Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Marketri

APRIL 4, 2024

And since the average salary for a coordinator is less than that of a manager, there’s more budget to secure specialists on an outsourced or fractional basis, attend trade shows, invest in paid media, and more.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Navigate the Channel

JUNE 2, 2023

Refocus or Expand Your Search Optimization Target Keyword List For optimal local search engine optimization (SEO) targeting the right keywords is essential. Incorporate keywords and keyword phrases into your site that match the keywords of relevant users. Google also has thoughts on keyword use you should consider.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

The Marketing Blender

FEBRUARY 20, 2024

Each expo, conference, or trade show you choose to attend should provide an opportunity for a presentation, workshop, or educational track. This is the #1 way to maximize your trade show spend. They are still your competition if they are spending on the keywords you want to “own” online.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

B2B Digital Marketer

DECEMBER 7, 2023

By targeting keywords that result in high-value conversions and optimizing ad exposure up to the point of diminishing returns, usually around 75-80% impression share. It might be new, but it’s crucial. Streamline communication and processes between marketing and sales for better lead handling. How crucial is attribution in marketing?

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Leads 52

Marketing Insider Group

JANUARY 21, 2020

Dig into these to see what keywords are still worth bidding on in 2020. Depending on the competition for those keywords, bids could go up or down. Plus, you’ll want to renew keyword research for any emerging terms that are applicable to your industry. For paid search, you may have mixed results.

Budget Programs 292

Budget Programs Paid Search Agency Content Marketing Planning 292

Zoominfo

FEBRUARY 25, 2021

SEM strategies help to ensure that your content makes the cut by strategically bidding on branded and non-branded keywords to give a company’s brand valuable real estate atop of the Search Engine Results Page (SERP) associated with aforementioned terms. Company Blog. SEO’s best friend: the blog post.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

sagefrog

NOVEMBER 14, 2023

You only pay for qualified leads on a pay-per-click model, so be sure to spend time finding keywords that align perfectly with your offering to avoid wasting money on attracting the wrong users. Remember that participating in a trade show is much more impactful when you have a well-planned strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Brandpoint

MARCH 13, 2023

A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy. Trade shows and referrals do drive the volume of qualified leads into the funnel. What’s the value in SEO for manufacturing?

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Keyword research helps content developers use the same words and phrases that prospective customers are mostly likely to use in search, and to develop optimized copy for those terms. Relying on low-volume keyword phrases.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

SEPTEMBER 25, 2018

If AdWords should work well for your product but doesn’t, check your settings for: negative keywords; where your display ads are showing up on the Google Content Network; audience targeting (e.g., One group of respondents said they planned to focus more on smaller, company-hosted events like road shows, in the coming year.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

KoMarketing Associates

JUNE 16, 2015

Trade Shows Messaging. It’s a common practice to bid for specific keywords around major industry trade shows that advertisers are attending, however, this tends to create lackluster results. This is very powerful if you have a sale or limited-time offer, as many B2B e-commerce vendors often will.

Advertisements 120

Advertisements Advertising Ads CTR 120

Webbiquity

AUGUST 19, 2021

SEO/keyword standing. Will you be launching at a popular trade show? Among the characteristics you should learn about competitors are: Company name and affiliates. Current geographic location or hub. Advertising strategies. Web and social presence. Target customers and satisfaction. Unique selling propositions (USPs).

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Brandpoint

MARCH 23, 2020

Work with marketing to uncover what they’re seeing in web traffic increases and what keywords are being searched. Most all trade shows and conferences are canceled, and information is coming at us all times of the day. You’ll be able to focus your paid and PR campaigns around that. Read More: The Premium MAT Release] 5.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Brandpoint

FEBRUARY 15, 2023

Do your research to identify the keywords and phrases prospects are using to find manufacturers like you. But you can expand your keyword footprint and provide useful content to share on LinkedIn by developing blog topics that answer core questions and showcase your expertise and experience. How about a buyer?

Paid Search Agency 62

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 62

KoMarketing Associates

NOVEMBER 30, 2017

Are you building links to improve visibility for a particular keyword theme or product offering? This is important for all strategies, regardless of keyword focus or content marketing emphasis. What conferences and trade shows is the organization attending? What type of content appears to gain links from the competition?

Link Building 169

Link Building Planning SEO Ad Building 169

Zoominfo

FEBRUARY 25, 2021

SEM strategies help to ensure that your content makes the cut by strategically bidding on branded and non-branded keywords to give a company’s brand valuable real estate atop of the Search Engine Results Page (SERP) associated with aforementioned terms. Company Blog SEO’s best friend: the blog post.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

seo.co

OCTOBER 4, 2021

There are five types of content you’ll need in order to rank for your local keywords effectively: 1. For example, let’s say your business is attending a major trade show in your area. Press Releases. Plus, you’ll stand to gain some peripheral traffic from people searching for the official name of the event.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Hinge Marketing

DECEMBER 16, 2020

Now, add on top of that no face-to-face networking or conferences and trade shows in the near future, and it becomes an infuriating task as well. Like I mentioned before, face-to-face networking, conferences, and trade shows are sidelined right now, so techniques such as licensing existing research have to step up and fill the gaps.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Navigate the Channel

MAY 26, 2021

For example, if you’re going to a trade show, consider creating a page just for people who stopped by your booth. Choose keywords to help improve your overall organic traffic from search engines. After Google indexes the page, it will start to put it in search results for keywords based on user intent. The downside?

Landing Pages 65

Landing Pages Word of Mouth Marketing & Strategy Best Practices 65

Only B2B

DECEMBER 16, 2022

Start with keyword research to ensure you’re targeting the phrases that are relevant to your business. Then, build your ad text around those keywords. As we return to in-person events, the trade shows or exhibitons has made a comeback, although with substantially lower attendance than previous events across the board.

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118

Envy

MARCH 25, 2019

Trade shows. Much as I wish that trade shows would vanish into thin air, the internet hasn’t killed them. I could lament over the rationale or lack thereof behind the popularity of trade shows but the proof is in the pudding. Social media, trade shows and websites equally non-negotiable for B2B companies.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

Hinge Marketing

JANUARY 31, 2022

To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. Common examples of collateral include brochures, firm overview decks, one-sheet service descriptions and trade show materials. They bill hourly for this service.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Anyword

OCTOBER 4, 2021

That should include networking events, business expos, trade shows; you name it. you target their specific keyword intent. The only problem is that with high intent comes high competition for keywords. You need to go out and participate in conferences or events.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

SmartBug Media

SEPTEMBER 2, 2020

It’s not only the cost of keywords, the amount of swag sent, or the mileage that sales logged to do an on-site visit. If it is an event like a trade show or a webinar, sponsor fees and presenter costs. SaaS businesses must account for every minute detail, such as: Sales and marketing salaries. Cost of technology.

Acquisitions 97

Acquisitions Cost Cost Per Click Webinar Metrics 97

KoMarketing Associates

APRIL 27, 2017

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

6sense

DECEMBER 8, 2021

For years, you’ve cozied up to keywords, memorized banner ad dimensions, discovered the difference between good creative and bad creative, and spent a king’s ransom on ad space throughout the web and social media. Add value to many other customer touch points (sales meetings, trade shows, etc.). There’s just one tiny problem.

Marketing Management 62

Marketing Management Advertisements Advertising Banner Ads 62

ClickZ

JULY 16, 2020

The e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend , is a blueprint for advertisers who want to get more bang from their digital media buck, particularly now that it’s difficult (if not impossible) to leverage traditional outlets like trade shows and conferences.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

KoMarketing Associates

JUNE 20, 2017

Apply these steps and best practices, and I bet you’ll start seeing better results from your content marketing initiatives – everything from keyword rankings to traffic, and conversions. Determine SEO Keyword Focuses. Layout a keyword roadmap specific to your content strategy. Keyword focus. Determine SEO Keyword Focuses.

Top of Funnel 176

Top of Funnel Marketing & Strategy B2B Marketing Automation Services 176

markempa

OCTOBER 14, 2013

Keyword strategy research. Marie Wiese, President, Marketing CoPilot , ran an experiment with Grantek.com , a North American B2B systems integration company, to create a keyword strategy that would support lead nurturing. The team created an initial list of 3,000 keywords, and culled it down to 50. Data-driven keywords.

Lead Generation 120

Lead Generation Clickthrough Planning Generation 120

Golden Spiral

DECEMBER 21, 2018

Selecting and using keywords throughout your content and webpages so that you can be found in search. A B2B tech company wanted to put a large booth in a leading trade show for its vertical, but the space rental, travel, hotel, and other expenses would have used up the entire year’s marketing budget. Not using paid ads?

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

KoMarketing Associates

JUNE 7, 2018

All of the normal activities we do within our job and organization – from trade shows to handling customer service requests – must be set aside to begin to think about how we can change our perspective on what we have to give our audience. Some of the top tools for researching are: Answer the Public. Ubersuggest.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

SmartBug Media

NOVEMBER 18, 2022

For example, did the sales and marketing funds you spent on a trade show booth result in a sales-qualified lead who bought your product or service? The ROI on the trade show would determine whether you should participate again next year. Tools like Semrush and Moz are great places to start with SEO.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Anyword

MARCH 23, 2022

They work for some of the biggest PPC-related companies, are at many of the trade shows that we attend, and have authored books we read. We at Anyword have even benefitted from Kim’s thoughts (for instance, we cited his ideas about keywords in a recent blog article on Google Ads headlines ).

Paid Search Agency 98

Paid Search Agency Google Ads Allocation 98

KoMarketing Associates

JANUARY 2, 2014

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Brand Monitoring.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Event/Trade Show Review. MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Brand Monitoring.

Link Building 120

Link Building Tactics Ad Building B2B 120