Clever Conversion Tricks for Better Landing Pages
JANUARY 19, 2016
That’s what even a little improvement to your landing pages can do. Think about it: We pour so many resources into our landing pages. Those landing pages do a lot of work and create a lot of opportunities for you. So, how would you like to improve the conversion rates on your landing pages by 10%? Lead generation landing pages.
How to Optimize My Landing Pages
JULY 20, 2015
My guess would be yes, but the real question is what are you doing with those visitors once they land on your homepage (or any page on your site for that matter)? You’ve spent all this time driving traffic to your website… so you don’t want to lose them on your landing page. What is a Landing Page? Essential Items Every Landing Page Must Have.
Landing Page Fundamentals, Part 3: Landing Page Optimization
MARCH 27, 2015
In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. We’ll now conclude this three-part series by showing you how to test and optimize your landing pages. You can test almost any element on a page.
How To Build Landing Pages That Convert
JUNE 15, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Less is more.
10 Common Landing Page Myths: Busted
MARCH 28, 2014
but we''ve never touched on landing pages. We''ll debunk the most common landing page lies and arm you with information to take your landing pages to the next level. Lots of people think that you don''t need many landing pages. Maybe you have a ''Contact Us'' page and a demo page, and that''s pretty much it, right? Landing Page
7 Tips for a Successful PPC Landing Page
JANUARY 25, 2012
Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. Here are 7 tips that can make a difference: 1.
6 Tips to Creating an Ideal Landing Page
JULY 29, 2014
Having a well-designed landing page will go a long way when it comes to bringing in conversions. Follow these tips and best practices the create the ideal landing page for your business. When creating a landing page, one of the first things you need to take into account is your purpose. Make your landing pages mobile-friendly.
10 Examples of Awesome Landing Pages that Convert
B2B Marketing Insider
AUGUST 11, 2016
To lead more users to your products, you need to create a showstopping landing page. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. The post 10 Examples of Awesome Landing Pages that Convert appeared first on Marketing Insider Group. If you can marry this with visually […]. Content Marketing
Top Landing Pages Don’t Play 20 Questions
B2B Lead Blog
NOVEMBER 5, 2013
When designing top landing pages — basically striving to optimize to maximize the number of people who complete and submit each lead form – every element needs to be considered. And there are also landing page technologies that provide certain data about your lead automatically, allowing for certain questions to be eliminated. The same is true for lead forms.
Top 5 SEO tips for landing page optimization
FEBRUARY 24, 2015
The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion. Best Practices Marketing Automation Uncategorized search engine optimization
Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
JANUARY 12, 2012
I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. The content and design elements of a landing page that drives conversions.
Tips For Landing Page Optimization [Infographic]
SEPTEMBER 16, 2014
You know that landing pages are important for converting web visitors into leads, but are you doing everything you can to optimize your pages? Surprisingly, only 13% of marketers report their landing page optimization strategy is "very successful.". Click Here to View the Full Infographic
7 Conventional Landing Page Design Tactics You Should Still Test
MAY 18, 2015
When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error.
5 Landing Page A/B Tests (And Their Surprising Results)
MARCH 20, 2015
When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error. There’s no one size fits all when it comes to landing page design. Landing Pages
6 Fantastic Landing Page Examples You'll Want to Copy
JULY 3, 2014
Landing pages exist to serve one purpose: to get people on your website to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires detailed planning and creative testing. Check out the great landing pages below to get inspired. This landing page has it all.
8 Brilliant Landing Page Examples You Need to See
MARCH 18, 2014
Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. So we decided to compile a list of landing pages we love ourselves. Which of these landing pages were your favorite?
Beginner’s Guide to SEO: Landing Pages and Website Infrastructure (Pt. 2)
SEPTEMBER 10, 2015
Now that you’ve spent some time learning the basic steps of SEO , let’s dive a little deeper and discuss the importance of landing pages and infrastructure on your website. . Landing pages. When it comes to landing pages, ask yourself: does the page make sense? . Look at everything before you create the page. Does it make sense?
3 Reasons You Need Dynamic Landing Pages
JUNE 8, 2016
Here are three compelling reasons you need to stop and take a closer look at how dynamic pages could transform the way you manage and optimize paid: DOUBLE CONVERSION RATES. Personalize landing page headlines by Keyword, Geo, Industry, etc. Create a seamless and consistent ‘Ad-to-Landing Page’ experience. via dynamic content. BOOST QUALITY SCORES.
7 steps to a better B2B landing page
JUNE 27, 2013
Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. I am not sure why, since there’s nothing more important to capturing the responses from outbound messages and kicking off a relationship with prospects. You could say it’s the landing page is where your campaign pays off.
How To Design A Profitable Landing Page
B2B Marketing Insider
FEBRUARY 20, 2016
A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group. Of course, there is no absolute recipe of how to make an effective website, logo, medicine, toothpaste, or a teddy bear.
A Simple Guide to Optimizing Your Landing Pages [Infographic]
SEPTEMBER 9, 2014
Writing and designing a valuable offer is only the first step of getting leads out of that offer -- next, you''ve got to set up landing pages so you can actually get those leads. That''s why it''s so critical to make sure your landing pages are properly optimized. So how do you actually optimize your page? Check out our free ebook on landing page optimization.
Landing Page Boot Camp: 19 Best Practices to Follow
OCTOBER 22, 2015
Consider these questions: Did you create a specific landing (destination) page for your campaign? What do people see and read when they land on a landing page of your website? Are there 700 words of copy to read on that page alone? 19 Landing Page Best Practices to Follow: Set a goal. Every goal will yield a unique end landing page.
3 Elements For Building Better Landing Pages
JUNE 14, 2016
“A great landing page can make the difference between a successful email marketing campaign and a wasted opportunity,” according to a recent post on building landing pages that convert by Litmus. Content of an email is hugely important for engaging buyers, but the landing page guides prospects through their journey. Why focus on the landing page?
Top 5 SEO tips for landing page optimization
FEBRUARY 24, 2015
The post Top 5 SEO tips for landing page optimization appeared first on Salesfusion. Best Practices Marketing Automation Uncategorized Search Engine Optimization
These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]
APRIL 17, 2015
When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have -- which is why it's so important to get them right. If your landing page is wordy and long, only the truly dedicated are gonna read it. If your page takes too long to load, you'll lose the more impatient folks.
6 Signs Your Landing Page Needs to Be Redesigned
MAY 29, 2014
So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? Here are six signs that your landing page needs to be redesigned or optimized to get you as many high-quality leads as possible. 1) Your landing page conversion rate is low.
5 Ways Smart Landing Pages Actually Help to Increase Conversions
B2B Lead Blog
APRIL 7, 2015
Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions. 1- Have a Headline That Persuades the User to Read More A catchy headline […]. Every business owner wants to generate more and more conversions.
How Much Copy Do I Need On My Landing Page?
MAY 8, 2012
An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. Landing pages intended to serve as the back end for online ad campaigns typically require more copy because there’s still work to be done.
Landing Page Techniques that Drive Higher Conversion
Modern B2B Marketing
FEBRUARY 27, 2013
At Search Mojo we’re always looking for new and creative ways to utilize the capabilities of marketing automation software to help drive higher conversion rates for our landing pages and for those of our clients. Conversion is often driven by the effectiveness of the landing page itself. Is the landing page designed with a clear call to action?
13 Solutions to Your Most Common Landing Page Problems
APRIL 18, 2014
On the surface, landing pages seem simple, right? They''re one page with one form. If you have all the elements of successful landing pages, you should be good to go. For a bare bones landing page, that is enough -- but you could lose out on valuable traffic, leads, and customers if you''re just shooting for bare bones. Landing Pages
6 Costly Landing Page Mistakes That Are Easy to Fix
SEPTEMBER 8, 2014
Confession: My Landing Pages Sucked. The truth be told, I didn’t even have a form on my landing page for the first 12 months. More importantly, every single client who has engaged my firm since then has downloaded content from our landing pages and been nurtured by the subsequent Bluewire News emails. Landing Pages Hear me out though.
Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor
OCTOBER 17, 2016
When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? When a landing page fails to convert, it’s often for the same reason sales commonly fail, a phenomenon known as sales friction. Not exactly.
Landing Page Optimization: Why Lower Conversion Rates Are Never a Good Thing
SEPTEMBER 4, 2012
Over at Marketing Experiments , Daniel Burstein posted recently on how what he calls “friction” on landing pages can reduce or increase conversion rates by making it easier or more difficult for prospects to complete a form. Where Daniel lost me completely, however, is in his opening paragraph: “Friction on your lead generation landing pages is bad, because it reduces conversions.
How to Write Ridiculously Persuasive Landing Page Content
DECEMBER 4, 2014
And landing pages are prime real estate. Want to write persuasive landing page content? 1) Provide actionable benefits. But social proof isn’t just about attaching the number of shares a page has gotten. Here’s how Unbounce , the landing page builder for marketers, employs this tactic. Common misconceptions that are killing my landing pages?
3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
APRIL 13, 2015
landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert? Only after considering these questions can we begin to think about optimizing our landing pages for conversion.
How to Evoke Emotion on Your Landing Pages (Without Going Overboard)
DECEMBER 4, 2014
Not only is it appropriate to use emotion in your landing page, but it’s essential for the decision-making process. In this post, I want to show you is how you can use emotion in the most effective way in your landing pages. Then, you use the techniques described below to tap into those emotional needs on your landing pages. We can’t prevent this.
Ten tips for a successful landing page
AUGUST 25, 2015
Landing pages are a vital part of the customer journey – but their importance is often overlooked. Follow our tips to master the mechanics of the landing page and drive your customers towards conversion. The post Ten tips for a successful landing page appeared first on Connecting Element.