Remove landing-page
article thumbnail

Video on Landing Pages Means More Conversions, Right? Wrong—Here’s Why

Unbounce

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Does including a video on your page boost your conversion rate? The number of pages using background video is also much smaller.)

article thumbnail

How To Optimize Your Landing Page For Better PPC

Unbounce

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Landing Pages Impact Quality Score on Every Ad Platform

Unbounce

In the world of pay-per-click (PPC) advertising , there are few misperceptions as rampant as the ones about the effects that landing pages have on Quality Score. Landing pages are often a customer’s first interaction with a brand and set the stage for the relationship going forward.

article thumbnail

LinkedIn and Email Campaign: The Growth Hacking Duo For Supercharging Growth

SendX

LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. Although LinkedIn is considered more casual than a typical email marketing landing page, they’re both used for professional correspondence. Why Use LinkedIn?

article thumbnail

8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month.

article thumbnail

How Should LinkedIn Algorithm Changes Affect Your Strategy?

Top Rank Marketing

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. But marketers also recognize that gaining reach on LinkedIn – especially organic reach – can be extremely challenging for brands.

article thumbnail

How To Create B2B Landing Pages That Actually Convert

Metadata

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Why do so many B2B landing pages fail to convert well? The uncomfortable answer is that most landing pages struggle to convert because the copy is often pulled together at the last minute. LinkedIn posts.