Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords. We’ll give you an example.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

OCTOBER 11, 2023

To use this model, one should choose a main topic, identify subtopics, research keywords, create and link content, promote, and monitor performance. This page usually targets general keywords that a lot of people might search for. Conduct Research and Keyword Analysis Before you start writing, do some homework.

Lead Ranking 267

Lead Ranking Content Lead Scoring Keywords 267

Webbiquity

JULY 25, 2023

What do you need to do to make sure all of your past SEO work carries over to the new site—that you don’t lose any of those high positions for valuable keyword phrases and the growing stream of relevant search traffic? Generally, any page you’d like to rank in search should contain at least 300 words.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Marketing Insider Group

JANUARY 25, 2021

Search queries are rarely one keyword. percent , most searches are four words or more, indicating that searchers are savvier and more targeted in what questions they are trying to answer. Most keywords have low volume for searches. percent of keywords have 10 monthly searches or fewer. Image: Ahrefs. Image: Ahrefs.

Paid Search Agency 347

Paid Search Agency Advertising Agencies Ad Agencies SEO 347

Marketing Insider Group

OCTOBER 17, 2023

Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. We like to use tools like Google Analytics to see which keywords are driving traffic to our site. Type in your main keywords and see who pops up.

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257

Marketing Insider Group

NOVEMBER 30, 2021

What do you think of when you hear the words “laundry detergent?” Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Some quick tips: Make your content keyword-driven. What about soft drinks? That’s brand awareness in action.

Brand Identity 303

Brand Identity Branding SERP Paid Search Agency 303

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. Some posts can get their message across in 300 words. But the fact is, when researching online, most readers want more information that a 300-word article can convey. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

Lead Scoring 283

Lead Scoring Lead Ranking Paid Search Agency Keywords 283

Marketing Insider Group

JANUARY 29, 2024

Keyword Research and Idea Generation As marketers, we know the power of the right keywords. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward. “ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.”

Copywriting 224

Copywriting Optimization Marketing AI FAQ 224

Marketing Insider Group

MAY 24, 2023

These functions let you search for pages with a particular word in the URL or page title. While regular Google searches can lead you to sites that have your search term in the URL, this trick can ensure you find sites that focus on the keyword. This tip can help you uncover more ideas for long-tail keywords.

Search Marketing 295

Search Marketing Google Optimization Tips 295

Webbiquity

OCTOBER 22, 2021

Use targeted keywords. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines. Using the products, services, target market, industries, and geographic areas you serve, create a list of words and phrases that relate to your business.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Top Rank Marketing

MARCH 25, 2024

Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics. These specialized B2B techniques will ensure you’re targeting the right keywords, attracting relevant traffic and driving valuable outcomes with your SEO content. #1. Address the full funnel with your SEO content.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Marketing Insider Group

APRIL 10, 2023

Segment Product Keywords by Intent, Brandedness, and Query Efficiency In this context, “branded” means associated with a specific label or manufacturer and “unbranded” or “non branded” means associated only with a brand-neutral product type. Google Keyword Planner can help here despite its declining overall usefulness.

PPC 283

PPC Paid Content eCommerce Allocation 283

Contently

MARCH 14, 2023

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. Target the Right Keywords Using the right keywords represents a crucial ranking factor.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Brightedge

JANUARY 25, 2024

Here at BrightEdge, we've monitored 10,000 keywords over the last three years using our SearchIQ technology. These keywords were selected across ten different industries: banking, e-commerce, advertising, higher education, travel and hospitality, industrial machinery, insurance, manufacturing, real estate, and software.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

SmartBug Media

APRIL 15, 2024

You probably remember the golden age of SEO and its trademark keyword stuffing—and the resulting unnatural content. We kept learning and refining as SEO eventually shifted to organic keyword use, backlinking, and meta tags, leading to better value that helped readers and search engines understand content relevancy. Blog posts.

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Contently

FEBRUARY 16, 2023

Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret. NLP platforms can analyze massive volumes of words and phrases to find meaning, patterns, and context.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

illumin

MARCH 26, 2024

Identifying the right keywords is essential for a successful SEO strategy. However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Selecting the right keywords is critical for getting the most eyes on your ad and creating compelling copy that drives clicks.

Keywords 59

Keywords Paid Search Agency Ads Google 59

Biznology

APRIL 9, 2018

Content is keyword. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site. SEO based on keyword research is the first step in responding to this need.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Contently

JULY 7, 2022

Google Keyword Planner. Google Keyword Planner is another must-have SEO tool, and it’s also free. It enables you to research and discover relevant keywords, get search volume and forecast data, and determine keyword cost. Moving away from Google, we come to AnswerThePublic (ATP), a keyword discovery tool.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

ClearVoice

APRIL 13, 2024

Pay extra attention to words or phrases that keep coming up since they are most likely important to the majority of your users. Use the exact words your users entered in your Forms as much as possible. Running your keywords through keyword research tools will give you a better grasp of the value you’ll get from your phrases.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

seo.co

APRIL 29, 2022

In other words, if your web page features a ranking factor or caters to a ranking factor, its likelihood of rising in rankings for relevant keyword terms will increase. As of this writing, the following are the most statistically significant ranking factors for ranking #1 for your most competitive keywords. Keywords in Body Tag.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Top Rank Marketing

DECEMBER 11, 2023

Targeted traffic: Optimizing your content for search is based on targeting specific keywords and phrases that align with search intent. In other words, when your website ranks for keywords and provides users with the information they’re actually looking for, you attract higher-quality traffic. Keyword insights.

Paid Search Agency 107

Paid Search Agency SEO Allocation Google 107

Sprout Social

OCTOBER 31, 2023

Keyword These AI writing prompts are words or phrases that are closest to the goal of the generative content. Entity extraction and part of speech (POS) taggers in the tool identify relevant keywords and details such as the task (write a blog post), style (creative/formal) or word count (100). How do AI prompts work?

Budget Programs 99

Budget Programs Tools Best Practices Enterprise Management 99

Convince & Convert

DECEMBER 15, 2023

You can use industry-standard keywords and grab attention with your distinct achievements. By the time you launch your first offer, you’ll have enough positive comments and word of mouth to drive initial sales. This method is one of the most important strategies for LinkedIn marketing. Tim Hanson is doing the same.

Social Media 154

Social Media SEO Cost Per Click Media 154

Koroberi

APRIL 9, 2024

This included evaluating the brand’s keyword performance and benchmarking that against their competitors, reviewing their linking strategy and assessing the site’s technical markers. But while the brand ranked well in the SERPs for technical keywords, they lacked visibility for broader keywords that tended to get more search volume.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Navigate the Channel

OCTOBER 20, 2023

Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content.

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

Unbounce

FEBRUARY 24, 2022

That’s where negative keywords come in. What Are Negative Keywords? A negative keyword is a word or phrase you’d like to exclude from your campaign. Negative keywords let you efficiently weed out audience members who are not interested in what you have to offer so you can focus on hitting the right leads.

Keywords 133

Keywords Positioning Cost Per Click Campaigns 133

Ahrefs

MARCH 8, 2023

Seed keywords are words … Read more › If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects.

Keywords 134

Keywords SEO Research 134

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. But it doesn’t start with keyword research — it starts by looking inward, with an SEO audit.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Scoop.it

APRIL 11, 2024

For example, localized keywords like “ buy domain hk ” work excellently for web hosting service providers in Hong Kong. Moz provides webinar sessions that can teach business owners to find and leverage such keywords. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Ahrefs

NOVEMBER 20, 2022

In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market. Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific things that don’t … Read more ›

Keywords 138

Keywords SEO Traffic Research 138

Convince & Convert

NOVEMBER 30, 2023

Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest. Use the Awario boolean search feature to create advanced alerts that include several of your competitors’ names within one dashboard or let you monitor all of your target keywords.

Social Media 105

Social Media Advertisements Advertising Tools 105

Go Beyond SEO

APRIL 23, 2024

Consider utilizing pay-per-click (PPC) advertising to target specific keywords and geographical areas. Incorporate relevant keywords, create informative content, and ensure your website is mobile-friendly to improve your SEO ranking. Develop compelling content marketing campaigns to establish your expertise and generate leads.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. So why not turn your attention to zero search volume keywords? Moving to Zero Search Volume Keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

Hubspot

MARCH 29, 2014

A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they''re more specific and often less competitive than generic keyword terms.

Long Tail Marketing 28

Long Tail Marketing Keywords Sales Qualified Leads Lead Scoring 28