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The Winter ’22 Release Preview Is Here

Salesforce Marketing Cloud

Watch how a manufacturing company utilizes out-of-the-box templates to build fast-loading landing pages and event sites with Microsites , supercharges campaign analytics with Datorama Reports for Marketing Cloud — Advanced, and modernizes the post-purchase experience with Salesforce Order Management for B2B. Engage with your customers.

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Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

The ad below from CRM giant Salesforce.com is an exception. If you scan your LinkedIn feed today, I can almost guarantee that most of the images accompanying sponsored posts will be generic and uninspiring: a quick screen grab from the landing page, an offer thumbnail, perhaps some bland stock image with an equally ordinary tagline.

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Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Getting past classic anti-bounce techniques (increasing page speed, providing clean design, etc.), This means constructing landing pages that are designed just for your prospect’s experience, which can be a wide-ranging concept. a personalized experience can massively drive engagement.

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Marketing Features in Salesforce.com Winter 10

Adobe Experience Cloud Blog

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. You will see that you are using the new release because your system will have a new image at the top left of your home page of a snowman with the number 10 in his hands.

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The 14 Best Marketing Automation Tools

Webbiquity

HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com.

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Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.