Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Marketing Insider Group

MARCH 10, 2021

Sites would compete to rank for keywords without Google’s new elements distinguishing them in the results. If you rank in the top five for the given target keyword, becoming a featured snipped is a huge opportunity. SEO-friendly URL. These are locations that Google deems relevant to the user’s keyword.

SERP 278

SERP Paid Search Agency Features Companies 278

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! Let's dive in!

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Sharpspring

NOVEMBER 17, 2021

Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. There are multiple ways to brainstorm video content for your brand but if you are coming from an SEO standpoint, keyword research is your first step here. Step 3: Upload Your Video to Youtube.

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Marketing Insider Group

JULY 11, 2023

Success with Facebook comes from mastering bids for keywords. Effective paid search campaigns come down to researching the right keywords and making cost-effective bids (just like with Facebook). YouTube is another place to target your key demographic by their interests. Don’t get too broad with your focus.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

KoMarketing Associates

FEBRUARY 5, 2019

By staying on top of what’s showing up in search results around core keywords and phrases, search engine marketers will have a better understanding of what’s required to rank, and the types of assets needed in order to get there. Use keyword/keyword variation (when possible and natural). Search Result URL Information.

SERP 120

SERP Features Top of Funnel Display 120

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). These backlinks, originating from popular social platforms like YouTube, serve a dual purpose. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Exo B2B

NOVEMBER 28, 2023

Now, if somebody wants to find you through search and give you their money, they go to Google and enter juicy keywords. Schaefer continues: «But what about a blog post, YouTube video or podcast episode? What’s the chance they’re going to find some post you created on LinkedIn? Go ahead and try it. What other channels do you have?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Hubspot

NOVEMBER 25, 2020

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. These are the articles, prepositions, and phrases that connect keywords together and help us form complete, coherent sentences. Add ‘the' to the front, and you'll be directed to YouTube to listen to the band, The Flamingos.

SEO 101

SEO Keywords Differentiation Google 101

Vidyard

MARCH 22, 2016

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Trade Press Services

SEPTEMBER 18, 2023

Google Alerts Google Alerts lets marketers monitor the web for specific keywords or information by setting up an alert about new content. If it cannot, your website will never appear in Google Search regardless of the keywords you use. YouTube YouTube is powered by Google and has over 7 billion active users as of 2023.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Marketri

NOVEMBER 8, 2023

Focusing on high-quality, relevant content with appropriate keywords, and user-friendly websites continues to be the cornerstone of effective SEO. Host the videos on your company or brand YouTube channel. Include appropriate keywords in the video title. What does this mean for your business?

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Stevens & Tate

JANUARY 20, 2023

Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. When creating your new audience, you’ll name the audience, enter any keywords or URLs that are related to your target audience, and then create it.

Adwords 85

Adwords Cost per Acquisition Display Intent 85

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Optinmonster

MAY 16, 2023

Here’s a comparison between the two: On-Page SEO Focuses on optimizing elements within your website, such as content , meta tags , URLs, headings , SEO-optimized hosting , and internal linking. Involves keyword research and page optimization to align your website’s content with user search queries.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Outgrow

NOVEMBER 30, 2022

Using the best keywords and thumbnails on the video helps increase visibility on platforms like YouTube and boost click-through rates. You can use YouTube rank checker tools to keep track of your performance and find the right optimization steps for your video. Sephora (User Generated). Optimize Your Videos With SEO Content.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Conductor

OCTOBER 11, 2022

Instead, they are ranked by Google based on the value and information they provide related to the user’s given keyword or search phrase. Reviews: Populate underneath website URLs to draw users’ attention and increase trust. Sitelinks: Additional website links populate below the main URL to offer users related pages to explore.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

seo.co

NOVEMBER 10, 2022

It can be used for keyword research , competitor analysis, and backlink monitoring. Ahrefs is probably the best SEO tool that allows you to monitor keywords, link opportunities, and competitors. One advantage Ahrefs has over SEMrush is the ability to follow up on keyword suggestions found through its main feature: Keywords Explore.

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

Vidyard

SEPTEMBER 22, 2014

With more than 1 billion unique visitors each month , it’s no wonder YouTube is one of the top video distribution sites, but with all that traffic going directly to YouTube how can your B2B company use your channel and draw valuable prospects back to your website?

Youtube 51

Youtube Advertising Channels Optimization Marketing Websites 51

Biznology

JULY 28, 2015

While it isn’t meant to be a blogger discovery tool, it’s one of the most interesting because it’s just looking for keyword mention and not labels. Unlike GroupHigh that makes one painfully click on little stars in order to select blogs for campaign lists, Inkybee allows me to pop in keyword terms and then go to sleep.

Research 80

Research Process Long Tail Marketing Blogger 80

SmartBug Media

MAY 6, 2020

When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. Run an attribution report in HubSpot or a similar conversion report in Google Analytics to identify these URLs. Display Ads. Video Promotion.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Optinmonster

APRIL 23, 2020

Domain Age, URL, and Authority. Those are called keywords, and we’ll look at those in the content optimization section of this guide. But keeping your website ranking on Google isn’t just about making the most out of competitive keywords. Check out some other keyword research tools in our guide. Technical SEO.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

Hubspot

APRIL 6, 2020

Maybe your blog is about YouTube SEO and they want to use it as a checklist every time they upload a video. When you begin using Quuu Promote, you can choose to promote a certain blog post by copying and pasting the URL. You can use hashtags and keywords to make your posts discoverable. With Pocket, they can do that.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. YouTube might appear like a social network as you can like/dislike videos, comment on them, and subscribe to channels. This is because it began as and remains solely a video network. One is shares.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

ClearVoice

JUNE 2, 2023

Google also owns the second-largest search engine, YouTube. Think about not just keywords but user search intent. If you are a local business, you will want to add local keywords as users may not want to share location data. Google is the world’s most popular search engine and the most popular website. Powerful, for sure.

Privacy 64

Privacy Cross-Selling SEO CAN-SPAM 64

SocialPilot

JANUARY 26, 2024

” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. Ensure it’s engaging and includes keywords for SEO.” ” “Identify high-potential SEO keywords for our [Product/Service] that can drive organic traffic and generate leads through search engines.”

Examples 78

Examples ROI Planning Work Management 78

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Copy and paste each section into the desired area for your blog and add your photos, keywords, and links as desired. Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

Marketing Insider Group

AUGUST 26, 2015

A solid keyword strategy will make your blog work harder and drive more results for you. 10 Keyword Considerations For Better Blogging. Before you begin writing and building your blog post, create your list of keywords and variations. to find keyword and variations. Add keywords in the structure of your URL (i.e.,

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. Focus on high-level keyword research using paid tools.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

NuSpark Consulting

OCTOBER 27, 2013

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Videos rank high in search results for appropriate keywords. SEO: title tags with keywords; meta description, video site map, thumbnail image, links, sharable with social links.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Hubspot

AUGUST 7, 2018

With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. Next, you’ll need to keyword optimize your site for search engines. Choose the right keywords and optimize your site for search.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Convince & Convert

MARCH 6, 2015

Enter the URL for your website and click start. . Track Your Keywords. Unfortunately, keyword data is no longer available via Google Analytics. However, if you pay for pay-per-click traffic, you can collect the data on which keywords are providing most of your traffic. Run Screaming Frog SEO Spider.

SEO 166

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 166

Hubspot

AUGUST 30, 2019

Integrated Keyword Strategy. Take the keyword strategy you are using for your website and apply it to your social media engagement when appropriate. This doesn't mean cramming tweets full of keywords. By incorporating keywords into social media content, you can increase the reach of your messages.

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

Hubspot

MARCH 3, 2020

It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords. Have location pages. Guest post.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

Keywords 102

Keywords Research SEO Lead Scoring 102

The Marketing Blender

NOVEMBER 25, 2019

Use relevant keywords throughout your profile for Search Engine Optimization (SEO). Keywords are words, terms, or phases that people search for online. The search results that people see are determined by algorithms that use keywords to find the most relevant content. Where it says Headline, enter your new text.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52