What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)
Crimson Marketing
NOVEMBER 10, 2015
Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.
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