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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA).

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Five Tips for Creating Landing Pages That Convert

Webbiquity

With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page.

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

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The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Simple landing pages are best to draw attention to your CTA.

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B2B Digital Marketing: What’s Working Now!

Speaker: Paul Slack - Vende Digital CEO

Create the perfect landing page that converts. You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Generate leads more predictably at a lower cost. Sponsored by: Vende Digital.

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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. List of Benefits.

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Five Ways to Use Colors to Create Effective Landing Pages

Webbiquity

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. One is that the colors you choose for your landing pages can have a profound effect on your conversion rates. That knowledge can help you design pages that produce the results you’re after.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Critical tips for maximizing landing page conversions. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. You’ll learn: How to write focused, effective emails that drive action.

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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

In Brian’s session, you’ll learn: How a data-driven landing page is crafted. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners.