It may sound strange, but when it comes to leads, your website isn’t helping you reach your goals. A good website converts leads into customers, but even the best landing pages are wasted on lead generation. These prospects don’t know you yet, so getting them to visit your site and read a lengthy landing page before submitting personal information is an expensive and highly ineffective endeavor. Read on for the top reasons you don’t need a landing page and learn how to generate leads without landing pages.
Save Time & Money By Generating Leads Without Landing Pages
Landing pages are primarily created to serve a single campaign function. They are disposable, one-time-use pages that are designed to be easily duplicated to create new versions for tracking and targeting. But that very feature that makes them useful is also their downfall. The proliferation of new pages created in multiples for each campaign quickly becomes cumbersome to manage. Yes, unique URLs make for simple tracking, but each landing pages requires effort to create and update, as well as web traffic and ads to support it.
When you generate leads without landing pages, there are no ad units or landing page headers to design, no copy to write, no forms to code and no duplicate content to create. Your leads are targeted and acquired on trusted third-party sites that your prospects already know and love. So there’s no wasted click to your site, and no landing page to create.
Avoid Wasted Web Traffic By Generating Leads Without Landing Pages
There’s a time and a place to drive traffic to your website, and it’s a product page once your potential customers get to know you a little better. Driving cold or lukewarm potential leads to a wordy landing page with an off-putting form is just asking to waste valuable time, money and traffic. You’ve got to create ads, get them seen on the right sites, drive clicks, and get these potential leads to read enough of your landing page in order to submit a form. It’s a hard sell for someone who possibly just learned of your brand. They’re busy browsing a site they like; why click over to a site they barely know?
When you generate leads without landing pages, you target potential leads on the sites they already frequent, the same way you might with an ad to click to your site. Except they never have to leave or interrupt their intended action. They can very quickly opt-in to your database, without you having to worry about losing them as they click over. Their information is quickly and securely passed on to you, and they get back to reading the content they came for.
Ready to generate leads without landing pages? Get started and see how opt-in advertising can drive high quality leads and help build a bigger, better email database.