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| | CUSTOMER EXPERIENCE MATRIX
JUNE 17, 2009 Marqui Combines Content Management and Demand Generation
In this view, content management is responsible for attracting, engaging and capturing leads, while campaign management captures, nutures, and sends leads to sales. To accentuate the positive, the system provides hierarchical folders for marketing assets, version tracking, expiration dates, advanced templates, and fine-grained user rights management. It can also direct visitors who complete a form to another Web page. One particularly nice feature is tight integration of Marqui-generated pages with Google Website Optimizer. This poses a serious sales challenge.
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
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Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.