How To Build Landing Pages That Convert
JUNE 15, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Less is more.
6 Tips to Creating an Ideal Landing Page
JULY 29, 2014
Having a well-designed landing page will go a long way when it comes to bringing in conversions. Follow these tips and best practices the create the ideal landing page for your business. When creating a landing page, one of the first things you need to take into account is your purpose. Make your landing pages mobile-friendly.
7 Conventional Landing Page Design Tactics You Should Still Test
MAY 18, 2015
When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error.
8 Brilliant Landing Page Examples You Need to See
MARCH 18, 2014
Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. So we decided to compile a list of landing pages we love ourselves. Which of these landing pages were your favorite?
How to Write Ridiculously Persuasive Landing Page Content
DECEMBER 4, 2014
And landing pages are prime real estate. Want to write persuasive landing page content? 1) Provide actionable benefits. More importantly, the message clearly aligns with a common pain point of anyone who finds themselves on this website in the first place. But social proof isn’t just about attaching the number of shares a page has gotten. Benefits are real.
New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
JUNE 2, 2012
If your website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship and go to competitors, because your “persuasion architecture” is not optimized. Optimizing Website & Landing Page Conversions for Lead Generation was written. Among the topics covered: Planning a persuasive website.
A Go-To Guide to Screwing Up Your Landing Pages
JUNE 4, 2014
Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically.
5 Ways You Can Add Social Proof to Your Landing Pages
SEPTEMBER 16, 2014
So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. When someone lands on your landing page, they don''t know whether your offer is any good -- which gives you the opportunity to sway them using quotes from customers, embedded tweets, and so on. Would you believe me?
A Detailed Guide to Creating the Best Landing Page Images Ever
SEPTEMBER 21, 2015
Landing Pages are the spice of life. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. Follow these tips to get the best landing page images and increase your conversions! 1) Finding Free Images. The biggest issue with page performance will be the image's dimensions.
Landing Pages that Convert, Part 1: The Basics of Design
MARCH 13, 2015
Are your landing pages converting as well as you’d like them to? Let’s examine the building blocks of a good landing page and take a look at five best practices for creating landing pages that get great results. Before we get started, we should first define what a landing page is and why you need it. The anatomy of a landing page.
11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
JULY 21, 2015
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility.
Want to Get More Leads? Stop Making These 12 Landing Page Mistakes
DECEMBER 12, 2013
You know, like that time you realized if you had only done one more thing to your landing page, you''d get 30% more leads. That feeling sucks, so we want to help you steer clear of it, especially on your landing pages. The time it took you to read that last sentence is longer than you have to make a first impression on your landing page. thank-you page.
Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer
JANUARY 9, 2014
For years, we''ve preached the importance of removing links from your landing pages : top navigation, sidebar navigation, footers, social media links -- anything that distracts viewers from filling out your form. Time over time, data has shown that removing the navigation and links from your landing pages will increase your conversion rates. Landing Pages
11 Simple (But Critical) Tips for Creating Better Landing Pages
DECEMBER 11, 2012
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. Once a visitor arrives on a landing page, it’s your job to keep them there.
How To Build Landing Pages That Convert
JUNE 20, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Less is more.
Why You (Yes, You) Need to Create More Landing Pages
OCTOBER 26, 2012
More landing pages , you say? But I've already got some of those floating around my website." Several months back, I wrote an article about why landing pages are an indispensable part of marketing. Let's find out why -- at least in the case of landing pages -- more is better. Why You Need More Landing Pages. "Who, me?
23 Types of Lead Gen Content to Put Behind Your Landing Pages
OCTOBER 21, 2014
To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. 23 Things You Can Put Behind a Landing Page. 1) Cheat Sheets. Checklists are another type of short offer that you could put behind a landing page, which readers can print out and put on the wall by their desks. 17) Tools.
What Kind of “Door” Does Your Landing Page Represent?
APRIL 14, 2016
What Kind of “Door” Does Your Landing Page Represent? But at the top of your list should be personalization…that is, creating an individual experience at the landing page stage. In an online marketplace that has adopted landing page optimization as a basic practice, anything less than a regular increase in conversions means falling behind.
How to Use Landing Pages for Better Traffic Conversions
OCTOBER 22, 2013
You likely spend more time thinking about how to promote your website rather than where you’re going to send the traffic you receive. landing page is just that: A page where a visitor arrives or ‘lands’ after following/clicking a specific link or ad. This needs to be reflected in the landing page headline for a perfect message match” Gardner suggests.
How to Run a Webinar: Building a Compelling Landing Page and Thank You Page
DECEMBER 20, 2016
The next step is to build a compelling landing page and “Thank You” page! Build a Compelling Landing Page. Your marketing automation system should have some great tools in place to help you build a landing page and web form that’s styled and customized to fit the look and feel of your brand. Build a Great “Thank You” Page.
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. What is a Landing Page?
Types of Website and Landing Page Conversions you can Track with Google Adwords
APRIL 27, 2014
In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Whether you’re tracking conversions on a standard website, within mobile apps, via phone call, or across multiple devices, Adwords has much more to offer today than it did even one year ago. In this article, we’ll discuss the various metrics offered by Adwords today, and discuss how you can use them to better craft your marketing strategies and tactics. Hard Numbers-. Converted Clicks. Total Conversions. Still, it’s better than no metric at all. Estimates-.
5 Simple Ways to Optimize Your Website for Lead Generation
MAY 25, 2015
Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. What components are at play when a casual website visitor turns into a lead? Unfortunately.).
16 Reasons Why People Leave Your Website
MAY 25, 2015
You’ve written some really compelling copy for your website. There are many opportunities to make mistakes that cost conversions on your website. If you’re having trouble getting buyers to stick, consider whether you're making any of the following mistakes to cause visitors to leave your website without converting. Learn how to improve page load time here. Crazy, right?
How to Optimize Your Landing Pages for Long-Term Lead Generation
DECEMBER 28, 2012
And for us, having web pages that rank well for these terms generates thousands of new leads for us each and every month, without any additional effort on our part. Landing Pages: The Biggest Lead Gen Bang for Your SEO Buck. After all, that's what landing pages are for! The Page Title. Don’t include your company’s name in every single page title.
What You Can (and Should) Ask for on Your Landing Page Forms
JANUARY 15, 2013
Because of this, very few other page elements receive quite as much attention as the lead-capture form. In fact, 56% of marketers consider optimizing form logic to have a very significant impact on website performance, and another 46% consider optimizing their form layout to have a very significant impact as well , according to MarketingSherpa. Step 1: Understand Page Friction.
5 Ways Lean Nonprofits Should Be Using Landing Pages
DECEMBER 11, 2013
If you’ve been following Inbound Hub for a while, you probably know that a landing page is one of the most versatile and useful tools for online communications. In this context, landing pages are an incredible tool social good organizations can use not only in online communications, but also in product and service development. Follow Leah at @leahtn.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
increasing social engagement, website traffic over time, etc.) There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Provides visibility into the sources and quality of traffic to other websites. tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. 1) Wordle. This is a great tool when you just need some peace and quiet.” Kitten!
13 Little Landing Page Tweaks That Can Make a BIG Difference
JUNE 28, 2012
And with every new offer, marketers must also spin out a new landing page to go with it. But because landing page creation has become such a regular practice, and considering that many tools make it so quick and easy to create a new landing page in minutes , attention to landing page optimization can also easily fly out the window.
5 Actionable Insights to Extract From Your Landing Page Analytics
MARCH 23, 2012
Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? So if you're not putting the effort into creating landing pages -- and the offers to house on those landing pages -- your inbound marketing efforts might not be faring as well as they could be.
10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
APRIL 19, 2012
Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report. What other elements contribute to gaining trust from landing page visitors?
Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
JANUARY 6, 2016
Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Select “website.” Enter the website URL. Click on the Admin tab.
Speed Matters: 5 Tips to Make Your Website Load Faster
JULY 10, 2015
Does website speed sound like a boring topic? Website speed can have a massive effect on conversions, both good and bad. Here’s what else happens as a result of just a one-second delay in page load time: – 11% fewer page views. When they reduced their average page load time by 2.2 So… is website speed starting to sound more interesting? Quickly.
7 Benefits of Using Lead Generation Software
JANUARY 13, 2014
Besides the multiple benefits that the tool offers, it becomes even more efficient when it’s incorporated as part of your company’s marketing strategy. Online lead generation With lead generation software you will able to determine the identity of your unknown website visitors. In Having these insights enables you to improve each page for future marketing campaigns.
How Long Should Your Landing Page Forms Be?
MARCH 27, 2012
There are a number of factors contributing to your landing page's conversion rate, and form length is only one of them. It's important to recognize this, because you shouldn't just assume that adjusting the length of your form will always have a major influence on your page's conversion rate or the types of leads it generates. Aaah, the elusive lead-capture form.
Six Ways to Optimize Your Landing Pages For Improved Lead Generation
Modern B2B Marketing
FEBRUARY 15, 2011
When examining your website’s effectiveness, take into consideration the all-important landing page. A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Have a page that confirms their submission and tells them you appreciate their visit.
29 Guides to Beautiful and Effective Website Design
MAY 20, 2014
Long gone are the days when websites were essentially static online brochures. How can designers produce websites that offer both stunning visual design and fast page load speed? How can content creators make better use of the ubiquitous “About Us” page? Website Design Guides. beautifully immersive HTML5 websites by iMedia Connection. ”).
What Is a Landing Page and Why Should You Care
NOVEMBER 29, 2010
If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? landing page is a website page that allows you to capture a visitor's information through a lead form. Why are landing pages so critical? Are you a landing page guru?
The Anatomy of a Lead-Generating Website
NOVEMBER 11, 2016
Your website is the most important tool you have for turning prospects into customers. That's why it's so important to design your website with lead generation top-of-mind. Think about what your website looks like in its current state. Do you use a tool that automatically pulls the submissions from your forms and puts them into your contact database? blog post).