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Digital B2B Marketing

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When Marketing Automation Is the Wrong Solution

Digital B2B Marketing

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Marketing Technology eloqua marketing automation marketo' Just because it is a more more powerful solution doesn’t mean it is necessary or advisable.

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Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Disclosure: Demandbase is a client of my employer.]