Marqui Combines Content Management and Demand Generation
Customer Experience Matrix
JUNE 17, 2009
The entry of CMS vendors into the demand generation market is a bit of a mini-trend right now: others following the same path include Sitecore and Lyris-owned Hot Banana. In this view, content management is responsible for attracting, engaging and capturing leads, while campaign management captures, nutures, and sends leads to sales.
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