DiscoverOrg

AUGUST 14, 2018

Using a closed-loop data attribution tool , you can see what content led directly to engagement, and then track the value of that engagement through the funnel all the way to closed-won. Between the map you’ve made above, and the ROI data from your attribution tool, your content can now be targeted, actionable, and ready for deployment.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

DiscoverOrg

AUGUST 14, 2018

Using a closed-loop data attribution tool , you can see what content led directly to engagement, and then track the value of that engagement through the funnel all the way to closed-won. Between the map you’ve made above, and the ROI data from your attribution tool, your content can now be targeted, actionable, and ready for deployment.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

DiscoverOrg

FEBRUARY 1, 2019

And on a lot of websites, they still are. As the Director of Customer Marketing here at DiscoverOrg, I’m always looking for ways to help our customers learn how to leverage new and different sales enablement tools into their workflow. Claire: What should users expect from a sales enablement chat tool? I want learn more.”

Tips 120

Tips Outreach Sales Qualified Leads Click Rate 120

DiscoverOrg

NOVEMBER 6, 2017

With the lead-based approach, you spend time, energy, and money metaphorically putting up billboards all over the highways of your market and then seeing who fills out a form on your website. Once you get started with ABM and implement the tools you need to get data-driven, you must operationalize the data.

Account Based Marketing 149

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 149