Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 100

Twitter Traffic Ad Building Tips 100

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? Best SEO Audit Tools. There are certainly some automated SEO tools that can give you a good start. But relying on automated SEO tools alone isn’t enough. Best SEO Audit Tools. An SEO audit is the perfect place to start.

Traffic 79

Traffic SEO Long Tail Marketing Lead Scoring 79

Anyword

JANUARY 21, 2022

After all, there are hundreds of different tools out there designed to make content creation easier. But before we get into the tools and platforms to try out, let’s first talk about why content marketing is so important in today’s digital world. One way you can do all of these things is by using one or more content marketing tools.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

BuzzSumo

MAY 20, 2019

Do you want to drive more traffic to your website? In this article and accompanying video, you’ll learn the step-by-step approach we’ve implemented to consistently generate up to 10x our average daily website traffic. Website traffic is the online version of potential customers walking into your shop. What Is the Strategy?

Traffic 98

Traffic Marketing Websites Twitter Blogger 98

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Method and Metric

APRIL 9, 2021

SEO tools take out the tedious work of sifting through data for information on our analytics. The best SEO tools provide you with easy access to information and reports about how you also measure up to the competition. All of these tools are free! Keyword Tools and Trending Topics. MOZ Keyword Explorer.

SEO 64

SEO Tools Lead Scoring Lead Ranking 64

KoMarketing Associates

JULY 19, 2016

However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool. What is it? SimilarWeb. What is it? Live HTTP Headers.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Envy

JULY 13, 2022

They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. Over time, however, these blogs become tired, they start to drop in traffic and the nice bump in your contacts that you used to get from them starts to fade. And the traffic is only rising. So what did we do?

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

Zoominfo

APRIL 30, 2018

And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Determine your top traffic sources. One primary function of web analytics is to tell you where your site traffic comes from. Common traffic sources include: Organic traffic (from search engines like Google and Bing).

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Paid Search Agency Ideal Customer Profiles Keywords 111

Martech

OCTOBER 12, 2022

You really want to be looking at trying to use a keyword, trying to use campaign content, things like that. UTM codes are text you add to a link that gives your analytics tool more information about each link. It tells you specific information about how your traffic is coming to you. Tools to use. “My What is UTM?

Marketing Analytics Tools 105

Marketing Analytics Tools Tagging Analytics Google 105

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Brandwatch Marketing

FEBRUARY 5, 2019

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

Hubspot

JUNE 11, 2020

A strategy is only as good as its tools. The challenge isn't creating a strategy, but rather, finding the perfect tools to help you manage and work through your plan. Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Image Source.

Analytics 101

Analytics Work Management Planning Tools 101

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good. Avoid relying on organic traffic.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

SmarkLabs

JANUARY 6, 2023

UTM codes (Urchin Tracking Module codes) are small snippets of code that you can add to a URL to track the source, medium, and campaign name of the traffic that is driven to your website. utm_medium : This parameter determines the medium through which the traffic was generated, such as email, banner ads, or organic search.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Which keyword research and other SEO tools are most effective?

Keywords 100

Keywords SEO Research Resources 100

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads. Optimize Your Landing Pages.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. For the next post, they’d choose a different keyword. The result?

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Optinmonster

JULY 28, 2022

The first thing to track about your marketing campaigns is traffic. Traffic is simply how many people visit your website or social media profiles. Without traffic, you have no customers to market to in the first place. Check out our ultimate SEO guide to learn how to grow your traffic. Event registrations. Link clicks.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Launch Marketing

JUNE 8, 2022

Best practices show that blog posts that range from 600 to 1,000 words are where you can see impacts on search engine optimization (SEO) and keyword rankings. The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram. How Long Should Articles, eBooks and White Papers Be?

Content Marketing 127

Content Marketing Paper Content SEO 127

RebelMouse

APRIL 10, 2023

In a Twitter thread , Mueller said Google does try to “learn” useful URL patterns for sites. Ultimately, pagination usually creates separate URLs, so yes, that's something I'd see within the scope of "crawl budget" (especially for really large sites)." Why Is URL Structure Such a Big Deal?

Budget Programs 52

Budget Programs SEO Lead Scoring Lead Ranking 52

Conductor

OCTOBER 11, 2022

Instead, they are ranked by Google based on the value and information they provide related to the user’s given keyword or search phrase. Reviews: Populate underneath website URLs to draw users’ attention and increase trust. Sitelinks: Additional website links populate below the main URL to offer users related pages to explore.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. What Are UTM Parameters?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. First, take advantage of Google Analytics to identify content that isn’t driving traffic to your site. Two core benefits of this practice are: Improving Organic Visibility.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Optinmonster

APRIL 23, 2020

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Domain Age, URL, and Authority. Recommended Resource: Need more website traffic? Those are called keywords, and we’ll look at those in the content optimization section of this guide. A Secure and Accessible Website.

Lead Scoring 141

Lead Scoring Lead Ranking SEO Keywords 141

Hubspot

APRIL 7, 2019

Measuring the impact of your work can be tricky without the right tools. Sure, you know Twitter drives a certain percentage of traffic to your website. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. What are UTM codes? UTM Code Example.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Convince & Convert

MARCH 6, 2015

When you start your analysis, you will need to use a tool like Screaming Frog or Google Analytics to export a list of all of your current content pages. Enter the URL for your website and click start. . Google Analytics) contain many important data points that show your traffic to each page, time on site, bounce rate, and more.

SEO 166

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 166

Convert

AUGUST 11, 2022

It would be easy for me to show you intent mappings (for both searcher intent and SERP intent) to show when relevancy is missing (for both keywords and page types). Next, run them through a cluster tool to understand how people search at a higher level (this will give you better direction than combing through thousands of KWs).

SEO 80

SEO Keywords Intent Analytics 80

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. What Is Traffic Attribution?

Cost Per Click 92

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 92

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. Starting out, there are several tools available for free. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78