Customer Experience Matrix

JULY 10, 2013

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Treatment nodes can be linked to data output templates and content templates, which can include dynamic blocks that are populated in real time when the message is rendered.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

MARCH 9, 2011

At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. The home page all but screams as much, with a huge central panel of “quick start” links to different types of projects. The new release is designed for marketers who want to start using the system with little or no training.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Webbiquity

MARCH 9, 2017

Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Pricing: free or $19/$39/$349 per month.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. It creates email templates with personalization and embedded links but no dynamic content. Most clients have fewer than ten employees. All plans include unlimited emails.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

ClickZ

JUNE 20, 2019

It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. Key features : Automated emails, templates, email cascades, instant notifications, HubSpot CRM, out-of-the-box reporting and analytics, predictive lead scoring, Salesforce integration. Source: Hubspot.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Customer Experience Matrix

JANUARY 31, 2014

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120