B2B Digital Self-Service: How to Deliver What B2B Buyers Want
KoMarketing Associates
MAY 12, 2021
Examples of digital self-service include, but are not limited to: Knowledge bases. 99% of B2B buyers said in the survey that they will purchase through a completely digital self-serve model. Because according to the survey from McKinsey, Sales departments may be looking at some staffing cuts in the coming months.
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