456 Articles match "Landing Page"

The Latest from the B2B Marketing Community

Thursday, September 2, 2010
Keywords need to be used in a consistent way on each webpage in the page title, the URL, the page headers and text. By doing the background research and providing a starting point, your partners or resellers can quickly optimize their pages. Online marketing is unique for each business. Share the success! Photo Credit: brackenb.
 
Thursday, September 2, 2010
These trends underscore the importance of embedding keywords into every content asset and related web page on your site and others where you maintain a presence. And if you're not already doing so, create dedicated landing pages for each content asset. After all, it's where the research process often begins.
 
Wednesday, September 1, 2010
Typically at least 10 pages in length with illustrations, charts and references, the average whitepaper is not designed for casual browsing and usually requires several readings to glean the full extent of its information. Create a great landing page. Crafting a good whitepaper isn’t easy. Style. Intent. Cover the ground.
 

The Best from the B2B Marketing Community

Do you want your landing pages and emails to be shared in social media , but don’t know how to encourage your readers to do so? simple way to make your landing pages social media friendly is to use a plug-in like ShareThis or AddThis. It is not as hard as you might think. Share on Del.icio.us
raquo; Podcast: Landing Pages for Lead Generation "Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. Show Agenda Why are landing pages such a hot topic? Other landing page resources?
Savvy B2B organizations dedicate a great deal of effort to landing page optimization for their websites, creating relevant, keyword-optimized pages to generate more leads and improve conversion rates. But there’s always room for creativity and excitement in landing page design, especially during the holiday season.
With this plethora of advice and ease of getting it, I am baffled when I see emails, landing pages, websites and other marketing tools that do not follow best practices. landing page has the attention of a prospect for so little time, it’s important that everything works. on Search Engine Land.
A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html.
Yes, it’s your landing page.  It may be the most critical component of your pay per click (PPC) program.  It’s where your visitor decides either that there’s something here worthy of further evaluation …or that she’ll just click on over to YouTube (or somewhere). Much has been written about how not to do one;  there’s even [.].
Most companies still use conventional “landing pages” of one page, mostly with a form, to acquire leads. These landing pages are important. They are even a ‘must’, as is the. Click the title to read more
I recently attended a MarketingExperiments clinic on Landing Page Optimization. As someone who has been building websites and landing pages for more years than I care to admit, my experience at this workshop disproves the old adage that you can’t teach an old dog new tricks. C= 4m + 3v + 2 (i-f) – 2a.
The truth about landing page optimization is that you can make 1000 landing pages and if you aren’t doing any optimization work it doesn’t mean that the 1000 th will be any better than the first.  0160;  While landing page optimization isn’t hard, it can be intimidating at first. 0160; Why?
Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Thesis Tutorial – Customizing the 404 Page by SugarRae. 10 Great B-to-B Sites by BtoB Magazine.