| |  Landing Page + Pricing + Salesforce.com + Template | 16 articles |
| Page 1 of 1 | Previous | Next | WEBBIQUITY FEBRUARY 14, 2010 Genoo Aims to Shake Up Marketing Automation Market The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Because Genoo is a SaaS offering and includes a flexible and powerful (Genoo’s own website runs on their platform) yet easy-to-use content management system (CMS) that allows non-technical users to create websites and pages, marketing departments can implement and use the product with little or no IT involvement. | CUSTOMER EXPERIENCE MATRIX APRIL 26, 2011 MakesBridge Offers Powerful Features to Small Business Marketers In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. Canterris and mKubed also host Web forms and landing pages but NurtureHQ apparently does not. | | | | | |
| CUSTOMER EXPERIENCE MATRIX JULY 20, 2009 Active Conversion Offers Strong Lead Management and Leaves Out the Rest The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Adding these items to an evaluation template is not especially difficult. Registration is no longer required.) | CUSTOMER EXPERIENCE MATRIX SEPTEMBER 1, 2009 Net-Results Simplifies Demand Generation for Small Business This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns. Prospects enter Net-Results from external Web forms (more about that later), file imports, manual data entry, or Salesforce.com synchronization. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com. Nearly all demand generation systems let marketers create and deploy landing pages outside of the company Web site. | CUSTOMER EXPERIENCE MATRIX FEBRUARY 14, 2011 ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring. Of course, another way to look at this is that the CRM vendors already do marketing automation – certainly Oracle/Siebel does, and plenty of folks would argue that Salesforce.com has adequate marketing automation capabilities for most purposes, although most experts (and I) would disagree. The system tracks the usual Web information: visits, page views, posted forms, posted fields, and so on. | CUSTOMER EXPERIENCE MATRIX DECEMBER 4, 2012  MindMatrix Adds Sales Support to Marketing Automation Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. Personalized output formats include not just email, but also Web pages, Powerpoint, and online or pritned PDFs. | | | | | | | |
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CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 19, 2010 Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Alsa also provides prebuilt templates for standard campaign workflows. Summary: Alsa Marketing is a late entry to small business marketing automation. MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 9, 2011  Act-On Software Stresses Ease of Use
At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. The home page all but screams as much, with a huge central panel of “quick start” links to different types of projects. In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. So let me try again. But an early exit rule is harder to find. MORE >> -
WEBMARKETCENTRAL | MONDAY, SEPTEMBER 21, 2009 Genoo Aims to Shake Up Marketing Automation Space
The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Because Genoo is a SaaS offering and includes a flexible and powerful (Genoo's own website runs on their platform) yet easy-to-use content management system (CMS) that allows non-technical users to create websites and pages, marketing departments can implement and use the product with little or no IT involvement. per month. MORE >> - Marketo Aims to Simplify Demand Generation
Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. It even adds A/B testing for landing pages, which you don’t see everywhere. The system can also add the lead to a Salesforce.com database, assign or change the owner in Salesforce.com, and create a Salesforce.com task. These templates can include variables selected from the Marketo database for personalization. MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 18, 2008 Market2Lead Offers Enterprise-Strength Demand Generation System
Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Market2Lead’s approach to Web pages is more flexible: users can either build and serve Web templates within Market2Lead, or they can embed Market2Lead tags in externally-hosted pages. Sales force contacts are, of course, captured through two-way integration Salesforce.com and other sales automation systems. But it’s just fine. MORE >>
- How to Compare Demand Generation Vendors: Choosing Summary Measures CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 16, 2009
- Act-On Software Does List-Based Demand Generation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 25, 2009
- True Influence Opens a Window into Future Demand Generation CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 5, 2009
- LeadLife Mixes Advanced and Simple Features CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 14, 2009
- Marqui Combines Content Management and Demand Generation CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 17, 2009
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