The Point

OCTOBER 14, 2009

Remember, there are two fundamental truths about someone arriving at your landing page via a search ad: 1. Unless you have the time and resources to create different landing pages and offers tailored to specific buying stages (and the keywords that are a clue to those stages), your offer has to cover all bases.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

The Point

FEBRUARY 28, 2020

Reserve any additional CTAs or options for the thank you page or fulfillment email, i.e. AFTER the person has registered. Is the landing page “short and sweet”? When an email recipient gets to the landing page, he/she should be already “sold” for the most part. Do I need all the copy? If so, do it.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

The Point

MAY 19, 2020

Use of a subscription management (subscriber preference) page, enabling prospects to select topics of most interest to them, thereby increasing engagement and reducing unsubscribes. Segmentation of key nurture tracks by persona, vertical, or lead source, using dynamic content where possible for maximum scalability.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

The Point

OCTOBER 18, 2018

Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the client’s core domain (companyname.com). Click To Tweet.

Landing Pages 182

Landing Pages Demand Design SEO 182

The Point

MARCH 7, 2019

Landing pages, for example. An email landing page is usually fairly spare in terms of content, whereas a landing page for an online ad is generally more robust, since the reader knows much less about your company and your offer.

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

The Point

AUGUST 27, 2019

If your ad links to a custom landing page, make sure that page is fully responsive and that the form is easy to complete on a mobile device. Poor Company Page. Expect that some percentage of people who view your Sponsored Content will opt to click through to your company page. . * Poor User Experience.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

NOVEMBER 10, 2016

Landing page improvements focused on promoting a specific, tangible offer to drive conversions. Often we’re pinpointing areas that haven’t even been considered, particularly in areas like landing page optimization and offer strategy.”. Aggressive testing of ad copy.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

The Point

OCTOBER 22, 2019

Invisible to the human eye, but easily spotted by bots, the link leads to an unlisted, so-called “honey pot” web page. Add “Visited Web Page” as part of the trigger. clicks), and instead looking at visits to the landing page. There are now advanced bots that actually visit the web pages they click on. The downside?

Marketing Automation Services 127

Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

The Point

OCTOBER 30, 2013

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. It’s why click-to-lead conversion rates are never 100%, no matter how good your landing page. Landing pages help drive further engagement. Here’s why: 1.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

The Point

APRIL 22, 2016

Our firm produces dozens of client email campaigns every month, and for almost all of those clients (mostly B2B technology companies ) we use responsive design across the board – for both emails and landing pages – to ensure that campaigns render optimally on mobile devices. Shorten email copy for mobile users.

Design 100

Design Landing Pages Marketing & Strategy Mobile Marketing 100

The Point

FEBRUARY 14, 2012

If that’s the case, it matters less whether people download the content from the designated landing page or the main site because you’ll track the response regardless (although the download from the main site may not credit your campaign.). If it’s anything more than nominal, that likely points to problems with your landing page.).

Landing Pages 100

Landing Pages Marketing Websites Campaigns Lead Nurturing 100

The Point

JANUARY 24, 2017

Make the call to action an “add to calendar” link or design a custom landing page promoting all your events at the show and how to sign up. Develop a custom landing page describing your presence at the show, with an emphasis on demos, presentations, and networking events.

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

AUGUST 25, 2020

Do dedicated landing pages exist for key content assets? . – Have you conducted a content audit, or mapped existing content assets by persona, account tier, buying stage, industry, etc.? What gaps were identified and what content needs to be developed or customized for specific accounts, account types or personas?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

The Point

JUNE 24, 2010

As tweets, factoids draw attention on their own merits, but when linked to a landing page, also drive traffic to the main offer. For example, at right is a landing page we created for a new white paper published by a client, Navicure.

Landing Pages 100

Landing Pages Paper Demand Generation Comparison 100

The Point

JUNE 20, 2012

Well-designed templates for HTML emails, landing pages, thank you pages, fulfillment/confirmation emails, and other creative assets can provide a foundation for long-term email marketing success. in the preview pane) without forcing the reader to scroll down the page. Plus they display more information at a glance (i.e.

Template 100

Template Tips Landing Pages Marketo 100

The Point

AUGUST 18, 2011

Build a custom landing page with no links anywhere to your main Website, and some subset of the people who arrive at that page will back out and find the same content on your Website anyway (even if it takes them that much more time and effort to so.). And what of the people who are determined to ignore instructions?

Landing Pages 100

Landing Pages Marketing Websites Campaigns Demand Generation 100

The Point

NOVEMBER 24, 2009

My response: I strongly believe offering direct links to resources without landing pages is a bad idea, especially because you can easily present pre-populated landing pages that demand very little of the reader. Can we do without?”. In addition: 1.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

The Point

SEPTEMBER 11, 2017

If you scan your LinkedIn feed today, I can almost guarantee that most of the images accompanying sponsored posts will be generic and uninspiring: a quick screen grab from the landing page, an offer thumbnail, perhaps some bland stock image with an equally ordinary tagline.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

APRIL 30, 2012

To the right is a subscription management page that we created recently for a software client, Noetix. When someone clicks on the “unsubscribe” link in a Noetix email, rather than landing on a simple Yes/No unsubscribe page, he or she will be pointed to this page offering an array of options to choose from, including “unsubscribe all.”.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Point

DECEMBER 15, 2016

What to do if a prospect comes to your landing page, starts to fill out the form, but doesn’t complete the task? Form abandonment and cart abandonment campaigns are standard practice for B2C and ecommerce marketers, less so for those of us B2B types who deal in leads vs. transactions.

Marketing Qualified Leads 100

Marketing Qualified Leads Leads Lead Landing Pages 100

The Point

SEPTEMBER 20, 2010

Suspect #1: Landing Pages. A well-designed series of landing pages, optimized for search and customized for different campaigns and ad groups, can have a dramatic effect on search marketing ROI. Upgrade email and landing page creative. Spend more on content and less on media.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

JUNE 26, 2009

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

DemandBase 100

DemandBase Landing Pages Marketing Qualified Leads Leads 100

The Point

DECEMBER 21, 2018

As demand marketers, we’re trained not to care so much about how an ad (or email, or landing page) “looks” as long as it performs. Very few B2B companies can rival Apple for beautiful (read: “expensive-looking”) ads, and I’ve bemoaned the general state of B2B creative previously in this space.

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Paid Search Agency 113

The Point

SEPTEMBER 23, 2015

But don’t think that simply placing a row of social icons at the top of your main blog page is enough. With the right plugin, you can choose when to launch the pop-up window – for example, when a visitor visits a certain number of pages, or leaves the blog, or clicks on specific content. Subscribe Now!”).

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

The Point

SEPTEMBER 1, 2009

The Thank You Page is the forgotten child of online marketing. As the place to send prospects once they’ve filled out your registration form, most thank you pages host the content on offer, a Google conversion code, a link to the corporate Website, and little else. But is that a missed opportunity? [.].

Landing Pages 100

Landing Pages Marketo Demand Generation Tagging 100

The Point

OCTOBER 21, 2009

Test links in landing pages, thank you pages, fulfillment emails, even lead nurturing campaigns. Tags: 1 B2B Marketing Demand Generation E-mail Landing Pages Lead Nurturing Social Media email marketing lead generation b2b demand generation b2b lead generation email design. polldaddy poll=2150942].

Landing Pages 100

Landing Pages Demand Generation Lead Nurturing Click Rate 100

The Point

JUNE 28, 2011

You’ll be surprised how much of a difference this one component makes on your landing page. Avoid images that are simply icons or illustrations – they don’t have the same effect. Lastly, test different images and design approaches.

Paper 100

Paper Creativity Landing Pages Cost per Lead 100

The Point

JULY 28, 2009

Tags: B2B Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation Offer Strategy SEM b2b demand generation b2b lead generation marketing offers search engine marketing.

SEM 100

SEM Landing Pages Demand Generation Search Engine Marketing 100

The Point

JULY 16, 2015

Hey, I’m all for drawing attention to the offer, but with images turned off (true for as much as 40 percent of email clients, according to industry research ), said offer is a big white box that does nothing but force valuable selling copy down the page. (In in the text, so that the call to action appears earlier in the email.

CMO 100

CMO Paper Marketing Management Marketing Proposals 100

The Point

JANUARY 31, 2011

Improved landing page effectiveness. So it adopted an A/B test strategy with the campaign’s landing pages, testing new copy or design (never both) head-to-head against the existing pages in order to increase the number of conversions. The biggest key to the campaign’s success: constant monitoring and optimization.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

JANUARY 13, 2017

The best way to expand your SEM offer strategy, therefore, is to set up separate campaigns with separate and distinct offers, keyword groups, and landing pages: • a demo or trial campaign focused on brand, product, or category keywords. • an “early stage” campaign focused on pain points, problems, and opportunities.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

The Point

OCTOBER 1, 2021

Another common method for eliminating junk emails is to fulfill content requests (or event details) only to the email address provided, versus sending the prospect directly to a Web page or PDF.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

The Point

JANUARY 13, 2012

Still, when so many email campaigns include landing pages, offers, fulfillment, and nurturing emails that were clearly afterthoughts, this is a great example of a cohesive, integrated campaign, planned and designed from start to finish.

Email Campaigns 100

Email Campaigns Campaigns Practices Fulfillment 100

The Point

APRIL 8, 2015

The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. Respondents were then assigned a grade based on how many of their responses aligned with those best practices.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

The Point

SEPTEMBER 12, 2013

In general, social links are best relegated to the landing page, thank you page or confirmation email. Make your thank you page work harder. Test copy and design elements on your landing page. Don’t confuse social “sharing” icons with “follow” social icons. Test one variable at a time.

Email Campaigns 100

Email Campaigns Campaigns B2B Copywriting 100

The Point

JUNE 8, 2016

By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Account Based Marketing Marketing Qualified Leads 100