Martech

NOVEMBER 16, 2022

In an ideal world, other websites within your vertical would link to you – it’s a natural fit. Stretching the relevancy gap when looking for link opportunities is often needed in competitive verticals in order to achieve high-quality links on a consistent basis. Myth 2: Links must be from relevant websites or they won’t count.

Link Building 106

Link Building Internet Marketing Ad Building Planning 106

DAGMAR Marketing

DECEMBER 28, 2023

The secret to producing more targeted, highly effective Google Ads campaigns that drive conversions is employing ChatGPT to: Identify new keyword opportunities, monitor keyword rankings, and analyze competitor strategies. Estimate search volume to determine how competitive each keyword would be to rank for.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Search Engine Journal

MARCH 23, 2021

Keyword clusters are a more advanced SEO content strategy that can give you the edge you need to win in competitive verticals. The post Keyword Clusters: How to Level up Your SEO Content Strategy via @madmanick appeared first on Search Engine Journal.

Keywords 97

Keywords SEO Verticals Marketing & Strategy 97

Martech

MAY 8, 2023

Verticals for new Bing. Microsoft is slowly serving ads in these chats, vertical by vertical, so they aren’t disruptive. Next, they’ll focus on verticals like travel and real estate. In February, Microsoft launched the new Bing, which added chat to search. They’re currently introducing hotel ads.

API 72

API Advertising Agencies Advertisements Advertising 72

Tomorrow People

OCTOBER 31, 2017

And keyword stuffing — why are we still doing this? You need to plan your content around clusters, not keywords. And across specific industry verticals, it takes an expert’s influence and domain knowledge to control a conversation. Is it differentiation? Google is a lot smarter than it used to be.

Marketing & Strategy 240

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 240

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. Accounting”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Hubspot

MAY 20, 2020

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. Within the healthcare vertical, we've seen CPCs on certain keywords increase by as much as 10X in recent weeks.

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? Keyword bids on high priority brand-related search queries. Site Navigational Architecture.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Kevin Indig

AUGUST 28, 2023

🔍2/ Analyzing the impact You can clearly see the difference between mobile vs. desktop FAQ rich snippets in Semrush for keywords Wikipedia ranks for.  It’s one of the web’s largest sites and covers many millions of keywords.   Why Wikipedia?

SERP 96

SERP FAQ Features Wikipedia 96

Webbiquity

JUNE 5, 2019

Keyword research. Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors. Each tool offers a variety of data from rank based on geographic region to keyword information on both SEO and PPC campaigns.

SEO 158

SEO Tools Paid Search Agency Domain 158

Televerde

DECEMBER 1, 2020

By studying your ranking keywords, you can figure out the general intent and stage behind each visitor. For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.” Research and Organize Keywords for Each Stage of the Funnel.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Martech

MAY 3, 2023

Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. Find out what level of data is provided about your competitors and vertical industry and make sure it fits your requirements.

Enterprise Management 102

Enterprise Management Digital Asset Management Work Management Marketing Management 102

Seismic

MARCH 12, 2024

What we’ve realized is that challenges in any vertical are often quite similar: how do we mature our efforts, ensure we get the value out of innovations and create a strategic plan for the future? Furthermore, we keep a close eye on the macro business environment, pivoting as necessary, but also remaining as a stable partner and resource.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Conductor

JULY 14, 2022

From an SEO perspective, this is helpful because if you are targeting keywords with a mixed intent, the content could benefit from a well-thought-out content strategy. I also noticed volatility across striking distance and emerging keyword rankings across all industries. What to expect: General and industry-specific insights.

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Brightedge

JUNE 15, 2020

The legal vertical is one of the most competitive in search, and for good reason. Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.”

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Zoominfo

OCTOBER 15, 2020

With Clickagy on board, our intent product still provides all of the great features and functionality it always has (good keywords, quality focused data science, industry leading account data), but now we have access to even more data enabling us to cast a wider net. Get Started Today.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Kevin Indig

MAY 29, 2023

Here is my theory: For the keyword “ corporate credit card ”, the first result in the AI Snapshot carousel ExpenseAnywhere, which ranks in position 26 of the classic search results. E-commerce keywords show marketplace-like results. Second, query refinements and vertical search tabs seem to share the same space.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

SmartBug Media

APRIL 23, 2021

Having your site on HTTPS is a must for ranking well across most verticals. This tool provides lightweight keyword research, internal linking, and analytics to understand how certain topics are helping you generate organic traffic, leads, and customers. Secure Sockets Layer (SSL) Certificate. SEO Tool & Analytics Integrations.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Engagio

JULY 20, 2023

CMO: High Intent Keywords in the last week: Why will your CMO care? As a strategist, I have used Intent Keywords in my L1 and L2 page headlines as well as to drive conversations in social media. Pull in the Demandbase Keyword Intent Selector. Use “Intent Keyword Set Exists” and “Intent Strength = High”.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

6sense

JANUARY 24, 2022

Don’t Forget Verticalization. And a lot of that has to do with verticalization.”. The team then developed content to educate verticals that are less familiar with the technology companies like 6sense, and used PathFactory to set up experiences dynamically generated to serve this content to those segments.

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

Heinz Marketing

NOVEMBER 30, 2021

The keyword there is data. Defining attributes will encompass everything from industry, vertical, company size, geography, tech stack and organizational maturity. . Your ideal customer profile definition should not only be clear and commonly agreed upon across your teams, but should also be objective and anchored in customer data. .

Ideal Customer Profiles 108

Ideal Customer Profiles Profiling Ad Building Cross-Selling 108

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. 2023’s top nine SEO writing tricks are: Include Hidden Keywords I’ve been working with SEO texts since 2010. That’s right, but what about users?

SERP 80

SERP Long Tail Marketing Dwell Content 80

Marketing Insider Group

JANUARY 16, 2020

Perform keyword research. Keyword research tools can give you a lot of clues as to what people search on Google, the number of searches performed per month on a topic, how many people click a result, and what kind of content shows up for these searches. You can incorporate additional columns to the sheet, such as: Targeted keywords.

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

Martech

JANUARY 26, 2023

Does the platform track data at both the session and keyword-level for search ads? Strategy and product roadmap Do you have other clients in my vertical? How many calls have been successfully processed? Call tracking Does the platform record calls? How long are call recordings available to us?

Marketing Automation Services 113

Marketing Automation Services Enterprise Management Work Management Marketing Management 113

Contently

MAY 18, 2018

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. The team told me not to stuff my nut graf with keywords for Google’s sake, but to review related keywords and choose a couple relevant ones to expand on. These do much more for a writer than generate clicks.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

seo.co

SEPTEMBER 4, 2023

In addition to writing excellent content, building links consistently, and optimizing for strategically targeted keywords, you need to fix and adjust dozens of little variables all over your website. Each new page of your website is another ranking opportunity, and another chance to optimize for target keywords. User experience.

SEO 64

SEO Practices Best Practices Lead Scoring 64

SalesGrape

OCTOBER 11, 2023

In 2023, successful telemarketers leverage big data analytics to identify high-value prospects based on various parameters such as industry verticals, company size, revenue growth rate, or even social media activity.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Conductor

NOVEMBER 22, 2021

Use target keywords in titles. Unless your company branding is a more searched-for term than the individual products or services you offer, always put your branding last in the title tag text following a vertical bar ( | ). Stop” words are words that carry little to no keyword value—like: of, a, and, the, etc.

Tagging 110

Tagging SEO SERP Lead Scoring 110

Moz

NOVEMBER 16, 2020

What KPIs are other advertisers in your vertical targeting? To illustrate this change, we took a look at the total advertiser spend on our network across each vertical, and broke it down by three high-level KPIs: brand awareness, lead generation, and purchases. Are other advertisers seeing success with my desired KPI in my vertical?

Advertising Agencies 66

Advertising Agencies Advertisements Advertising Top of Funnel 66

Hubspot

APRIL 6, 2018

Each SERP is unique, even for the same keywords, because search engines are customized for each user. Vertical Search. Universal Results: Universal results are Google’s method of incorporating results from its other vertical columns, like Google Images and Google News, into the search results. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

Content4Demand

JUNE 25, 2021

I like to format my data in tables so that it’s easier to sort for variables later, particularly if you include more details like buyer stage and vertical. Keyword frequency: Check that your main target keyword appears at least three times in the body text.

SEO 64

SEO SERP Content Budget Programs 64

Anyword

JUNE 17, 2022

As we can see here, as the demographic got older, the average CTR for entertainment verticals went up. Using keywords in your ad copy is an effective way to get noticed, but there are a few things you need to keep in mind. Top Performing Keywords / Phrases. And what keywords are worth sprinkling into your marketing copy?

Copywriting 98

Copywriting Paid Search Agency Ads Optimization 98

Brightedge

JUNE 3, 2020

Companies, like IBM, understand that finding keyword intent and spending budget accordingly for keywords with intent is critical during this time and will likely remain critical in the coming months. Utilizing keywords through your content that will produce high intent is important to the success of your content.

Research 80

Research SEO B2B Long Tail Marketing 80

Brightedge

AUGUST 8, 2022

A responsive design will display equally well both horizontally and vertically. BrightEdge customers can also bulk test pages for page speed via Instant and correlate its impact on rankings for targeted keywords via SearchIQ. PageSpeed Insights: Run mobile pages through PageSpeed Insights and implement changes.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Unbounce

FEBRUARY 7, 2019

In an ideal world, all your landing pages would rank well for their targeted keywords in Google and convert people like crazy. Well, in some cases, your ideal keywords are already dominated by other sites that have entrenched SEO efforts and backlink profiles. a healthy keyword density. But that’s not guaranteed to happen.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

nDash

MARCH 30, 2022

You have four options to find writers on nDash: You can start your search using Find Talent, where you can browse by keyword, vertical, content type, and more. These writers exist on the platform (yes really!), but how can you track them down?

Copyright 52

Copyright Sample Verticals Curation 52

SmartBug Media

JANUARY 18, 2021

Keyword stuffing is not only frowned upon by search engines, it also just flat-out doesn’t make sense to the reader. Sure, you should have a strong keyword strategy, but focus more on the human you’re trying to speak to and their pain points, rather than stuffing keywords in 15 places throughout your blog article.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116