Customer Experience Matrix

JULY 10, 2013

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

ClickZ

JUNE 20, 2019

It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. Key features : Automated emails, templates, email cascades, instant notifications, HubSpot CRM, out-of-the-box reporting and analytics, predictive lead scoring, Salesforce integration. Source: Hubspot.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Customer Experience Matrix

APRIL 26, 2011

In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). See my List of Demand Generation Vendors for other options.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Treatment nodes can be linked to data output templates and content templates, which can include dynamic blocks that are populated in real time when the message is rendered.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Alsa also provides prebuilt templates for standard campaign workflows. Alsa has some other unusual features.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 4, 2012

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. Integrations with ACT! And Saleslogix are under development.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

JULY 20, 2009

The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. Adding these items to an evaluation template is not especially difficult.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. But remember that channel marketing listed on the home page?

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

JUNE 10, 2008

Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. It even adds A/B testing for landing pages, which you don’t see everywhere.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Customer Experience Matrix

MARCH 9, 2011

At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. The home page all but screams as much, with a huge central panel of “quick start” links to different types of projects. The new release is designed for marketers who want to start using the system with little or no training.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 14, 2011

ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring. The system tracks the usual Web information: visits, page views, posted forms, posted fields, and so on. What’s missing from the list is CRM integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

SEPTEMBER 1, 2009

This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. Net-Results does not.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

JUNE 17, 2009

To accentuate the positive, the system provides hierarchical folders for marketing assets, version tracking, expiration dates, advanced templates, and fine-grained user rights management. It can also direct visitors who complete a form to another Web page. a marketing or sales manager). Users create subscriber groups (i.e.,

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Customer Experience Matrix

APRIL 5, 2009

In a third stage, variety diminishes as widely successful approaches become templates for standard configurations. Lead scores can be based on just a few attributes and activities: industry, job title, company size, location, lead source, email status, activity indicator, most recent activity date, and visits to specific Web pages.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

FEBRUARY 16, 2009

Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g. So the first question is: would people find this useful? .

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

APRIL 14, 2009

But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. Pricing is based on primarily on email volume.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Lead Liaison

MAY 1, 2018

In addition, software like LMA comes with a suite of marketing tools such as an email, form, landing page builder, social posting and more. Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics. We used to use GoToMeeting until we got fed up with the quality and price.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Lead Liaison

MAY 1, 2018

In addition, software like LMA comes with a suite of marketing tools such as an email, form, landing page builder, social posting and more. Don’t waste your time on expensive and bloated CRMs such as Salesforce.com and Microsoft Dynamics. We used to use GoToMeeting until we got fed up with the quality and price.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

WebMarketCentral

SEPTEMBER 21, 2009

The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. per 1,000 emails sent.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20