Remove landing-page websites
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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. With that in mind, let’s begin.

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Tools and resources: Getting started with Google Analytics 4

Martech

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Consent Management Platforms with resources about Google’s Consent Mode.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. LinkedIn Ads. Twitter Ads.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

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Top Mistakes in B2B Lead Generation CRO and How to Fix Them

FunnelEnvy

CRO is the art and science of making your website more effective at converting visitors into customers. The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. However, many B2B websites suffer from poorly designed landing pages.

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3 Ways to Start Earning Links

Act-On

Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher. Link earning focuses on creating quality content that earns backlinks from high-authority websites. Simply plug in a competitor’s website and see what comes back.

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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels. Here are nine strides to increase conversions on your landing page.