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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Landing Pages The landing page is an essential part of many marketing campaigns. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. as well as landing pages, forms, and so on.

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. 3) Remember that blogging isn't just for marketers.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. You can automatically share all of your new posts to your own favorite social networks using Publicize.

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. With enviable presence on all prominent social networks, GE’s social strategy across platforms is just as creative as its diverse suite of products. Dig right in!

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The 17 Best Social Media Management Tools

Webbiquity

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Post to multiple social media networks, from multiple accounts, from a single dashboard. Schedule posts and updates across social networks, from multiple accounts. Now part of Salesforce.com Marketing Cloud.