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| | MODERN B2B MARKETING
FEBRUARY 17, 2011 How to Optimize Your B2B Marketing and Sales with Online Video
Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Today, your SEO strategy for YouTube is as important as your Google strategy. Place landing pages before offering your in-depth videos.
| | PAUL GILLIN
AUGUST 4, 2011 Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. SAP plays inline videos. million likes*.
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| || | HUBSPOT
APRIL 3, 2012 The Sales Game Has Changed: Here's How to Adapt
In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. From inside Reachable, you enter your name and Tim’s name, and Reachable will instantly render a visual map of your network, showing people in your network that are between you and Tim, as well as the best route to take to get introduced.
| | LOOPFUSE
JULY 19, 2010 Are you ready to lead?
Website - Optimizing page structure and wording for SEO - Setting up tailored landing pages for cross channel campaigns - Hosting webinars and other rich media destination content 2. Search - Building a link back network - Optimizing all forms of content for specific keywords - Exploring emergent search engines like Facebook 4. Display - Incorporating as part of a broader cross channel campaign - Utilizing highly targeted, verticalized networks - Tracking all of your referral sources 5. Are you ready to lead? Review the following list. LoopFuse ,Inc.
| | HUBSPOT
OCTOBER 18, 2011 Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). So, once upon a time in a land far, far away, it was really easy, or easier to be a marketing magician. And bestowed this magical power on all of the people all across the land.
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FEARLESS COMPETITOR Turn around a struggling business
| FRIDAY, JANUARY 2, 2009
We’ll build educational content — webinars, white papers, e-books, pod and video casts, and participating in social networks
. We’ll also focus on inbound marketing — search marketing, landing pages
and social networks
. We’ll also get creative — soliciting input from customer and employees to find creative ways to get attention — such as a humorous and entertaining YouTube
video. To map our selling process, we’ll use Salesforce.com
or Landslide. (A hypothetical introduction of a new CEO in a turnaround. MORE >>
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