Anything Goes Marketing

JULY 4, 2010

This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…). Tags: segmentation landing pages email marketing lead generation. Until next time.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

SEPTEMBER 25, 2007

We know from previous studies that web visitors will fill out a form if it's easy and the page provides a good summary as to what they can expect. If your white paper is good and you've followed the l anding page best practices , you'll get some web visitors to download it. How can we have our cake and eat it too?

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

SEPTEMBER 28, 2008

If you have a call to action that is directed at the same landing page more then one time in your email, what is the best way to track which link received the most unique clicks? As a best practice, it's VERY important to: Have more then one link in your email to the desired landing page.

Landing Pages 100

Landing Pages Click Rate Tagging Differentiation 100

Anything Goes Marketing

NOVEMBER 16, 2008

For example, if you have a large marketing team, create processes so that you standardize your email and landing page templates. Optimize your landing pages by removing any unnecessary fields. youtube landing pages enewsletter RSS webinars / webcasts Google. Create marketing campaigns that can be reused.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

JUNE 29, 2009

Dynamic landing page/microsite content.This is similar to the last point but typically is more flexible. Tags: landing pages email marketing B2B marketing automation B2C Sales process direct mail. Emails and direct mail are fairly static while website content can dynamically change on the go.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

FEBRUARY 25, 2007

Just for fun I went to the home page and saw the article: How to Test Email Landing Pages (More Easily). :) Testing in e-marketing is definitely important in terms of getting the most bang for your buck. For landing pages, typically the offer and number of fields are the elements that I would test.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

DECEMBER 13, 2007

I came across a few interesting tips for your confirmation pages: Using Audio and Chat on Your Confirmation Pages In what seems like ages ago, I wrote a post about blogging while being stuck at airport. Use an audio confirmation clip on your confirmation page. Tags: confirmation pages email marketing online marketing.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

DECEMBER 21, 2008

Link to a form landing page from your company Twitter account. Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it. Post links from your email newsletter articles on Twitter.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

SEPTEMBER 28, 2006

With your SEO expert consultant or learned knowledge drive people to highly customizes landing pages that incorporate the search keywords that brought them there. For example, the page titles and headers should include these keywords. Have a strong call to action based on the keywords. You Searched.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

SEPTEMBER 11, 2006

If you have no idea what a blog is (no, it's not from some Ghostbuster movie), are new to blogs and blogging, or have some idea but don't know what to do with one , you've landed on the right page. What is a bookmark and what are those stupid icons at the bottom of the page?: I'll keep this very short and sweet for you.

Adsense 100

Adsense RSS Digg Blogger 100

Anything Goes Marketing

MAY 12, 2007

Don't just put the title of the webinar on your landing page with a "Download now!" Most likely, they'll fill out a form (if it's simple) to get a PDF on your product. 72% of users said that a detailed summary of the white paper will encourage registration. What does this mean? link beside it.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. People that land on my blog can easily check out my other content. Add a link back to your home page. Remember that people will be landing on various pages of your blog.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

SEPTEMBER 20, 2006

Pretty interesting considering how competitive paid search is and how Google has recently changed AdWords to include relevancy of the landing page as a factor. SEO went from 12% to 10% of paid search from 2005 to 2006. However, SEO did provide the best ROI as rated by marketers - better then paid search and house email marketing.

SEO 100

SEO SEM Adwords Landing Pages 100

Anything Goes Marketing

JULY 23, 2006

Here are some simple ways to use or re-use your demos: Include the link to the demo in all employee signatures, on all confirmation pages, on your newsletter, on your company blog (if applicable), on all printed and online material (even business cards), and on all landing pages - everywhere! Have a great product?

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

OCTOBER 3, 2006

If you're driving paid ads to blogs (interesting idea): Using Blogs as a Lead Generation Tool Sealing the Deal: Your Landing Page Why B2B websites fail. PS: Here are some other useful posts on search marketing: Online Marketing is Being Dominated by Search Marketing. What is Your Strategy?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

AUGUST 16, 2006

If you have people that have found you from say Google or Yahoo, I would ask the least amount of information possible to access a key whitepaper when they first land on your site. Sealing the Deal: Your Landing Page Technorati tags: Brian Caroll , B2B , website conversions , sales leads , rain today

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

OCTOBER 8, 2006

It's really tempting to dump all sorts of tidbits of info on your landing pages to try to convince web visitors to fill out your web forms. Here are some related posts: Why B2B websites fail Sealing the Deal: Your Landing Page Tags: marketingexperiments.com , lead conversion methods , Imedia Connection. Not convinced?

Landing Pages 100

Landing Pages Conversion Stats Tagging 100

Anything Goes Marketing

SEPTEMBER 20, 2008

On any of the emails that you send as part of the campaign, direct the respondents to a form landing page that when filled out, passes the lead to your CRM and tags that respondent as being part of the lead nurturing campaign that you set up.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

NOVEMBER 15, 2006

In this article he states: The key to developing an effective e-mail campaign is to remember that everything about your e-mail copy should be focused on one objective – getting the recipient to click through to your landing page. Everything else, including branding, product details and awareness, is secondary.

Conversion Rate 100

Conversion Rate Conversion Opt-out CAN-SPAM 100

Anything Goes Marketing

APRIL 5, 2009

Here is a perfect example: A web visitor finds your pay per click ad on a Google search results page and clicks on it. On the ensuing landing page, they are able to download a relevant white paper after filling out a short form. This ensures that you get the most of out your paid search campaigns.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

OCTOBER 1, 2006

Try and find out why they were interested in your blog post and what problems they may be experiencing that led to them landing on your blog. One solution in particular that I know of allows you to understand exactly what pages your prospects have visited which will help you craft your messages. This requires you to do some work.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

AUGUST 1, 2006

I would click on a title link and instead of showing me other pictures, it would be a landing page to submit a picture. It's easy to post content (which is probably what they want) but I found very difficult to search and browse by categories. In addition, hey CNN, have you heard of Flicker???

User-Generated Content 100

User-Generated Content Generation Best Practices Content 100

Anything Goes Marketing

DECEMBER 21, 2009

I also recommend testing your campaigns by using A/B and multivariate testing for emails and landing pages. This is on top of the number of great articles that my community of LinkedIn and Twitter provide me. What you may find is that you're going to be creating your own best practices based on what you found successful.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

NOVEMBER 29, 2006

This consists of a landing page in which a real CEO and another VP from Nestle discussing their challenges and how they solved them. How can businesses capture the excitement of blogs? I was really inspired when I saw a new campaign by HP called " Stories of the Real World: CEOs, CIOs, and change ".

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Anything Goes Marketing

JULY 18, 2007

appear on the landing page if the "snail mail" option is selected. Instead of just having your online visitors sign up to receive a white paper or e-book online or by email, why not provide the option of having it mailed to them if they select this option? You can use some fancy Java Script to make key fields such as address, city etc.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

FEBRUARY 18, 2009

The marketing and sales team need to be on the same page and be reading out of the same playbook so that everyone knows if a newly assigned lead is considered of high quality and should be prioritized. This is where strong coaching is needed in football to ensure everyone's head is in the game. I'll let you decide.

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

FEBRUARY 12, 2007

I loved his description of the left hand land " You don’t ride in it. This will entice me to keep tuning in and see what "experience" I can gather from these experts and each time that enormous, red "Old Spice" logo at the top of the page will take over my screen and remind me which brand is delivering this value.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

JANUARY 25, 2007

It usually involves a landing page that contains a blurb about the offer and a form that you need to fill out. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

MAY 28, 2006

Here are some home page tips that I've come across from my various reads as well as from my experience as a consultant (Ok, you can laugh now and make all of the rude remarks you want in the comment section about consultants): Top 10 Home Page Tips: What do you want to achieve?: Make sure there is buy in from all involved.

Tips 100

Tips SMB Consulting Newsletter 100