landing-page sales 
WebMarketCentral
APRIL 20, 2009
Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.
WebMarketCentral
OCTOBER 22, 2008
Different types of b2b lead generation programs can be used to draw visitors to your landing page, but once there, your incentive for response is the bait that determines the quality and quantity of leads you'll "catch." They are great for collecting a large quantity of names, but often few actual sales leads.
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WebMarketCentral
FEBRUARY 8, 2008
Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing.
WebMarketCentral
DECEMBER 3, 2009
Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak. Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year.
WebMarketCentral
JULY 8, 2009
And don't ever do something as stupid as trying to take advantage of tragedy to send spammy sales messages, as Habitat recently did with the Iran election aftermath. "If It should be obvious, but remember that Twitter is a public space, so be careful what you say. Don't tweet when you're angry or in a chemically-altered state.
WebMarketCentral
MARCH 23, 2009
Ten Copywriting Tips for B2B SEO by Search Engine Land Galen DeYoung offers tips for meeting the unique challenges faced by B2B copywriters, such as watch the lingo, don't be afraid of long copy, and use image "captions as another opportunity to sell to the prospect and another opportunity to influence search results."
WebMarketCentral
APRIL 14, 2009
Traffic Travis Traffic Travis is very helpful free SEO tool for keyword analysis, backlinks and on-page SEO. I've found its page analysis tools (for keyword density, headings, meta tags etc.) to be particularly valuable, and have even sent before-and-after page analysis reports to clients.
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