ANNUITAS

OCTOBER 15, 2020

While they may increase website visitors, pageviews, or subscribers, this cycle of marketing campaigns actually does more harm than good, damaging your customer journey as you become an annoying interruption instead of a helpful, trusted guide down the purchase path. Here are five vanity metrics your marketing team needs to be wary of. .

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

MARCH 22, 2011

This question can come up when you least expect it: while presenting your annual plan, while speaking to the CEO in the hallway, or maybe as one of those emails that lands in your inbox with a huge “thud!”. Not having transparent pricing or clear comparison tools is often the issue here. What is your return on marketing?

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

ANNUITAS

SEPTEMBER 14, 2023

At Inbound, the primary announcements were on the additions to the platform, the injection of more AI powered tools and features and some pricing news. From its early days as a content marketing and lead generation tool, HubSpot has added multiple core “Hubs” that span much of the customer journey. Let’s dig into each.

CMS Development 130

CMS Development Paid Search Agency Marketing Automation Services Marketing Analytics Tools 130