Remove landing-page sales

The Effective Marketer

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When Inbound Marketing Goes Wrong

The Effective Marketer

Marketo ‘s new whitepaper, “ Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program “, takes a different route from others out there. The reasons, according to Marketo, are many: Your aim is too wide. And, according to Marketo, outbound programs have their place in your marketing arsenal.

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Getting Started Guide for Marketing Automation

The Effective Marketer

Before you jump into it head first and spend countless hours setting up all the landing pages, workflows, and start messing with scoring models it’s best to take a step back and make sure you and all your team are in sync. Step 1: Sales and Marketing Alignment and Documentation. How will marketing get feedback from sales?

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What’s Wrong with Marketing Education?

The Effective Marketer

Setup a free account with MailChimp and play around creating an email and landing page, send out your next party invite to your friends using it to see how it works. The Modern Marketer.

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