Biznology

MARCH 25, 2019

For many businesses, ranking on the first page of Google is a constant uphill battle. Digital marketers are constantly trying to get more exposure and drive traffic to their websites. Navigational: Users with navigational intent are trying to find a particular website or page. For example, YouTube. billion in 2020.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

MARCH 28, 2016

Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. You’ll need to use contrasting colors with your call to action buttons, to draw the eye to that area of the page. Pay Attention to Color Choices.

Lead Generation 80

Lead Generation Activities Marketing Websites Generation 80

Biznology

MAY 23, 2012

A business website is an important promotional tool. Business owners are smart to carefully analyze the success of their website. Website owners worry about bounce rate because they see it as a reflection of the quality of their site. These bounces don’t mean that the website wasn’t useful or didn’t serve its purpose.

Wikipedia 80

Wikipedia Marketing Websites Spending Traffic 80

Biznology

OCTOBER 10, 2012

The most important indicator of a good business website is one that provides visitors with a good user experience. Users want to be able to quickly click through your website to find what they are looking for. The most common cause of 404 errors is when a business website is being revamped or redesigned.

Wikipedia 80

Wikipedia Impressions Google Relevance 80

Biznology

MARCH 7, 2014

As marketing tools go, email is definitely not “sexy” anymore the way social media is now. Done right, it can still be a powerful tool for lead generation. Nail the landing. Just like you target and segment your emails, you’ll want to create customized landing pages for each of your campaigns.

Lead Generation 80

Lead Generation Landing Pages Tips Generation 80

Biznology

MARCH 31, 2016

Do you want them to buy on your website or mobile app? Which pages get the most traffic? Which pages on your site attract the most traffic? Whether your analytics suite calls them landing pages or entry pages or what-have-you, you’re interested in finding out where prospects start their journey on your website or app.

Top of Funnel 80

Top of Funnel Practices Digital Marketing Funnels Lead Scoring 80

Biznology

JANUARY 12, 2015

To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogging helps your website ranking and improve your online reputation.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Biznology

AUGUST 16, 2013

Bid management tools are a great way to do that, but companies look for automation, too–sometimes in all the wrong places. One automation method that I have seen more and more in recent years is the use of website search technology to dynamically show a list of search results when a paid search ad is clicked. What do you think?

Paid Search Agency 80

Paid Search Agency Ads PPC Landing Pages 80

Biznology

AUGUST 10, 2015

Websites with digital video content convert new business opportunities at 2x the rate of sites that don’t. Websites with business video content marketing need 37% less site visitors to reach the same marketing objective. Landing page videos to convert browsers into buyers – good for PPC. Two of the stats revealed.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Biznology

JUNE 9, 2015

When I introduce myself to Google, through my websites, I need to be careful how I introduce myself. One explicit keyword phrase for your identity and one explicit URL for your website. You make all of this explicit on Google Webmaster Tools. You Need to Explicitly Stitch Your Google Analytics to Your Google Webmaster Tools.

Google 80

Google Domain Tagging Analytics 80

Biznology

JANUARY 20, 2016

So what this means is that your next and current clients love watching videos on your website, blog, email and social media channels. As you travel down the funnel, your video content marketing strategy might include website video FAQs that are aimed at increasing your SEO position and drive traffic to your site. Like this post?

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Biznology

NOVEMBER 30, 2011

If you’re selling specialized machine tools, you’re lucky if you have 10,000 potential customers worldwide. . Have a look at Which Test Won , a weekly comparison of two B-to-B live test versions—usually landing pages—where visitors are invited to go with their guts, and pick a winner.

B to B 80

B to B Adwords Planning Paid Search Agency 80

Biznology

MAY 14, 2014

Your website needs to work. Well, probably just as obviously, that will depend on what your website does and how it fits into your overall marketing. Here are a few thoughts on what you should be paying attention to as you plan and build – or rebuild – your website to be sure it “works” as a marketing tool. Your Goals.

Work Management 80

Work Management Marketing Websites Ad Building Marketing Management 80

Biznology

MAY 29, 2013

If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? What website strategies should you pursue for business marketing?

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

FEBRUARY 20, 2014

My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch. The landing pages.

Link Building 80

Link Building Ad Building Ideal Customer Profiles Long Tail Marketing 80

Biznology

OCTOBER 14, 2013

Most people find a website (including yours) by first typing keywords in the query box of a search engine. Google Analytics is the most widely used tool for understanding consumer behavior on a website. Or both according to Search Engine Land : He that giveth also taketh away. It is rich with insights. What do we do?

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

OCTOBER 4, 2012

While it’s great to find a kindred strategic spirit, I found myself wanting more tactical advice out of her book (outside of the excellent Google Webmaster Tools advice, which is to be expected from the founder and former editor of Webmaster Central). There are legitimate reasons to build multiple pages for the same keyword cloud.

Keywords 80

Keywords Allocation Paid Search Agency Adwords 80

Biznology

NOVEMBER 18, 2014

When I think of search, I am thinking about optimizing web pages, speeding up server times, caching content, finding the perfect desirable but not too competitive suite of keywords and finding ways of working that into copy, into theme, and into line with what my clients sell, offer, and produce.

Search Engine Marketing 80

Search Engine Marketing Search Marketing SEM Enterprise Management 80

Biznology

OCTOBER 11, 2013

Those sites also made it very difficult to re-use your content in ways that are easy now, and are important to your website’s marketing effectiveness. A well-developed CMS enables you to create this customization without having to build entire swaths of your website multiple times. Here’s an example.

CMS Development 80

CMS Development Content Marketing Planning Work Management 80

Biznology

JANUARY 21, 2013

At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. After I clicked on Sarah’s article it took me a few minutes to read her post, then I backed out of the page using my browsers “Back” button and saw this…. An SEO Boost.

SEO 80

SEO Google SERP CTR 80

Biznology

NOVEMBER 5, 2013

than we do writing all the copy, storytelling, background, insight, history, biographies, case studies, origin story, and educational content that actually gives Google everything it needs to most accurately predict whether it’s your content, your site, your page on that site, that shows up first on Google for any give keyword phrase.

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

OCTOBER 22, 2014

Small businesses especially can benefit from tools that used to be the province solely of giant corporations, thanks to the internet. Content marketing is one of the most valuable of these tools. For example, your website design is part of your marketing strategy. This can be explicit and/or implicit.

Small Business Marketing 80

Small Business Marketing Work Management Content Marketing Marketing Management 80

Biznology

JANUARY 30, 2013

I once worked with a business that averaged around 48,000 visits per month to its website and converted 1,674 of those to sales (or leads, donations, what-have-you in your world). Use your analytics tool and look at the pages receiving the most traffic from paid search. “Leaky” pages (i.e., Landing page.

Paid Search Agency 80

Paid Search Agency Campaigns Tips Privacy Policies 80

Biznology

JUNE 6, 2012

That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. But sometimes it’s not that easy to retire pages. I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

FEBRUARY 20, 2012

Decrease bounce rate for top pages to 10% below site average. Take a look at the average bounce rate for your website. Then make a list of the top pages on your site that have an above average bounce rate ( Google Analytics has a simple report that shows the same thing).

Cost per Acquisition 80

Cost per Acquisition Online Marketing Cost Per Click Marketing Analytics Tools 80

Biznology

JULY 2, 2013

I kept on writing and rewriting and each time it took me down the figurative rabbit hole. I am sensitive enough to know my audience well enough that I will cut to the chase, so to speak.

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

APRIL 17, 2017

You follow the 10:4:1 Rule on your social channels (For every 15 social shares: 10 links to third party content, four links to your own blog articles, and one link to an offer/landing page.). It is tough to accurately measure brand sentiment, but a few tools out there do a decent job. What were you reading at the time?

Social Media 143

Social Media Paid Search Agency Companies Media 143

Biznology

SEPTEMBER 7, 2015

The BT website focuses on service and usability with an online application form as one of the key conversion points. Landing pages with different combinations of the design elements for testing are created to optimize the user experience and maximize conversions. MOTOREASY : Is a company that sells extended auto warranties.

Case Studies 80

Case Studies Case Study Analytics ROI 80

Biznology

DECEMBER 15, 2015

While many of us are just discovering the power of WordPress Plugins and freeish tools like MailChimp , the Fortune 500 have their entire companies wired for sound. I thought I knew the state of the art until I landed some work for SalesFusion and Pearson in 2015. I remember, years ago, that Amazon was doing this.

Marketing Automation Services 80

Marketing Automation Services Marketing Websites Enterprise Management Work Management 80

Biznology

AUGUST 23, 2013

Links pointing from one web page to another are what connect the entire web. Pages are continually being added but they are also continually being removed, which means that any link pointing to a page that no longer exists becomes a broken link. Internal links join one page of your site to another page on that same site.

SEO 80

SEO Click Rate Paper Keywords 80

Biznology

MAY 22, 2014

Plagiarism can hurt website rankings in a big way, not to mention your reputation and your pocket. It can also land you in hot water with the law. However, the same tools that word pirates use to find and abuse copyrighted works can be used against them. How do you check written content for plagiarism? Oh, and it’s 100% free.

Copywriting 80

Copywriting Copyright Content Inbound Marketing 80

Biznology

NOVEMBER 11, 2014

So, while I am building my empire, here are some of the tools I am looking at and using. This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized.

Product 80

Product Work Management Marketing Management Autoresponders 80

Biznology

MAY 26, 2015

As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. It’s a pretty great tool but only if you’re an activist user. Every page has access to both our info@gerr.is

CAN-SPAM 80

CAN-SPAM Cable Bandwidth Ideal Customer Profiles 80

Biznology

JANUARY 7, 2014

There are virtually zero velvety dulcet tones going on anywhere in Podcast-land. Quite possible a Facebook, Twitter, and Google+ professional brand profile page. And, cluttering up your blogs and websites prematurely — before you’re cooking with gas — can really turn of your nascent readership as well.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

JUNE 20, 2017

So, Google literally cannot allow itself to become a precision tool, it needs to be very forgiving and exceptionally generous to the most high-quality germane and salient content that doesn’t in any way follow Google’s desperate attempt to meet them at least halfway towards the perfect Google search engine optimized.

Social Media 185

Social Media Wikipedia Google Marketing Websites 185