Digital B2B Marketing

MARCH 27, 2013

SEO folks would accuse me of keyword stuffing). Share your example, or advice for marketers that use promotional products, in the comments below or with me on Twitter ( @wittlake ). When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers. billion business in 2009 ( source ).

B2B Marketing 100

B2B Marketing B2B Conference Vendors 100

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Identify key influencers (I highly recommend Little Bird here if you are targeting a new area) and combine influencer and keyword targeting. Promoted Tweets. Facebook Ads.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

NOVEMBER 7, 2013

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. But what if there was a way to get more followers without paying to promote your account through Twitter, hurting your follower ratio or filling your stream with an excessive number of tweets? Many voices.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Sell Twitter. They expect Twitter’s stock price to fall to $32 (it closed at $62.53 And Twitter will be just fine. Why Media Buyers Don’t Like Twitter. Twitter Has High Minimum Spends. My conclusion?

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

DECEMBER 8, 2011

Twitter announced a new interface, rolling out over the next few weeks, this morning. Compared to this change, the previous change to New Twitter (the current interface) was minor. Use Keywords and Hashtags Discover will make the use of keywords and hashtags more important than ever.

Twitter 100

Twitter CAN-SPAM Keywords Video Marketing 100

Digital B2B Marketing

JULY 19, 2012

Using a custom Google search, you can determine how common your keywords are in the site. Total pages: search for site:computerworld.com Pages that include backup: search for site:computerworld.com backup When using this method, be aware of keywords that are included in the site navigation structure.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

SEPTEMBER 6, 2011

With only 100 expected registrations to date, it is likely you will only be able to assess the individual performance of some of your highest volume keywords and ad groups. Share your practices in the comments below or with me on Twitter. 3) Look to Understand Why. Why is the biggest unanswered question in marketing.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

DECEMBER 3, 2013

Instead manually add just free as a negative keyword. Thanks to broad match, CenturyLink’s ad is running out of context and they no longer are effectively competing for the targeted keywords they actually wanted to bid on. Share your examples in the comments below or with me on Twitter ( @wittlake ). Just Use Broad Match.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

JULY 9, 2013

Something vaguely related to your topic is good, something valuable to your audience and using your target keywords is even better. Share your opinion in the comments below or with me on Twitter ( @wittlake ). Yep, more sarcasm. Write a Catchy Title. Photo Credit: Nik Cyclist via Flickr cc. Content Rants'

Content 100

Content Rules Guidelines Social Media 100