Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. You can connect with him via LinkedIn and Twitter. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches. Predictive analysis is changing the B2B marketing landscape.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Anyword

DECEMBER 1, 2021

Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. That includes proper keyword insertion, the inclusion of external and internal links, and the correct use of images. What is copywriting? It wants you to buy something now.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. After a demo, usually people are at least a bit less skeptical.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. By creating pages on the social channels (such as Facebook or Twitter) your audience uses, you set up another platform to help spread awareness of your brand. SEO is an ongoing process that requires continual effort.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

KoMarketing Associates

APRIL 27, 2017

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Twitter Tailored Audiences. Priority access to new content, white papers, or industry reports. LinkedIn Account Targeting.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

FEBRUARY 20, 2018

Existing Keyword Strategy – top 10-15 focus keyword terms that are currently being utilized. White papers – absorb knowledge about industry best practices and specific use cases. Feel free to drop a comment below or connect with me on Twitter to keep this conversation going!

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. Here are some SEO best practices to follow: • Include a descriptive URL that includes primary keyword (<90 characters). Create an accurate title tag that includes primary keyword (<70 characters long).

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Point

SEPTEMBER 23, 2015

That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. As in: “For a more detailed discussion of [Topic A], download our free white paper on [Insert Title Here].” Sell subscription options prominently.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClickZ

MAY 25, 2023

Until now, copywriters had nothing but their brains and some tools they borrowed from other channels, like keyword generators for search marketers. Just as keyword generators didn’t replace search marketers, natural language models like ChatGPT can’t replace skilled copywriters. She can be found on Twitter @kathpay.

Marketing AI 72

Marketing AI Lead Ranking Email Marketing Copywriting 72

Navigate the Channel

FEBRUARY 9, 2021

Some of the best landing pages entice visitors to sign up for an email list or fill out a contact form by dangling positive reinforcement in the form of a white paper, eBook, or discount. Keywords, key phrases, and localized information are particularly important in the context of search engine optimization or SEO for short.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Hinge Marketing

MAY 23, 2016

While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. 8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

ClearVoice

SEPTEMBER 30, 2022

Start by outlining what you hope the writing team can accomplish: What types of content do you need (blog posts, white papers, ebooks)? A fully-managed solution will include keyword research, ideation , writing, editing, and SEO verification. You can also search for writers on social media platforms like Twitter or LinkedIn.

Work Management 80

Work Management Marketing Management Advertising Agencies Paid Search Agency 80

KoMarketing Associates

DECEMBER 5, 2018

title="Keyword Text">Keyword Text</a> The screenshot immediately below illustrates the format for a correctly formatted internal link. Keyword Mapping: Create a mapping of website addresses (internal web pages) and associated target keywords. SEO Best Practices for Internal Linking. Lead Nurturing Assets.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Brightedge

APRIL 12, 2021

Use keyword research to identify topics that seem to be the most popular and important for those in your target audience to build awareness. You can leverage BrightEdge Instant to deep dive into relevant keywords to target your audience. But there are those B2B companies that see plenty of interaction on Twitter.

Brand Identity 105

Brand Identity Branding B2B Thought Leadership Thought Leadership 105

KoMarketing Associates

SEPTEMBER 10, 2012

For example, this May, ReTargeter put together a white paper about how to comply with the EU ePrivacy Directive. After hearing concerns from several clients regarding the European legislation, we decided a white paper would be valuable. You can find her on Twitter and Google+. About Caroline Watts.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

DealSignal

APRIL 27, 2023

Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy. Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. industry news, blog posts, white papers, etc.) Keep the following items in mind when engaging in social media: Before engaging, make sure you have complete profiles on Twitter and LinkedIn.

Social Media 61

Social Media Linkedin Media Peer-to-peer 61

Ambal's Amusings

JANUARY 7, 2010

We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Recommended Resources from Experts on white papers. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Hubspot

FEBRUARY 26, 2019

“I taught myself how to do keyword research and competitive analysis as an editor for HubSpot's Sales Blog. So I began looking for sales-related keywords we could rank for that would help boost organic traffic,” she says. And I follow a ton of SEOs on Twitter -- they drop random factoids or insights all the time.”.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Think of this like an SEO focus keyword list you want to improve rankings for. Content distribution is tough. It’s a grind.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Contently

APRIL 23, 2020

You’ve talked about white papers at the beginning and the “level” at which they should be written—does that apply to brands across the board? Even your most engaged contacts shouldn’t hear from you more than twice a week. What if I am writing for tech savvy audience?

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

DealSignal

MAY 6, 2019

Bombora intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy. Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. ReTweeting.

Twitter 48

Twitter B2B Marketing Tips Planning 48

NuSpark Consulting

JULY 24, 2011

More questions to consider: Does my website use keywords that my prospects use to find my solutions? If I’m in a very competitive industry, are there keywords or phrases that are searched but maybe not so competitive but give me an opportunity for better organic rankings? New white paper on how to select a CRM, from @companyX”.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

More questions to consider: Does my website use keywords that my prospects use to find my solutions? If I’m in a very competitive industry, are there keywords or phrases that are searched but maybe not so competitive but give me an opportunity for better organic rankings? New white paper on how to select a CRM, from @companyX”.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Biznology

DECEMBER 7, 2016

With the rise of content marketing, many zealous marketers began clogging the discussions stream with self-promotional links to landing pages, white papers, and webinars. Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80