Remove landing-page websites

Crimson Marketing

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What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)

Crimson Marketing

Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

I Can Buy A Tool For My In-House SEO Team, And They’ll Be Golden. Marketing tools make your life more efficient and automated. But tools can never “replace human talent, intuition or foresight.” “You should constantly be iterating on your pages, no matter how awesome the first wave of results might have been.”

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How CMOs Can Monetize With Real-Time Integrated Data (featuring Ann Sung Ruckstuhl, CMO of SOASTA)

Crimson Marketing

The data that is generated from these martech tools is rich with value for your business, but it is more often than not isolated in different silos. Ann says you “start with tagging (your) website in javascript,” citing the surprisingly low 1% that she says Google Analytics uses as a traffic sample size.

CMO 100
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2013 Digital Trends: 10 Things You Need To Know

Crimson Marketing

“You must employ analytics to make sense of all the data available online as well as using tools to analyze unstructured data, including images.” Include more images, infographics and videos on your websites, landing pages, blogs, and social media platforms.

Trends 100
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Are You Losing Out on Successful Mobile Marketing Campaigns? [Infographic]

Crimson Marketing

4 in 5 mobile users will quickly move on to another website if a website they’re viewing isn’t mobile-friendly. . Remove Flash, Javascript, and pop-ups from landing pages and emails. Try this instead: Design purchasing tools with small-screen ease-of-use in mind. 75% of mobiles users in the U.S.