Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

Youtube 108

Youtube Video Marketing Mobile Marketing Social Media 108

Martech Advisor

JANUARY 29, 2020

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success.

Youtube 131

Youtube Classified Ads Video Marketing Paid Search Agency 131

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 71

Youtube Features Social Media Ad Exchange 71

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Use targeted keywords. Or choose high-volume but less competitive keyword phrases and optimize your content for those.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

Youtube 110

Youtube Business Banners Ideal Customer Profiles 110

Marketing Insider Group

JUNE 14, 2021

Here are some tips: Incorporate target keywords where appropriate. One hundred eighty-seven million people use Twitter daily. Twitter’s also a great place for users to consume social and educational video content. Over 500 hours of content are uploaded to YouTube every minute. Insert transcripts. Source: Sprout Social.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. You’ll learn how to identify how keywords on a website are used and conduct keyword research.

Keywords 102

Keywords Research SEO Lead Scoring 102

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

Webbiquity

NOVEMBER 21, 2021

It’s also valuable for keyword research. Track your site’s rank for your target keywords, get recommendations on how to improve rankings, discover new “Golidlocks” keywords with high search volume and low competition, and generate branded or white label reports. The Deal: New users: 40% off a 6- or 12-month plan.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . Find The Right (High Intent) Keywords

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Unbounce

DECEMBER 1, 2021

The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube. Businesses who pay for Google Search ads get prime real estate—if they know the right keywords to target. Compared to the other platforms on this list, Twitter Ads is more straightforward.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. Doing your research to find the best keywords to maximize your videos’ chances of getting watched is, well, key ( pun definitely intended ).

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Moz

NOVEMBER 15, 2018

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. This week we're chatting about YouTube SEO.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

NuSpark Consulting

MAY 4, 2023

Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Scoop.it

SEPTEMBER 30, 2022

Google Trends is an excellent tool for viewing search interest for keywords and topics over time. You can view this data by keyword, location, topic, and country. In addition, it allows you to filter data by keyword, location, topic, and country. Source: Twitter. Twitter will constantly display related posts on your feed.

Tips 84

Tips CMS Development Blogger AIO 84

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Sprout Social

NOVEMBER 10, 2022

Keywords that help people find your brand via search. Hashtags and keywords. Template 3: Use emoji bullets to feature keywords and explain what you do. What to include: Keywords that relate to your industry/niche or what you do. Keywords that describe your primary content topics. What to include: Keywords.

Social Media 91

Social Media Brand Identity Branding Media 91

Scoop.it

DECEMBER 29, 2022

The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses. See an example below from YouTube.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Convince & Convert

MARCH 5, 2024

I recommend that you use contextual advertising focused on keywords that connote frustration, indecision, or selection exhaustion. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube. You’re not convincing them to move, you’re convincing them to end the search.

Research 143

Research Loyalty Case Studies Communities 143

Webbiquity

MARCH 28, 2023

Image credit: eachnight Notice also the great choice of laser-precise keywords. Semrush does a fantastic job with their YouTube channel , which often addresses subjects they’ve already discussed on the blog. To see what she is up to next, check out her Twitter feed. They’ll appreciate the data-heavy nature of this listicle.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Ledger Bennett

JULY 11, 2018

In the digital world, keywords play a role in almost everything. Let’s focus on the role of keywords across Google and standard web pages, as well as talking about a variety of keywords and what they do. Keyword Targeting. Many media channels use keyword targeting or something very close. Website Content Keywords.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

Conductor

OCTOBER 11, 2022

Instead, they are ranked by Google based on the value and information they provide related to the user’s given keyword or search phrase. Twitter: Seeing related tweets can help you find information on Twitter or access more details surrounding a specific person or company that tweets often. These results aren’t paid for.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Follow Whole Foods on Twitter for a constant stream of ideas and recipes. Read the QuickBooks blog.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.).

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest.

Social Media 105

Social Media Advertisements Advertising Tools 105

SocialPilot

DECEMBER 6, 2023

Meta, Twitter, and all other social media platforms show sponsored content that reflects your taste and interest. Video performance: Like other social platforms, Youtube also gives preference to popular content, which it measures through likes, views, and click-through rates. On the other hand, location affects what shows up in trends.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Sprout Social

MAY 11, 2023

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. These features allow you to keep Twitter a safe place for your brand and community. Track branded hashtags and related keywords. Facebook, Amazon, Twitter, Snapchat and Pinterest).

Paid Content 128

Paid Content Tools Brand Identity Branding 128

Sprout Social

JULY 19, 2022

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. That’s where Messina was inspired to repurpose it on Twitter. What is hashtagging?

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

ClearVoice

MAY 10, 2022

Use relevant keywords. If you remember when Twitter posts were limited to 140 characters, you already have a sense of how much you can cram into 160 characters. If you remember when Twitter posts were limited to 140 characters, you already have a sense of how much you can cram into 160 characters. Use relevant keywords.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Stevens & Tate

MAY 13, 2022

Social media platforms include Twitter, Facebook, LinkedIn, Instagram, YouTube, and Snap Chat. Twitter is for using hash tags, monitoring keywords, hosting events and having chats. YouTube is for collaboration, anonymous comments, healthy debates and connecting with viewers. Growing Community Across Social Media.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. and immediately identify keywords for data analysis to reveal brand health or customer experience insights. For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter.

Marketing AI 84

Marketing AI Brand Identity Branding Planning 84

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Predictive Response

APRIL 30, 2019

Launching a non-profit or building an online presence with YouTube for your higher education organization is never an easy task, especially if you are familiar with social media and how to put it to proper use. Consider the audience and demographics you want to reach with your YouTube channel. Consider the Audience You Want to Reach.

Education 40

Education Youtube Paid Search Agency Organization 40

Sprout Social

JUNE 17, 2020

Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube. Landscape feed. Portrait feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144