Marqui Combines Content Management and Demand Generation
Customer Experience Matrix
JUNE 17, 2009
In this view, content management is responsible for attracting, engaging and capturing leads, while campaign management captures, nutures, and sends leads to sales. To accentuate the positive, the system provides hierarchical folders for marketing assets, version tracking, expiration dates, advanced templates, and fine-grained user rights management. It can also direct visitors who complete a form to another Web page. One particularly nice feature is tight integration of Marqui-generated pages with Google Website Optimizer. This poses a serious sales challenge.