Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 25, 2009

This gave salespeople a desktop “Tracker” that instantly alerted them when prospects responded to their emails, and showed which pages the prospects visited on their company Web site. What made SalesGenius special was doing this without installing tracking scripts on the company Web pages. Probably not.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 19, 2010

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Tags: marketing automation multi-language marketing lead management demand generation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

AUGUST 12, 2010

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. That is, it captures and tracks leads but doesn’t do sophisticated lead nurturing.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JULY 17, 2009

This is a much narrower scope than conventional demand generation systems: no email blasts, no landing pages (although the system does generate online forms), no content management, no lead scoring, and limited CRM integration. It can also combine its inputs into a persistent marketing database, but that's optional.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. The system then draws on Aprimo’s heritage in marketing management to add detailed cost tracking, project management, asset workflow including annotation and commenting on PDFs, and a flexible campaign calendar.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. All-hands discovery session yields important insights, priorities.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Customer Experience Matrix

SEPTEMBER 1, 2009

This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

JULY 8, 2009

of visitors to eloqua.com next go to now.eloqua.com, which is the domain for client landing pages and user log-in. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. For example, Alexa says that 89.4% I'll explore further when time permits.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

JULY 28, 2010

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. Manticore Technology today released the latest version of its marketing automation system.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Penetration reached eight percent among larger firms and varied substantially by industry. But there are still significant differentiators.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages).

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Adobe Experience Cloud Blog

OCTOBER 3, 2011

A way to leverage global marketing campaigns and a faster, easier way to create and change landing pages and capture leads. Target profiling and lead scoring. Nurturing for those leads that are not yet ready to buy or were stuck. The result: BDRs receive qualified sales-ready leads and now focus on selling.

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Sales Qualified Leads 48

Customer Experience Matrix

APRIL 5, 2009

. - Lead scores can be based on just a few attributes and activities: industry, job title, company size, location, lead source, email status, activity indicator, most recent activity date, and visits to specific Web pages. True Influence has existing integrations with Salesforce.com and SugarCRM.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. as well as landing pages, forms, and so on.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

FEBRUARY 4, 2009

The system didn’t do landing pages or forms when I spoke with Fred, although he tells me it does now. Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month.

Demand Generation 120

Demand Generation Cost Demand Marketing Management 120

LeadSloth

JULY 12, 2010

Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. With the improved Lead Manager, you could even use HubSpot as your CRM system.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Adobe Experience Cloud Blog

AUGUST 31, 2011

One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. We simply create a new event, build a landing page with registration form using our easy-to-use WYSIWYG editor, tie in the webinar event with the campaign, and voila!

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Adobe Experience Cloud Blog

AUGUST 31, 2010

By using a web-based marketing approach, different segments of users received emails that offered solutions they were most likely to care about, and were then directed to educational landing pages about the topic of interest. This focus helped lead conversion rates increase by nearly 20%. Optimize Data Quality and Quantity.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Lead Liaison

JULY 18, 2018

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So we’re gonna go into a little bit of Event Lead Management and why it matters right now. Transcription.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Hubspot

MARCH 5, 2012

Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

MARCH 30, 2009

The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. Users can create personalized emails, landing pages and Web forms with the system’s tools or import externally-created HTML. The basics are certainly there. Some marketers may even find it easier.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Customer Experience Matrix

NOVEMBER 29, 2010

It added Marketing View marketing automation in 1999 and Reseller View partner management after that. Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. download and document management.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. It’s pretty limited.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 18, 2010

The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com. It adds some less typical features for telephone lead qualification, which makes sense for reasons we’ll get to later.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Customer Experience Matrix

JUNE 17, 2009

a marketing or sales manager). It can also direct visitors who complete a form to another Web page. One particularly nice feature is tight integration of Marqui-generated pages with Google Website Optimizer. This makes it much easier than usual to test alternative components within landing pages and elsewhere on the site.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Lead Liaison

MAY 1, 2018

Middle of the Funnel: Lead Management Automation (LMA)™. Task Management: OneFocus™ , Trello , Google. Middle of the Funnel : Lead Management Automation (LMA)™. Once you develop your top of the funnel leads into engaged contacts they need to be nurtured and followed up with. CRM: OneFocus™.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Lead Liaison

MAY 1, 2018

Middle of the Funnel: Lead Management Automation (LMA)™. Task Management: OneFocus™ , Trello , Google. Middle of the Funnel : Lead Management Automation (LMA)™. Once you develop your top of the funnel leads into engaged contacts they need to be nurtured and followed up with. CRM: OneFocus™.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Customer Experience Matrix

APRIL 14, 2009

Emails, landing pages and Web surveys all support rule-driven content selection, which lets the system send different messages in different situations even without conventional branching. Rules can dynamically select survey questions, so a single survey page can ask the same visitor different questions over time.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 13, 2008

You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. Would you be able to prioritize your requirements and estimate the numbers of different tasks (campaigns, emails, landing pages, etc.) The project could start with relatively simple packages and expand them over time.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

MLT Creative

MAY 26, 2010

Neolane's software includes: campaign management software, MRM, interaction and message center. It can be easily integrated with all CRM and SFA systems, including Salesforce.com. Neolane is successful because it links three important functions: demand generation, lead management and measurement.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40