Customer Experience Matrix

OCTOBER 19, 2010

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Not surprisingly, the company’s 35 or so clients are mostly Canadian and European. Alsa has some other unusual features.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

AUGUST 12, 2010

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Since Genius has highlighted the issue, let's dive into its Web tracking.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 22, 2011

Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). The main feature of Performable is an ability to define “events”, which can be page visits, form submissions, or other Web behaviors.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Customer Experience Matrix

JULY 17, 2009

This is a much narrower scope than conventional demand generation systems: no email blasts, no landing pages (although the system does generate online forms), no content management, no lead scoring, and limited CRM integration. Campaigns can be triggered manually or run automatically on a regular schedule.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

SEPTEMBER 1, 2009

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. This requires users to add a bit of Javascript to company Web pages.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 14, 2011

ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring. The system tracks the usual Web information: visits, page views, posted forms, posted fields, and so on. What’s missing from the list is CRM integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Vidyard

JULY 21, 2014

” Salesforce, Salesforce1, Desk.com, and any other trademarks used here are the exclusive property of salesforce.com, inc. “Those integrations have propelled Vidyard forward in the market and place them in a unique position to help customers better qualify leads and close more deals with online video.”

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

Vidyard

JULY 21, 2014

” Salesforce, Salesforce1, Desk.com, and any other trademarks used here are the exclusive property of salesforce.com, inc. “Those integrations have propelled Vidyard forward in the market and place them in a unique position to help customers better qualify leads and close more deals with online video.”

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

The Effective Marketer

JUNE 1, 2012

Before you jump into it head first and spend countless hours setting up all the landing pages, workflows, and start messing with scoring models it’s best to take a step back and make sure you and all your team are in sync. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Customer Experience Matrix

APRIL 5, 2009

. - Lead scores can be based on just a few attributes and activities: industry, job title, company size, location, lead source, email status, activity indicator, most recent activity date, and visits to specific Web pages. However, event-based triggers are limited to submission of a Web form.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Communications to groups and segments (may be personalized and triggered 1:1). Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 31, 2011

For an event like Dreamforce, we’ll split create various messages for Bay Area local prospects, Marketo customers that use Salesforce, previous attendees of a salesforce.com sponsored event, those that have indicated they will attend Dreamforce (via social media or through a contest we’ve run), and the remainder of our database.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Customer Experience Matrix

DECEMBER 26, 2014

They get powerful tools for email, landing page, Web form, and survey creation, including templates with drag-and-drop editing for different types of components. The system can also extract the HTML of an existing Web page, insert new content such as a Web form or survey, and deploy the modified page in place of the original.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

NOVEMBER 1, 2013

date from the mid-2000s and were originally built to feed leads to Salesforce.com. The closest Bislr comes to the vision is in content creation, where basic functions are built into its email, landing page, and form design apps, but users can also employ a separate app called BislrFX for much more elaborate HTML5 “responsive design”.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. Pricing is based on the number of contacts in the database, with unlimited users, emails, and page views. The company doesn’t publicly state how many contacts that $500 gets you.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. One quirk is that the system reacts to all event-based triggers, rather than following a single branch within a workflow.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

ClickZ

JUNE 20, 2019

Campaigners’ strength lies in its artificial intelligence (AI) which allows you to automate and optimize your email marketing with data and event-driven triggers. It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. Source: GetResponse. Source: Sendinblue.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. form integration.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

JUNE 10, 2008

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. It even adds A/B testing for landing pages, which you don’t see everywhere.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Webbiquity

FEBRUARY 14, 2010

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Customer Experience Matrix

MARCH 30, 2009

The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. Users can create personalized emails, landing pages and Web forms with the system’s tools or import externally-created HTML. The basics are certainly there. Some marketers may even find it easier.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. For instance, have they come multiple times, hit the download/registration page, but did not submit?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

OCTOBER 10, 2011

It provides all the basic B2B marketing automation functions: mass email, landing pages and surveys, behavior tracking, lead scoring, nurture campaigns, and CRM integration. Regarding the basic features: email, landing pages, surveys, and behavior tracking do indeed seem pretty basic.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 16, 2011

This works directly from a Salesforce.com database, using the Salesforce.com email engine but applying eTrigue email authoring, campaign structures, Web tracking, and lead scores. The system doesn't include landing pages. eTrigue also has a product aimed at salespeople, called SalesPro.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120

Webbiquity

APRIL 27, 2017

Sample review: “Zendesk is all about bringing harmony to your help desk and is designed to streamline your customer support system with neat features like ticket views, triggers, and automations.” Owned by Salesforce.com. 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33:

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Customer Experience Matrix

OCTOBER 18, 2012

The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. The schedules can have a fixed date, recur at fixed intervals (from minutes to weeks), or be triggered by events. This could be triggered by a tag embedded in Web page or call center screen.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Lead Liaison

JULY 18, 2018

You can also take advantage of pay per click advertising and landing pages. You have your social media accounts, you’re getting them into the landing page to throw out ultimately the form. You have your social media accounts, you’re getting them into the landing page to throw out ultimately the form.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Lead Liaison

MARCH 7, 2018

That’s landing page optimization. There’s a lot of different avenues for folks to get to a landing page or parts of your site these days that becomes really important that you got your data organized correctly. In Lead Liaison’s visitor tracking page, we just make sure that we have the right audience here on.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Lead Liaison

MARCH 7, 2018

Registration information was captured from the Lead Liaison landing page, hosting in Lead Liaison form. It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. So a lot of these of platforms will trigger what we call buying signals. They’re over here on the right. Whatever it might be.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

WebMarketCentral

SEPTEMBER 21, 2009

The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

Paul Gillin

JUNE 24, 2010

Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. They can even trigger customized e-mails or tweets when a person’s behavior matches certain predefined patterns. A good CRM system is essential. This gives you the average visits per tweet.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Webbiquity

MARCH 27, 2017

Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Now part of Salesforce.com Marketing Cloud. 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33:

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0