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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out. But as a B2B marketer, I’m going to put my time and my money on LinkedIn. And YouTube, for sure, I think it’s underutilized for B2B. You have to be on Twitter.

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Win as One: The future of financial services teams 

Seismic

What we’ve realized is that challenges in any vertical are often quite similar: how do we mature our efforts, ensure we get the value out of innovations and create a strategic plan for the future? Furthermore, we keep a close eye on the macro business environment, pivoting as necessary, but also remaining as a stable partner and resource.

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Content Marketing Hierarchy: Engage With Content Campaigns

ClearVoice

Up until this point, we’ve also provided deep-dive explanations of the previous four content levels — core content (#1), vertical content (#2), content hub (#3), content franchise (#4) — which you can explore on your own time from this linked list. Vertical content. Next in the brand hierarchy, vertical content serves a business niche.

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Content Marketing Hierarchy: Building Your Main Content Hub

ClearVoice

Before you proceed with the third content level in our brand hierarchy, we invite you to read up on core content (#1) and vertical content (#2). Content hubs are the third level in the top tier of a content hierarchy, following behind vertical content (#2) and core content (#1). Knowledge Base by monday.com.

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2023 Predictions

Conversica

Cloud-based deep learning technologies like GPT will result in amazing applications (like ChatGPT). Namely, the horizontal segment of eCommerce and the Sports & Entertainment vertical. The explosion in interest around ChatGPT will accelerate customer expectations for website chat interactions. And it’s easy to understand why.

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New Features, Bug Fixes, and the Best of Lucille Bluth

nDash

Basically, these are groups of writers who’ve shown exceptional talent in a particular vertical, both on and off the nDash platform. We’ve also added dozens of new articles to our Writer Knowledge base. Kanban Styling : We gave the nDash Kanban board more vertical space, and fixed several style issues with Firefox.

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Cross-Selling and Upselling: The Ultimate Guide

Hubspot

Throughout email exchanges or phone conversations, customers might mention an interest in expanding into a different vertical or wanting more capabilities with the product they're using — which can be a signal that they're ready to hear about other options. Below are our best practices to learn how to cross-sell and upsell as a CSM: 1.