on-demand online demo can be a great lead generation tool. Online training, in whatever format, is useful for driving additional upselling from existing users.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. However, the tools used to execute search engine campaigns are different. It is an excellent tool for companies interested in local search. as it is in China.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120