Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

FunnelEnvy

DECEMBER 26, 2023

Poorly Designed Landing Pages Landing pages play a vital role in converting visitors into leads. However, many B2B websites suffer from poorly designed landing pages. Poorly designed pages have unclear calls to action, lack relevant information, and are visually confusing. And that’s not all.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Unbounce

DECEMBER 1, 2021

A mobile ad platform is a network where you can publish digital ads that display on mobile websites and apps. The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube. market share for mobile search , and the Google Display Network reaches 90% of worldwide internet users.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: free (!). Average user rating: 8.67. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

Youtube 110

Youtube Business Banners Ideal Customer Profiles 110

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Programmatic Advertising Platforms: Many programmatic advertising platforms, such as The Trade Desk, MediaMath, and AdRoll, offer retargeting capabilities across a wide range of websites and ad networks.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. No, they’re not being directed to a landing page or website. Source: YouTube. Source: YouTube. Source: Target/Instagram. Make your posts shoppable.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” This includes logos, landing page variations, and notification bars. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

KoMarketing Associates

NOVEMBER 15, 2017

Social media (71 percent), YouTube (68 percent) and landing pages (62 percent) are also popular places for marketing video content. In addition, approximately 61 percent of respondents stated that they were considering expanding their distribution networks. The majority (85 percent) place them on their website.

ROI 182

ROI Video Marketing Content Landing Pages 182

Webbiquity

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Almost half of the world’s population is using social networks, and not just for socializing. Facebook is the largest social network with more than 2.5 billion active users.

Tools 232

Tools Social Media Social Networks Work Management 232

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Vidyard

MARCH 22, 2016

But videos grab attention and are often seen as easier to consume than a 15 page document. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. The New Adwords is Video. There is a New Kid in Town.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

KoMarketing Associates

AUGUST 26, 2020

You might be able to generate enough MQLs and SQL s to get the raise you want, and you might still have enough time in Q4 to land a nice year-end bonus… if you get started now. These, of course, are paid ads that run on LinkedIn or the LinkedIn Audience Network. Both personal profiles and company pages can publish native videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Sprout Social

JUNE 17, 2020

They may start on a product page on the website and then branch out to land in a social ad. According to Statista and data collected in February 2019, audiences on Instagram, Facebook and Snapchat spend around half of their time on the network watching videos. For some brands, videos are used heavily for advertising.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Sprout Social

JUNE 30, 2021

This makes it a great way to ‘skip the line’ of the curated algorithm on many networks. You can add a story to Facebook by clicking the plus sign icon on the photo that says Add to Story , or you can create your story in Instagram and connect it to your Facebook Page. YouTube Stories. Twitter Fleets (Stories). LinkedIn Stories.

Social Media 136

Social Media Media Curation Twitter 136

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Marketing Insider Group

MARCH 31, 2021

It pays to find out what they are and use them in your content, along with local place names, to land near the top of local search results. Or, if you’re opening a new franchise of your dance apparel store chain, invite your new city’s top ballet professional to conduct an online workshop on your company’s YouTube channel.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Directive Agency

SEPTEMBER 12, 2023

Essentially, you have to generate demand with your target audience in other channels, such as LinkedIn conversation ads , Facebook, and Instagram, through in-person and digital events, programmatic, or other social networks (Looking at you, Tik Tok, Reddit, and YouTube). Tell it to get people requesting a demo.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

SmartBug Media

MARCH 19, 2020

Be sure to include a call to action in the video itself and the video landing page. If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ClearVoice

NOVEMBER 25, 2022

This enables data-driven decisions in creating landing pages, registration processes, and website copy. The demand for short-form videos reached nauseous heights with the explosion of platforms like TikTok, Instagram Reels, and YouTube Shorts—with no signs of slowing down. Hybrid marketing experiences. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

JULY 10, 2023

And I’m not just talking about swapping out images on a landing page based on a user’s buying history. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. You can watch the full interview on my YouTube channel , and Moingeon will return to the pub crawl this fall once Doppl.ai

Marketing AI 131

Marketing AI Paid Search Agency Trends Copyright 131

Vidyard

JUNE 8, 2020

In addition to bringing joy to their own community, Vidyard built the campaign landing page to enable viewers to ‘re-gift’ the video to others with the same level of personalization. All entries are judged by over 200+ working industry leaders that span video platforms, television, streaming networks, production companies, and more. .

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. How do you get the word out that, this year, your conference is going virtual?

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

accelerate agency

FEBRUARY 1, 2021

While in testing phase, Google found that business experienced double numbers in page views. Core Web Vitals update announced Google’s impending May update will be setting new benchmarks to determine whether your pages are providing a good user experience. The networking site also introduced new features including: ?A

Advertising Agencies 52

Advertising Agencies Youtube Paid Search Agency Advertising Benchmark 52

Outgrow

FEBRUARY 14, 2023

Use Networking Strategies Networking strategies help in expanding the scope of your network. The goal of networking strategies is to tap into the audiences on other platforms. Additionally, educating your target audience is also an efficient networking strategy. Another networking strategy is using LinkedIn.

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Optinmonster

NOVEMBER 3, 2021

If you upgrade to the pro version of RafflePress , you unlock even more powerful features, like: Build a distraction-free giveaway landing page. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. Use the Social Media Networks Your Audience Uses. Click here to give Smash Balloon a try today!

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

ClickZ

JANUARY 19, 2021

Channels like YouTube and Spotify have implemented clever ways to insert 15 or 30 second non-skippable ads but generally, traditional ads aren’t overly efficient. Dealer networks that sell on behalf of a brand manufacturer need online reach that’s scalable and sustainable. How do brands reach out to tell people about their products?

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

Adobe Experience Cloud Blog

JANUARY 15, 2020

On average, these people spend 2 hours and 22 minutes on social media networks per day, 80% of the time is on mobile. It gathered over 2 million views on YouTube, and many of the comments were in the same tone – “I want to buy from this small business after seeing this ad.” . Start with setting up a dedicated landing page.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. SupportAlly makes it easy for anyone to help support team members help them by collecting the information they need in one simple page.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Vidyard

JUNE 8, 2020

In addition to bringing joy to their own community, Vidyard built the campaign landing page to enable viewers to ‘re-gift’ the video to others with the same level of personalization. All entries are judged by over 200+ working industry leaders that span video platforms, television, streaming networks, production companies, and more.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

ClearVoice

JUNE 24, 2022

A native ad is seamlessly weaved into the content experience, often appearing as a post or page element that follows a platform’s structure. The goal of native ads is to get clicks and take traffic to the advertiser’s own page. What is native advertising? Essentially, native advertising is paid content that looks organic.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52