LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. I asked myself: Does Marketing Automation Get Social? Share to Social.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MARCH 15, 2009

The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Using email in conjunction with social media campaigns. Landing page design & Personalization. Most of the case studies seem to be B2C rather than B2B. Email Analytics.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

SEPTEMBER 24, 2009

Landing Pages & Forms. Social Media. I was surprised to see Landing pages & forms: important, but not very exciting. And the last topic “Social Media” confirmed my gut feeling that Social Media is hotter than Inbound Marketing and Search Marketing (which were hardly mentioned by the respondents).

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

JULY 12, 2010

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. If you compare it with stand-alone SEO & Social Media tools, you may say it’s expensive.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 11, 2009

I have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. Jep: What are you tips for creating effective landing pages and/or microsites? They all have their pros and cons, and most companies use a combination of strategies.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

NOVEMBER 16, 2009

In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. Landing Page Builder. Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. Deduplication. Form Builder.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

APRIL 29, 2009

It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. Pardot’s corporate blog has practical tips for email marketing, landing pages, search engine optimization and marketing automation. Hubspot Internet Marketing Blog. Market2Lead Marketing Automation and Lead Management blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100