Marketing Insider Group

AUGUST 3, 2020

Let’s say that your marketing team is working on a rebrand for your business, starting with the website design. Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. If you’ve ever been selected to test out the beta version of a website or app, you may have experienced this.

Marketing Automation Services 332

Marketing Automation Services Multivariate analysis Marketing Automation Automation 332

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website. Social commerce creates shopping experiences without ever taking customers out of the app.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And you need to target your landing page so the right audience sees it at just the right moment of their customer journey. And it’s not just us—you can do the same comparison with any SaaS brand that’s been in the landing page game for a long time.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Webbiquity

JUNE 14, 2016

Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. Google Review Count: 2,210,000.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Webbiquity

OCTOBER 1, 2019

Every time you offer a lead magnet that doesn’t mesh with the topic or add value to the blog post or the landing page it is served on, you lose the opportunity to generate new leads. Often, marketers will create just one or two generic lead magnets and use them on all their blog posts and landing pages.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

SendX

DECEMBER 28, 2020

Marketing tools easily come to mind when you think of how to scale your business. CRM and email marketing tools are popular choices. While some compare to settle for the best, others dig deep to identify a CRM email marketing tool that'll offer both solutions. For companies that use CRM tools, the Return on Investment is $8.71

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Anyword

OCTOBER 5, 2023

A Performance Writer understands that AI can, nonetheless, be a powerful tool to expand your idea generation capabilities. The information on your website and how it connects with other concepts is an important factor in ranking long-form organic content. What other pages on your site does the content link to?

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Webbiquity

MARCH 16, 2017

Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Every link on a page dilutes the link equity that can be spread to the linked pages.

Design 235

Design SEO Tips Lead Scoring 235

SendX

SEPTEMBER 4, 2020

A Thank You page is known as the page where subscribers are allowed to get redirected immediately after they buy a service or product from you. Some other Thank You pages or pop-ups are also found upon submitting information in an opt-in form, subscribing to the newsletter, or downloading a free product.

Landing Pages 195

Landing Pages Opt-in Top of Funnel Advertising Funnels 195

Marketing Insider Group

SEPTEMBER 9, 2020

Website Traffic. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Low traffic can indicate a website technical problem, a Google algorithm penalty, or broken links. The estimated CLTV will vary month-to-month for businesses with a small sample size.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Parse.ly

APRIL 6, 2020

You want to know if your website is contributing to your business the best that it can. Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Martech

APRIL 26, 2023

HubSpot’s new AI content assistant (beta) can help your team quickly create ideas, outlines and drafts for blogs, landing pages, emails and other content without leaving HubSpot or learning a new tool. You can now see these new CTAs inside the campaigns tool as “CTAs (Beta).”

Knowledge Base 84

Knowledge Base Hubspot Validation Landing Pages 84

Anyword

JUNE 13, 2022

If you want to be extremely thorough in your customer profiles, you can use a tool such as HubSpot to create a reader persona, as we’ve outlined here. Landing page copy? AI copywriting tools make it easier and faster for marketers to push out content — without sacrificing any of the quality. Enter: AI copywriting tools.

Copywriting 97

Copywriting Planning Landing Pages Paid Search Agency 97

KoMarketing Associates

OCTOBER 23, 2018

Some are tools and some are hacks. Every landing page, every micro-conversion – all of it. As you may know, the higher a conversion rate you’ve got to work with, the smaller a test sample you need to get statistically valid results. Ends up, some testing tools can slow things down a lot. Speed up your site.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

Convert

NOVEMBER 4, 2020

Multivariate testing has been proven to increase conversions for websites with high traffic. Finding the right combination of elements on a page works. Or high traffic websites won’t be doing it. Multivariate testing (MVT testing) is a technique for testing multiple variables on a web page in different combinations.

iProspect 95

iProspect Paid Search Agency Advertising Agencies Sample 95

NuSpark Consulting

NOVEMBER 3, 2019

A sales/marketing funnel is a tool that can be used to help convert high ROI leads faster and more often. Top-of-funnel marketing tools may include; social media, podcasts, blog posts, email newsletters and search engine ads. The answers to their questions may be captured in datasheets, case studies, FAQs and product samples.

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. Along with on-page and off-page SEO knowledge, the marketer needs to be adept at technical SEO as well.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Unbounce

JANUARY 4, 2022

Color is one of the tools you’ll need to create marketing that resonates with your customers. Look how Station Cold Brew uses a hit of red in its website and packaging to take you back to the old days of coffee: Image courtesy of Station Cold Brew. How to Use Color Palettes Strategically on Your Landing Pages.

Trends 81

Trends Landing Pages Marketing & Strategy Marketing Strategy 81

Heinz Marketing

SEPTEMBER 19, 2022

Because it is so easy to source information, consumers feel empowered to seek the knowledge and confirmations they need through your website and forums. While it would be amazing to always have Sales and Support teams ready to chat with clients on the website, that simply isn’t feasible for most companies. Survey Tools .

Landing Pages 62

Landing Pages Top of Funnel Paid Search Agency Advertising Funnels 62

Convert

NOVEMBER 13, 2023

It’s a tool for testing and improving your product while you continuously develop it. Using this tool, however, could take a bit more effort than you’d expect at first. Focus Web Experimentation Product Experimentation The UI and UX of the website for higher conversion, better engagements, or other web-specific goals.

Product 52

Product Lead Ranking A/B testing Sample 52

Kevin Indig

MARCH 8, 2023

This is the power of Ahrefs Webmaster Tools! AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. A cost-friendlier alternative to expensive audits.

SEO 59

SEO Aggregators Keywords Traffic 59

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. But first, let’s take a closer look at the value of adding a Twitter landing page to your sales funnel.

Landing Pages 78

Landing Pages Twitter Optimization Template 78

FunnelEnvy

SEPTEMBER 4, 2023

Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation. Paid strategies are usually part of a strategic funnel, with content focused around a specific outcome, like driving traffic to a landing page or freebie. Tip 5: Link to Your Website Early and Often.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Zoominfo

AUGUST 14, 2018

Some sample goals to get you thinking: Brand awareness. Lead generation is tied to metrics like website visits from your social accounts, clicks to landing pages, and form completions. We suggest setting up “goals” in Google Analytics or a comparable website tracking platform. Lead generation. Customer retention.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Hubspot

JANUARY 4, 2021

Many businesses aim for their websites to rank highly in search engines, but it's a moving target. You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. By prioritizing the searcher's experience over the hierarchy of web pages, Google ensures satisfied users.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Optinmonster

DECEMBER 7, 2023

A countdown timer is a clock displayed as a popup or a countdown timer bar to help online stores improve the conversion rate on a landing page. Cracku , an online coaching website for students, used countdown timers on its website to create limited-time offers and increased conversions by 300%.

Conversion 66

Conversion Urgency Marketing eCommerce Display 66

Tiecas

SEPTEMBER 18, 2023

Are you considering an industrial website redesign? Many manufacturers and engineering companies have embarked on this journey, hoping to transform their websites into powerful sales tools. Many manufacturers and engineering companies have embarked on this journey, hoping to transform their websites into powerful sales tools.

Marketing Websites 52

Marketing Websites Mobile Marketing Budget Programs Conversion Rate 52

Sprout Social

OCTOBER 1, 2020

Want to only present ads to college-educated millennial women in Chicago who are interested in beauty influencers and follow Ulta’s Facebook page? You can also target “lookalike” audiences based on your business’ email list or run campaigns solely for people who’ve visited your website before.

Social Media 145

Social Media Advertisements Advertising Campaigns 145

Optinmonster

FEBRUARY 23, 2022

We have a solution for you from lead generation to land page builders and beyond. OptinMonster is a premium WordPress plugin that’s the best lead generation tool in the market. With OptinMonster, you can exponentially grow your email list through your website. SeedProd: Build Landing Pages.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Unbounce

FEBRUARY 4, 2019

Case in point, check out this graph from our Page Speed Report. It shows what nearly 400 marketers say their top priorities are for 2019: Source: The 2019 Page Speed Report. But one result here really caught us off guard: only 3% of marketers say they will be focusing on ensuring faster website loading times in 2019?

Lead Scoring 111

Lead Scoring Lead Ranking Landing Pages Mobile Marketing 111

Optinmonster

JANUARY 24, 2024

If not, you’re missing out on a powerful tool that could boost your sales. Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. As you browse our website, you’ll see customer testimonials featured everywhere.

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

GreenRope

DECEMBER 15, 2021

Here is a condensed sample of what your marketing plan could look like. Website & Landing pages. Increase website traffic by 25% to drive organic conversions. Better strategy for increasing reviews & sharing those reviews across our channel selection (websites, social media, email marketing).

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. Submitting a disavow can even hurt the rankings of otherwise healthy websites if the tool isn’t used wisely. You know unnatural links were acquired to your website, either recently or at any time in the past. A lot has changed since 2012!

Lead Scoring 90

Lead Scoring Lead Ranking CAN-SPAM Profiling 90

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. In this blog, we’ll prepare your website to be a source of continuous learning for your company. We’ll cover tips for teams, goals, timelines, data, tools, insights, and angles. Setting an Agenda.

Marketing Websites 132

Marketing Websites Cost Per Click Ad Building Resource Management 132

Optinmonster

NOVEMBER 20, 2023

It has proved to be the most evergreen tool for boosting sales across several generations of buyers. Learn how to create your first campaign using templates to save time and improve your website’s on-page engagement. New customer discounts ensure that customers feel rewarded for visiting your website. And that’s it!

Examples 59

Examples Urgency Marketing Loyalty Mobile Advertising 59