| |  Landing Page + Tools + Websites |
| Page 1 of 7 | Previous | Next | MARKETING GENIUS BLOG JUNE 23, 2010 Email Testing 101: Landing Page Design In the previous introductory post about Email Testing we talked about lots of different aspects that could be optimized, from subject line to landing page. landing page is a dedicated page you send people to, rather than sending them to an existing web page. Landing page testing deserves more attention than it currently gets, because a simple change to the landing page can increase conversion dramatically. Why Landing Page Testing? How To Optimize a Landing Page? How to Test Landing Page Versions? | IT'S ALL ABOUT REVENUE NOVEMBER 21, 2011 4 Ways to Make Your Website More Personal Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. Marketers identify “personal connections and referrals,” followed by the company Website, as their top two lead sources. Clearly, the website remains a crucial aspect of your B2B online marketing strategy. Here are 4 website optimization best practices to help you do just that. This is where you layer in tools that can do some of that work for you (and for the lead): progressive profiling to collect data gradually, and…. | | | | | |
| HUBSPOT APRIL 27, 2012  Why Landing Pages Are an Indispensable Part of Marketing Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. What is a Landing Page? | HUBSPOT DECEMBER 11, 2012  11 Simple (But Critical) Tips for Creating Better Landing Pages There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. 11 Top Tips for Creating Better Converting Landing Pages. | WEBMARKETCENTRAL APRIL 20, 2009  Best of 2008: SEM Landing Pages Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year. | INBLURBS MAY 17, 2012  4 Steps How Closed-Loop Marketing Can Help you Grow your Revenue While generating leads is one part of the marketing strategy, the other part is to maintain the marketing budgets by using latest technology and marketing tools. One advantage of Closed Loop Marketing is that it increases the Sales of the company as well as giving more freedom for marketing team to generate Quality Leads through proven marketing tools. About Closed Loop marketing. | | | | | | | |
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MODERN B2B MARKETING | TUESDAY, FEBRUARY 15, 2011  Six Ways to Optimize Your Landing Pages For Improved Lead Generation
When examining your website’s effectiveness, take into consideration the all-important landing page. A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Focus on a call to action : Don’t worry about including navigation on your landing page, as this is not your homepage. Have a page that confirms their submission and tells them you appreciate their visit. Be Search Engine Friendly: Another important part of landing pages is the URL. MORE >> -
HUBSPOT | FRIDAY, OCTOBER 26, 2012  Why You (Yes, You) Need to Create More Landing Pages
More landing pages , you say? But I've already got some of those floating around my website." Several months back, I wrote an article about why landing pages are an indispensable part of marketing. Let's find out why -- at least in the case of landing pages -- more is better. Why You Need More Landing Pages. And look how that leads index number spikes even more when a company has 40 or more landing pages on their website. Here are four good explanations why the more landing pages, the better your leads number. MORE >> -
MODERN B2B MARKETING | MONDAY, MARCH 28, 2011  Marketing Analytics Deep Dive: Bounce Rates and Why They Matter
by Maria Pergolino Internet math question: If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success? In some cases (with bloggers for example), a one-time visit to the website means checking out the latest blog, then taking off and that may be okay. However, if you are a B2B company dedicated to quality lead generation, a one- page hit won’t do you much good. First off, bounce rates measure the percentage of people who go to your site, then leave after viewing just one page. MORE >> -
HUBSPOT | MONDAY, NOVEMBER 29, 2010  What Is a Landing Page and Why Should You Care
If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. What is a landing page? landing page is a website page that allows you to capture a visitor's information through a lead form. Why are landing pages so critical? When you know a stream of targeted traffic will be coming to your website, you can increase the likelihood of converting that traffic into leads by using a targeted landing page. Are you a landing page guru? MORE >> -
NUSPARK | SATURDAY, JUNE 2, 2012  New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline
If your website or landing pages are not planned right, written right, designed right, or tested right, potential prospects jump ship and go to competitors, because your “persuasion architecture” is not optimized. research habits, social media, SEO, and other digital channels that contribute to a prospect’s trail to your website, it’s no wonder sales has much pressure to close, as well as an increased reliance on how well the marketing team generates quality-sellable leads. Optimizing Website & Landing Page Conversions for Lead Generation was written. MORE >>
- New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline NUSPARK | SATURDAY, JUNE 2, 2012
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- Reinventing News on Your University Website: Chatting with @radiofreegeorgy #highered AD YOUR COMMENT HERE | WEDNESDAY, JULY 18, 2012
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- Marketing Features in Salesforce Summer 09 MODERN B2B MARKETING | FRIDAY, JUNE 12, 2009
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