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Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. 2. Fortunately, there’s a part of your paid search program over which you have much more control: landing pages. Improve campaign measurement. Test more. Make your blog count.

How to Optimize Your Website’s Resource Library for Lead Generation

The Point

A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their information elsewhere.

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack


For a practically inexhaustible list of resource options that includes roughly 3500 different companies, checkout the 2016 Marketing Technology Landscape Supergraphic. To make the resource browsing experience a bit more practical, we’ve whittled the content marketing technology stack down to a select, but powerful, bunch. For a free resource of stock images, try

Marketing Mathematics: Why You Need to Invest in Website Engagement

Modern B2B Marketing

Marketers see their website as a main point of interaction between prospects and content, but they are often unsure how to strategically invest their resources. So, let’s solve that problem—this blog will walk you through how to think about your website as a strategic channel and invest for success. How to Allocate Resources for Website Engagement. The Problem.

6 Must-Have Website Calls-to-Action that are Sure to Convert

Modern B2B Marketing

Author: Dayna Rothman When it comes to converting leads and making lasting impressions, your website is where the magic happens. Calls-to-action ( or CTAs) are at the center of your website’s lead generation power. Here are our six must-have CTAs for collecting leads on your website. We use a chat feature on our product and pricing pages. Contact Us. Subscriptions.

No Leads from Social Media? No Excuses.

The Point

Navicure uses Marketo and to track marketing ROI.). Is the sidebar littered with the usual default widgets like categories and tag clouds, or are there links to downloadable material like white papers and Webinars, all gated behind landing pages? Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.) agree.

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The 2014 Digital Marketing Ecosystem

Puzzle Marketer

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Do they go with a top-of-the-line tool like Eloqua, or Marketo? It should probably go up on their website. They say, “Okay, go!”

Is Your SEO Actually Working? 3 Ways to Find Out

Modern B2B Marketing

Reporting that your brand now ranks on page 1 for six of your top 10 keywords can be a good excuse to buy the marketing team lunch on Friday, but that’s about it. Resources should be focused on the keywords that actually impact the bottom line. Dropping eight places on page 4 of search results isn’t going to impact your organic traffic, but dropping two places on page 1 probably will.

Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Modern B2B Marketing

Content that generates qualified business leads typically lives in three places: your website’s landing pages, your company blog, and your brand’s social media channels. Website Landing Pages. Don’t assume that everyone who visits your site is starting on your home page. Author: Sesame Mish Customers are the lifeblood of any business.

Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers

Modern B2B Marketing

Author: Matt Zilli In many companies, the almighty tech resource—be it an engineer, developer, or IT expert—is a revered character whose time and attention can be hard to come by. You require a tech specialist to help you carry your email campaign over to other channels, such as social media or your website. How do you know whether your marketing needs to be revamped?

30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience

Sales Prospecting Perspectives

It allows me to interact with a company while I am on their website and allows me to avoid having to pick up the phone. If you are going to have a live chat pop box, then make sure you are properly resourced to respond immediately. < 30 seconds for someone to fill out your registration form – Registration forms should be painless for the buyer or they will eject. Can you?

Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers


Effective marketing strategies, no matter how diverse, share a single trait in common: They’re all customer-centric. A CRM is a one-stop shop for visitor insight, allowing you to record every engagement with your website visitors as they progress from lead to customer. Example: Marketo. 5) Outreach and Promotion. Marketing technology is evolving at an incredible pace. Example: Jive-x.

The Best Content Analytics Tools: A Beginner's Guide


Plus, it’s integrated with Salesforce, Marketo, and Eloqua. Landing Page Analytics/Tracking. What it does: LeadPages platform includes: Lead Pages, Lead Boxes, and Lead Links. All three tools are designed to help you create the most effective landing page, popup box, and subscription list. What it does: “Build landing pages in hours, not weeks.”

9 Quick Tips for B2B Lead Generation to Implement Today

Modern B2B Marketing

Link to your website within your course for free resources or content (promotional materials should be saved for a bonus lecture). Create an SEO-optimized landing page for each piece of gated content. Redirect the landing page to a “Thank You” message after the buyer downloads, and include links for social shares. 6. eads are the lifeblood of your business.

[Ebook] How to Get the Most Bang for Your Buck Across Your Marketing Channels

Modern B2B Marketing

Here are some best practices when it comes to budgeting, goal setting, and tracking for each channel : Website. Your website, the ultimate destination of your digital marketing efforts, is purpose-built to inform and engage consumers. website is only as successful as it is findable, so this is a key line item in a marketing budget. Email. Social Media. Paid Advertising.

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

It is a fact of life that the bulk of your site visitors and/or conversions from landing pages are not ready to buy now. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Source: Marketing Sherpa/ KnowledgeStorm).

B2B 13

Cut Your Lead Forms in Half (and Double Conversions) with Interactive Content


Imagine you stumble upon a new vendor’s website with an extensive resource gallery. To get the ebook, you have to fill out a lead form on a landing page — no big deal. As a marketer, you are the brains behind the landing page. Dan Zarella analyzed 40,000 of HubSpot ’s client landing pages to tease out the ideal lead form length. Conclusion.

Field 28

A Tale of Marketing Halloween Horrors

Modern B2B Marketing

Fran knew that adding a second annual push would require more resources than she had available and the board was always reluctant to add marketing staff, questioning the returns of each program. Thumbing Al chimed in, “We’ll take the same creatives and upload them to individual landing pages that match each of the audiences. Things were looking good! They demanded more. Stein.

28 (of the) Best Business Blogging Guides and Tips of 2013


Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Get visitors to engage with your content?

5 Ways to Turn 2014 Marketing Challenges Into 2015 Success

Modern B2B Marketing

You can optimize your landing page by trying out different interactive videos to engage your users right off the bat. Out of the different tools in this landscape, I would pay attention to VideoStir —a tool used to create a real-life presenter for the website, starring you and not a random model you purchase from a virtual presenters bank. percent) than non-users of video (2.9

5 Proven Digital Marketing Strategies for Small Businesses in 2016


Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. Interestingly, according to the IDC , the average annual revenue of a small business with a website is $5.03 Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. Let me explain. Small Business Rules. million.

[Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation

Modern B2B Marketing

Your goals are growing, you need to illustrate ROI on your programs, support your sales organization, and in many cases you have less time and resources to get the job done. Using standard tools to build a landing page, your emails, etc. Most of us understand the value of segmenting our database when sending emails, so why would you only have one message on your website?

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Business Goal.

CRM 41

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. The system can also create Facebook landing pages and track visitors to them. That''s theme number three.

How Should I Structure My Marketing Automation Team?

Modern B2B Marketing

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At least some of that answer is dependent on individual variables – your company size, your resources and budget, and the goals you want to accomplish.

Marketing in Higher Ed: How to Improve Your Grades

Modern B2B Marketing

Instead, you must ensure consistent, personalized messages on your website and landing pages; deliver all your information in a compelling, digestible manner to mobile devices; and make sure your brand’s being heard on social — these networks will only gain in both credibility and reach. Grade Your Marketing. How would you grade your organization in these areas?

What’s on Your Marketing Bucket List?

Modern B2B Marketing

Your marketing budget/resources/creativity is not a guarantee. We actually just checked this off of our marketing bucket list at Marketo! Many companies are optimizing their website and offerings to be mobile compatible. We have really focused on this here at Marketo and have worked to build a great customer community. The same mantra translates to your marketing career.

Expert Tips for Optimizing LinkedIn for Lead Generation

Modern B2B Marketing

Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page? Neal Schaffer: I have three tips for building a successful company page. Number one, attract followers and leverage company page status updates. Number two, set up your page for success with SEO. It has far more potential when compared to a Facebook page.

How Should I Structure My Marketing Automation Team?

Modern B2B Marketing

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At least some of that answer is dependent on individual variables – your company size, your resources and budget, and the goals you want to accomplish.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. The content marketing mix included: advertorials, display ads, email, direct mail and a campaign website. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. They tested over 30 ads with custom landing pages. The

19 Demand Generating Content Formats That Aren’t a PDF


Mindy’s Shoppable House Tour on Apartment Therapy’s website is sponsored content by The Mindy Project on Hulu – and it’s just as fun and outrageous as Mindy’s character. 5. Marketo offers their audience two kinds of webinars to meet customers where they are: on-demand or real-time. 9. Many marketers think they will lose swaths of their audience by investing resources in a podcast.

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

While it’s a tried and true tactic, not that many businesses will change the covers on their social pages to promote content. But it makes an impact because it’s the first thing that your audience will look at when they visit your page. Create How to create a social banner: Take advantage of free resources to design the banners yourself like: Canva, GIM, Inkscape, and Pixlr.

7 Hot Trends In B2B Marketing Analytics | - B2B.


When you need to measure your platform specific engagements, consider these tools: Facebook page insights – Facebook has a built-in analytics system for those that run Facebook pages for business. You are able to get different metrics such as page views, interactions, quality of posts and detailed insights into your fan base. Should B2B SEO Include Landing Pages? 8.

22 Noteworthy Content Marketing Guides and Tips


“Creating the content first and figuring out where it should go later sounds like a surefire way to waste time and resources. 31 Content Marketing Ideas that Will Revolutionize Your Business by Marketo Content Marketing Blog. In a ranking sense, a page with nothing but video content on it isn’t attractive.” Content marketing is a hot topic. Image credit: Intergage.

5 Ways to Give Your B2B Marketing Strategy a Makeover

Modern B2B Marketing

Whether through a Twitter poll, blog comments or a website poll, there are more vehicles than ever to enlist customer feedback regarding what your organization is doing well and where it could improve. Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. 3. When it comes to landing pages, test, test, test. Testing is key to creating relevant and optimized landing pages. Conduct A/B testing to determine the most effective version of the landing page. Asking.

A/B 0

5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success

Modern B2B Marketing

Check out the Marketo Social Media Tactical Plan for a list of over 100 social media and inbound marketing metrics.). This means resources and energy get allocated to potentially unproductive activities that don’t impact revenue. This is important, since the more people talk about your page, the more your updates will show up on the main news feed for your fans.

Practical B2B Blog Strategy | - B2B Social Media.


If that’s the case, then to kick start your B2B blog and improve your conversion rates you need to stop thinking less about conversation and engagement for a moment, and more about: generating targeted traffic ensuring your site has awesome call-to-actions and easily navigated links to well-constructed squeeze pages. Should B2B SEO Include Landing Pages? 8. clicks down.

4 simple truths about content marketing re-imagined


However, as always when immersed in the daily pressure of running a business or maintaining a website, it is easy to become distracted by all the new developments and forget what is essential – the content itself. Have you lavished days of work on landing page graphics and shortchanged the text? Content marketing is still a new field, and it remains dynamic and evolving.

Marketing Automation: What it is and How to Know if Your Firm Needs it

Hinge Marketing

Imagine this scenario: While on your firm’s website, a prospect is intrigued by the topic of a guide you offer and fills out a form to download it. On the personalized thank you page that appears with the link to download the guide, there is also a 2 minute video clip from a webinar you conducted embedded in the page. Landing Pages. Resource Management.

The ROI of Marketing Automation

Modern B2B Marketing

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). He says: “While there’s certainly value in using marketing automation solutions to send email, and create landing pages and website forms, it’s a bit like using a supercar to drive Miss Daisy around town.”. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012. Process.