Act-On

SEPTEMBER 26, 2023

Search for pages that have the word “links” or “resource” in the URL. These pages often list resources, and if your site isn’t listed, it’s a great opportunity to pitch inclusion. When you do this, share a resource on your website that might fit nicely on their resources page. What makes the content “link-worthy”?

SME 141

SME FAQ Domain Link Building 141

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. The page itself needs to be perfect to acquire new customers. Place a tracking code on all pages of the site. Easy & Free A/B Testing.

Advertisements 207

Advertisements Advertising Optimization Google 207

Webbiquity

NOVEMBER 9, 2021

Your Website Home Page (and Product Pages). Just as when you meet a new person, when a new visitor hits your home page, you have seven seconds to make a first impression. If that visitor has somehow landed in the wrong place (e.g., Likewise, product-level UVPs should lead off the copy on your product pages.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Here’s how you can do it: Start by Setting Up a Company Page. Use LinkedIn Ads. Content Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. How Important is LinkedIn To Business and Employment. LinkedIn boasts 756 million users, 2 million posts every day, and a reputation as the most trusted social platform in the world, according to Business Insider. Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Marketing Insider Group

MARCH 18, 2020

My favorite part of Hootsuite, like Mailchimp, is the ability to automate the sharing of new posts to your audiences on LinkedIn, Facebook and Instagram via RSS feeds. There are thousands of free and premium plugins available for marketers to manage everything from SEO to sales funnel creation and landing page optimization.

Marketing Management 363

Marketing Management Tools Planning RSS 363

SendX

MARCH 18, 2021

I recommend then that you instead include a link directing your prospects to a landing page where they can opt in. You can grow your email list using Instagram , LinkedIn, and even Twitter, too! Incorporate your branding and website URL into the ad. You can also run a social media ad campaign. Set a realistic budget.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email.

Data Hygiene 91

Data Hygiene Privacy Landing Pages CAN-SPAM 91

Brightedge

OCTOBER 11, 2022

It can sometimes take weeks or months for new pages to be discovered with traditional crawling. Big brands like LinkedIn and eBay already leverage and benefit from the protocol. Submit URLs: Once you have set up verification for your site, you can submit an HTTP request to the following URL: [link] /indexnow?

Practices 127

Practices Trends Best Practices API 127

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. What Is LinkedIn's Website Demographics?

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Unbounce

AUGUST 4, 2020

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. Landing pages are often a customer’s first interaction with a brand and set the stage for the relationship going forward.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

ConvertKit

JUNE 21, 2021

You can quickly start your email list with ConvertKit and our free landing page builder. Log into your ConvertKit dashboard and click Landing Pages & Forms : Next, click the Create New button and then Landing Page : You can build a landing page with one of our templates: ConvertKit has a library full of landing page templates.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g.,

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch. SeedProd is the best landing page builder for WordPress.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession. What are they doing well?

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Directive Agency

OCTOBER 2, 2019

On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. Google, Linkedin, and Facebook allow you to upload customer email lists. Login Pages. Login Pages Are Effective For: Driving relevant traffic. Lead generation.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Lead Liaison

MARCH 2, 2023

For example, scanning a QR code with your phone might open a URL in your phone’s web browser. QR codes let people use their smartphones to conveniently and quickly link to your opt-in page. This includes sharing videos, increasing social media engagement, getting app downloads, or sending users to a specific landing page.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession. What are they doing well?

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

Contently

FEBRUARY 9, 2021

Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land. Over at my LinkedIn newsletter , it’s the art and science of storytelling. Put a clear subscribe button on your blog homepage and article page.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

MindFire

JULY 13, 2021

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites. WHAT YOU’LL LEARN.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

KoMarketing Associates

MAY 22, 2018

While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. With the use of Google Tag Manager, advertisers are able put users in an audience based on how far they scroll down the page. Social Media Users.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

OCTOBER 11, 2018

Every so often, it’s important to audit your site and ensure your content assets – whether it be a landing page, blog post, eBook, or product brochure – are high-quality, on-brand and valuable for prospects, leads, or customers. There is an unsatisfying amount of main content for the purpose of the page.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

ClickZ

JUNE 15, 2023

Having a buyer’s guide on your product pages is great, but sometimes people want to know more. Product pages rarely rank as featured snippets because there is no intent match: Product pages are intended to sell, not answer questions. This is where blogging comes into play. Many refer to this as having more “entry points.”

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

KoMarketing Associates

DECEMBER 8, 2021

Pageviews refer to the number of times each page on your site is viewed. During the discovery phase of the buyer’s journey, users may view several pages on your site to better understand what services or products you offer, look for specific features, or learn about payment options. Validation stage. Direct traffic.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. The Facebook pixel allows you to build audiences based on specific pages users have visited on your site. On LinkedIn, you can create an audience based on website URLs or list uploads.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Heinz Marketing

NOVEMBER 18, 2021

SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Increase your webpages’ search ranking (where you land on the search results page) and therefore increase traffic to your site, bringing more prospects, more conversions and (hopefully), increased revenue. .

Paid Content 130

Paid Content SEO Blogger Keywords 130

Metadata

JANUARY 22, 2024

Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. For example, are you creating a brand awareness ad for Facebook or trying to drive demo requests on LinkedIn ? Is it for a LinkedIn thought leader ad , a landing page, an organic social post, or something else?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Circle Studio

JUNE 23, 2022

Optimize your blog posts and landing pages for search engines. However, there are still basic on-page best practices for SEO that are essential for ensuring search engines find your content and serve it up to end users. Use the primary keyword in the page headline and secondary headlines. on LinkedIn.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

SmartBug Media

NOVEMBER 24, 2021

Setting up a pre-launch website or landing page in preparation for launch is a great way to create awareness, draw in visitors, and build an audience in the weeks leading up to your launch. Start driving pre-launch traffic to your URL. A good pre-launch marketing plan is essential to ensuring a successful website launch.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Lead Liaison

APRIL 6, 2020

Participants can sign in to play games on any mobile device or web page using customizable forms! 4: CLONING ITEMS IN LANDING PAGES. Build landing pages more easily and efficiently with our new landing page element cloning feature. 5: POSTING TO LINKEDIN COMPANY PROFILES.

Lead Liaison 62

Lead Liaison Marketing Analytics Tools Paid Search Agency Trade Show 62

MindFire

MARCH 7, 2023

Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more.

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

Goodish Agency

AUGUST 5, 2021

growing an emailing list, increasing landing page conversions, or reducing the bounce rate. landing page, Facebook ad, or email campaign) affect your conversion rates? No matter whether it’s a landing page, an email, or an ad that you’re testing out, the idea is to change only one variable at the time.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

SmartBug Media

MARCH 4, 2020

UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. This might be Facebook, Twitter, LinkedIn, or Reddit. Example: utm_source = linkedin. UTM Source.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Directive Agency

MARCH 16, 2022

Or, so say some of the “experts” on LinkedIn. That offer should be hosted on a landing page. I would advise that the landing page be hosted on a Marketo landing page. This limits the amount of traffic that can come to the page without the link. And therein, lies a problem. Of course you do.

Marketing Attribution 59

Marketing Attribution Work Management Touchpoints Landing Pages 59

NuSpark Consulting

MARCH 3, 2016

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Link to your white paper on your home page. Company Blog. Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100